• Post frequently.
• Adapt the message to each social network.
• Set a clear objective for each post. 
• Create your own, original posts. 
• Interact with your audience through Q&As
• Do live streamings.
• Create content to connect to your audience’s needs and interests.

These are all good tips, but at Easypromos we don’t settle for that only. We are looking to take it a step further and make original solutions available to brands to help them boost social networks interactions as well as to gather users’ data. Building a large online community is as important as gathering contact details of users loyal to your brand to be able to carry out marketing actions outside of social networks.

So let’s take a look at four examples of dynamics that combine social networks interactions and user-data collection.

Canasta used the Wordle game to get social networks interactions

In our first example, we’re taking a look at a dynamic aimed at getting user interactions the the wine brand La Canasta organized. This Williams&Humbert brand created a Twitter account (#decanastaconhumor – @CanastaOficial) where they organize weekly giveaways, contests, and dynamics to foster engagement and build customer loyalty.

One of the actions that stood out the most for us was a comment-based giveaway on Twitter. Users had to guess the hidden word in Wordle and share their results in a comment.

Wordle is a word guessing game with a mechanic similar to “Mastermind” and gives the player six chances to guess the word. Once the player guesses the word, the result can be shared without showing the solution, which fosters virality and competitiveness.

Finally, the brand held a final prize draw among all the participants that played and commented on the promotion post. The prize consisted of a pack of the brand’s products. Furthermore, the organizers used the Easypromos Twitter Giveaway app which allows for a fully automated giveaway and includes a certificate of validity to guarantee a fair and transparent result.

Marketing objectives. While Canasta didn’t gather any of the participants’ data, it did dinamize its online community and got a high volume of social network interactions. “Interactions” is defined by the number of times that a user performs an action on your social network profiles. It’s an important indicator of how much time a user dedicates to your brand.

B The Travel Brand came up with a clue game on Instagram to gather user data.

Travel agency B The Travel Brand came up with an original clue game on Instagram. They posted several versions of the game but we will focus only on one. Jose’s and Xavier’s living room had clues to figure out what their holiday destination was.

Each challenge consisted of an Instagram post with some clues in it. Clicking on the clues opened a new window within the social network that gave more information about the clues to figure out where Javier and Jose had gone on holiday.

This clever dynamic was not only very successful at triggering users’ curiosity, but it also rewarded their effort by offering a chance to win a prize. After figuring out the characters’ holiday destination, users could enter a prize draw by filling out a registration form, created with Easypromos, accessible through a link on the brand’s profile. The prize at stake was a 1.000€ gift card. 

The promotion was shared on Instagram stories and other social networks to give it more visibility.

Marketing objectives. B The Travel Brand successfully created an innovative action related to its core business. To be eligible for the prize, participants had to fill out a registration form, providing the brand with valuable information on its audience and potential customers.

The Mediterranean Corridor educated its community and nurtured its database.

The Mediterranean Corridor is an organization that advocates for a better rail connection between Spain and the rest of Europe. To be able to bring their claims forward, they need to reel in supporters willing to sign their petitions. With this in mind, the organization came up with a promotional and educational strategy to get social network interactions.

They came up with a word guessing game based on a popular Spanish TV Game Show (The Alphabet Game in UK) to educate the online community on the infrastructure and its benefits. The game consisted of questions posted on Instagram Stories for the participants to answer and learn about the project.

After capturing users’ attention through the word guessing game, a message kept popping up informing the players of the possibility to register and support the initiative by following a link on the organization’s social network account.

Marketing objectives. With this action, the organization captured users’ attention with an educational challenge and later on redirected them from the social network to an external website where users could register to support the initiative. If you find this action interesting, we recommend using our quiz apps to create surveys or quizzes.

Get social network interactions and gather UGC

Finally, we are taking a look at a dynamic that combines social network interactions and UGC (user-generated content). Facebook and Twitter are the best social networks for this kind of action as they allow participants to include images in the post comments. 

This dynamic is often used by doughnut brand Donettes. The brand carries out these promotions on its Facebook page as well as on an external website. With Easypromos’ Photo Contest app, participants can upload their photos directly to the contest gallery. Alternatively, with a comment-based giveaway, the whole giveaway can take place on the social network itself. 

The idea is to put a topic or a question forward and ask users to comment on the post and include a related image in it. This will get users more involved, which gives the brand more visibility and keeps it top-of-mind.

Here’s an article with real examples to further illustrate this idea.

We hope you find these promotion ideas interesting. Contact us if you want to learn more about how to increase your social network interactions. We will be happy to help.

So why not launch an Instagram contest with an integrated registration form to collect UGC, leads and stay top of mind with customers whilst actively promoting your brand? In this blog post, we introduce you to a powerful tool that’ll help you organize a successful promotion; we also show you examples of Instagram photo contests with registration forms so that you leave from here full of ideas! 

The best tool for your contest with forms on Instagram

Before you launch your contest, think about the objectives that you want to achieve. Are you looking for leads, engagement or maybe attracting new followers? If you’re only just getting started with social media promotions, running a photo contest with a registration form might not be your go-to solution. However, if you’ve already engaged your followers with comment giveaways and got high participation numbers – it’s time for your UGC contest on Instagram. 

Instagram Contest is a powerful tool to promote participation within Instagram users. Broadly speaking, users participate by posting on their Instagram profile, using the campaign hashtag and mentioning the organizing brand. For example: #EasyPhotoContest @Easypromosapp

• In the case of participants with a public profile, their photo or reel is automatically imported when they post it, use the campaign hashtag, and mention the organizing brand.
• If the participant has a private profile, they first have to post their photo or reel, feel out the entry form, and link the content they wish to participate with from their Instagram feed.

Try our Instagram Contest DEMO to get a feel of the full user experience.

Instagram contests allow you to collect high-quality content submitted by your followers. These photos can function as social proof by adding them to your social media content calendar. Additionally, when users participate via an entry form, you get extra benefits, such as participants accepting the terms and conditions of your contest and collecting their contact information.

Promote your product with a contest with forms on Instagram

We’ve already established that one of the reasons consumers connect with brands on social media is to stay up to date with special offers and discounts. But what about brands? By regularly posting engaging content, brands stay top of mind with their target audience. They get to promote new and bestselling products while also differentiating from competitors. A well-planned social media strategy will also generate engagement – and hopefully, convert likes and comments into sales. Here’s what happens when you integrate an Instagram photo contest with a registration form into your marketing plan. 

Flor de Mayo – a beauty, cosmetic, and personal care brand – was planning a launch of their new online shop. The brand looked for a creative, yet powerful way, to raise awareness for their new e-commerce. Flor de Mayo opted for an Instagram photo contest with a registration form and… take a look for yourself! 

Flor de Mayo promoted their photo contest – and 1500 prizes up for grabs – in a series of Instagram posts. Apart from organic posts and ads, they posted a series of Instagram Stories to attract more participants to the promotion. 

Users interested in winning one of the 1500 prizes (a weekend getaway, fun experiences like yoga sessions, free products, discount codes, etc.) were invited to share a picture with a person that they love and describe what makes them special. In order to enter the photo contest, each entry had to include the campaign hashtag: #tuladomaswow. Then, the participants accessed the Hashtag + Entry Form app by following the link shared in Flor de Mayo’s link in bio and they registered through the entry form and connected their Instagram account to submit their photo to the contest. 

Flor de Mayo’s audience had two weeks to participate in the contest. However, to ensure that users didn’t forget about the competition, the brand reshared some of the user-submitted photos on their feed. It was a great opportunity to not only promote the contest but also foster customer loyalty and give visibility to the already existing relationships. 

All the prizes were distributed with winning moments, which means users received their prize after participating. However, you can also reward the entries with the most votes or organize a random giveaway for all participants. 

Convert shopping mall visitors into leads with a photo cocontest a registration form on Instagram

This second example shows a successful promotional action designed by Sunshine Nutrition. The brand looked to promote brand new vitamins for children. Sunshine Nutrition set up a stand in one of the Dubai malls and invited people to snap selfies with their mascot. Participants then uploaded the pictures to their Instagram profiles using Sunshine Nutrition’s campaign hashtag: #coolgummies. Next, each participant connected their Instagram account with the Instagram hashtag contest app and filled out a registration form. 

Each participant could then download a discount code for their next Cool Gummies purchase. And what did the organizing brand get out of it? New email subscribers, fun UGC, and more sales thanks to the discount code. 

Example of an Instagram contest with entry form that collected outstanding UGC

Odisseais regularly launches different types of campaigns aimed at gathering user-generated content. As an experience gifts distributor, the brand counts with shots produced by their customers – for social proof. Here’s an example of the promotion that gathered photographs promoting the best hidden gems in Portugal. 

The aim of the organizer was to inspire more people to discover Portugal. The Instagram Contest app brought all the entries together. It allowed Odisseias to display all participating submissions in a public gallery. This example of an Instagram photo contest with an entry form particularly shows how successful hashtag contests can be on Instagram. Apart from reaching new followers drawn in by the chance of winning experience gifts, the brand touched base with existing customers too. And the gallery makes us want to visit Portugal right about now!

Instagram photo contests with entry forms for different sectors

Some brands might think it’s better to steer away from photo contests but that doesn’t have to be the case. A well-thought-out promotion will work for brands from different sectors. The next example comes from Seri Pajam Development, a well-established development company from Malaysia. They looked for a way to further promote their services on Instagram, as well as expand their mailing list. Their Instagram photo contest with an integrated registration form turned out to be a great success.

The brand generated more than 150 pieces of user-generated content and also expanded their mailing list with new email addresses. They were able to boost brand visibility and awareness as participants posted on their social media with #rayasamaseripajam. 

Social media giveaways are great for engagement – but you end up with no information about the participants. By launching promotions with registration forms you convert anonymous Instagram followers into new sales leads. You can then target them with more personalized emails and campaigns.

We hope that all these examples of Instagram photo contests with entry forms have delivered enough inspiration for your own UGC campaign. Do you have any questions? Chat with us! 

Easypromos offers lead collection methods that can be adapted to any situation, necessity, or audience. Our apps have registration forms to collect data with the users’ explicit consent. They include interactive games, online surveys, and entry form giveaways that can be adapted to local tourist attractions and your website. These dynamics are a perfect way of capturing users’ attention, collecting their data, and turning them into leads.

The objective of capturing leads in the touristic sector is to establish direct communication with the audience and inform, promote, and advertise your tourist products and services in the long run.
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You might wonder, what is the importance of capturing leads for a tourism strategy? Once you have gathered the contact information, the objective is to establish direct communication with the audience to inform, promote, and advertise your touristic services throughout the year. With this communication you will achieve several objectives:

1. Some of these tourists will come back either because they are nearby or because they loved the experience and want to repeat it. Proximity tourism has become a cornerstone to attract visitors year-round. Furthermore, it helps deseasonalize or extend the tourist season.
2. Some of the tourists will become promoters of the destination if you motivate them throughout the year. For instance, you can send an invitation to participate in a photo contest. 
3. They can provide feedback on their stay through a survey or a contest. 

 This can be achieved, mainly through good engagement and lead generation tools, just like the ones Easypromos provides. The objective is not only to ask for their data but to offer an incentive or motivation in return. It is fundamental to offer an optimal experience throughout the visit. Hence, we recommend you include gamified experiences to achieve that. Let’s take a look at an example.

Interactive games for lead generation as part of a tourist visit

Situation

Hostalric is a small town in Catalonia with a great tourism offer. Say a group of people is visiting the town’s old quarters. The local tourism office has given them a map of the town, they have highlighted the main sights, and most importantly, they have provided them with a key to access some specific landmarks. It all looks very nice and promising, right? Well, it does! But let’s not forget that the tourism office can also benefit from this.

Considerations

There are 4 fundamental aspects to capture leads from this kind of tourism:

1. We know the itinerary that they will follow and the landmarks they will visit.  
2. Visitors have a smartphone with them. 
3. They are very receptive and open to the inputs connected to their visit.
4. They may be from different countries, so we need a multi-language action.

Considering these four premises we can conclude that our action has to:

• be digital
• be available in several languages
• take place along the visit
• provide added value

The solution

In order to cover these needs, at Easypromos we suggest creating a multi-game app with players’ ranking, available in several languages. Every game in the app has to be connected to a landmark in the visit. Additionally, it can provide additional information through images, Q&A’s, games, challenges, etc. Take a look at this image from the promotion created for Hostalric.

Interactive visits involve the visitor further and reinforce the message. For instance, in the case of Hostalric, QR codes are visible on the main landmarks. Tourists can scan them with their phones to access the interactive games and earn a reward.  To be able to play and claim the reward, users have to fill out a registration form with their personal information. Thus providing the tourism office with the leads for their database.

To promote participation in the games, you can raffle a prize among participants or give prizes to the top-ranked players. This allows you to include different people at different times and fosters competitiveness among visitors.

Hostalric’s touristic games

There are 5 games related to 5 different landmarks to complement the visit:

• Friars’ tower memory game. A very visual game that depicts what can be seen in the tower. 

• City Wall word search. Learn words related to this structure with this word search. 

• Hidden objects in the Relliguer cave. Find the tourism office hidden logo. The aim is to emphasize that we are in a cave and also to reinforce the tourism brand of the town.  

• Barcelona gate puzzle. This location has some benches to take a rest. What a better way to do it, than solving a puzzle of the landmark in front of you.

• Summary Quiz. Once the visit has concluded and it ‘s time to give the key back, visitors face a final challenge. Complete a timed quiz on their visit.

Want to see and play Hostalric’s games? Click here to try them!

How to create a Multi-Game for tourists in 4 steps

• Create an Easypromos account. Create your account for free and with no need of registering any payment option. Once you have created your account, you can access the Easypromos control panel.
• Once you are at the Easypromos control panel, click on the “New Promotion” button and select “Multi-Game”. This is the app that allows you to create several games within a single interface. 
• Next, choose a plan to configure the promotion. These interactive multi-stage experiences are included in the Easypromos White Label Plan. Signing up is completely “self-service” but our live chat team is available to help. We also have tutorials and ready-made templates to make it easier for you.
• When configuring the Multi-Game, you can add as many dynamics as you want. The available ones are:
  • Spin the Wheel Ruleta de la suerte.
  • Games: Memory, Hidden Objects, Match-It, Puzzle, Minesweeper, Slide & Match, Timed Quiz, Word Search 
  • Quizzes: test, survey, quiz. 
  • Multimedia Contest, photo, video, text.
• The last step is to make the itinerary accessible to visitors. Ideally by displaying QR codes linked to the actions.

Need more ideas connected to tourism? Have a look at how to create an interactive experience in a museum.

Some tools allow gathering data from your website for anonymous visitors (first-party data). However, it is always better to offer dynamics that nudge visitors to share their information directly (zero-party data). Read on to learn about some alternatives to make your brand’s promotions and interactive actions more visible on your website.

Showcase your promotion on your web’s main banner with an external link

Most websites, blogs, and e-businesses have a main banner carousel where they feature their novelties and news. An attractive banner featuring the promotion on this section is one of the main resources to capture anonymous users’ attention. The prize and how to to win it are fundamental in convincing the audience to click and participate. Take a look at the following example of a promotion featured as a banner. It directs the user to the promotion’s external URL (an advent calendar) when clicking on the banner.

Embedding the promotion widget on the brand’s website

A promotion can also be useful to attract more visits and increase the time spent on the website. Hence, brands often feature the promotion in a banner on the website’s main page and embed it in a section of the domain. With this option, users participate within the same corporate environment and with the website’s main menu still visible.

In this example, Carrefour Granada (Spain) features an  Advent Calendar promotion on one of the main banners. With it, a call to action button labeled “Try your luck every day!”. Therefore, all visitors can see and participate in the campaign. The link in the button leads to a subsection in the website where the calendar is featured using Easypromos’ “Embed your promotion” widget. Notice that the promotion is hosted on their website with the website’s main menu still visible above.

Here’s another example where the objective is not to collect data of all the visitors, but only the existing customers. If as a brand, you don’t have contact with the final users of your product or service, one way to gather their data is to launch a promotion and feature it somewhere easily visible: the brand’s website. This is the case of Adagio. A musical instrument distributor celebrating the tenth anniversary of the Scarlett interface with a giveaway. The eye-catching banner redirects to a page that explains the contest in detail. You may wish to use your content management system to showcase your promotion and host it in your domain. You can do so with the widgets that Easypromos offers.

How is this a clients-only promotion? One of the registration fields requires the serial number of the product. Thus, only existing clients can opt for the prize. 

Highlight active games or contests on the website’s main menu

Brands often increase the visibility of their promotions and giveaways highlighting them as a section on their website’s main menu. If your website receives a lot of anonymous visitors considering a purchase, the words “promotion”, “game”, or “giveaway” might catch their attention. In the following example, beauty products brand Yves Rocher featured a prize roulette on the “promotions” section of their website. Sometimes, a combination of banners and menu sections can be used to direct the user to where the promotion is hosted.

We can see a similar example with the proximity dairy products brand Kaiku km0. The brand embedded a timed quiz on its website by adding a section called “Play and win”. The aim was to capture the website visitors’ attention.

Use a pop-up to display the promotion on your website

Your blog, website, or e-shop may receive plenty of visits. However, you may want to capture a specific profile. In this case, insert the promotion as a pop-up widget that comes up only on certain pages at certain times. This online shop used an Easypromos pop-up banner to introduce a game to the shop’s visitors. As a result, they were able to collect many of the users’ data.

Host a promotion in the brand’s domain

Sometimes it’s important to be able to feature the whole promotion within the brand’s own domain. This generates trust and aligns with a carefully crafted image strategy that tells visitors that the interactive action is 100% organized by the brand. For such cases, the White Label and Corporate promotion plans offer the possibility of featuring the whole microsite of the promotion (game, giveaway, contest, or quiz) within the brand’s own domain. Easypromos provides a user-friendly interface to embed the widget on a domain of the brand’s choosing. Such is the case of this Advent Calendar that the TV network TNT featured on a banner that links to a subdomain of theirs that hosts the promotion.

In the case of long-lasting promotions, having a domain allocated for promotions is an interesting option. This will end up generating more traffic volume and increasing the time users spend on the site. Take a look at this last example of a promotion with its domain within the organizer’s website. The organizing brand is Gewiss, a service and product dealer in domotics, energy, and lighting. The objective is to collect visitors’ data to develop closer contact with them later on. Thus, generating lead nurturing actions to educate and inform potential future buyers.

How to know if it is worth featuring a promotion in your website? Easypromos has a specific “statistics” section that monitors traffic sources. You will be able to see how many users come from the embedded widget. You can also use UTMs to identify the channels used to promote the campaign and measure the results.

Do you find these examples useful? Have you ever used an Easypromos promotion to collect data from your website? Or do you share them solely through social media? One of the advantages of Easypromos promotions is that they are microsites with their URL. They can therefore be shared on any online and offline channel. Consequently, and depending on your promotions’ target audience, featuring it on your website or blog might be an interesting option. Easypromos makes it easy for you and you can always count on the help of our live chat support team.

The ultimate goal of any business is to be profitable and grow, and to do so each and every single company needs clients. You might be lucky enough to have a store in the center of a busy metropolitan area – in that case, your marketing actions are probably minimal. However, if you’re based in a quieter area surrounded by competitors, or if your online business needs more customers, you might want to look into data collection. 

Apart from the very basic information about potential customers (at least first name and email address), some brands would like to understand their prospective clients a bit better, in order to be able to provide adequate offers or simply launch personalized marketing communications. Luckily for you, nowadays it’s much easier to collect essential information from customers than some years ago. In this article we take a look at marketing data collection: we’ll show you how to use digital promotions to collect information from your target audience and customers.

Grow your database with Entry Form Giveaways

You might know by now that social media giveaways are the easiest and simplest type of digital promotion. They require minimal effort from both the organizer and participant. However, the only real downside to sweepstakes is that brands don’t own any information about the users that enter their comment promotions on Instagram, Twitter or Facebook. So if you’re looking for something more than just boosting social media engagement, opt for a simple Entry Form Giveaway. 

This application takes second place when it comes to simplicity and digital promotions. You still launch an easy-to-enter giveaway, but this time, instead of commenting on a promotional post users register their contact details for a chance to win. 

The above example shows how a premium gaming and video poker establishment celebrated the grand opening of their new location. Stella’s Place launched a giveaway with a registration form in an attempt to obtain marketing data from potential customers. Each registered participant had a chance to win one of three $100 vouchers. This is a great example of how a new business can grow their mailing list and attract visitors. 

You can edit the registration form and ask for more information (phone number, date of birth, etc.), however, the more you ask for, the more participation barriers you create.

The best thing about launching promotions that aim to collect marketing data with Easypromos? You can sync the data collected with Easypromos with your CRM applications; your database can be automatically updated with the new data.

Learn more about your leads with surveys and questionnaires

Surveys and questionnaires are typical dynamics for marketing data collection and there are two groups of users to launch them for:

• Existing leads: send a link to your survey to existing customers or leads to ask more specific questions about their likes, preferences and customs.
• New leads: launch a survey and share it on social media to convert followers into leads and collect more detailed information at the same time. However, many new prospects might not be willing to share more information with a brand they just came across.

One of the main reasons to collect more information about your existing and potential customers is to be able to better understand their needs and pain points. The more data you have, the easier it will be to launch personalized offers and communications, too!

Would you like to launch a survey for your customers? Use one of our ready-made survey templates to save some time. The template comes with images and text that you can fully edit!

Ready to launch a survey? Prepare a few questions (don’t ask too many questions if you want participants to submit the survey!), for example, “Which product do you prefer?”, giving two possible answers. Next time you launch an email marketing campaign, you will know that user A prefers body lotions, while user B looks for hair-care products. Offering coupons for specific products will boost brand loyalty and trust, as your customers will get the feeling of being important to your company. 

Collect marketing data through gamification

Branded mini-games are popular engagement and visibility boosters. But did you know that they can also be used as great tools to collect organic information about your audience?

Imagine launching a branded Puzzle for existing customers; you can send a direct link to your gamified campaign to your whole database. Once you finalize your promotion you will have a list of users that positively and actively respond to gamified campaigns, which will bring you a new avenue of boosting customer loyalty. 

Another way of using gamification for your audience is to reward the real loyal fans of your brand. Have you ever heard of a Multi-Game promotion? 

The Easypromos Multi-Game application allows you to launch a promotion with various participation stages. It basically means that you can organize daily, weekly or monthly challenges for your clients and potential customers. Like in the above example, you can open a new game every day! How will that help marketing data collection?

If you reward participation, the number of participants will significantly increase. Give a small prize to the winner of each stage (discount voucher, product samples) and reward the overall winner with a grand prize. This will bring users back to your promotion! And you can once again identify the users most engaged with your product and brand. Once you know who they are, you can launch promotions aimed especially at these users. You will also know who are the users that need to be reengaged and possibly retargeted. 

Do you have other ideas for using promotions for marketing data collection? Or maybe your campaign was a great success and you’d like to share it with us? Let us know via our live chat!

• Do I want to permit users to participate in the promotion multiple times?
• Is lead generation one of my objectives or do I solely look to deliver entertainment?
• Is fraud control a key factor?
• Do I want the promotion to be available only for members of a private online community?

In this blog post, we take a look at three different possibilities that you can choose from whenever designing a new promotional campaign. Let’s take a look at all three options so you can decide which one is the most suitable user registration option for your campaign. 

Option 1: No registration form

Some brands choose to launch promotions with no user registration. It is also known as anonymous participation. 

Marketers are now placing their efforts in content marketing; interactive campaigns and promotions are gaining more recognition, as brands find them more effective than traditional marketing campaigns. Mini-games, contests, or even questionnaires are the go-to tools for many companies, no matter the size. They allow brands to generate high-quality engagement for online communities; interactive promotions not only advertise the organizing brand and its products or services. They attract potential customers, educate, and entertain social media followers. If these are the main objectives of your campaign and you’re not looking to collect new leads or raffle prizes then this option might be the most adequate for your campaign. 

Promotions with anonymous participation have no participation barriers and allow users to partake as many times as they wish. 

Remember! Use anonymous participation to reinforce brand awareness, entertain your online communities, and obtain information left by participants in questionnaires and quizzes. 

What is anonymous participation recommended for?

Promotions with no registration are a popular part of entertainment marketing, which is when facets of the entertainment world are used to promote a brand or product, boost brand engagement and reinforce brand affinity. Branded games and quizzes are the best examples of entertainment marketing. 

Disabling the option to register is also recommended for brands that launch Product Recommenders and look to direct traffic to their website. Some participants might abandon the promotion at the moment of sharing their contact information. In case when registering is not required participants are more likely to complete the quiz and head to the page to view the recommended products online. 

Examples of promotions with anonymous participation

Here’s an example of a promotion where players didn’t have to identify themselves in order to participate. The user gains a direct access to the game, without having to leave their contact details. Upon completion of the game the user sees a final page with their score (if enabled), but there is no final ranking. The player can also go back to the main page and participate once again. 

The next example from ByHours was launched to recommend participants hotels based on their likes and preferences. The brand didn’t ask for contact details at any point. Instead, they shared a direct link to attract visitors to their website.

The Easypromos user registration form

The Easypromos user registration forms are fully customizable to fit your data collection objectives. Besides the typical information fields like name, surname, and email, you can include additional fields to collect specific user information that will help you better know and segment your audience. Additionally, these fields can have different formats such as drop down, check boxes, dates, etc. Learn more about how to customize your promotion or giveaway entry form in this article.

Option 2: Participate and register to opt-in for a prize or see results

A natural way to generate new leads with a playable promotion is to firstly offer the interactive experience (a game, quiz, or public vote) to then present the participants with a user registration form. This way user identification is the last step of the participation process.

A very important aspect of any lead generation campaign is an attractive reward. Put simply, users must have a good reason to share their contact information with brands. The better, and the most relevant, the prize is for users, the more willing they will be to provide you with the information you are after. This fact alone, makes the prize one of the most important elements for the success of your promotion.

Take a look at this promotions prize survey carry out by Easypromos to learn more about it.

When is it recommended to launch campaigns with user identification as the last step of the participation process?

If obtaining user data is the main objective of your promotion then user identification as the last step of the participation process is the best way to accomplish your goal. 

This registration option is fantastic for lead generation on social media. Users participate in a quick and easy way and in return, they get one chance to win a prize. The facilitated participation process and attractive incentives are what attracts participants, just like in mini-branded games. 

Did you know that you can give participants extra chances to win for convincing their friends to enter your promotion? Find out more about the Refer a Friend contest.

Examples of promotions with user registration form after participating

Games and questionnaires come with the participation and registration processes on two separate pages. You can see how a body care brand used a Puzzle game to educate their audience about their products. After arranging the jigsaw correctly, the participants filled in the registration and obtained a 20% discount for online purchases.

The same option is available for anyone launching a questionnaire, in this case, a Personality Quiz. Even though the participant can decide not to register, they have two reasons to complete the registration: the final result and a chance to win.

Dreamtime Resorts often organize easy to enter giveaways as part of their marketing strategy. The brand converts social media followers into high-quality leads by offering family weekend getaways. In the case of an Entry Form Giveaway, the participation and registration process takes place on the same page. In their most recent promotion, Dreamtime Resorts asked the participants to share their contact information and answer the following question: “What is the water park at Turtle Beach Resort called?”. To know the answer to this question, the participants had to first visit the organizer’s website. It was a fantastic tactic to drive traffic to the Dreamtime Resorts’ website. 

Single participation and registration work very well for brands looking to distribute discount codes or special offers meant just for the registered user. By allowing users to participate only once brands ensure that entrants don’t take advantage of the promotion by participating multiple times. The next example shows how a Hungarian aquapark launched a lead generation campaign. To attract more potential customers they distributed 20% discount coupons to all registered users on top of raffling free family tickets. Registered users obtained unique codes redeemable only once. That way the organizer controlled the number of codes given away and avoided possible frauds.

Option 3: User registration before participation

The last possibility is to register the participants before they get a chance to participate in the promotion. 

The following are the benefits that come with this registration option: 

• More qualified database: pre-participation registration works as a filter. Only users that verify their email addresses are able to access the promotion and opt-in for a price.
• Multi participation: if you’re looking to launch a campaign in which entrants participate multiple times over the course of a specified number of days, user identification must be the first step of the participation process.
• Increased engagement: by enabling multi participation you encourage users to log in to your promotion multiple times. Daily participation in a prize wheel is a great example. 
• Campaigns integrated into your mobile application, customer area, or customer loyalty programs: promotions with pre-participation registration allow participants to register through third-party identification systems such as Facebook Login, Google Login, and external user identification systems.   

When is it recommended to present the registration form before the participation process?

Pre-participation is recommended in the following cases: 

• Long-term promotions where we want the participant to come back and participate more than once. 
• Campaigns with multi-participation. Some of the most popular ideas:
  • (1) Spin the prize wheel every day.
  • (2) Participate in a branded Puzzle three times a day
  • (3) Access the promotion daily to see if today is your lucky day in Instant Win promotions
  • (4) Validate codes or purchase tickets to win
• If you want to enable the ranking page and create rivalry among the participants of promotions such as Puzzle, Memory, or Word Search. 
• In customer loyalty campaigns integrated into mobile apps, intranets, and customer areas where you want to identify the participant using the credentials of your login system. 
• Whenever your main goal is to identify and register the users rather than their participation.
• Promotions in which you want to reward only users with a verified email address. 

How to identify participation users?

There are two different ways to identify the users:  

Option 1: Users that are not registered in your private identification system: registration using social login or email address

Easypromos permits participants to identify themselves using their email address or social login (Facebook or Google login). Here you can see how Kneipp – a plant-based product manufacturer – implemented the login system into their branded Puzzle. Once registered, the users could partake in the challenge.

Another example would be this fitness wheel, which users access daily to discover their daily exercise routine. In this case, the organizing brand permits users to identify themselves through Facebook by confirming their email address. Next time the user enters the fitness wheel they won’t have to register again and if they access the promotion from the same device they will be directed to the participation screen. This provides a better and more direct user experience, which leads to increased engagement and recurring participation.

Option 2: Users that are registered in your identification system: registration with your credentials of your login system 

Customer loyalty campaigns often come with promotions embedded in customer areas and mobile apps. Organizing brands want users to access these promotions directly using the platform credentials. This registration option is available thanks to the Easypromos Auto Login API. 

Here you can see step by step how such promotions work. Users must be logged in to your mobile app, intranet, or customer area to be able to access the promotion. 

This way you can easily manage to identify the participant using the credentials of the app itself – the brand’s database. It allows you to obtain more user information, such as knowing if they partake in promotions. With the auto login API, you can also convert and retain more users. 

These are the user identification and registration options that you can use with the Easypromos applications. As you can see, each possibility has its advantages that you should take into consideration when launching your next campaign. If you have questions or need further assistance contact our Support Team through our Online Chat! 

Lead generation is a simple idea that can get really complicated in practice. You want to find – or generate – leads for your business. But you don’t want just anyone. You want to generate the right leads; people who will engage with your content, purchase your products and tell all their friends how great you are.

So when we talk about lead generation, we’re also talking about how to qualify and score those leads. How do you evaluate whether someone is a good sales prospect?

Well, you’ll have several opportunities throughout the lead generation process:

• Targeting. Create marketing content and ads which appeal to specific customer profiles. If you can reach the right people, then your leads will automatically be of a higher quality.
• Qualifying. Learn more about your leads as soon as they’re generated. Use interactive content to collect information about their tastes, demographics and shopping habits.
• Segmenting. Use the information you’ve collected to divide leads into even more specific groups. Then follow up with targeted messages such as email marketing, special offers, and more interactive content.

There are loads of different channels for lead generation. You could run Search Ads, attend events, start an email list… even put up posters with QR codes! But in this article, I’m going to focus on social media.

That’s because social media is a hugely powerful engine for lead generation. Social networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest mean that brands can reach more people than ever. Across the world, social media reaches about 50% of the population – and in the US and Europe, the figure is closer to 70%.

The only problem? You don’t own your social media connections. Your business is built on borrowed space. So once you’ve found those leads on social networks, you need a way to get them onto your own email lists, CRM systems, and databases.

That’s where interactive content comes in. Read on to find out what interactive content is, how it helps with lead generation, and how it can perfect your social media strategy.

What is interactive content?

Interactive content is content that responds to your followers and makes them part of your brand story. It could be something as simple as a Facebook post where people share comments – or as advanced as a fully-fledged mobile game.

When you’re focusing on lead generation, the interactive content you create should do 3 key things:

1. Collect. Get data and insights about the leads who interact with your content. Get contact details, so that you don’t have to rely on social networks for contact with your customers.
2. Respond. Personalization is a major trend in digital marketing right now. The best interactive content will react to users – for example, a quiz that offers personalized product recommendations.
3. Empower. Your interactive content should make leads feel empowered and in control. You can do that by giving them access to exclusive information, helping them tailor the customer experience, or giving them tools to enjoy themselves and be creative.

When you get it right, interactive content will produce qualified leads who know and trust your brand. 

How lead generation with interactive content is different

So, let’s recap: interactive content can help you generate high-quality leads, and provide you with more information to keep refining your lead generation strategy. That’s already a pretty sweet set-up. 

But there’s more.

There’s plenty of evidence to show that interactive content is more memorable and motivating for consumers. When people engage with your content – instead of just passively viewing it – then they remember your brand, your products, and your style. 

It’s also an especially powerful source of data and metadata. With conventional ads or email marketing, you can find out a few key points: How many people viewed? How many people clicked?

With interactive content, you get a much more detailed picture. You can find out which products are most popular, you can learn how people like to shop. You can even ask them direct questions or send them personalized offers based on the opinions they share. 

That’s one of the reasons why I’m concentrating on social media in this article. Interactive content helps you move beyond the basic metrics of views, likes and follows. An interactive approach to content can totally transform your social media and lead generation strategies.

But that’s enough theory for now! Let’s look at some real examples of interactive content on social media. We’ll start with quizzes and surveys. And mini-games!

Interactive content for lead generation: quizzes

Let’s start with a simple example of interactive content on social media. 

Imagine that you run the social media account for a small beauty brand. You have several thousand followers on Instagram and Twitter. Your followers are very active, and you regularly run polls, lead question-and-answer sessions, and share photos from your community.

But you want more. You’re aware that you don’t own your audience; it depends on those social media platforms. And you’d like to learn more about your individual followers because you’re not sure that your mass-targeted offers are hitting the mark. 

The solution? You create an online quiz. When followers tap the link in your Stories or on your bio, they’re taken directly to the quiz app. They answer a few questions about their beauty routine and share their full name and email address. All that information feeds back into your CRM, where you can segment your followers based on their quiz responses, and email out personalized offers and deals.

Here’s an example of a quiz shared on Instagram, with personalized product recommendations:

With one link, this brand collected email addresses and product preferences from potentially thousands of followers. They also received a major boost to their post views, likes, and comments – because everyone loves interactive content.

And the beauty of customized, interactive content is that it can be adapted for lead generation for almost any brand or industry. 

Here’s an example from a sports brand, which shared the quiz with their audiences on Facebook, Instagram, and Twitter:

Branded mini-games for engagement and conversion

Branded mini-games are another way to engage, entertain and learn more about your followers.

Just like a quiz, branded games motivate social media users to interact with you outside the social network and share more information. And as we saw in the example above from HelloPadel, once you get followers outside their social networks, you can build an over-arching community based on your brand.

You might be thinking that mini-games sound more complicated than quizzes, or more expensive to run. But in fact, just as branded games are becoming more popular with marketers, they’ve also become more affordable and easier to build.

Here’s an example of a Chinese New Year game by a major hotel chain. They shared the game, and the winners, on Facebook:

But the game itself stood alone. This fun memory game was created with an Easypromos game app. The hotel marketing team just had to pick a theme and add images and text:

Game apps also have an advantage over simpler content (such as quizzes), because you can invite users to log in to play. This means that each user sets up an account that they can return to – playing repeatedly, building up rewards, and trying different challenges.

Result: users are more engaged, and share more data over time. That gives your lead generation campaign even more power.

Learn more about the user login system for Easypromos game apps!

Now follow up those leads

Before you get started creating your own interactive content, I just want to make one final point. 

You’ve run a great campaign, smashed your lead generation targets, got a ton of useful data… Now follow up those leads! If you don’t follow up, all your effort and creativity will be for nothing.

Following up can take many different forms. As always, it’s up to you and your preferred channels of communication. You could send out an email blast. Make a point of answering every comment on your Instagram. Give a coupon to everyone who interacted with the content.

Here’s a very extravagant example, from LinkedIn. The social network keeps an eye on its most active and high-profile followers. When they use LinkedIn for a major achievement – such as finding a new job – the social network sends them a gift and reaps the reward of positive publicity.

At its heart, a social network is just one big piece of interactive content. So in this example, LinkedIn has rewarded someone for interacting, using the tools, and sharing information about themselves. And – as with all the best interactive content campaigns – everybody wins. 

Ready to get creating? Want more tips for interactive content and lead generation? Contact us in our live chat.

But finding the right leads through conventional marketing methods can be challenging. You need a reliable method to identify your top leads and discard false ones. For example, that prospect who downloaded your white paper might be interested in your product, but they also might be a student doing research on a related topic.

So instead of putting your time, energy and marketing dollars on leads who aren’t a good fit, try using giveaways to generate the right type of leads for your business.

Why Giveaways Should Be Part of Your Lead Generation Strategy

Giveaways are an effective channel for lead generation. Data from Easypromos determines that over 20 percent of companies who run giveaways do so to get leads. Additionally, giveaways are a great way to engage with your audience and drive people to learn more about your brand’s products or services.

Whether you’re a B2B or B2C marketer, using giveaways can also help you target leads who are harder to reach through events, webinars, or your blog. If your company is new, and raising brand awareness is a priority, a giveaway can be a great PR tool. You can see in the graph above that a whopping 62 percent of companies use giveaways to increase brand awareness.

Are you looking for new and effective ways of lead generation? Great news! Discover different lead generation solutions and choose the one for you!

Unlike some lead generation strategies, hosting a giveaway doesn’t require that much money or work. You’ll just need a good landing page, a small budget to run ads, and a reliable email platform to store your leads’ contact information. Once you’ve run a successful giveaway, it’s easy to replicate your efforts on different channels. You can even run multiple giveaways at the same time.

There are a few more things to keep in mind when you’re designing the giveaway. The main reason why giveaways are effective is because you’ll get access to data on your future customers. So it’s important that you get the right information from giveaway participants. You’ll need the right information to qualify your leads.

Here are four tips to optimize the impact of your giveaway:

Identify Your Target Customer

Before you run a giveaway, make sure you have already identified your target customer. Remember—your giveaway should uncover new leads that match your ideal Marketing Qualified Lead (MQL) profile. You don’t want to attract random people just looking for free stuff.

Knowing your target customer will help you choose the most effective channel for your giveaway. For example, if your ideal customer is millennial women, consider running an Instagram Giveaway. But if your audience is mostly B2B sales reps, then your giveaway will probably perform best on LinkedIn.

Ask the Right Questions

As a marketer, you’re probably familiar with lead qualifying questions. Maybe you even work closely with your sales team to determine what types of questions to include in content and on landing pages.

Asking the right questions will determine who is a good lead, and who isn’t a good fit. Use your entry form to ask people about their role, company, budget size, or even their business goals. Based on that information, you can determine which people might be interested in your product or service, and which people you can immediately disqualify.

Choose an Appropriate Prize

Your giveaway should be fun, but it should also be strategic—including the prize. First and foremost, the prize should be relevant to your brand and the products or services you offer. It doesn’t need to be fancy, but it should be functional, and well-suited for your target customer. And of course, it should be enticing enough to compel people to enter the contest.

If you’re a B2B software company, a new electronic device makes for a good giveaway prize. If you’re a retailer, offering a gift card, or a few free items can suffice. As long as your prize has value to your audience, you’ve done your job.

Make Follow Up a Priority

As soon as people start entering your giveaway, it’s time to tap into your email marketing software. Don’t wait until after the contest is over and the winner has been chosen to start your follow up.

Send an email to the people who entered with an immediate offer. Maybe you send a $5 off your next purchase coupon for people to use while they wait for the results of the giveaway. For B2B companies, consider promoting an upcoming webinar, or allow people to download your latest ebook for free. Giving people a way to engage after they enter the giveaway keeps your brand top of mind and increases the likelihood that leads will convert.

The Bottom Line

When done right, hosting a giveaway can be a lucrative lead generation strategy. It’s a fun and engaging way for people to interact with your company without having to make an initial purchase.

The best part about giveaways is their versatility. It’s always a great time to host a giveaway, but you can make them part of your marketing strategy around the holidays, or any other themed celebration. And if you’re targeting leads on multiple channels, you can run several separate campaigns to increase your chance for conversion.

If you’re new to the world of giveaways, make a resolution to try one out this year. Giveaways require just a bit of planning, money, and time to execute, but the return on investment is high.

Contact us

We hope we’ve provided enough information to help you master your lead generation techniques. But don’t hesitate if you have some questions or if something has been left unclear; our Support Team is ready to assist! Just Online Chat with us!

Gamification has consolidated as a marketing trend, and it turns out to be a great tool to attract new customers and motivate them to participate in your campaigns over, and over again. Take advantage of the excitement that comes with gaming and learn how to make a spin wheel promotion with our Spin the Wheel app. With the thrill created through gamification, you can achieve a number of goals and marketing objectives:

• Brand exposure: showcase your branding colors, logos, and products. It will reinforce your brand and product awareness and exposure. 
• Increased brand engagement: interacting with a branded game means interacting with a brand. Appealing prizes attract wider audiences, therefore brand engagement gets reinforced while customer loyalty and trust also improve.
• New leads: in order to participate in your Spin the Wheel promotion users leave their contact details. You can customize the registration form to collect all the information you need for your database. 

Are you wondering how to make a spin wheel online but you’re unsure how it can help your business? Try our Spin the Wheel DEMO to discover the real user experience!

What are the characteristics of the Spin the Wheel app?

The branded Spin the Wheel app by Easypromos allows you to share prizes, coupons and discounts with registered participants. As the organizer of the promotion you can:

• Fully customize all the elements of your Spin Wheel: Images, fonts, buttons, background, and more.
• Visual and sound effects.
• Create up to 30 different prizes
• Decide how to distribute prizes. There are two different ways to assign incentives in Spin the Wheel promotions and you can combine them, too!
• Decide whether the users can participate multiple times.
• Personalize the prize wheel with your logo and branding colors.
• Embed the wheel on your website, blog, or e-commerce site.
• Launch customer exclusive promotions, asking users for a code or ticket to participate.

Would you like to see how to make a spin wheel online with examples from other brands? Visit our blog post, full of real examples of Spin the Wheel promotions.

How to make a spin wheel on Instagram and Facebook

Branded mini-games can generate a lot of social media interactions. If you’re looking to reach a wider audience, it is highly recommended to share the link on your Facebook and Instagram profiles! It’s a great tactic to convert social media followers into leads and drive traffic to your website or blog if the promotion is embedded. 

Sharing the link on Facebook is very easy, as you can do it in the form of a standard post. However, many brands wonder how to introduce the branded prize wheel on Instagram to capture new participants. Here’s how to do it:

1. Create your branded prize wheel and copy the link.
2. Add a new Instagram story introducing the wheel to your followers and add the link redirecting the story viewers to your online roulette.
3. You can publish a new post explaining the promotion and add the link to your bio. 
4. Try promoted posts, as they allow you to include a direct link to the microsite of your branded prize wheel.

How to display and redeem your Spin the Wheel promotion prizes

You can give away all kinds of prizes with your Spin the Wheel promotion: promotional codes, samples, free products, experiences… What’s important is to know how these prizes are presented once a user has won and how they can be redeemed.

After the user spins the wheel, a pop-up will come up displaying information about the prize won or showing a ‘No prize’. In the event of winning a prize, the user has several options to redeem it.

• If the prize is a discount or promotional code, the user will either see the code in the same window or receive it via email. In this case, the user will need to enter the code on the website during the purchase process to apply the discount.
• If the prize is provided by the brand, the user must claim it and provide their contact information to the store so the prize can be delivered.
• If the prize needs to be collected at the store, the user will see on the screen how to redeem the prize and the time left to do so. With this information, the user proceeds to the prize collection point and manages everything in the store from their own mobile device.
• Another validation option at the store is to show the QR code displayed in the promotion window, and the store staff will scan it to validate it and hand out the prize.

This kind of promotional action often takes place in the physical store itself, allowing the prize to be delivered instantly. Each participant can play from their mobile device and redeem the prize with the store staff through the redemption screen that comes up. For more information, check out this article on how to increase foot traffic with direct redeemable prizes.

Try this Spin the Wheel demo in which prizes are redeemed through the participant’s mobile phone.

How to create a prize wheel with Easypromos?

Creating branded games with Easypromos doesn’t require programming skills. To make the task even easier we prepare customizable ready-to-use templates that you can personalize with your own images and text. In case of any doubts, our Support Team is always ready to answer all your questions through our Online Chat.

Easypromos apps also make it easy to add your brand’s Terms and Conditions and Privacy Policy to all promotions. You can also download all information obtained from your participants and send it directly to your CRM, webhooks or Zapier. There’s an option to download the database in Excel format.

Once you choose to create your own branded prize wheel, decide exactly how many and what kind of prizes you want to give away, and also if every person is a winner. Participants will first sign in with the registration form and then play. If not everyone will receive a prize, enable the ‘no prize’ segment. Check here how to set up a prize wheel.

Remember, it’s completely free to create a draft version of your own branded prize wheel. You can configure it and decide if it’s something that you need for your campaign. The platform will not ask for any payment unless you wish to activate the promotion. Create your free account now!

Sounds good, right? But if you work with a CRM, such as HubSpot, then you already know that it can be difficult to move contact data around. In this post, we’ll talk about how to set up automatic integrations, so you can avoid boring data entry and focus on actually reaching your customers. Here’s how it all works…

Why integrate online promotions with HubSpot?

For most online promotions, lead generation is the main goal. But that’s still not the whole 

story. You’re going to need a comprehensive marketing stack to handle the results of your promotion, follow up leads and keep track of your content. 

This is where integration with HubSpot comes in. You can…

• Automate repetitive tasks, such as processing data or uploading it to your CRM. You’ll save time and avoid copying errors.
• Segment leads so that you can identify different groups and offer them targeted content and offers.
• Identify leads by the vendor or store they visited, so you can personalize the messages you send them.
• Get real-time updates and analysis to inform your marketing strategy.
• Measure ROI simply and transparently, so you can keep delivering value for money.

How to create and integrate online contests with HubSpot

So now you’ve read about all those benefits, here’s how to actually get them, in three steps:

Design your contest with Easypromos

Before you can collect your data, you’ll need to set up the contest itself. And you’ve got heaps of options: Easypromos has over 30 different apps for online promotions, contests, and giveaways. Just remember that if you’re going for lead generation, social media contests won’t be much help. Try focusing on games, quizzes, or photo contests instead.

For each promotion you create, you should have clear goals and a well-defined audience. This makes it much easier to design your contest and ask the right questions on the promotion sign-up form.

Connect your contest to HubSpot

In the past, you could connect Easypromos to HubSpot via a Zapier integration. It took a few extra steps, but it worked.

Now we’ve upgraded – and HubSpot is just one of a long list of direct integrations with Easypromos.

Setting up your direct integration with HubSpot couldn’t be simpler. Once your promotion is ready to go, all you have to do is click “Integrations” in the main menu of your promotion on Easypromos, and follow the steps. You should set up the integration as soon as you activate the promotion, and before you share it online, so that you don’t miss any leads.

Share the contest online

When you create a promotion with Easypromos, you’ll get a link to share on your website, social media and other digital channels. Sharing the contest with a wide audience is essential if you want to reach new audiences and pick up new leads.

To give the promotion an extra boost, you can also use HubSpot CTAs (calls to action). For example, you could create a website pop-up to advertize the contest, as well as a banner on your blog. Both would have a CTA button, leading directly to the promotion. What’s more, HubSpot will give you statistics about how many people interact with each CTA and which one is most effective.

You can customize the text and style of each CTA. You can even create smart CTAs, where HubSpot will automatically edit the CTA to appeal to different viewers based on their device, location, language, or referral source. Let’s take a look…

How to customize CTAs in HubSpot

HubSpot will start by asking you for a country, device type, referral source and language for each CTA. It will also ask you to define your target audience based on Lifecycle Stage or Contact List Membership.

The first option is best for reaching new leads. Here’s how to do it:

1. Click Create a CTA and then choose Create a Smart CTA.
2. When you’re offered different types of smart content, choose Lifecycle Stage.
3. Choose the stage of the marketing funnel you want to focus on. Make sure that the action you want from viewers matches their stage of the marketing funnel.

If you create a CTA based on a list of existing contacts, the process is a little bit different:

1. Click Create a CTA and then choose Create a Smart CTA.
2. When you’re offered different types of smart content, choose Contact List Membership.
3. HubSpot will create a CTA to match each segment of your contact list.

And that’s all it takes. As you can see, integrating Easypromos contests with HubSpot is easy. But if you need any extra help, you can always chat with our support team here.

Begin social selling

Social selling is a great way to gain insight into your potential and existing customers before you even talk to them. That means using their actions on social media, like Instagram, Twitter, Facebook, or LinkedIn, to identify their needs. Then figure out how you can fulfill those needs.

Create a live video, webinar, or hangout

If someone is willing to commit their time to view your offer, chances are they’re a lead you want to catch. You can use these options to gain valuable contacts in several ways, while providing insight and benefits for your viewers.

Firstly, you can set up gated access (see below), by asking the viewer to sign provide their contact details in order to gain access.

Alternatively, if you want to keep your content truly open source, you can gather leads during the webinar, video or hangout. You can request viewers’ information in exchange for additional resources mentioned during the broadcast. Or invite viewers to participate in a live discussion, but request their contact details to enable chat features.

Create and offer gated content

Rather than giving away content that you’ve sweated over, ask your reader for something in return. Direct the reader to a landing page asking them for their details, in order to receive some free content.

The main benefit of gated content is that it returns high quality leads. If someone is just idly interested, they are unlikely to offer their info in return for the content. The result is that though you may get fewer hits, leads will be more solid and engaged in your subject.

Keep your target market in mind. If you’re B2B, then white papers, webinars and case studies seem to do best. On the other hand, if your business is client-facing, anything from ebooks, templates or access to a complete text will also work.

Polls and Surveys

Sometimes the best way to find out what your customers want is to simply ask them. You also get to ask them for their contact information, while hearing how you can improve the user experience for your products and services.

This could be as simple as conducting an NPS Survey (Net Promoter Score) to find out how likely customers are to recommend you. After all, according to a recent Nielsen survey, 92% of consumers say they value recommendations from friends, more than any advertisement.

You can also create more in-depth surveys, to find out the gritty details about what your customer wants or doesn’t want from you.

Create incentives for your followers

Incentives are one of the oldest tricks in the book. Just make sure you truly are offering your lead something desirable and market-focused.

Whether you share tempting discounts, free gifts or subscription offers, incentives are a smart and pleasant way to get more leads. 56% percent of consumers follow brands to benefit from promotions or special offers, according to Marketing Sherpa. So that 56% could be converted into paying customers if you play your cards right.

Run Contests

The key with contests is to appeal to your target market only, without attracting random opportunists. That is to say, offering a holiday in Bali is a great prize, but isn’t very specific to your brand if you’re a financial software firm.

Rather, offer something that is industry-specific, like free access to your software, or a free assessment; something clients would otherwise have to pay for.

If you’re sharing the contest via social media, getting interested entrants to click through a link in your bio to a landing page will help ensure they’re really keen.

Offer referral perks

Referring a friend is another smart way of focusing your efforts. While some people will refer anyone they can think of to get a freebie, a targeted prize should result in higher quality leads.

A targeted perk could be offering free subscriptions for a limited time, or discounts when referrals convert.

Promo Codes

Offering promo codes to your customers is a great way to boost engagement. Basically, you’re saying ‘here’s something free, but only if you act first’. Promo codes could be a percentage off a first purchase, or a discount for subsequent purchases. They could be a seasonal bonus, or targeted more personally: ‘You haven’t visited us in a while, here’s a 10% discount to welcome you back!’

No matter how you phrase it, promo codes are a win for you. In order to access the code, the customer has to provide their details, which creates or adds new leads to your database. And discount codes will set off a sales boost.

To make sure your promo gets maximum clicks, design it with care. Make it personal, specify which products it’s relevant to, and create a sense of urgency to motivate users.

Create your own opportunities

Reaching out to your target market through social media selling and incentives is a great place to start. However, you can also do a little behind-the-scenes work. Target your message to ensure it is reaching the most relevant people.

Be it geographically or demographically, you have control of your social media pages, so make them work for you. Whether you handle your own SM admins or you’ve appointed an agency to do it for you, these are handy ways to get in touch with prospective leads – before they even know they want you to!

Use geo-targeted search

Geotargeting really makes sense for businesses with a physical location. What better way to attract customers, than by finding out who’s in your area? This could mean targeting your posts, or promoting Facebook ads for a specific geographic range.

You can also search for geographically tagged tweets that contain keywords relevant to your product. For instance, the annual cycle challenge could be in town, giving you the opportunity to track competitors via their related tweets and posts. You can then reach out to them with an offer of a free energy shot with a fresh juice purchase if they come to your juice bar around the corner.

Use targeted social media listening

Essentially, keep track of what people are saying and doing on SM, by tracking selected keywords relevant to your product or service. Every time someone uses one of these terms, you can immediately asses is its relevance to your offering and reach out to them. Similarly, you can keep an eye on your competition by tracking their social media pages. You can see what they’re doing and at the same time establish if they have any dissatisfied customers who are looking for a new provider.

Use social media advertising

Social media advertising is possibly one of the best ways to receive focused, relevant leads from people who may not have known about you beforehand. That said, you need to be sure you are targeting your ads, and boosting your posts in the right way, so that only the people who you want to talk to, hear you. The usual suspects all offer some form of advertising, whether you’re on Facebook, Instagram, Twitter, Linkedin, Snapchat or Pinterest, there is a way to make your posts work for you. Considering that social advertising budgets are set to DOUBLE by 2023, this trend is supported by the numbers.

It is always important to remember that these systems have to add value to the customer at the end of the day. Create such a great social media value offering that the lead won’t be put off when you ask them for their details. Not only do you get many more leads but a high conversion rate also.

Simply import the file to the Pick A Winner app. Choose how many winners and runners-up you’re going to pick. And the platform does the rest!

Use the Pick A Winner app to offer incentives for all your online surveys, including questionnaires with:

• Google Forms
• SurveyMonkey
• Doodle
• QuestionPro
• Survio
• Typeform
• Pop Survey
• Survey Gizmo
• … and more!

Whichever survey app you use, all the participant data will be handled securely by the platform. You’ll even get a Certificate of Validity to prove that the prize draw was transparent and fair.

Register now to start uploading your survey data. Need a platform to run your survey? Try our easy-access Survey app!

Step one. Prepare the application to register participants

Once you’ve decided which type of application to use for registering the visitors to your stand (registration form, survey, etc.) set up the application so that it can register multiple users from the same device. Here’s a step-by-step guide to this process:

Disable obligatory Facebook login

In any promotion or contest the administrator can decide how users should identify themselves when registering. For live actions in trade shows or congresses where all users must register for the promotion from the same device, we suggest you disable Facebook login. This means the user can participate by simply leaving a name and email address (plus any other details you may require). Not obliging participants to register via Facebook is a guaranteed method of speeding up the registration process.

Add a ‘Disconnect’ button to close the user’s session

All Easypromos applications incorporate the connection status bar so that when a user finishes registration, he or she can use the ‘Disconnect’ button to close the session and leave the device ready for the next participant.

If you use the Easypromos Survey format you can make this button more visible, having it displayed on the final screen below the ‘thank you’ message. This type of application is ideal for obtaining valuable feedback about your brand, products or services:

Disable the options for controlling participation based on IP

The Easypromos platform comes configured with a series of default options for controlling the number of users who can register from a single device and IP address. But if you want to be able to register all visitors to your stand from a single device, it’s important to disable these options.

Would you like to learn how to set up the Easypromos application for the big day? Check out this tutorial where we explain how to set up the application to ensure that your promotion is ready for all the participants and that everything runs smoothly.

Step two: Prepare and adjust the device

Once the application is configured there are three things you can do to prepare the tablet for its continued multi-use during the event:

Disable the autocomplete and autocorrect functions

This might seem a minor detail, but many devices are configured with an autocomplete function which, though it can be useful, becomes annoying – even creating privacy problems – when the device is shared between many people. The autocorrect function can also be a bother when multiple users are all trying to register to a promotion from the same device.

We suggest you disable both these options on your tablet to ensure that when a visitor reaches your stand, he or she can register quickly and easily. Disabling these features on your device should be very simple.

Make sure you are logged out of Facebook

The most convenient way to register users is via the device’s browser, keeping the application open. But first you need to make sure you close any Facebook session that may be open so that the device will be ready for the participant. Otherwise the application will register the new user with the details of whichever user is logged into Facebook.

Clear the browser cookies

The cookies saved in your device’s browser store user and activity data. Therefore it is important to clear cookies to delete any trace of the session. This action will ensure that the application doesn’t use the information previously saved on the device to register new participants who visit your stand.

Step three. Carry out a test

Finally, we suggest that you go through the participation process yourself so that you can test out the application before the first visitors come to your stand. This way you’ll be able to get a better idea of how the application works and how users participate. You can then delete your participation so that it doesn’t influence the final results. You can carry out this test once the promotion has been activated.

Step one: Choose a good hashtag. It shouldn’t be overly romantic or obvious. So instead of #TogetherForever or #BlancaAndDavidWedding, Blanca and David went for #TheJourneyOfBlancaAndDavid.

Step two: Speak to the wedding organizers and ask them for a screen or projector to be positioned in an easily-visible spot, ready for use during the ceremony.

Step three: Make sure that the guests know the rules of the game beforehand. One good idea is to outline them in the invitations: “The official hashtag for our wedding is #TheJourneyOfBlancaAndDavid. During our special day we’d like you to post your photos to Instagram or Twitter along with this hashtag. You’ll see why on the day!”

Step four: Log in to Easypromos and set up the Full Screen tool, ready for the day of the wedding.

Step five: The event begins. As the wedding gets underway, guests take and upload photos with their phones. These magic moments are then automatically displayed in real time on the screen.

The guests were delighted when they realized that their photos were appearing on the screen for everyone to see, while the happy couple was even happier! From time to time David and Blanca stopped to see the photos as they appeared along with the affectionate and amusing posts and tweets: “I hope you’ll be very happy on this special day!”, “The bride’s dress is S-P-E-C-T-A-C-U-L-A-R!” or “We want to see the groom with his tie around his head!”

But perhaps the best thing about it was that the next day Blanca and David were able, thanks to the hashtag, to download the photos that had been taken and posted during their wedding. Then they shared this link with their guests. To make the event even more special, they subsequently used Easypromos to carry out a sweepstakes among everyone who had uploaded a photo. The winner was awarded the figurines from the cake!

In the end, even Blanca’s grandmother was amazed at the wonders of modern technology. The fact that the couple were able to collect all those invaluable photos, while at the same time providing their guests with a unique, fun experience, was immensely satisfying for them. Need we say any more than a picture is worth a thousand words?

Note: Did you like this story? If so, don’t forget to read this post in which we explain all the possibilities provided by the Full Screen feature!