What is gamification on Twitter?

Social networks and gamification share the same objective: if you have many clients on Twitter and you need to publicize new products and services or you simply want to boost your brand awareness and get new followers, gamification is the way.

In one way or another, games are present in the life of all human beings. Why not bring playable dynamics to the field of social media? Gamification on Twitter allow us to create actions that generate interaction and engagement in our audience. If your goal is, for example, to build customer loyalty, a correct gamification strategy designed from a full knowledge of your audience can bring very positive results.

Ideas to gamify on Twitter

Giveaways

Giveaways on social networks are the order of the day and, who does not like to win a prize, more if it is from your favorite brand? For the marketers, giveaways are the type of action that helps to increase interactions and reach new users who eventually become followers of the account.

With Easypromos, launching a giveaway is very simple. You can activate a dynamic in which the followers have to retweet a post, comment or generate their own content with the official hashtag of the campaign. It is simple, inexpensive and very effective.

To boost your giveaway, you can think of ideas for tweets that are attractive enough so that more people, in addition to those who already follow you, are interested in participating. A good paid media strategy can also help you get your message to reach a greater number of people.

Gamify offline events

But without forgetting the online component! Imagine that your brand is going to participate in a fair or that you have a launch event where you will present a new service or product. How could you interact with attendees, live, via Twitter?

Days before the event, launch tweets that generate some expectation and enthusiasm among the guests and when the big days arrives, use the social network as a direct communication channel in real time. Surprise your audience like Cisco did with games or challenges that they must overcome throughout the event to win a prize. Do not forget to have an official hashtag!

These types of ideas for Twitter help increase interactions, but also impressions. Do you dare to add that disruptive component in your next event?

Games

What if you challenge your followers to score points and obtain achievements based on their activity and interaction with other users? You can reward those users who have obtained most retweets and favorites. Nothing better to encourage participation in the network, increase engagement on Twitter and get your message or campaign to reach more people.

Tips for gamifying your Twitter strategy

• Before getting down to business, think about your goal. Do you need to capture leads, gain followers or boost your brand awareness?

• Know your audience very well. Think about their motivations and empathize with them through dynamics that really grab their attention.

• Think about a simple but fun and challenging dynamic. The more complex your gamification action, the further you will be from reaching your goal.  

• Do not forget the copy! It seems that writing persuasive texts in some contexts is not important, but nothing is further from reality. Without a doubt, it will help you encourage user participation.

• Promote your action on social networks. Cross communication will allow you to reach more people and attract users who may not follow you on Twitter, but do follow you on Instagram. 

Our last tip: enjoy the process, have fun and never stop measuring. Along the way, you will explore and identify those actions of gamification on Twitter that best suit the interests of your community.

So if you’re wondering how to promote on Twitter, writing a giveaway post is step number one. Make sure you put maximum effort into creating your giveaway tweet – this is the main post your online community will see and this is also where all interested users will participate. Come up with attention-grabbing text, clearly specify the entry requirements, publish participation dates, showcase the prize and share a link to your giveaway terms and conditions. Seems like a lot of stuff to include in one short tweet with 240 characters? Don’t worry! We recently launched a step-by-step guide to creating successful Twitter giveaways. 

Is your giveaway ready to be published? Great! We’re about to take a look at how to promote it and attract more potential participants.

How to promote on Twitter: Pin your giveaway tweet to the top of your profile

Let’s start with the easier and fastest way to give extra visibility to your Twitter promotion. Pinning your tweet takes literally less than five seconds and it provides the guarantee that all users visiting your profile will see the promotional post. 

All you need to do is click on the three dots in the top right corner of your giveaway tweet and choose “Pin to your profile”. Easy peasy! 

Update your profile’s header photo

Another way to make sure that all your profile visitors see your promotion is to change the header photo on your profile. Use the same design you used for the image shared in your giveaway tweet – it will help users spot the promotional post much easier. The background image should be 1500x500px.

Run ads on Twitter to promote your giveaway

It’s no longer a secret that organic posts don’t have the same reach as sponsored posts and ads. And the same rule applies to Twitter. Have you ever run Twitter ads? If the answer is no, running a Twitter giveaway might be the right moment to investigate Twitter ads. 

Promoted posts allow users to interact with the content the same way as they interact with organic posts. The only difference is that ads will help reach far more people – meaning that your giveaway will most likely attract more users interested in winning your attractive prize. 

Follow up with replies and reminders 

Chances are that your followers won’t see the giveaway tweet straight away. Make sure you promote it by regularly sharing friendly reminders or by replying to your followers’ tweets, exactly the same Funko does. 

We recommend using a tweet scheduler for making your life a little easier. You can prepare a series of five or ten different tweets (depends on how long your giveaways last) and schedule them at different times. Make sure to publish the tweets at different times for maximum diffusion.

Share your giveaway on other social media networks and with newsletter subscribers 

Is your brand active on other social media channels? Take advantage of your Facebook, Instagram, YouTube, Snapchat, TikTok, or Twitch communities and let them know about your Twitter giveaway. Apart from gaining more participants, you will also grow your Twitter accounts. Because what stops your Instagram followers from following you on Twitter, too? This book blogger was looking to grow her Twitter account. To do so she launched a Twitter giveaway and promoted it on her already popular Instagram account. She redirected some of her followers to the giveaway and also gained new followers. 

We also recommend including your newsletter subscribers! Do you send out a weekly or monthly newsletter? Invite your subscribers to enter your sweepstakes! You will boost engagement and customer trust at the same time. 

We launched a Twitter giveaway for Women’s Day. Our subscribers were invited to enter, too!

Planning to run a Twitter giveaway? Make sure you use our Twitter Giveaway application for maximum efficiency and transparency!

Add a pop up or banner to your website

Does your website attract many visitors? Or maybe you have a popular e-commerce site? It’s time to involve your web visitors in your Twitter giveaway too. Create a banner or pop up promoting your tweet and grow your Twitter audience – what’s better than having real customers among your social media followers?

Submit your contest to giveaway and sweepstakes directory and sites

Isn’t your giveaway aimed at a specific audience? If you don’t care who participates in your promotion, as long as they participate… submit your Twitter giveaway to sweepstakes directories. There are thousands of people looking every day for chances to win online. These websites might really give a spike to the number of participants. 

Are you ready to promote your Twitter giveaway? Remember that in case of questions or doubts our Customer Support Team is already ready to help!

The main purpose of launching a Tournament Bracket promotion is to attract users with multiple participation stages – following new rounds in sports events or choosing their favorites from among candidates that make it to the next round. 

The application allows you to publish an overall ranking page with all participants and their accumulated points. Have we mentioned that you can fully customize it with your corporate image?

Let’s now take a look at the Tournament Bracket app in more detail:

What marketing objectives can I accomplish with online tournaments?

Online knockout tournaments have three characteristics of games: rivalry, skill, and chance. These three allow brands to achieve a variety of marketing objectives:

• Increased engagement and repeat participation
• Brand awareness and visibility
• Increased customer trust and loyalty (incentives)
• Original content for your social media networks
• New contact details from social media users and website visitors converted into leads
• Visibility for specific events, products or services

How does the Tournament Bracket app work?

The Tournament Bracket application by Easypromos allows you to organize online tournaments with multiple rounds. There are two ways to organize your tournament, based on:

1. Real sports and cultural events. You can visually present teams, athletes, and candidates of important events and invite your audience to predict the winners. As you learn the official results, you can update them in the app and assign points to participants, based on their answers. They will be then displayed in the ranking. 
2. Online competitions, fully invented and organized by your brand. These competitions can be based on ANY topic. Ask users to choose their favorite products, books, series characters or food. Once the voting of each round is finalized you can assign points to the users that voted for the winning candidates. 

And now let’s take a look at some of the most important features of the Easypromos brackets app:

• The Tournament Bracket app is created with a default template. All you have to do is configure the first round of the tournament and adjust the participation dates. 
• You can add up to 64 candidates in each round and you can display them randomly or by manually matching up the rivals for each round. 
• It’s possible to activate multiple tournaments at the same time. It’s a great option for anyone looking to display more than 64 candidates or those launching different categories in your brackets competition. 
• A single registration for easy participation. Users register when they first access the promotion. The application then saves the user information and they don’t have to register again next time they want to participate in the competition. 
• Full customization of all texts and images. 
• Participants accumulate points for each round. They can also check their score and find out how many points they scored in each round. 
• Different rounds are visually presented on the welcome page that is adapted to all devices, including mobiles and tablets. 
• The application allows you to run random prize draws for all participants or reward those with the highest scores. 

Now that we know all the characteristics of the app, it’s time to see some examples!

Templates and examples of Brackets with multiple rounds

Now is the time to see some examples of online knockout tournaments. So… Are you planning to launch a tournament for a football league? Would you like to discover the favorite series of your audience? Or maybe you work for the tourism sector and you’re interested in showing the sights of your city and find out which one is the one that your followers like the most? You can even organize a competition between popular book titles and even dog breeds! Take a look at the following examples and download our pre-configured templates to launch your promotion. 

Knockout brackets for UEFA Women’s Champions League 2021

UEFA Women’s Champions League is a great example of an online tournament. The brackets competition has been divided into different rounds, based on matches happening on different days. As the teams progress through rounds, new participation stages are open. In this case, the organizer must closely follow the matches so that they’re able to correctly update the scores and open new stages. 

Do you like the above idea? Try our UEFA Women’s Champions League Brackets to discover the real user experience. You can then download our pre-configured template to launch your own tournament.

Monuments knockout tournament

In this example, you can see a tournament between some of the most famous monuments in the world. The main objective of this Bracket promotion is to discover the monument most liked by online users. At the end of the promotion, the 10 best participants will enter a random prize draw – they’ll be the users that voted for the candidates that made it to the next rounds. 

Do you want to try this promotion? Vote for your favorite monuments and learn how this fun competition can engage your audience. You can even download our pre-configured template for your promotion.

Tournament Bracket: novels

The final example is a great option for your brand if your audience is full of bookworms. In this tournament, there are two categories, best crime fiction, and best historical novel. Participants have the task of deciding which book is the best in each category. 

You can try the book tournament promotion and use our ready-made template for your own competition.

How to distribute prizes in online tournament bracket promotions?

If you use the Easypromos app for organizing your knockout tournament, you will be the one deciding how many prizes you want to distribute and in what way. Here are the most popular options for rewarding your promotion participants:

• Reward the best participants. You can reward the user with the highest number of points, or organize a random prize draw for the top 10 or 20 players. 
• Give prizes to the winner of each round. Just like in the previous point, you can reward the best participants, but this time of each round. 
• Run a random prize draw for all participants of a specific round.
• Organize a random prize draw for users that participated in all rounds. 

Direct prizes on participating – they can be different for each round. You can give away discount codes, invitations to events, free subscriptions, or product samples.

What’s the best way to create online tournaments?

Creating a knockout tournament in draft mode is completely free of charge. Just log in to your Easypromos account and choose the product you want to test. You can clearly see how the tournament rounds are configured. The application is available in White Label and Corporate plans. If you currently don’t have an active plan, you will be asked for a payment when and only if you decide to activate the promotion. 

And so far our introduction to the new Tournament Bracket application. Here is a short summary of why Easypromos is the best solution for your promotion:

• You will be able to fully configure and customize your tournament without programming, coding, or advanced IT experience.
• The tool is very intuitive and guides you through the entire process with buttons and additional information. 
• Your promotion will be published on a microsite – with a registration form, public ranking, and voting system. 
• Users can access the competition from any device and browser.
• The application has an integrated voting system with anti-fraud control. 
• At the end of the tournament, you will be able to reward participants based on their position in the ranking or by running a random prize draw.

So what do you think about our Brackets application? Do you have more questions or doubts? Contact our customer support team – they’re always ready to assist and inspire!

Social media giveaways drive engagement, boost brand awareness and online visibility, with the ultimate goal of staying top of mind with their existing and potential customers. But how does that happen? Well-organized sweepstakes leave a positive impression simply because the organizers come across as more trustworthy, reliable, and “human” – you must admit strictly promotional posts often come across as unnatural and little engaging. Let’s take a quick look at a list of…

Reasons to do a Twitter giveaway:

• Boost engagement
• Grow your audience
• Improve brand and product awareness
• Improve online presence and visibility
• Drive traffic to your Twitter account 
• Strengthen customer relationships
• Increase ROI and conversion rates

Types of Twitter giveaways you can do

Twitter is a flexible social media network when it comes to running giveaways – it allows us to use four different dynamics for your Twitter contests:

• Retweet giveaways: a random prize draw for all the users that retweet your promotional post. You can also suggest users to become a followers before the draw.
• Reply giveaways: reward all those that reply to your giveaway tweet by entering them into a random prize draw.
• Mention + Hashtag giveaways: a giveaway for all the users that mention your profile and use your branded hashtag in their tweet. 

Some of these dynamics can be combined! For example, one of the most popular entry requirements on Twitter is to reply or retweet the post of the organizing account. Another commonly used requirement is mentioning the organizing brand in the replies.  

How to do a Twitter giveaway

The great news on how to do a Twitter giveaway is that doing it is easy as participating in it. Make sure you follow the next 4 steps when launching your Twitter promotion and you’ll create an engaging and effective giveaway, according to best practices. 

How to do a Twitter Giveaway: Prepare your tweet

The most crucial part of creating your promotional tweet is to come up with a captivating description and visually appealing picture. We recommend using words like “win” and “giveaway” to attract more attention! Remember that you have 280 characters for your giveaway post and it’s your job to make the most out of it! 

Take a look at the above example on how to do a Twitter giveaway to see how great the giveaway image works in attracting the attention of potential participants. Follow the same steps! Showcase the prize to create buzz around your post. 

How to do a Twitter Giveaway: Share the terms and conditions

When it comes to running successful Twitter giveaways, the best advice we can give you is to follow the Twitter contest rules. However, it is also important to protect yourself from any unpleasant situations, and your own terms and conditions can do it just right. 

We realize coming up with your own giveaway terms and conditions might seem quite tricky, but we have your back! You can use our free terms and conditions template. All you have to do is edit the indicated fields and you’re ready to go. The template covers all the aspects that must be mentioned in promotion T&Cs. 

As you know the Twitter character limit is 280 – the Easypromos terms and conditions tool generates a short link that you can share in your promotional tweet, just like the brand in the above example did! 

Drive traffic to your Twitter giveaways

Once your Twitter sweepstakes is up and running it’s time to attract as many participants as possible! The more entrants you get the more engagement, buzz, and visibility you generate. And that means more chances of converting your followers into paying customers or simply staying top of mind with a bigger group of people. 

Do you have a big following on Instagram or Facebook? Or maybe you have thousands of YouTube subscribers? Make sure you let them know that you’re running a Twitter giveaway! You can also promote your Twitter contest on your website or with your newsletter subscribers. 

Interested in finding out more about creating a Twitter giveaway? Make sure to check out our Twitter giveaway tutorial: full of technical tips and advice. 

How to do a Twitter Giveaway: Choose the winner of and let your audience know

The most important moment of any online promotion is the winner selection. Luckily for you, the Easypromos Twitter Giveaway application is an easy-to-use and intuitive tool. Use it to choose a random winner (or winners) of your giveaway and don’t forget the most important thing: inform your audience about who the lucky winner is – it will boost customer trust and loyalty. Participants often react negatively to brands that don’t publish contest winners. So save yourself some trouble by sharing the Certificate of Validity and publicly naming the winner.

How to do a Twitter giveaway: get inspired by real examples

Ready for some inspiration? Let’s take a look at how brands grow their Twitter following, boost awareness and visibility with the help of Twitter giveaways.

Skinny Sprinkles – a weight management drink – organized a Valentine’s Day giveaway for their Twitter followers. They shared an attractive image showcasing the prize and explaining the participation requirements, along with a short text inviting users to participate in the promotion.

Users followed the organizing brand and retweeted the promotional post for a chance to win a 20 day supply of Skinny Sprinkles products. 

Funko produces pop culture collectibles. Their Twitter audience is full of music, movie, and series fans. They recently organized a quick and easy giveaway for their audience. Everyone who followed the organizing account and retweeted the promotional tweet had a chance to win an exclusive Death Metal Wonder Woman Pop.

Have we mentioned that any brand can run a Twitter promotion for their audience? Here’s an example from Falken Tire.

They collaborated with Cross Pens and rewarded one of their followers with a custom pen. As in the previous examples, interested participants followed the organizing account and retweeted the promotional post. 

Are you ready to run a Twitter Giveaway for your audience? As you can see, it’s easier than you think! Don’t worry if you have further questions – just chat with us! 

The latest social network news bombshell is the acquisition of Twitter by Elon Musk and with it 217 monthly active users, its potential for growth cannot and should not be underestimated. There’s never been a better time to build your profile with a Twitter giveaway. Here are the top four reasons why your brand should be on Twitter:

• Breaking the monopoly. Facebook and Instagram have dominated the social sphere, but Twitter is starting to catch up. Many users are turning to Twitter because of its new features and readiness to listen.
• Flexibility. Of all the social networks, Twitter is the most relaxed about giveaway rules. For example, you can ask users to tag, share and follow to win contests – which Facebook forbids.
• Video content. Everyone knows that social video is the next big thing. But did you know that Twitter recently increased the maximum length for video clips to 220 seconds?
• Instant communication. Twitter users are famous for their sense of humor. But many consumers also see the platform as a way to voice concerns, opinions, and reviews of brands. Make sure you build up your presence and offer great customer service through the social network.

Twitter Giveaway Ideas: Increase reach with retweets

Unlike many other social networks, Twitter allows you to run a giveaway based on shares – known on the platform as retweets. Just create a post which explains the giveaway, and ask your followers to retweet it to their friends. This is a great way to make your posts more visible and increase your reach.

Here’s a great example from Rondiaz Rum. They decided to celebrate the start of summer – and National Rum Day – with an on-brand Twitter giveaway. Participants just had to retweet and follow the brand.

To stay within Twitter’s character limits, they used a photo to display all the details of the prize. This is a great strategy to save space. Remember that you can add unlimited text to Twitter images and videos.

Social media giveaways must include clear rules, terms and conditions. Use Easypromos’ free tool to write, host, and share the legal details with a short link or follow-up tweet.

Twitter Giveaway Ideas: Get high-quality interactions with replies

So you’ve got publicity with retweets, and increased your follower count with an exclusive Twitter giveaway. Now the challenge is to maintain a relationship with your followers. How?

Interaction and engagement are the key to long-terms success on social media. Asking for retweets and follows is a great place to start. But your next step should be creating quality, user-generated content and conversations. Run a Twitter giveaway for followers who reply to a question or comment with interesting and original ideas.

Here’s an example from a bookshop. As part of their Back to School sales campaign, they asked followers to share their favorite read.

When you ask users to share their opinions and experiences like this, you demonstrate that you are ready to listen to customers. And with luck, you’ll spark a conversation which will boost your brand’s visibility even further.

Attract attention with a mention + hashtag contest

Another way to encourage original content is a Twitter giveaway with mentions and hashtags. Instead of simply replying to a Tweet, ask users to @mention your profile and use your #competitionhashtag.

We picked out this example from a concert center. It’s the only example in this post that wasn’t made with Easypromos – we just really liked the jokes.

The AA Center asked users to reply with their favorite Drake song, for a chance to win concert tickets. As you can see in the screenshot, their followers responded with some creative puns on song titles.

When you use Easypromos for your Twitter giveaway, you can filter replies by hashtags, and exclude specific users temporarily or permanently. So it’s easy to make sure that only users who follow the rules can win the prize.

Twitter Giveaway Ideas: Gather UCG

Twitter is a great place for sharing ideas and opinions, but it can also be a source of high-value UCG. Launch a reply-based giveaways and ask participants to reply to your giveaway Tweet including a photo of your product or showcasing your brand. Include a predefined hashtag as a participation requirement to make your giveaway more visible and to be able to manage all participating entries.

Take a look at this example by Khan Academy Kids. The brand ran a giveaway among teachers and asked them to include a picture of their classroom challenge tracker as a participation requirement.

Maintain momentum with multiple tweets

Once your Twitter giveaway is up and running, you’ll want to maximize engagement. You can include up to 10 tweets in a single giveaway, including promoted posts. Alternatively, you can run repeated giveaways on a single tweet.

You can also run a series of giveaways. Take a look at this example from the heavy machinery manufacturer, Kubota. They ran a twelve-day countdown to Christmas, with a new prize each day.

They asked users to like and retweet their posts, including a competition hashtag. Because the competition lasted several days, users were highly motivated to follow the brand for more. And they made the most of Twitter’s  video features, with a cute animation that highlighted their products and explained all the details of the contest.

Collaborate with co-branding

Twitter is a great platform for co-branded promotions. It’s as easy as @mentioning your partner brand. Team up with other businesses to share prizes and celebrate events. Both brands have the chance to increase followers, views, and engagement.

Here’s an example from StubHub, the popular website for concert tickets. They teamed up with a stadium venue to give away VIP tickets.

Not all co-branding events have to be so closely related. Use co-branding to make a connection with a theme or holiday that would normally be out of reach.

For example, you might want to run a Valentine’s Day promotion, but your brand isn’t naturally romantic. You could team up with a restaurant or florist brand to share relevant, seasonal prizes.

We hope you find these ideas inspiring and useful. If you have any additional questions, feel free to contact us via live-chat, we will be happy to help! And remember that it’s totally free to create an account and start drafting your promotions.

The sports brand Salomon was founded in 1947 in the French Alps. By 1972, that small store had become the world leader in ski bindings. Today, Salomon creates highly innovative products that enhance the performance of athletes. Their claim is: “Performance-oriented design is our past. Performance-oriented design is our future.”

The campaign

The campaign, which was given the name #Salomon30K, was launched in celebration of the company reaching 30,000 followers on Twitter. It lasted for three days:

1. The day prior to the action. The objective was to generate excitement and arouse interest among followers of @Salomon_Spain.
2. The day of the sweepstakes.
3. The day after the action. Follow-up activities were utilized to get the most out of the campaign and loyalize new followers.

The objectives of the campaign were principally:

• To carry out branding and boost online visibility.
• To reach a specific market niche: trail running.
• To support brands and organizations that collaborate with Salomon (co-branding).
• To strengthen the link between the brand and the events and teams it sponsors.
• To loyalize its existing community of followers by interacting with users.
• To expand its community of followers.
• To provide greater visibility to some of its products.

The Solution

Salomon opted to carry out sweepstakes in Twitter based on retweets. Specifically, they carried out five sweepstakes during the course of a single day. By simply choosing the prizes carefully, Salomon fulfilled several of its objectives.

1. Presenting a variety of products – from accessories to professional sports shoes – to their target audience.
2. By offering the prize of a pair of t-shirts signed by teams under Salomon’s sponsorship, the company was able to strengthen the link between its brand and its sponsored teams and athletes such as Kilian Jornet.

During the period of the action, Salomon took advantage of the increase in users to their Twitter profile by including tweets with information relating to:

1. Events of which it is the co-sponsor, including @UltraPirineu, thus incentivizing inscriptions and providing greater visibility.
2. Cosponsoring brands and sponsored teams.

The results

1. Brand exposure

• 3.3 million potential views
• 4.5 tweets/minute in 16 hours
• 5.1K total retweets in a single day
• @Salomon_Spain was TT in Madrid for several hours

2. Follower Engagement

5.1k retweets
844 mentions
1.9 k likes

3. New followers: 1,165

We can see from this example that by using simple yet well-planned dynamics, combined with specific objectives, it’s possible to obtain very good results. This video tutorial will show you in just three minutes how you can carry out a sweepstakes in Twitter.

Testimonial

“The Easypromos platform has enabled us to quickly and efficiently manage a campaign which would otherwise have consumed many resources. It has provided us with a very high ROI and excellent ease of use.”

-Eduard Martinell-

Social Media Strategist

Make sure your Twitter BIO stands out

Take all the time you need to write your profile biography so that it’s complete and accurately summarizes your activity. In the 160 characters that Twitter provides, you’ll have the first opportunity to convince a user to access and follow your profile. Make sure they stay.

Include your website’s URL in case users want more information, and if appropriate, include your location. Use keywords that best identify you and use hashtags. Finally, make a statement that sets you apart from your competition.

Choose your profile and header images wisely

After reading your Bio, people will likely look at your profile picture and header image. Regarding the profile picture, if you have a corporate profile, it is preferable to use your logo. Once you have chosen your profile picture, avoid changing it unless you have a significant reason to do so, as it will be the image that users will recognize you by on their timeline.

The header image will be part of your brand’s digital identity, so it is a golden opportunity to link values and emotions to your brand or to explain what you do. Do not underestimate the power of an image. Take a look at Twitter’s recommendations to have a better idea. Make sure that the image meets Twitter’s size recommendation.

Profile picture:

• Size: 400×400 pixels and up to 2Mb. Allowed formats: JPEG, JPG y PNG

Header image:

• Size: 1500 x 500 pixels and up to 2Mb. Allowed formats: JPEG, JPG y PNG

Use newsletters to promote your Twitter profile

How to get followers on Twitter? If you want to be noticed, don’t just sit back; you need to be proactive. Start by sending out a newsletter introducing your new profile, take advantage of your other social media profiles to announce it, and feature it on your website or physical points of sale. If your budget allows for it, invest in paid advertising.

Include your Twitter profile everywhere you can

To make your account stand out, you need to make it visible. That’s why you should include the Twitter icon on your business card, the footer or header of your website, the signature of your email, printed documents, and more. Every single action will help you grow on Twitter.

Verify your Twitter profile

The well-known “blue tick” on Twitter provides credibility and recognition to an account. Users perceive it as a positive element and it shows that your profile is official. Since Elon Musk took over Twitter, accounts can verify their profile by paying a small monthly or annual fee. Go to the Twitter Blue section on your profile to learn about the benefits of getting it and how to sign up.

How to get followers on Twitter organically? Tweet regularly

Tweet between 2 and 5 tweets per day (5 is better than 2). However, it is recommendable not to exceed 5 tweets and prioritize quality over quantity. If you’re short on content, you can share news from the industry or authorized sources, post photos of your team, highlight product updates, provide tips or advice, mention your location, showcase all your products, hold giveaways, use Twitter as a customer support channel, or simply say good morning.

Interact with your Twitter community

The following issue is crucial. You must interact with your followers to build loyalty and keep your account active but don’t forget to engage with those who don’t follow you yet, as this can bring in new followers. How to do so? Always reply to comments or inquiries, ask questions or run polls, create giveaways to grab users’ attention, generate interesting content for your target audience, etc.

Use hashtags to improve the visibility of your tweets

Hashtags are the tools to connect with your target audience, identify users who are influencers in your industry, or the way you want potential customers to find you. How to grow on Twitter? Choose your hashtags wisely for each post and make sure they are relevant to your content and the audience you are targeting.

Keep an eye on the trending topics

Periodically checking the trading topics is well worth it. It will only take a few seconds, and if you can somehow connect the information or content you plan to post with these trends, you can reach millions of people and increase your visibility.

Vary the content of your tweets

If you post different kinds of content, you will eventually figure out which kind generates the most engagement among your followers: industry news, product updates, giveaways and contests, videos, etc. Additionally, you will increase the chance of getting more followers as you will be able to reach different profiles depending on the type of content you post.

Retweet to grow

Not every single piece of content you generate has to be homegrown. Even large brands use retweets to share relevant news that may interest their followers. Retweet relevant content from influential individuals in your industry. Do this regularly and you’ll likely attract new followers.

How to get followers on Twitter? Be grateful

Say thank you for every retweet, follow, or favorite. You can do this privately or publicly (especially in the beginning). There’s a high likelihood that a significant percentage of people will follow you if they see that your profile is active and engages with users. Showing gratitude and acknowledging their interactions can help foster a positive relationship with your audience.

Run giveaways periodically

Last, but certainly not least, Easypromos offers the option of hosting giveaways on this social media platform. Giveaways can help you get your first followers on Twitter, engage existing ones, and most importantly, make your tweets go viral. Discover how to run a Twitter giveaway and consider organizing one on your profile. You’ll see how it can help you get followers and boost brand visibility!

The Easypromos Twitter giveaway tool is fully compliant with Twitter’s regulation. You can choose your giveaway’s winners in several ways:

• Among users who retweet one of your tweets.
• Among users who have commented on your tweet.
• Among users who have posted a tweet including your campaign’s hashtag and mention your brand (posts can be gathered for up to seven days).

Keep in mind that it is not possible to run giveaways among the followers of a Twitter account. If you wish to add this as a requirement, you will have to validate the users manually once the winner has been selected using one of the three aforementioned options.

We hope you found these tips helpful to learn how to get followers on Twitter. The only thing left to do is to set up your Easypromos account and go for it!

Tweeter Marketing Strategy: Retweet-based Giveaway 1

This is one of the most common and effective Twitter giveaway dynamics. Between 30-50% of retweets are typically made on the same day as the post. Use this type of giveaway when your goal is to generate interactions immediately and when you want to distribute prizes among your customers quickly and transparently.

Carry out a final prize draw among users who retweet your post or retweet it with a specific quote during a period of up to 7 days. This way, you will make the giveaway go viral and gain visibility.

Tweeter Marketing Strategy: Retweet-based Giveaway 2

In this second type of retweet giveaway, you can draw one or more winners among users who retweet any tweet from a brand that includes a specific hashtag during a period of up to seven days. In this case, the giveaway can be conducted among participants from multiple posts as the tool collects all retweets associated with a hashtag.

Use this type of giveaway, to increase the visibility of a specific campaign or ongoing action.

Twitter Marketing Strategy: Reply-based Giveaway

The reply-based giveaway on Twitter is a dynamic that allows you to get greater feedback from users, as they will voluntarily share their likes or preferences with you. You can select winners and alternates (up to 10) among those who reply to a tweet during a period of up to seven days.

You can ask participants to write a comment or answer an open-ended or multiple choice question, among other dynamics.

Mention + Hashtag Giveaway

If your goal is to increase brand visibility, the Mention + Hashtag giveaway on Twitter is your best option. In this type of giveaway, you can draw one or several winners among all users who publish a tweet mentioning your brand and including a specific hashtag. This giveaway can be active for up to seven days, long enough to increase your visibility and brand awareness.

Twitter Marketing Strategy: Express Giveaways

The dynamic for carrying out an express giveaway on Twitter is the same as any of the previous ones. The only difference is the time users have to participate. If you want to do an express giveaway, set the participation period to a maximum of one or two days. This will give it a sense of urgency among users, which will increase participation.

As you can see, one of the main benefits of giveaways on Twitter is the increase in engagement. Additionally, you can also grow your account’s follower base, spread relevant information through retweets from your followers, and strengthen your presence on Twitter so that users get to know you better.

Are you looking into launching a Twitter giveaway? Draft your giveaway tweet, sign up to Easypromos, and link your Twitter account to the platform.