Thanks to social media brands can touch base with their customers from around the world. They get to connect with new prospects and retain clients that need that extra bit of attention to stay loyal to a brand. However, simple company updates and information about product releases are not always enough. Customers like to know that they’re valued by their favorite brands and this is why they respond so well to social media giveaways or other promotions that give them an opportunity to put their hands on freebies.

Facebook continues to be the most popular social media platform, reaching almost 3 billion monthly active users. This network is especially favored by Millennials, with 77% of them checking Facebook daily. However, Gen Z and Baby Boomers are also active users of the platform. 

Reaching your audience on Facebook might be a difficult task for some, however, it’s important to first understand how the algorithm works. Facebook prioritizes:

• content from sources you often interact with
• photos or videos, depending on which content you interact with more
• posts with engagement, especially from sources that you interact with

Now that you know the secret to better positioning your Facebook posts, it’s time to take a glimpse at a strategy that can take your fan page to the next level. We’ll look at real examples of Facebook giveaways that engaged users and generated engagement. 

Facebook prioritizes content from sources you often interact with, photos or videos, depending on which content you interact with more, and posts with engagement, especially from sources that you interact with.
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Run Facebook giveaways to promote your products on social media

Your audience uses social media, we know that for a fact. And that’s why brands must focus at least some of their marketing efforts and budget on online communication channels. Unlike offline marketing, digital marketing gives you the opportunity to generate user-brand interaction that leads to increased engagement and brand awareness. If you’re not sure where to start, take a look at this example from Degustabox.

The food experience brand ran a comment giveaway on Facebook, in which they asked participants to like the giveaway post and comment on what their favorite blissful moment is. In return, Degustabox offered the participants a chance of winning a hamper of biscuits and a $250 experience voucher. 

Sometimes marketing professionals think that social media sweepstakes don’t work well for well-established brands but the 200,000 followers of Degustabox’s Facebook page proves otherwise.

Choose winners of your comment promotion by using our Facebook Giveaway app! It’s reliable, automatic, and transparent. You’ll get a certificate of validity for every draw you run with us!

In order to generate further engagement, the organizers used an open question. This is a great tactic especially if you’re looking to generate conversations between users, or if you’re willing to reply to some comments. Open questions make people share their likes, stories, and dreams, and that automatically fosters their trust and loyalty towards your brand. 

Another great example comes from Hozelock, a gardening products brand that runs monthly comment giveaways on Facebook. Hozelock’s products target Millennials, Baby Boomers, and Gen-X, which explains why the brand focuses its marketing efforts on Facebook. 

Do you want to organize a Facebook giveaway but aren’t sure where to start? We have more than 50 ready-made templates for Facebook giveaways! 

Every month, the brand gives its followers a chance of winning trendy gardening tools and gadgets. In February, the organizers asked the followers to share their top tips for being more sustainable in the home or garden. Apart from boosting engagement, Hozelock also encouraged Facebook users to share their experiences and knowledge; this is a clever way of improving relationships between the user and the brand. 

Facebook giveaway example: how to run customer-exclusive comment giveaways

The great thing about social media giveaways is that anyone can try their luck. That’s exactly why sweepstakes are so popular; they require minimum effort and time and there’s a chance to win great prizes. However, it’s still possible to organize a giveaway aimed strictly at your private community. And here comes a great Facebook giveaway example from Nicequest, an invite-only community where users earn points (Korus) that they can then redeem for gifts. 

Nicequest wanted to give back to its community in a way that’d allow them to generate visibility and trust online and so they organized a Facebook comment giveaway. Just like in the previous example that we shared, the company asked an open question; “Why do you like to be part of our community or why would you like to be?”. The open-ended question once again generated significant engagement, while also fostering customer relationships and sparking interest among potential platform members. However, it’s the prize that makes this giveaway special. Nicequest gave away extra points and invitations to their platform! 

A similar Facebook giveaway example comes from Cooking Diary, an online game that unites food lovers.

If you’ve ever played an online game, you’ll know that users often collect or purchase points that can be redeemed for game extras, and Cooking Diary is no different. In this example, Cooking Diary gave away 100 rubies to 15 random winners. Entry requirements were once again simple and straightforward: explain which animal shown on the picture you’d take home. 

Why run giveaways for active players or members? Apart from reconnecting with your customer base you also get to foster customer relationships and loyalty. By raffling free points or game extras you encourage users to stay active on your platform. 

Grow your audience with Facebook giveaways

This section will interest anyone whose brand offers a product or service targeted at a niche audience. Facebook giveaways can help you grow your account, no matter what your offering is. Take this Facebook giveaway example from Tulalip Resort Casino. 

If your casino is not based in Las Vegas, you might struggle to reach new prospects from local areas. However, here’s a great example of how to generate engagement, attract new followers and stay top of mind with your audience.

Tulalip Resort Casino was organizing an event with live music. In order to attract more potential clients, the organizer ran a Facebook raffle that helped them reach more users and therefore improve brand awareness and visibility. Tulalip Resort Casino gave a chance of winning two concert tickets to anyone that liked the post and commented who would be their plus one if they were to win. 

Facebook giveaway examples that generate social media engagement like no other promotions

We’ve established that Facebook prioritizes posts with engagement. We’ve also mentioned that open-ended questions are fantastic engagement boosters as they encourage real conversations, which lead to strengthened relationships. So what would be the best way to see dozens of comments on your post?

Cinnova is a software consulting firm that decided to take advantage of an upcoming cricket match. The brand asked its Facebook followers to predict the winner of the game and one lucky person would win a special gift hamper from Cinnova. 

Another great example comes from Milky Mama, a lactation supplement brand, that has incredibly active followers on Facebook. Every Thursday, the brand launches a Facebook trivia that users participate in by answering a question in the comment section. Milky Mama’s Trivia Thursdays have become a great engagement generator as they attract hundreds of participants every week. In the following example, you can see how the organizer asks for simple “true” or “false” answers, however, the active fan base always engages in more elaborated answers. 

We hope you’ve seen enough examples to help you come up with an idea for your own promotion! Would you like to share your Facebook giveaway as an example for this blog post? Or maybe you have questions about setting up your sweepstakes? Don’t hesitate to chat with us! 

Pointless or profitable?

Have you ever tried putting music to your reels before realizing that you can only do so if you integrate your accounts and change your category from Facebook? Have you ever wanted to advertise on Instagram but were told it’s better to do so from Facebook Business Manager? Maybe you keep posting the same content manually on each social network and have yet to take advantage of Facebook Creator Studio. Or perhaps you’ve spent your valuable time trying to set up your product store on Instagram to no avail. 

We could describe plenty more situations, but one thing you can be sure of is that, whatever the scenario, linking your accounts will help you design and execute a more effective Facebook and Instagram strategy. In addition to helping you solve technical problems, linking your accounts will provide you with greater brand recognition and help you reach a wider audience.

Advantages of linking Facebook and Instagram

However, to really make the most of Instagram for business it’s not enough to just integrate your account with Facebook. Integration is important if you want to really make the most of both platforms, but that alone is no guarantee of success. Also vital when it comes to making an impact on Instagram and Facebook is posting valued content, being constant, innovating, answering users’ messages in the shortest time possible, organizing free giveaways, and using the relevant hashtags. However, integrating both social networks can certainly help you achieve better results when it comes to optimizing time and resources. Let’s have a look at some of the key benefits to linking Facebook and Instagram!

• Carry out more strategic advertising campaigns. From Facebook you can launch advertising campaigns on both social media platforms simultaneously. One of the main advantages of doing this with Facebook’s Business Manager (a free tool that can help you carry out the company’s marketing actions more easily) is that you can finetune every tiny detail when it comes to audience segmentation and other variables such as budget, targeting, formats, and where you want your ads to appear. The metrics you obtain in Facebook about campaign performance are far more complete than those provided by Instagram alone.
• Facebook still has a far more powerful database than Instagram, so linking both accounts means that your posts and ads will reach more users.
• For an Instagram sales strategy to really be effective you should link both social networks. This is because it is from the Tools panel of the Fan Page that you must set up your catalog and shop: uploading products, creating cards, and providing the information and documents that Facebook requires in order to approve the store. 
• Save time and energy when publishing. Although Easypromos doesn’t usually recommend posting exactly the same content to Instagram and Facebook, we understand that you may have a strategy that involves sharing “mirror content” or that, on occasion, you may identify content that deserves to coexist on both social networks. In such cases, it’s in your best interest to link them so that you can publish or schedule them to be published simultaneously, without having to publish them separately on each platform.
• In addition to being able to integrate third-party applications more easily, connecting Facebook with Instagram enables you to manage Instagram DMs from the inbox of your Facebook page. That’s a real time-saver!

Simple steps for linking your Facebook to an Instagram business account

Before you start, make sure your Instagram account is a business one. If it’s not, this is easily rectified by clicking on Edit Profile and selecting “Switch to Professional account”. You must also be the business administrator of the Facebook page you wish to connect to. Once you’ve done this, follow these steps: 

• Go to your Instagram profile and tap “Edit Profile”.
• Go to “Public Business Information” and select “Page”.
• Click “Create a new Facebook Page” or “Connect to an Existing Page”.
• Now choose the page you wish to connect to.

And that’s it! As you can see, it’s a very simple process, but you’ll soon see how beneficial it is to your Facebook and Instagram strategy. 

*One more thing: if, after you’ve followed these steps, the page you wish to connect still doesn’t appear in the drop-down menu of your profile, then maybe you’re not listed as the admin of that page. Fix this in the page settings and make sure you have permission to add the page to your Instagram business account.

Don’t panic, because here is where we come in. We share seven nearly effortless tips on how you can increase interactions on Facebook. 

Run a Facebook Giveaway

Facebook giveaways are one of the easiest ways of increasing interactions, generating leads, and ultimately growing your social following on the platform. Be creative in how you run a giveaway – of course depending on your goals. For example, if you seek more engagement, organize a comment giveaway and ask your audience to leave a comment in order to participate in your promotion. The best part is that you drive traffic without ever having to pay for any expensive ads. Use our Facebook raffle app to run a transparent giveaway, boost follower engagement, and increase brand awareness. 

Generate Fan-Centered Content

If you run a Facebook page for your online jewelry shop, do you think it’s necessary to exclusively post content related to jewelry? The obvious answer should be no! Yet most brands still make this simple mistake. 

Here is something to chew on: Your Facebook posts are not exclusively about you but also about your fans. If your fans feel that your content is becoming stale and repetitive, guess what… They will tune out! 

Instead, focus on consumer-centric posts that resonate with your fans’ values, and at the same time, showcases your personality. Don’t be afraid to post memes and humorous content to draw a few laughs from your fans. After all, social media is just that – a social platform! 

Ask Questions

If you want to boost interactions on Facebook posts, ask engaging questions and wait for unexpected reactions. In most instances, when you pose a question, your fans almost instantaneously, start formulating the answers in their minds. They will be prompted to check the comment section and provide either an opposing or similar viewpoint. 

Take an example of this specific question: What made you start your own business? Let’s hear it!

While this question singles out people with their own business, it is also engaging to persons who want to open a business but can’t for some reason. Their answer might be in the comment section.

Take Note of Your Popular Posts

At times, your key to boosting Facebook interactions may not be outside the platform, but rather inside. If you have a post that took Facebook by storm-generated tons of likes, comments, and shares, do not treat it as an anomaly. Rather, examine it in-depth to understand what emotions it evoked, then sit back and take the much-needed steps of recreating the same magic. 

You can break the Facebook post down by looking at your Facebook analytics and understand why it received the most reach. You might be surprised. 

Go Live and be Authentic

No one would have predicted that live video broadcasts would be as popular as they have been recently. In fact, Facebook prioritizes them more. Why? Primarily because their engagement rates have doubled when compared to native videos. 99Firms mention that live broadcasts get 10x more comments than regular videos and 6x more interactions. 

With live broadcasts, your fans feel like they are part of your brand’s community because they can interact with you firsthand and with other users at the same time. Furthermore, a Facebook Live broadcast is usually pushed up in your fans’ Newsfeeds. 

Run a Facebook Contest

Running a Facebook contest is another easy-to-execute strategy that will increase interactions and help you gain that sweet, sweet organic reach. Contests are fun promotions that energize and engage your audience, including your zombie followers, for a prize. After all, who does not like free stuff! 

To make contests work effectively to your advantage, however, you have to do them right. Our Facebook Photo Contest application is a tool that will help you organize your competition. It is easy to set up, run, and finalize, thereby saving you hours on executing your contest. 

Prioritize Replies and Comments

Improving your engagement rate is not a one-size-fits-all affair. You don’t just publish a post and hope for the most number of shares, likes, and comments. Take some time to return the favor to fans who have commented on your post. They want to feel appreciated when they interact with your brand.

In fact, people tend to expect a social response within four hours after an inquiry before opting for another brand. Timely responses, therefore, are certainly a game-changer! 

Undeniably, what will make your brand stand out is employing a refined Facebook interactions strategy. Top brands are constantly doing it and raking in success, so why should you not! Luckily for you, you can immediately start implementing these tips effortlessly and watch as your interactions begin to skyrocket to your advantage. 

What does organic reach on Facebook mean?

Simply put, organic reach is the number of users who view your content without the aid of paid distribution. 

In stark contrast, paid reach (another type of Facebook reach) is the number of users who view your content because you paid a fee to promote it. With that distinction established, let’s examine powerful tips that will drive more meaningful interactions and increase your Facebook organic reach.

Don’t mess with the Facebook ecosystem

Increasing the number of users to engage with your content to resurrect your organic reach on Facebook is crucial. We totally get it. But don’t do it the wrong way or you will end getting hurt… Don’t buy 3,000 likes for merely $5; instead, use engagement-inspired click baits, don’t bombard your fans with 20 poor-quality updates every single hour. 

Note that, while Facebook’s recent algorithm prioritizes posts that draw a lot of engagement – these posts ought to also inspire meaningful interactions and discussions. In fact, once Facebook detects manipulative and spammy posts, your organic reach will be severely limited as a punishment. Just stay on Facebook’s good graces and stick to the code!

Take advantage of different post formats

In the early days, Facebook options were constrained to just posts, videos, and ads. Nowadays, there is a plethora of new features to choose from, including Facebook Watch, Facebook Stories, Facebook Polls, and GIFS. 

A lot of organizations are yet to make the most out of such features – that provides you an opportunity of driving even more organic traffic for your posts by filling in the gap. If your reach from image and video posts has been falling off, try using Facebook Stories to post content that your fans will absolutely love. Don’t be afraid to mix everything up, that’s how you can get more views on Facebook posts.

Publish more native Facebook videos

If you want to reach more people on Facebook, take advantage of perhaps, the most attractive easy-to-consume content on social media – video. More often than not, a bulk of posts that go ‘viral’ and earn the most likes and shares are usually videos. Why? Because they drive the most engagement.

Note: Facebook may reward you up to 10x more organic reach for sharing native Facebook videos on the platform. In fact, a survey conducted by Facebook revealed that 48% of the featured users bought a product after simply watching a video on Facebook.

As such, focus on creating organic videos that introduce your fans to your products and resonate with their values. 

Go Live and be original

Speaking of mixing up your posts, we strongly recommend using live video content – at least according to numbers (which never lie). To elaborate, data from Socialbakers puts it that when compared to regular video posts, live videos have almost doubled engagement rates.

They create a genuine sense of interconnectedness and community, especially in the comment section. All your fans can share a similar experience at the same time.

Run a Facebook contest or sweepstakes

Everybody loves free things, right? What better way, therefore, to boost your organic reach, than by running a sweepstakes that will stimulate your fans to comment, like, and share your post. A report from Dog Social Media indicates that accounts running giveaways tend to grow up to 70% faster! They also obtain 3.5 more likes, and 64 more comments, when compared to those that don’t. 

One example could be a Mother’s Day Contest where mothers can share their favorite childhood photos of their children in the comment section – and the best one could win one of your products (could be diapers). This will not only promote the brand but also drive tones of engagement in addition to strengthening customer relations. 

Tune your publishing times

Another important tip to increase your organic reach on Facebook is to fine-tune your publishing time. Identify the best and optimal times of posting on Facebook – preferably when most of your audience is online. One way you can achieve this is by examining your performance data and picking out a pattern of heightened interactions. This will increase your visibility, and ultimately, your organic reach. With these tips, it becomes evident that while your content performance may be taking a huge blow organically, increasing your organic reach is certainly not impossible.

We do not know what the future of organic reach on Facebook holds. But our goal in this exceptional marketing site remains the same – being creative, producing high-quality content for our fans, and making the most out of it.

For a business, despite successfully running a giveaway and learning how to choose a winner on Facebook, your fans may have little knowledge about the giveaway if it does not appear on their feed. It’s a no-brainer, therefore, that you are probably wondering how to see liked pages on Facebook to clean up your feed and make some edits. Well, wonder no more because this tutorial teaches you how to find liked pages on Facebook on the phone app (both Apple and Android) and the website.

So, let’s dive right into it!

Method One to Find Liked Pages: Using The Facebook Mobile App

If you want to view your Facebook liked pages on your Android or iPhone Facebook App, follow these steps diligently. If you are using the Facebook website instead, skip to the second method.

1. Launch your Facebook app and once logged into it, click on the Hamburger icon (the three lines) located at the top right (for Android phones) or bottom right (for iPhones).
2. Now, scroll down until you get to the Pages option. Click on it.
3. Under Pages, again tap on the option that reads Pages.
4. At the top, a list of different options appears. Follow the list closely and the last option should be Liked Pages. Tap on it.
5. Under Liked Pages, tap on the ‘See All’ option at the top right.
6. On the follow up screen, you will be able to view all your Facebook liked pages. To unlike a page, invite others to like the page, or even visit the page, you can either tap on the downward pointing arrow or on the liked pages button (depending on the app version).

While it may not be as convenient as viewing all your desired pages on your news feed at all times, at least it is an available option! You may even find yourself having to click over the Pages Feed multiple times in a single day.

Would you like to generate engagement and visibility for your Facebook page? Try running regular Facebook giveaways, for example, once a month, to better position your brand and foster customer loyalty.

Method Two to Find Liked Pages: Finding Liked Pages on the Facebook Website

1. Once logged into your Facebook account using a web-browser, visit your Facebook profile page.
2. Just below your cover photo, click on the dropdown menu on the far right of the navigation bar labelled “More.”
3. From the dropdown, scroll to the bottom and click on “Likes”.
4. You will now be able to see a list of all the pages you’ve liked on Facebook, which are grouped by category.
5. To unlike a page, you simply hover over the ‘Liked’ button and an option to unlike will pop up. The new Facebook format does, in fact, allow you to only hover over the image.

While using the Facebook website, there is another easy way.

1. Once logged in, click on the “Pages” button on the left sidebar under the Explore section.
2. On the next screen, click on liked pages.
3. You will now be able to see all the pages you like or follow.
4. Unlike on the app however, whereby you can unlike a page directly from this page, this method will require you to click on the desired page and visit their timeline to unlike it.  
5. Click on the three dots on the bottom right side of the page to either invite friends, suggest edits on the page, or block the page entirely.

Hopefully, this tutorial has provided valuable insights on how to see liked pages on Facebook. You can choose to either edit or unlike desired pages, in turn updating your profile in a way that accurately reflects your personality and preferences.

Why has your organic reach on Facebook declined?

There are two major reasons:

1. First, Facebook organic reach decline can be attributed to the surplus of published ad content that Facebook currently handles. This has created an intense competition for the visibility of your Page in your fans’ News Feed Space. 
2. Second, Facebook’s algorithm is ever-changing and evolving in ways that make it feel like a mystery. Mark Zuckerberg made it clear in 2018, that Facebook would be prioritizing posts which spark meaningful interactions and conversations among users – a move aimed at returning Facebook back to being a social networking site as opposed to a branding, marketing, and advertising tool. Businesses were left sweating and wondering how to beat the Facebook algorithm. 

So, what can you do about Facebook reach going down?

Learn how to increase your Facebook likes

There are multiple ways on how to get likes on Facebook. These include, but are not limited to, creating a quality image for your page, sharing the page with close relatives and friends, and promoting your page on other channels.

Run a Facebook giveaway

Another way of addressing the Facebook page reach down is by running Facebook Giveaways. A giveaway facilitates increases Page Likes, follower engagement, brand awareness, and the ability to convert users into potential leads. Achieve this by enticing users who like, react, or comment on your posts and lead ads with a prize. Furthermore, a single Facebook giveaway may yield the same returns as multiple pieces of content, not to forget that it would save you time.

Quality targeted content over quantity

If your goal on Facebook has been to post untargeted content as frequently as possible and hope for the best (more reach), then Facebook’s algorithm no longer favors you. An easy and worthy Facebook post reach trick would be switching to publishing more targeted and selective content that attracts as much interaction as possible. 

A single post, whether sponsored or not, can target specific audiences (either by age, gender, social class, etc.), in turn improving the overall interaction with the post because it may meet the interests of an audience that finds it relevant and appealing. In short, only share your best ever content rather than creating hundreds of posts annually.

Make and post more video content

When scrolling down your news feed recently, you’ve probably noticed that a huge portion of the page is dominated by video-based content. Why you may ask? Because videos in multiple social media sites, including Facebook, drive a higher user engagement, thereby appealing to Facebook’s sweeping algorithm changes of pushing back against branded content and promoting social connectedness. 

In fact, a 2017 study by Quintly revealed that native videos on Facebook have 186% more engagement rate, 530% more comments, and 4775 higher share rate when stacked up against the YouTube video format. Additionally, Facebook users spend 3X more time watching both live and static video content when compared to non-video. 

Live videos can be amplified by learning how to add a thumbnail in Facebook live. This will help you attract more viewers, increase interactions, and revive your Facebook page reach down. 

Remind your fans on how they can engage with your content 

A simple ‘Like’ click on your page does not necessarily guarantee that all the Page’s posts will be visible to a fan right away. Remind your fans that on your Facebook Page, they can update their notification settings so that your posts appear first on their News Feed. 

Likewise, remind them that the Pages Feed, – located at the left sidebar of their News Feed – can be used to access content from their Liked Pages. 

Undeniably, Facebook page reach down is certainly rendering all the fans and Page likes you have accrued over the years useless. With these measures, however, you can circumvent the system to beat Facebook’s algorithm and resurrect your organic reach back from the dead. While it may take some work, it will definitely save you time and a few bucks on ad expenditure. 

Facebook giveaway ideas: boost engagement, visibility, and awareness with comment-based sweepstakes

One of the main objectives that brands set for Facebook is to generate as much engagement as possible – as engagement means visibility, and visibility means more potential sales. However, before going for a boost in engagement, some companies might first want to get more likes on Facebook – so that their promotional action can target an already established audience. But let’s keep in mind that you can also use Facebook Ads and segmentation to reach new prospects. 

Facebook giveaways are the easiest way to engage your audience; they’re not only simple to take part in, but they’re also easy to launch, manage and finalize. All you need is a little bit of creativity and a prize that you want to raffle among your fans. 

Take a look at one of Baccarat’s Australia Facebook giveaway ideas. The Aussie cookware brand looked to promote their barista pack and to do so, they decided to organize a comment-based Facebook giveaway. Interested participants were only asked to comment on the promotional post and explain what their favorite hot beverage is. As you can imagine, this Facebook competition idea was positively received by the audience – the comments kept on rolling in, boosting Baccarat Australia’s visibility and reaching new potential customers. 

Looking for Facebook contest ideas for small businesses? Running a Facebook giveaway is surely a great way to start engaging your audience. And don’t worry if you don’t know where to start – we have more than 50 pre-configured Facebook giveaway templates that you can download and edit! They will also help you come up with great Facebook giveaway ideas!

Facebook contest ideas: how prizes can convert Facebook fans into leads

As we’ve already mentioned, Facebook comment giveaways are the simplest way to engage your audience. However, there is only one downside to such promotions – you don’t get to collect any information about the participants. Put simply, a Facebook giveaway won’t let you expand your database. To do so, you need to launch a different promotional dynamic. One of the best Facebook competition ideas is to launch a simple Entry Form Giveaway in which users register their personal data for a chance to win attractive prizes. All you have to remember is that you’re asking users for their contact details – the prize must be worth sharing personal information. 

Here’s one of our favorite Facebook contest ideas. Ballina Central, a shopping center from Australia, looked to celebrate Father’s Day with their Facebook community. However, they wanted to make sure that only paying customers get a chance to win. To do so, they launched a Facebook giveaway with a registration form, in which participants had a chance to win a set of power tools and a $200 gift card for their dad. Participants registered their contact details, along with a receipt proving that they recently made a purchase at Ballina Central. 

They then took it to Facebook to communicate and disseminate their special promotion. By sharing an attractive image with words like win written in capitals, they attracted more attention, customers, and sales! It was a great way to convert Facebook followers into qualified leads. 

Use one of our Entry Form Giveaway templates to launch your promotion on Facebook. Remember to offer an attractive prize, discount or voucher to encourage more users to share their contact details with your brand!

Facebook giveaways: Facebook games that foster customer interaction and loyalty

So far, we’ve covered boosting social media engagement and collecting new leads. But how about ideas for Facebook competitions that can also entertain your audience? Branded mini-games are great marketing tools that help brands in achieving a variety of different goals. That’s why launching a game for your Facebook audience or group is a great way to foster customer engagement and loyalty. 

Online audiences love surprises and free gifts. Crooked House Productions also know that interactivity is what users respond well to. Take a look at this online prize wheel that the event company recently launched for their Facebook audience.

In this particular example, the brand’s audience was invited to spin the prize roulette for a chance to win discounted tickets to a music festival, free pizza, or even a spa weekend for two! Apart from creating organic posts to promote their campaign, the brand also used promoted posts to reach as many users as possible.

Do you have a closed Facebook group for your loyal customers? Launching a branded prize wheel is a great Facebook group contest idea! By sharing the link with your closed group, you foster customer loyalty and trust. 

Photo contest ideas for Facebook: boost your brand and collect UGC

Did you know that user-generated content is the best way to reinforce brand authenticity? This is because online users trust UGC much more than any content generated by brands. And photo competitions are a great way to collect this high-quality content from your customers and audience. 

There are two ways to launch a photo contest on Facebook and the right option for you will depend on your final objective:

1. Increase visibility: if all you want to do is work on customer loyalty and brand authenticity you can run a Facebook giveaway with photos. Users participate in your giveaway by sharing photos in the comment section and you can choose a random winner with our Facebook giveaway app. Please note, that you can’t reshare any of the pictures shared by participants as you don’t own any rights to that content. 
2. Collect and reshare UGC: if you’re looking to collect user-generated content and then reshare it for your marketing purposes, opt for a Voting Contest app. Use it to collect not only UGC but also leads and participants’ consent to reshare their pictures on your Facebook page, website, etc. 

Here’s a photo contest example from Guernsey estate agents. The company was looking to collect unique shots from the island that they could then use on their social media channels to promote Guernsey as the place to live. The organizers shared their contest with their Facebook community to reach more participants, as well as convert fans into leads. 

Facebook contest idea that will convert audience into leads and boost sales

Last but not least are discount codes that tend to be very popular with Facebook audiences. And we particularly like this Facebook giveaway idea from Annagora Aquapark. The water park was looking to promote their establishment, as part of their season-opening campaign. To do so the company launched a coupon campaign, in which each participant could receive a 20% discount code for their visit, as well as enter a random prize draw for a free family pass.

As the organizers looked to grow their mailing list, they shared the campaign on social media, including Facebook. It worked so well that they launched exactly the same promotion a year after! 

Interested in finding out more about sharing coupons on Facebook? Read more in our Annagora Aquapark success case. 

We hope you enjoyed these Facebook giveaway ideas! You can now go ahead and launch your own campaign – or contact us in case of questions and doubts. 

There are many examples of successful gamification in social networks, and the more entertaining our digital initiatives are, the easier it will be to get our followers interested in us and feel the need to participate, either because they perceive value in our content or because the dynamics and the prize are attractive enough to encourage interaction.

If you wonder how to sell on Facebook or how to increase Facebook engagement, don’t leave out a good gamification strategy. Playful dynamics have proven to be successful when it comes to offering unique experiences and increasing community engagement with brands. Contests, giveaways, and games should be go-to strategies! Are you ready to put a funnier spin on your fan page? Take note of this 5 simple, but very powerful ideas.

Live broadcasts

If you are looking for ideas for Facebook that allow you to increase interactions, this is one of them. It is a simple and inexpensive option, whether if you do it on your own or using an external app such as Easypromos. It provides better control on leads, metrics, and winner selection. In addition, it is a way to ensure that you are complying with all the regulations and social network specifications.

A good way to exploit gamification is through Facebook Live. Think of a food brand that wants to promote a particular product; an option to increase interaction and engagement with the community would be to hold a nutrition workshop. Make a giveaway and raffle a prize among the attendees who answer questions related to the content shared during the workshop.

Harness the power of GIFs

They are increasingly used by brands to create content with a casual and spontaneous touch. If you dare to add a playful element, it will be easier to get Facebook interactions. Launch a giveaway among all the people that can capture a certain image or the exact moment where your product appears.

Increase video views

This must be the biggest challenge for brands with a Facebook presence! A good way to improve view metrics and get the user to see the content to the end is to make it part of the story. Challenge the user to decipher a riddle, find a specific item, or discover a phrase. If we add a prize or a discount to the dynamics, the gamification action will have a greater impact.

Online surveys and questionnaires to increase Facebook engagement

They are effective, easy to launch and have a high capacity for virality. One of their greatest advantages is that they allow us to collect data and help us to better understand the interests and motivations of our audience.

Here is a simple example: imagine that you are developing a new product and want to build it considering the recommendations of your potential customers. Firstly, you could launch surveys and ask users to recommend, for example, what functionalities your products should have, what color they should be, or what should be the star ingredient of your restaurant’s new menu.

How can you reward participation and achieve greater Facebook engagement? Offering a discount to purchase the product once it is launched or inviting your brand’s fans to an exclusive event where they can see firsthand the product before everyone else.

Games and prizes

Roulette with prizes, interactive puzzles, word search, personality quizzes… Gamification through games helps to get enough exposure to get into customer’s minds and generate curiosity about our brand. These ideas for Facebook are not just good alternatives to entertain and reward your followers, but also a way to collect contact information.

Once you have chosen the gamification action that suits you best, don’t forget about the communication actions. For this, you have several options such as:

• Use new formats like Facebook stories to share your giveaway or game.

• Invest in social ads so that more people find out about your initiative.

• Send a newsletter to your database.

• Post the action as a pin on your wall.

• Take advantage of cross-communication on other social networks where you are present.

• Work on a hashtag strategy. Users who like to participate in contests and giveaways are constantly looking for tags related to these topics.

Do you have questions about gamification on Facebook? Live chat with us!

The main purpose of launching a Tournament Bracket promotion is to attract users with multiple participation stages – following new rounds in sports events or choosing their favorites from among candidates that make it to the next round. 

The application allows you to publish an overall ranking page with all participants and their accumulated points. Have we mentioned that you can fully customize it with your corporate image?

Let’s now take a look at the Tournament Bracket app in more detail:

What marketing objectives can I accomplish with online tournaments?

Online knockout tournaments have three characteristics of games: rivalry, skill, and chance. These three allow brands to achieve a variety of marketing objectives:

• Increased engagement and repeat participation
• Brand awareness and visibility
• Increased customer trust and loyalty (incentives)
• Original content for your social media networks
• New contact details from social media users and website visitors converted into leads
• Visibility for specific events, products or services

How does the Tournament Bracket app work?

The Tournament Bracket application by Easypromos allows you to organize online tournaments with multiple rounds. There are two ways to organize your tournament, based on:

1. Real sports and cultural events. You can visually present teams, athletes, and candidates of important events and invite your audience to predict the winners. As you learn the official results, you can update them in the app and assign points to participants, based on their answers. They will be then displayed in the ranking. 
2. Online competitions, fully invented and organized by your brand. These competitions can be based on ANY topic. Ask users to choose their favorite products, books, series characters or food. Once the voting of each round is finalized you can assign points to the users that voted for the winning candidates. 

And now let’s take a look at some of the most important features of the Easypromos brackets app:

• The Tournament Bracket app is created with a default template. All you have to do is configure the first round of the tournament and adjust the participation dates. 
• You can add up to 64 candidates in each round and you can display them randomly or by manually matching up the rivals for each round. 
• It’s possible to activate multiple tournaments at the same time. It’s a great option for anyone looking to display more than 64 candidates or those launching different categories in your brackets competition. 
• A single registration for easy participation. Users register when they first access the promotion. The application then saves the user information and they don’t have to register again next time they want to participate in the competition. 
• Full customization of all texts and images. 
• Participants accumulate points for each round. They can also check their score and find out how many points they scored in each round. 
• Different rounds are visually presented on the welcome page that is adapted to all devices, including mobiles and tablets. 
• The application allows you to run random prize draws for all participants or reward those with the highest scores. 

Now that we know all the characteristics of the app, it’s time to see some examples!

Templates and examples of Brackets with multiple rounds

Now is the time to see some examples of online knockout tournaments. So… Are you planning to launch a tournament for a football league? Would you like to discover the favorite series of your audience? Or maybe you work for the tourism sector and you’re interested in showing the sights of your city and find out which one is the one that your followers like the most? You can even organize a competition between popular book titles and even dog breeds! Take a look at the following examples and download our pre-configured templates to launch your promotion. 

Knockout brackets for UEFA Women’s Champions League 2021

UEFA Women’s Champions League is a great example of an online tournament. The brackets competition has been divided into different rounds, based on matches happening on different days. As the teams progress through rounds, new participation stages are open. In this case, the organizer must closely follow the matches so that they’re able to correctly update the scores and open new stages. 

Do you like the above idea? Try our UEFA Women’s Champions League Brackets to discover the real user experience. You can then download our pre-configured template to launch your own tournament.

Monuments knockout tournament

In this example, you can see a tournament between some of the most famous monuments in the world. The main objective of this Bracket promotion is to discover the monument most liked by online users. At the end of the promotion, the 10 best participants will enter a random prize draw – they’ll be the users that voted for the candidates that made it to the next rounds. 

Do you want to try this promotion? Vote for your favorite monuments and learn how this fun competition can engage your audience. You can even download our pre-configured template for your promotion.

Tournament Bracket: novels

The final example is a great option for your brand if your audience is full of bookworms. In this tournament, there are two categories, best crime fiction, and best historical novel. Participants have the task of deciding which book is the best in each category. 

You can try the book tournament promotion and use our ready-made template for your own competition.

How to distribute prizes in online tournament bracket promotions?

If you use the Easypromos app for organizing your knockout tournament, you will be the one deciding how many prizes you want to distribute and in what way. Here are the most popular options for rewarding your promotion participants:

• Reward the best participants. You can reward the user with the highest number of points, or organize a random prize draw for the top 10 or 20 players. 
• Give prizes to the winner of each round. Just like in the previous point, you can reward the best participants, but this time of each round. 
• Run a random prize draw for all participants of a specific round.
• Organize a random prize draw for users that participated in all rounds. 

Direct prizes on participating – they can be different for each round. You can give away discount codes, invitations to events, free subscriptions, or product samples.

What’s the best way to create online tournaments?

Creating a knockout tournament in draft mode is completely free of charge. Just log in to your Easypromos account and choose the product you want to test. You can clearly see how the tournament rounds are configured. The application is available in White Label and Corporate plans. If you currently don’t have an active plan, you will be asked for a payment when and only if you decide to activate the promotion. 

And so far our introduction to the new Tournament Bracket application. Here is a short summary of why Easypromos is the best solution for your promotion:

• You will be able to fully configure and customize your tournament without programming, coding, or advanced IT experience.
• The tool is very intuitive and guides you through the entire process with buttons and additional information. 
• Your promotion will be published on a microsite – with a registration form, public ranking, and voting system. 
• Users can access the competition from any device and browser.
• The application has an integrated voting system with anti-fraud control. 
• At the end of the tournament, you will be able to reward participants based on their position in the ranking or by running a random prize draw.

So what do you think about our Brackets application? Do you have more questions or doubts? Contact our customer support team – they’re always ready to assist and inspire!

Today we take a look at how to properly and legally run social media sweepstakes on the two main social media platforms: Facebook and Instagram. We’re about to take you through guidelines and entry requirements that you can use for your giveaways. 

Use the Easypromos giveaway apps to ensure your social media promotions are launched according to the best practices.

Best practices for running a giveaway on Facebook

Facebook was the first social media network to reach a mass audience. Over the years it has been developed and modified on a huge scale, not only in terms of design but also in terms of regulations, management, and guidelines. 

Did you know that in order to run a Facebook Giveaway according to the best practices you CANNOT ask the participants to:

• Like your Facebook page
• Share the post 
• Tag friends in comments

Surprised? 

So what entry requirements are permitted on Facebook? You can ask users to:

• Like your post 
• Comment on it

Also, no one can stop or punish you from suggesting that the participants invite their friends, share the giveaway with their family, or like your page to keep an eye out for future sweepstakes. All these actions, however, cannot be compulsory entry requirements. 

Are you looking to boost engagement and build better customer relationships? Make sure you ask open-ended questions – they encourage real conversations that lead to emotional customer-brand connections.

Head to our Facebook Giveaway tutorial to learn more about running a comment-based promotion on Facebook. 

Best practices for Instagram Giveaways

Over the last years, Instagram has been gaining traction. It’s safe to say that it is now the most popular social media platform for engagement-boosting promotions. So with the number of Instagram Giveaways that we come across every day, have you ever wondered if any of them follow the Instagram guidelines? Let’s point out that each social media network has different rules!

Instagram allows brands to ask the participants to:

• Comment on the post
• Mention friends – we recommend asking for no more than five mentions per user, as it eliminates spam and generates better quality engagement 
• Follow the brand profile – you will have to check it manually

If you want to draw a random winner with an automatic and transparent tool like Easypromos, it is recommended to ask only for comments, follows, and mentions. An automatic tool cannot track Insta Stories or likes, therefore the organizer would have to manually collect all entries and then enter them into a List Giveaway app. It is time-consuming and therefore not recommended.

Thinking to launch an Instagram Giveaway? Watch our Instagram Giveaway video tutorial to see all the steps to creating an Instagram promotion.

Other points to have in mind when launching giveaways on Instagram and Facebook

To give your followers the best experience ensure to:

• Share a picture of the prize and describe it
• Include the participation dates so that users know if they can still enter the contest
• Share terms and conditions 
• Communicate the winner once you finalize the giveaway

Why is it all important? Simply because if you provide your social media followers with a great experience they will be keen to join your next promotion. This can help you grow your audience and build a loyal community. 

Now that we’ve outlined all the best practices to running a successful Instagram or Facebook giveaway it’s time to point out that at Easypromos we always have your back! This is why we have dozens of pre-configured social media giveaway templates for many different campaigns! Use them to save time and ensure that your giveaway follows all the guidelines of each social media network. It will definitely reinforce the final success of your giveaway! 

Do you have any questions? Contact us and we’ll be happy to help! 

Let’s start by taking a closer look at the Facebook dilemma: powerful reach, but no ownership over your list of contacts. You might be asking yourself, so is there a way to generate leads on Facebook? Oh yes, there is! And today we will show you how easy it is!

Lead generation is one of the most important objectives of all brands, as more leads normally mean more customers. Discover the Lead Generation Solutions offered by Easypromos and watch your database expand with new high-quality leads.

Why generate leads on Facebook?

Nowadays, social media marketers have a love-hate relationship with Facebook. The big blue social network is still one of the best sources for social engagement – but it’s also beset by privacy scandals, and brands have to rely increasingly on promoted posts for reach.

This perfect storm has got some marketers thinking. A big Facebook following is a great asset – within the walled garden of social media. But what about getting followers outside the garden, and converting them into customers?

So there’s a compromise to be made. You want the reach and follower numbers of Facebook; but you want to own your database of leads, too. Let’s have a look at how you can do it.

Run a Facebook giveaway to collect new leads

The simplest way to resolve the Facebook dilemma is to treat it as a two-step process:

1. Acquire followers on Facebook
2. Convert followers to leads

So first of all, you’ll need a dedicated strategy to grow your audience. Then you’ll need to gather more contact information from those leads – without scaring them off with a change in strategy or style.

Take the example of cult Spanish baking blog, María Lunarillos. They built an audience of over 100,000 followers by sharing fun, informative content with high production values. They also shared giveaways for Facebook commenters twice a month.

Once María Lunarillos had established their Facebook audience, they continued running the giveaways – but switched to a different strategy. In order to convert followers into leads, they implemented a new form of giveaways into their marketing strategy. The brand decided to organize Entry Form Giveaways, where they gave their audience chances to win in return for their contact details. Remember, that online users are becoming more and more selective when it comes to sharing their contact details. And a good incentive is always the best motivator!

Read the full case study from Maria Lunarillos and discover how social media giveaways can help expand your mailing list.

But you might be asking: how do I use Entry Form Giveaways to generate leads from Facebook? It couldn’t be easier! Simply share the promotion link as a post. You can also use Facebook Ads for better dissemination.

Another way is to embed the promotion on your Facebook page, which is something that The Body Shop Portugal did in their recent campaign. The brand was inviting their audience for free beauty workshops in a variety of different locations. In order to join one of the events the interested participant filled in the entry form.

Snüz UK is another brand that uses Entry Form Giveaways as one of their go-to tools. The brand regularly organized giveaways, which are then embedded on their Facebook page. The brand added a special tab dedicated to their promotions, where they share their currently active sweepstakes.

Head to this Success Case of Ottsworld: find out how a travel blogger used Entry Form Giveaways to convert social media followers into email subscribers.

Use Facebook Ads to target specific audiences

In order to make your promotion go viral and achieve the desired success, you need to select each giveaway prize carefully. Ensure that the incentive is attractive and appealing to your target audience so that they will be motivated to share with you their contact details for getting a chance to win. But if you plan to collect and convert leads via giveaways, then there is another strategy that might help you collect high-quality leads. What is it?

Facebook Ads. With dark posts and promoted posts, you can:

• Target or restrict your posts to specific locations.
• Show ads to specific demographics – this is especially important if you offer age-sensitive goods or services.
• Target new and lookalike audiences, or restrict promotions to current followers.
• Target or restrict based on interests and behaviors.
• Create carousel posts with an individual link for each slide, so that viewers can pick the promotion they want to join.

Imagine that your giveaway is aimed at middle-aged women from the UK. With the help of dark and promoted posts, you will reach only the audience of your interest.

Follow up with commenters via Facebook Messenger marketing

Although the reach for organic posts is dropping, a new frontier has opened up for Facebook marketers: Messenger.

Direct messages on Facebook have high open rates, high click-through rates – and, at this point, minimal competition from other brands. Start using Messenger now, and you’ll have an advantage over marketers who are slower to adapt.

What’s more, the social network is introducing new features to help organize your campaigns and generate leads on Facebook:

• Send automatic messages to users who comment on your posts. This is one way to parlay Facebook comment giveaways into genuine, one-to-one conversations with leads.
• Welcome new visitors to your page. When someone clicks through from a promoted post or a friend’s recommendation, you can welcome them immediately with an automatic conversation starter.
• Use lead generation templates in Messenger. Lock in those conversions by asking the right questions and integrating user answers with your CRM.

Run Lead Ads with an incentive for new leads

The social network does now offer native tools to generate leads on Facebook. That’s right – even Facebook recognizes the Facebook dilemma!

With Lead Ads, you can set up ads to target specific audiences, just like on any sponsored post. But instead of getting viewers to react to the post, visit your profile or click through to your website, the goal is for them to fill out a registration form.

Here’s an example from Iroha Nature, a brand using Lead Ads to promote their giveaway.

However, Lead Ads raise an obvious question: Why should anyone fill out that form? Here are some suggestions to incentivize conversions:

• Offer an introductory discount. This strategy is especially popular for B2C Facebook marketing.
• Give access to exclusive content, such as guides or ebooks. Content marketing via Facebook is a great strategy for B2B marketers.
• Add leads to a grand prize draw. Connect the information from your Lead Ads with a prize draw app and encourage more people to sign up.

Share links in Facebook Stories and Facebook Watch

Facebook is increasingly dominated by video content. The social network has invested heavily in its long-form video platform, Watch, and Mark Zuckerberg has publicly suggested that Stories will replace the Newsfeed. What’s more, Facebook marketers have already seen how the latest updates to Creator Studio prioritize videos above all other content.

So if we’re about to live through another “pivot to video” – this time, with a focus on Stories – how can you use that content to generate leads on Facebook? Once again, the answer is two-fold.

Video content on Facebook consistently outperforms other post formats, so it’s a great way to increase your reach and engagement. Then, just as we discussed above, you can use ads and link-sharing strategies to convert those Facebook viewers into owned leads.

• Facebook Stories. While conventional posts from brands are getting less attention, Stories are shown at the top of users’ feeds – so they could be the key to staying relevant. You can add custom links to Stories, directing viewers towards lead capture forms. Cross-post your Stories to Instagram to reach even more people.
• Facebook Watch. You can now place ads in the middle of videos which are more than 3 minutes long. Facebook calls these “Ad Breaks”, and just like Stories ads, you can attach custom links. Your brand does have to meet certain requirements to use Ad Breaks, though.
• Facebook Live. The third way to share videos on Facebook is via the Live tool – which is separate from Watch and Stories. You can use Ad Breaks on Facebook Live, just like in Watch, but with the same caveat about Facebook requirements for brands.

Use the call to action button on your Facebook Business page

Finally, don’t forget about the basics. Setting up a call to action button on your Facebook Business page is one of the easiest ways to generate leads on Facebook and convert them into customers.

You can only create call-to-action buttons if you have a paid ads account – but these buttons are extremely versatile. You can set up almost any type of conversion, from customer phone calls to sending you an email or… you guessed it… visiting a registration form.

Got even more ideas? Or maybe you have a question that hasn’t been answered here? Chat with us!

Do… Keep Facebook contest rules simple

When you announce a Facebook giveaway or contest, keep it simple. Make sure you tell your followers:

• What the prize is
• How to win it
• When the contest closes

Do… Monitor comments and respond to your followers

Be ready to answer any questions or doubts about the Facebook contest. But… it’s not just about customer service!

The whole point of Facebook contests is to increase reach and engagement. So make sure you build on the opportunity by liking comments, responding to messages, and showing your followers that you really do value their contributions.

Do… Run regular Facebook contests with a variety of content

Make Facebook contests a regular part of your social media strategy. If people know that there are regular prizes on offer, then they’ll keep coming back for more.

Don’t forget to mix things up a bit. Run comment contests and photo contests. Share videos, quiz questions, and puzzle challenges. Use your imagination!

Do… Cross-promote your Facebook contests

Use Facebook Ads if you want to increase your reach on the platform, or target a specific audience. Share your Facebook contests on Instagram, Twitter, YouTube, your website and mailing lists to get more participants. Or you could just run a multi-network social media giveaway.

Do… Give away group prizes

It’s called a “social” network for a reason. Facebook users love prizes that they can share with a partner or group of friends. We’re thinking restaurant vouchers, concert tickets, weekends away…

What not to do in Facebook contests

Don’t… Give prizes to the most popular comment

If you pick a winner based on popularity, then you might get backlash from your followers. And there’s no way to check whether people have gamed the system and asked friends to like their comment. It’s simpler, and safer, to use a random comment picker to choose your winner.

Don’t… Ask followers for too much

The more you ask for, the fewer participants you get. Don’t ask people to comment endlessly, tag all their friends, or like and share your page.

Instead? Start a real conversation by asking an engaging question. People will be happy to comment and join in. If you’re lucky, the organic likes will follow.

Don’t… Ignore the Facebook terms of service

We don’t recommend asking for likes, follows, tags, or shares. And it’s not just because those requests annoy your followers. They’re also against Facebook rules.

Make sure your Facebook contests are fully compliant. That means including a link to terms and conditions, and not begging for likes or shares. If you need help with the legal details, check out this terms and conditions template tool.

Don’t… Forget to follow up

Make sure you follow up with your winners after the contest! You’ll need to get in touch so they can claim their prize and share delivery details with you. Later, you can encourage them to post photos and messages about how much they’ve enjoyed their reward.

Don’t… Leave the contest open for too long

Most giveaways last less than a week. If you let your Facebook contests run for too long, then people get distracted or lose hope of winning the prize.

So try and add some urgency to your Facebook giveaways. Run a countdown in your Stories to encourage people to sign up – and make a big deal of selecting the winner and closing the contest.

Many digital marketers develop Facebook marketing campaigns without specified goal. At the end of the day, your goal should be to grow your audience and generate more revenue. To help you achieve this, we will discuss eight effective Facebook marketing techniques for eCommerce businesses.

So let’s jump right in.

Carousel Ads

Attention spans are getting shorter. As a result, an effective Facebook marketing strategy is to run multi-product carousel ads. Using carousel ads, you can showcase several different products in a single ad unit. Users can scroll through and find an offer that best captures their attention.

Guess what?

With carousel ads, you can expect an increase in click-through-rates compared to static image ads. This can ultimately generate more sales. Online stores with large product catalogs can especially take advantage of multi-product ad campaigns. The product variety helps capture users’ attention.

Game-changing Video Ads

eCommerce brands are often looking to do more than just sell. They want to build their brand identity and a community of passionate fans. To achieve this, consider adding video ads to your marketing mix. Videos develop an emotional bond with customers more easily than images.

Online stores want to attract an audience based on their marketing goals. They don’t just want people to visit, browse, and leave their site. The goal is to capture users’ attention and ultimate lead to product sales.

Video ads should help carry your brand message. When visitors engage with videos, encourage them to learn more about your brand directly on social or on your website.

Content should be Creative & Entertaining

You likely have a diverse audience. For example, running a pet store you may have customers that are passionate about cats and others about dogs. Targeting only a small segment of your audience could alienate others, leading to lost revenue. eCommerce teams should work to develop content that is both creative and entertaining across a variety of audiences.

Social media is all about testing and learning. Consider setting aside some time for trying different content. For example, see how writing more humorous posts compares to motivational posts. Use those learning’s to engage and better connect with your audience.

Boost Engagement with High-quality Photos

You’re probably heard a picture is worth one thousand words. Photos are more effective at conveying information compared to text. eCommerce sites can share high-quality photos to attract customers. Take for example the success of Pinterest or Instagram. Social media influencers know how to generate a response by sharing engaging photos.

The trick with quality product images is to create a sense of desire and urgency. Customers should be encouraged to buy now. Have you ever wondered how some photos trigger an action from the past? The same can apply to repeat customers where you can remind them of making a repeat purchase. eCommerce sites already showcase their products through a collection of high-quality photos. Why not take advantage of these assets on social media to drive more sales?

Share Relevant Information to Educate your Audience

The marketing teams know how essential it is to share valuable information. The trick is to share information about niche-related topics that are relevant to your audience. Consider writing a blog post or sharing trending news on Facebook. You can further expand your reach by promoting it with ads.

The idea behind promoting content with ads on Facebook is to raise brand awareness. Your marketing campaigns on Facebook need to be diverse, creative and focus on empowering your audience. This diversity entices people to follow your brand and share your content with others.

Using Facebook Marketing to Solve Customer Pain Points

Facebook marketing campaigns are different from other social media channels. The emphasis is more on developing a community. It takes more than ads to make customers buy into your brand philosophy. This becomes easier when we start thinking about a customer’s buyer journey.

Facebook ads target pain points which in turn offer a solution to customers’ problems. A successful ad campaign highlights the issue and presents the solution (product) as a breakthrough.

Build a Lasting Community

Leading brands like Warby Parker have a cult-like following. Their followers believe in the brand’s principles and philosophy. The advantage with Facebook marketing is you can sell products and build a community at the same time. Building a community has a social cause associated with it. What else could be more effective than word-of-mouth marketing? By building a community, you can increase reach, engagement, and the effectiveness of your campaigns.

Reward Audiences through Promotions and Contests

Running contests, offering discounts, and rewarding loyal customers is one of the most effective marketing techniques. eCommerce sites looking to build hype often run contests. It’s a marketing strategy that also catches the attention of non-buyers and new audience members.

eCommerce stores consider it an effective marketing strategy to earn trust. Offering discounts alone won’t bring much change. You must also follow up with customers’ comments and questions, while offering exceptional customer service. A customer earned during sales promotion provides an opportunity to develop a further customer relationship.

eCommerce sites should maintain impeccable standards on social media, especially on Facebook. You should recognize the massive potential the Facebook offers beyond just making a sale.

Every single piece of content shared on Facebook should have a goal in mind. Your marketing strategies can focus on bringing the best of both the brand and the customer.

With these tips in mind, you should be well on your way to build your brand and generate more long-term sales. If you have any more suggestions, feel free to share in the comments below!

When you share a contest or giveaway on your social media, you can:

• increase followers
• improve engagement
• showcase your products
• get customer views and feedback

So Facebook giveaways are a valuable tool, and they should be a key part of your digital marketing strategy.

However, before we dive in, let’s just note a few boundaries. Facebook has some strict rules about platform use and data privacy. That means you can’t require users to:

• follow you
• share your posts

So are winter Facebook giveaways still useful? Yes! Creative, original contests promote engagement in a way that the Facebook algorithm will reward. And experience tells us that many users will like and follow your page without even being asked.

In this post, we’ll share 6 examples of giveaways created with Easypromos. And we’ll explain how you can upgrade each idea for a truly viral promotion.

Promote your product with winter Facebook giveaways

Hopefully you’re sipping on a nice hot coffee, tea, or cup of hot chocolate while you’re reading this. How about adding a little something extra?

In this winter Facebook Giveaway Cupcake Coffee Box gave their followers the chance to win one of a range of coffee liqueurs. Users just had to like the post, in order to enter the prize draw. This was a quick, easy way to alert customers to new products – and increase activity on the brand’s Facebook page, too.

Upgrade this promotion: Facebook’s algorithm doesn’t just look at how much people interact with your page. It looks at the quality of those interactions, too. So encourage your followers to give opinions or answer interesting questions, instead of just liking your posts. For example, this brand could have asked followers which flavor they like best, or when and where they like to drink their coffee. Open-ended questions are also fantastic to start real conversations with your audience.

Banish the cold with winter fashion giveaways and home accessories promotion

Still feeling chilly? Winter is here… the season of fuzzy socks, cuddly blankets, and big woolly jumpers! Share cozy clothes, accessories, and homeware with your followers.

Here’s an example from a homeware store. They offered two luxurious blankets from Zara to their followers. Users just had to comment and explain how they are keeping warm this winter.

Upgrade this promotion:  This post is a great example of best practice in winter Facebook giveaways. They’ve explained the contest, highlighted the end date, and included terms and conditions. There’s just one thing missing… a bit of excitement! Use colorful photos and emoji to brighten up your posts.

Facebook giveaways to promote winter health and beauty products

Cold and wet weather can be bad for your health. Common complaints are winter flu or dry skin. And the long, dark evenings can lower your mood – so some self-care is just what the doctor ordered. Share health and beauty products to pamper your followers and show them you care.

This cosmetics brand shared a valuable winter skincare set with their followers. Users entered the contest by commenting to say why they deserved the prize!

Upgrade this promotion: Health and beauty products can be very specific. Everyone has different needs! So you could learn more about your customers, and target their rewards, with a quick survey. Ask a few key questions, and offer the perfect prize based on each user’s results.

Escape the winter with a holiday giveaway

Who doesn’t love a winter holiday? It’s the perfect time to get away from it all – and maybe find a change of weather, too.

This holiday cottage company decided to boost their winter marketing campaign by giving away a luxury holiday in North Devon. As with all winter Facebook giveaways, it was a powerful way to tell more people about the brand.

So far, we’ve been looking at simple winter Facebook giveaways, based on likes or comments. But you can add something a little more complex! When you create a Voting Contest, Knowledge Quiz, or Coupon promotion – in fact, any type of Easypromos promotion – you can share the link in your Facebook posts. And if you have more than 2,000 followers, you can also add the promotion to your profile as a tab for desktop users.

Take a look at this example from a TV cooking channel. They ran a Writing Contest to collect the best winter comfort food recipes. Although the promotion had its own website, they also embedded it on their Facebook page, for easy access and a bigger audience.

Upgrade this promotion: If you ask your followers to share photos, videos, recipes, or text, then consider publishing the results in a gallery. Users can view, vote, and share their favorites. It’s an easy way to double engagement with your campaign.

Ready to get started with your winter Facebook giveaway? Then click here to create a free account. Do you have some questions? Don’t hesitate to Online Chat with us!

A rookie mistake that is easy to commit but is fatal for any kind of promotion is not letting enough people know about your contest. This is crucial on Facebook as your page can easily get lost in the flood.

It sounds obvious but make sure that your target audience knows about your contest. This could be a small group or bigger and more global. It ensures that they are informed about the contest but also that they can share your page to their contacts. Try not to bombard people with messages or posts but use the smart features of Facebook to tailor your post to your target audience.

Using a digital promotion app also ensures that your social network participates by enabling a contest tab on your page.

This digital promotion app can also help you administer your mailing list. You can send a message to your subscribers, informing them of your video contest. This type of promotion will also allow you to touch base with your subscribers and followers. They are more likely to enter and share your contest amongst their own followers and friends.

Using a third-party app will also help you to gain new followers. You cannot request that anyone who wants to enter the video competition must follow your Facebook page to be able to sign up, but you can suggest it, so the participants that are in fact interested in your product or brand will like your page. This way you can kill two birds with one stone: you promote your contest and also win some new followers! The trick is to take advantage of all the features. Take some time to see exactly how the digital promo app can work for you.

Tips to create a digital promotion

You can also widen the network. Select some close friends to be brand ambassadors, which allows them to share your contest and to promote your page. Utilize all your resources to ensure that everyone you can possibly reach has the chance to hear about your contest. Each of your followers can help you with this. 

Let’s not forget the logistics. Keep the rules and submission guidelines clear. You can do this by making a short video beforehand to facilitate the process. Easypromos also allows you to moderate the submissions so that only the approved videos are shown in the gallery. In the gallery users can view, comment on and share the videos, and this way promote your contest and page even further. Importantly, the app allows to participate by submitting a video directly from the app or to link Youtube and Vimeo video links. This opens the door to promoting your video contest to a whole other online audience. The key is engaging your followers whilst promoting your activities to an even bigger crowd.

It can be overwhelming but in the end, when you have reached your subscriber goal and everyone is talking about your contest, it will be worth it! Happy posting!