You’ve probably heard of content marketing campaigns before. But it’s not just another buzzword: content marketing has been around for at least a century. Marketing strategies only stick around that long if they really work. 

The idea of content marketing is that you skip the hard sell. Instead of focusing on your side of the story – products, branding, features and benefits – you concentrate on the customer.  What do they want to learn about and what makes them laugh? What information would make their lives better, brighter or easier?

If you’ve ever used a free recipe from a packet of flour, that was content marketing.

If you’ve ever downloaded a how-to guide, that was content marketing.

If you’ve ever watched a fascinating video about the history of a product, that was probably content marketing too.

Holiday gift guides, B2B case studies, social media challenges, and podcasts can all be examples of content marketing too. In this article, we’re going to focus on the latest generation of content marketing campaigns: interactive content.

How content marketing helps with product promotion

Content marketing offers a lot of added value to customers. But it takes time and effort to produce. So you may be wondering: If content marketing doesn’t directly sell to customers, is it really worth it?

The answer is yes. Although you might not see an instant bump in sales, content marketing pays off over time. It helps to:

• educate your target audience towards your brand
• increase your products’ perceived value
• develop your brand’s reputation

Content marketing can also help you to generate leads, qualify them and follow up. This is where interactive content has a role to play.

Whenever someone interacts with your content – a post on social media, a free download, a product recommender quiz – they are providing you with data. You can use that information to target them with the right marketing messages and provide amazing customer service.

In the next section, we’ll look at how 4 brands made interactive content marketing work for their product promotion campaigns. It’s the little details that make all the difference.

4 successful content marketing campaigns… and why they worked so well

Before we dive into the specifics, let’s take a look at some general characteristics. There are a few things that all of these successful content marketing campaigns have in common.

1. They’re mobile-friendly. Most people use their mobile phones to access the internet, more so than laptops or desktops. So a mobile-friendly content campaign will reach more people.
2. They show strong branding. Branding doesn’t have to be intrusive – but it should be there. These successful content marketing campaigns use logos, color palettes and tone of voice to subtly represent their brand throughout the content.
3. They’re highly targeted. Content marketing only makes sense if you have a clear audience in mind. These brands chose highly specific content, forms of interaction and rewards to reach exactly the right people.

Now, let’s take a look at 4 examples of content marketing campaigns for product promotion.

Spotting a space with Gateway Parking

Ever spent hours driving around a crowded car park, looking for a space? Ever thought that it felt a bit like… a game?

Gateway Parking came up with this interactive content campaign aimed at drivers. They added their brand colors to a classic Minesweeper game, where you have to gradually clear spaces from a grid without triggering a “mined” square.

The game is designed to be played on a mobile as a quick bit of entertainment – perhaps while you’re waiting for an airport pick-up or taking a break on the road.

This promotion worked really well because it was designed to entertain and reward players for their attention. The reward for the game was carefully chosen: a $100 voucher to use at Gateway Parking sites. Anyone could play the game for fun, but if players wanted to join the prize draw as well, they had to share a name and email address – so Gateway could follow up with them later on.

Building community with Yoga With Jennison

Did you know that you can do content marketing on social media? It’s not all about website blogs and whitepapers. If you’re producing fun and informative content to build your brand, that’s content marketing.

Here’s one brand which turned to content marketing as a way through the challenges of 2020. When the coronavirus pandemic closed down her regular yoga classes and retreats, the founder of Yoga With Jennison moved online.

Jennison had already been on social media, but she stepped up her content production with a new video series for YouTube, focused on timely topics such as anxiety relief. She also started to run Zoom classes and Instagram videos where students could follow the yoga practice, chat, and share tips. From the beginning, her content marketing strategy was built around interaction with her brand community.

In this example, Jennison ran a giveaway to reach new customers on the social network. Once again, the prize was highly targeted: a private online yoga class for three friends. And to take part, followers had to share their own stories of how yoga had helped them during the lockdown.

This comment giveaway was a canny way for Jennison to create a high volume of content as an entrepreneur. It’s tough for one person to churn out a lot of content; but by drawing on her community, Jennison was able to share a lot of high-quality comments and insights.

Read the full case study of how Yoga With Jennison made the switch to social media!

Watching the winners with Time Attack NU.Se

This next case study is a change of pace. Time Attack NU.Se is a popular motorsports organization based in Sweden. They decided to start their engines with an interacting content marketing campaign aimed at fans.

Like all content marketing campaigns, the goal was to share information about the new racing season, as well as encourage people to watch each race. The perfect solution? A Predictions quiz.

In this game, players had to pick a winner for each race on the calendar. As you can see from the screenshots, all the possible winners were illustrated in the app with photos, technical specs, and information about the drivers.

Once players had made their predictions, the last screen of the app showed them the full calendar of games for the year. It also offered a button with a link to the main NU.Se website, with even more info about where and when to watch. Finally, because there were several prizes on offer in the quiz, players were strongly motivated to watch all the races to find out if their predictions were accurate.

This is a great strategy for any brand with a competitive element, such as sports teams. But you could also use it to make predictions about new TV series, product releases, and more.

Getting to know the Dallas Mavericks

Our final example of content marketing campaigns comes from the Dallas Mavericks basketball team.

Fans of basketball love to follow players’ progress over the years, collect trivia and discuss the history of different teams. This interactive content campaign was designed to tap into that – educating and entertaining fans at the same time.

The basic idea was very simple: match each player or coach to the card which describes their greatest achievement.

However, to make it more challenging, the game had a countdown and a limited number of moves. Players had to successfully beat the game before they could access the registration form and join a prize draw to win a Luka Dončić jersey.

Even the final screen of the game was designed to maximize impact. Players were offered two options: sharing the game with friends and challenging them to a contest, or clicking through to read more of the latest news from the Mavs. Just like all our other examples, this brand saw the value of combining great content with community interaction.

Ready to create your own interactive content marketing campaign? Chat live with our support team for ideas, help, and advice.

What kind of promotions can be used to distribute discount coupons?

From entry form giveaways to loyalty surveys or branded games, Easypromos offers many possibilities for distributing coupons through games and promotions. Whatever your choice, the promotion editor, features a section to create and configure coupons:

Once the prize is created, you can configure the coupon to your liking. If you need it to have a promotional code, the options are:

1. Use the same code for all participants.
2. Upload your own list of codes.
3. Automatically generate unique codes with QR codes or barcodes.

If you want the winners to be able to download the coupon, the platform offers two possibilities:

1. Upload your own PDF.
2. Generate the PDF with Easypromos.

How to configure a downloadable coupon with Easypromos?

Click on ‘Edit PDF template’ to access the editor to create your customized coupons to upload the coupon’s background image, choose the elements to include in the PDF, and add any other elements you need.

Background image

Size: 1190x1684px. This image shouldn’t have too many graphic elements, as this is where the winner’s name, the date and time of prize acquisition, its description, the coupon image, etc., will appear. Therefore, it’s important to go for a ‘less is more’ approach.

It is also advisable to keep the same graphic style used for the promotion background but adapt it to the previously mentioned dimensions or leave it blank to emphasize the coupon itself.

Template elements

This section includes the elements that will make up the downloadable file. These include:

1. Name of the prize
2. Description of the prize
3. Date and time
4. User code
5. Participant code
6. QR / bar code
7. Winner’s name and last name
8. Coupon inage

All these elements are editable. So if there’s one you don’t want to display, you can remove it and add it back whenever needed. Here’s another example of a coupon edited with the Easypromos app, a 2-for-1 coupon from Taco Bell:

Online coupons, tips and examples

Once all the elements to be included on the PDF have been defined, it’s time to move on to the most important step: the design.

Display an image of the prize

For example, if you own a children’s clothing store and want to offer your customers a 15% discount on new season purchases, reserve a section of the coupon to display a photo of the prize or an example of your products. This will make the coupon visually appealing and will help the winner conceptualize the prize.

Make sure the prize description is readable

If you’ve previously decided to allocate a portion of the coupon for the image, make sure you leave room for text. Use the same font throughout the promotion. This way, you’ll keep a consistent graphic style and create a visually pleasing experience. Write the prize name in a reasonably large size so that it can be easily read. The prize description can be in a slightly smaller font than the title.

Leave room to include the codes

For instance, if you want the winners to redeem the coupon in a physical store using a QR code, you can choose from a couple of solutions:

Reserve space in the PDF document (e.g., below the coupon image).

Include the code within the coupon image, provided you have enough space, as the coupon can become overloaded with information.

Include your brand’s logo

Either in the corner of the coupon, above the prize name, or even at the top of the PDF, always include your logo in the coupon. It never hurts to include your brand logo as it provides credibility to the promotion.

Use your corporate color palette

Maintain the same graphic style throughout the promotion to avoid disrupting the visual consistency.

With Easypromos, you can now easily create and make your coupons redeemable at physical stores. Check out the prize redemption feature for physical points-of-sale. Check out the prize redemption time limit in the image above.

What is the prize is not a physical product?

If you can’t display an image of your product because it’s not physical, make sure that the text carries the visual weight. Therefore:

• Center the text (title + prize description) in the middle of the image.
• Use a legible font at a medium-large size.
• Include your brand logo.
• Leave room for the codes (if you want them to appear on the coupon).
• If possible, include an image related to your business.

Online tools to design digital coupons

If you don’t have graphic design skills or a designer to do the work, you can find many online tools that will help streamline the process of creating these images.. Here are two examples:

Canva is an online application that allows you to design and create coupons easily. Once you’ve chosen a template, you can customize it to your liking with images, text, fonts, and colors that match your brand’s style.

Adobe Spark is a tool from Adobe that will help you create great designs in just a few minutes. Choose a photo, add text, apply filters, and you’ll have your image ready to upload to your promotion. Adobe Spark is available on both the web and mobile app.

We hope you find these tips and examples helpful when creating your next coupon promotion.

Coupon distribution promotions

Did you know that with Easypromos, you can create a promotion to distribute exclusive coupons? This type of activity is ideal to build customer loyalty. Create a digital coupon book and share it in your private customer area or on a section of your website. Here’s an example of an online coupon book to see how it works.

If you have any questions or need assistance, contact us via live-chat. Our customer support team will be happy to help.

Playable ads, branded mini-games, and interactive content are hugely popular online. They can help…

• increase brand or product recognition
• increase the time users spend on your website or social media profiles
• add gamification to your sales, discounts or seasonal offers
• collect customer details for lead nurturing campaigns
• support your brand image
• entertain customers online or in-store

And the best part? You can achieve all those things with minimal time and effort. Branded games are a quick, easy way to get closer to your customers.

What is a Match It game?

In this blog, I’m focusing on Match It games, also sometimes known as Connect The Pairs. This is a classic game that you probably remember from your childhood. And it couldn’t be simpler…

All you have to do is match the pairs of related cards. On a mobile phone, it’s as simple as tapping the cards you want to use. When you match a pair successfully, they disappear off the board. So as you play along, the number of cards slowly diminishes until you’re left with the final pair.

Here’s a really basic example – in fact, it’s the basic game you’ll see when you start designing a Match It game with Easypromos. You just have to match each fruit to its color.

But don’t let the simplicity of the game fool you! As long as someone plays the game, they’ll be focused on your brand, products or relevant interests. And because they interact with the cards, the images or phrases will stick in their heads for longer. That’s one major reason why so many brands are turning to interactive games for social media and content marketing.

Let’s take a look at 4 fun ideas for Match It games to boost product recognition, improve brand recall, entertain your customers, and speak to their needs and interests.

Improve product recognition with a Match It game

One of the most straightforward ways to use Match It games is for product recognition. Your customers will be faster to recognize your logo, brand livery, and packaging design once they’ve played a few rounds of the game.

For example, you could ask customers to match…

• The product to its packaging
• Travel-size and full-size products
• The product to its key ingredient

You can also use Match It games to promote brand recognition or famous faces. While this is slightly different from promoting products for sale, it’s an important part of keeping your brand top of mind.

Here’s an example: the Mavericks set up a Match It game to show off their best coaches and players. Customers had to match each photo of a coach or player to their biggest achievement.

This game helped to build the Mavericks brand, appealing to dedicated and new fans alike. It increased recognition for specific players and reminded people of the Mavericks’ greatest successes.

Link features and benefits with a Match It game

You play a game of Match It by making connections. So if you want to make a connection in the minds of your customers – for example, between a specific problem and the solution you offer – then Match It is a good tactic to try.

In this example, a cosmetics company linked 4 common problems for their customers with 4 flagship products. This was a clever way to educate customers and encourage them to learn more about the brand’s product range.

If you create a branded game like this that’s designed to drive sales, it’s a good idea to finish the game with a relevant offer, discount or coupon. Alternatively, you could ask players to share their contact details, then follow up with valuable content and offers via email.

Entertain your customers with a Match It game

Interactive content isn’t always about the hard sell. You might just want to increase followers, get people’s attention, or keep them entertained. If your customers have to wait in line in-store or on a customer service chat, a quick mini-game might just keep them happy.

This hotel chain used a Match It game to get their customers in the mood for Valentine’s Day. The pairs of cards aren’t directly aimed at sales, but they were designed to get people thinking about romantic, luxurious weekends away.

And of course, the hotel chain offered a delightful prize for some lucky players. 

Interested in launching your own Match It game? Why don’t you try our DEMO to check out the user experience?

Add value and connect with your customers’ interests

Now for our fourth and final idea: you can use mini-games and interactive content to add value for your customers.

What does added value mean? Well, for example…

• share insider knowledge about your brand, products or industry
• participate in your customers’ hobbies and interests
• offer learning resources or educational games (especially valuable for brands aimed at parents or kids)
• challenge customers to show off their skills or knowledge

In other words, you can use branded games as a form of content marketing.

Here’s an example from a bookstore. They know that their customers are likely to be keen readers – so they challenged people to match famous authors with their books.

You can get really creative with this kind of game. Think about what your ideal customer likes to do – their hobbies, interests, and areas of expertise. 

Just like playing the game itself, creating your own Match It game couldn’t be easier. All you have to do is pick a few pairs of images, and the Easypromos game app does the rest. Don’t hesitate to contact our Support Team in case of any questions or doubts!

The key is to always showcase the main prize in a fun and eye-catching way so that it sparks your followers’ interest. And the more attractive the prize the better, as you will attract more participants. But don’t limit yourself when it comes to prizes; we’re thinking product bundles, samples, and gift sets!

Now, let’s skip the small talk and have a look at successful examples of product promotion campaigns on social media.

Product promotion example: Instagram giveaways

All social media networks are fantastic channels for connecting with your audience and potential customers. It’s also the perfect medium when it comes to product promotion campaigns. However, the ideal network for you and your brand will depend on your target audience. Hootsuite reports that 25-34 year-olds are the largest advertising audience on Instagram, closely followed by 18-24 year-olds. So if you’re looking to impact these age groups then Instagram is your go-to network.

25-34 year-olds are the largest advertising audience on Instagram.
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Let’s take a look at the first example of product promotion campaigns on social media. Gruum, a skin, hair, and shave products brand, regularly turns to `Instagram for engagement and visibility. The British company opts for comment-to-win Instagram giveaways, in which they raffle attractive product bundles and sets. Instagram users enter Gruum’s competitions by commenting on the promotional posts.

The great thing about Gruum’s giveaways is that they launch them regularly, often teaming up with other like-minded brands to together grow off of each other’s following.

Take engagement to another level by asking open-ended questions in your giveaways. They will encourage real conversations, which are great engagement boosters!

Facebook giveaways to showcase your products and services

Facebook continues to be the social media network with the highest number of active users. Its users tend to be older, making them more mature than the audience reachable on Instagram. But it doesn’t mean that you can’t organize social media giveaways on Facebook. On the contrary, it might turn out to be a great promotional tactic that will help you reach new audiences and generate profits.

Just like on Instagram, comment-based giveaways happen to be very effective on Facebook. Open questions encourage people to share their views, opinions, and stories, which leads to an increase in brand engagement.

These two product promotion examples come from home decor brands that looked to increase social media engagement and give visibility to their popular products. Both images attract user attention as the phrase “competition time” is eye-catching. In order to generate further engagement and excitement both brands also clearly showed the prize that was up for grabs. So just like in the case of Instagram giveaways, ensure that your promotional Facebook post stands out and clearly shows the prize.

Would you like to attract more participants to your product promotion giveaway on Facebook? Make sure you cross-promote your campaign! Share the exciting news with your followers on other social media channels or add a colorful banner to your website. The more you promote your giveaway, the more participants you will attract!

Concert tickets giveaway: example of product promotion on Twitter

Twitter giveaways are probably the easiest to participate in. You can ask Twitter users for as little as a simple retweet, or as much as a retweet, comment and friend mentions. The simplicity of Twitter sweepstakes is what makes it so easy for them to go viral and attract tons of attention. So if your target audience gathers on Twitter and you’re looking to promote a product, Twitter giveaways should be your go-to solution. 

The following two examples of Twitter contests show how easy it is to create a successful product promotion on this social network.

All you need to generate visibility and awareness is an eye-catching image and creative text. Make sure you also share terms and conditions for more clarity and transparency.

Product promotion example: YouTube giveaways

Did you know that YouTube giveaways can increase views and expand your database?

Choose a suitable product for your target audience and launch an engaging product promotion campaign. Share a link to your Entry Form Giveaway with your YouTube viewers and encourage them to register their contact details for a chance to win attractive prizes.

Let’s remind ourselves again of the two main factors of successful social media giveaways: image and text. And the same goes for YouTube giveaways! As you can see in the above example, a YouTube blogger held a “huge makeup giveaway”. The word “giveaway” attracts a lot of attention from potential participants, and also the showcased products catch the eye of anyone looking for some free makeup products.

Multi-Network Giveaway for product promotion

Are you active on several social media channels and can’t decide which network is most beneficial for you? Or maybe you simply want to engage your audience across all social media channels? There’s a simple solution! Pick a prize and launch one giveaway on multiple social media networks! You can then automatically draw a random winner from among participants from all networks. How? With our Multi-Network Giveaway app!

James Deakin wanted to give away a Samsung Note 9 to one of his followers, however, instead of giving a winning chance to his audience just from one social media network, he decided to involve his followers from all social media platforms. He shared the same explanatory video on Facebook, YouTube and Twitter. Comments came in, and James’ social media engagement and presence increased dramatically. 

So if you’re looking to increase your social media engagement, and brand and product awareness, then Multi-Network giveaway might be the one for you. Your brand visibility and online presence will also benefit from it.

So here are five different ways in which you can promote your product with social media giveaways! Do you need some extra explanation? Don’t hesitate to contact us through our Online Chat! 

Social media giveaways to increase engagement and brand visibility

Instagram Giveaways

9 out of 10 brands have an Instagram account. If you’re reading this post you’re probably already in that group. Or maybe you’re this one person that still hasn’t created a business Instagram account. Then you better get to work! 

Looking at our statistics, Instagram is currently the most popular network to host giveaways. You might be wondering why! The reason is clear. There are one billion active users every month. Instagram Giveaways are also easy and quick to set up, and even easier and quicker to participate in. Comment-based social media sweepstakes encourage so desired engagement. Instagram has a younger user base than Facebook, and according to Sprout Social, the average engagement rate is also higher on Instagram. 
Let’s have a look at some engaging Instagram Giveaways that achieved success and created a lot of buzz around the new product. 

Natural and vegan products are gaining more popularity, as we learn about the impacts that they have on our lives. St Rose is a producer of natural fragrances. The brand turned to Instagram Giveaways as part of their product launch marketing plan. 

St Rose gave two of its followers a chance to win the newly launched product. The entry requirements were simple. The entrants had to follow the account and mention two friends in the comment section. This requirement would generate extra engagement, and the campaign could reach a wider audience. Remember that to attract the attention of your online community you should post an attractive and creative picture. In this example, the brand organized a professional photoshoot, resulting in high-quality pictures of the new product.  

Are you looking to create real engagement with your comment-based giveaway? Ask an open question! This will motivate a lot of high-quality comments, where people will be sharing their stories, experiences, dreams, or favorite recipes for a chance to win in return. Comment-based giveaways are great to start conversations between the brand and the followers!

Many clothing brands turn to Instagram Giveaways when it comes to promoting new collections and clothing lines. The same tendency is noted among shoe and accessories brands. Here’s an example of Nfinity – sports apparel brand that wanted to promote their newly released product. This promotion followed exactly the same structure as the previous example of the fragrance brand. Nfinity was looking to increase social media engagement and gain new followers. 

Increased engagement and many followers lead to the improvement of your brand exposure, thereby brand awareness. 

Here’s another example of a new product launch on social media. This campaign used exactly the same dynamics of the previous examples. The brand asked the participants to follow their profile and mention friends interested in nutrition.

And now imagine that you ask an open question in your Instagram Giveaway! “What is your favorite healthy breakfast?”, or “Share your best recipe for a quick and sugar-free snack!”. This would not only increase your social media engagement, but also quality comments that could give you ideas for future campaigns or contests!

Facebook Giveaways

Facebook is another great social media network for new product launches, and many brands wanting to target Millennials turn to this platform. You definitely shouldn’t discount Facebook when preparing your social media plan for a new product launch. It might have a little less engagement than Instagram, but its older user base means that they have more available income. So once you’ve identified your audience and decided that Facebook is the right network to promote your new product launch, it’s time to get an idea of what Facebook Giveaways should be like!

For instance, here’s a giveaway organized by Dermstore. Dermstore wanted to promote vegan skincare products. They looked to increase their social media engagement and spread the word about the newly launched products. 

Facebook doesn’t allow the “Follow the page” requirement. Hence why the brand asked their audience to like the post and leave comments. 

Asking an open question will also create more engagement and conversations. You can also suggest that your followers share the post, or tag their friends in the comments section, so your promotion can get more participants. Remember, that high-quality comments increase the organic reach of your social media post. More comments mean more views, which then leads to more participants and a better success of your campaign.  tag a friend in comments. 

Are you planning to launch a new product on social media? We have good news! You can download our ready-made templates for your Instagram and Facebook Giveaways!  Your first social media giveaway with Easypromos is always FREE!

Lead generation with new product launch campaigns

Clearly, the main goal of a new product launch campaign is to inform the audience about the new products that you offer. You want to create buzz, excitement, and demand. But why don’t you take it to another level? We recommend you take full advantage of your new product launch marketing strategy. And use it to complete some of your marketing objectives while promoting your new release. 

Let’s look at the campaign launched by Gear Institute and Hoka One One. The two brands teamed up to promote the new hiking shoes by Hoka One One. The brand collaborated with another company in order to reach a wider audience. It was also in Gear Institute’s interest to promote the new shoes as they were the dealer of the new product. Interested followers filled in the entry forms and submitted them through the Entry Form Giveaway app. Then 20 random winners would walk away with the new product boots by Hoka One One.

More than 1000 people entered the competition, meaning that the brand’s mailing list increased!. But what else can you do once you have all the new contact details…? Target them! But not with irrelevant newsletters or offers that the users will be most likely to unsubscribe from. Email discount codes! If you know that more than 1000 people entered your giveaway, it can only mean that they’re potentially interested in your new products. Take this opportunity to send the participants discount codes and vouchers for your new product. 

Another way to distribute discount codes while promoting your new product is with the use of the Spin the Wheel application. Play the DEMO to get a taste of the user experience! 

Offer discounts for new products and drive traffic to your website

Online users love interactive content. Quizzes and surveys are popular with online communities, as they are entertaining. So this could be a great opportunity for your new product launch campaign. Let’s take a look at this Survey organized by Yankee Candle Singapore. The brand wanted to promote its new spring fragrances, therefore they went for an online survey. Each participant had to answer three questions, fill in the entry form and wait to see if they’ve won! However, each participant received a 10% discount code for any of the new products. 

This is a great way to increase sales. Don’t worry if you don’t want to distribute discount codes to all participants. While drawing the winners of the main prize, you can also draw winners of the discount codes. 

Apart from entertaining and engaging your audience, promoting your product, and distributing discount vouchers, you can also collect new leads! Once the promotion is over you can download all the details of the participants and target them in the future. 

If you choose to promote your new product or collection with one of the apps, make sure you share the promotion link on your social media pages. This way you will attract more attention and drive more traffic to the contest. 

Are you ready to start your own product launch strategy?

We hope all these examples gave you an idea for your own campaign. Any doubts? Don’t worry! Our Support Team will answer all your questions through our online chat. You can also create your Easypromos account, it’s free! Work in the draft mode to see features of different apps, and the platform won’t ask for any payment until the moment you wish to activate the promotion!

Nowadays online retailers and e-commerce stores face a lot of new challenges. Mobile shoppers, cart abandonment, trying to reach an ever-growing audience. And that’s all without losing that personal touch which made your brand special in the first place.

That’s why so many are turning to Product Recommenders, also known as product advisors. These are smart systems that offer product recommendations depending on the tastes and preferences of each client. And because Product Recommender systems are automated, they can work on a large scale.

It is proven that when a user receives offers of products based on their likes, the rate of cart abandonment reduces and sales conversations increase. Thus, Product Recommenders and personalization, in general, are incredibly effective ways to promote a product or brand online. 

For example, this quiz from beauty brand Tatcha can suggest up to 30 products and 500 different beauty routines, and that’s based on only five questions about daily skincare routine. The questionnaire asks about the user’s current beauty habits, skin problems, products that they currently use. This product recommender significantly boosted customer dwell time and conversion rates.

But not everyone can afford the time or money to build their own product recommender engine. If you run a small business, e-commerce, Etsy or Shopify store, then you need more accessible – but equally successful – tools.

The good news? You don’t need your own development team. The Product Recommender app by Easypromos will allow you to write great product recommendations, reach customers via email and even set up targeted offers and product giveaways. Read on to learn how!

How to build a Product Recommender in under 60 minutes

Most product recommenders need a customer history to make predictions on what could be suitable for the client. Therefore, it’s normally difficult to share targeted product recommendations and offers with new customers.

Here’s the solution: just ask. A customer quiz is the easiest way to find out what people really want, whether they’re your loyal customers or they only just discovered your website. At the end of the questionnaire, you can create a personalised message for each user, with a few product recommendations that fit the participant’s profile. 

It’s time to get started with the questionnaire! Create a range of different questions and illustrate them with pictures or videos, take care of the overall design of the quiz. The theme of the questions is a personal thing for each brand; you need to keep in mind that at the end of the day you are trying to sell a product! You can ask the client about a thousand different things; ask about their favourite colours, where the client plans to wear the outfit or what is their favourite product from a specific selection.

Then you simply assign a score to each answer. Use the option to present final messages according to the most popular responses. When a customer completes the quiz, the system will automatically review which answers were used the most and present a final personalised message. In this case, the personalised message will include a product recommendation.

You can offer a product giveaway, an introductory discount right or a raffle then and there. You can use the email platform integrated into the control panel of the questionnaire to follow up with customers later. It can be useful to hand out coupons, QR codes, free gifts, delivery coupons. Any idea of email promotion will encourage customer loyalty and tempt your quiz-takers into making a purchase.

Offering ecommerce coupons to users who take the test is an excellent way to turn visitor into paying customers.

Use product recommendations to drive sales

If you make the time to write quizzes and product recommendations that really connect, then you’re sure to see a bump in sales. Modern shoppers are searching for personalised, helpful customer service – especially online – that will save them time, money and headache when it comes to looking for products. 

If you’re looking for more tips, click here for more info on the product recommender app, including an in-depth tutorial. And if you’d like to talk about your product recommender plans, get in touch!