Back-to-school season isn’t just for kids—it’s a golden opportunity for marketers too! With students, parents, and teachers all on the lookout for the best deals and latest trends, this is the time to captivate your audience with exciting back to school marketing ideas. And the best part? You can create them all using one single tool: Easypromos.

Back to School Marketing Ideas

Whether you’re aiming to increase brand awareness, boost your social media presence, or drive sales, there’s a promotion here for you. So, let’s dive into back to school marketing ideas that will make your strategy the star student of the season!

Back to School Giveaways

Giveaways are a staple in marketing due to their effectiveness and simplicity. However, choosing the right dynamic for your giveaway will determine its faith. Are you looking to generate leads and collect user data or is brand awareness the goal you’re after? The answer to that question will determine if your go-to solution is an Entry Form Giveaway or a Social Media Giveaway.

Back-to-School Entry Form Giveaway

Boost your lead generation with a Back-to-School Entry Form Giveaway. Use the Easypromos customizable entry form to collect the user data you’re interested in. Participants can submit their details for a chance to win a bundle of school supplies, a gift card, or a full back-to-school shopping spree. This straightforward approach allows you to capture valuable customer information that you can use for future marketing efforts. It’s an effective way to engage your audience while building your email list and creating anticipation for the upcoming school year.

In the example above, a shopping mall gave away a laptop among all registered participants. The organizers complemented the promotion with an Instant Win dynamic that gave away €5 and €10 discount vouchers to participants immediately after filling out the form.

Social Media Giveaway

Boost your social media presence with a simple yet effective Social Media Giveaway. Ask participants to comment on the post with their favorite back-to-school item or why they’re excited for the new school year. This type of giveaway not only increases your follower count but also drives engagement as participants interact with your brand.

The majority of school kids simply want to be cool, and the first days of being back at school are about showing off the new fashionable apparel. With that in mind, the Benaiah Clothing organized a comment giveaway for their followers. To double the reach they asked the entrants to tag a friend in the comment section.

Back to School Contests

If you are looking for a promotion that challenges your audience and takes interaction a step further, a back to school contest to collect user-generated content is the way to go. Contests created with Easypromos allow your to gather user data, enable public voting, and more! Check out theses ideas and pick the one that best suits your brand and objectives.

Instagram Hashtag Contest

Create a hashtag challenge encouraging students to share photos or videos showing their school spirit. Participants post on Instagram using the campaign hashtag you’ve created and mention your brand. With the Easypromos Instagram Contest with Hashtag app, you can import participants with both private and public profiles while gathering user data and UGC. Additionally, all photos or videos will be displayed in the contest gallery, and you can enable voting to make your Instagram contest go viral.

Try this Instagram Hashtag Contest DEMO for the whole user experience.

Back to School Photofun Contest

Encourage your audience to share their first-day-of-school creations with a Photofun Contest. Participants upload and edit and decorate their photos with frames and stickers, and the public can vote on their favorites. Not only does this boost engagement, but it also provides you with valuable UGC. Reward the top entries with gift cards or free products.

Back to School Writing Contest

Ask your audience to share their Back to School thrills or summer memories is through a Writing Contest using the Voting Contest app. Ask them to describe the best day of the summer, an ideal holiday, or whatever else inspires you! All the entries will be collected together and published in a dedicated competition gallery. Then users can read, share, comment, and vote for their favorite texts.

In the example above, the E-book reading platform Nubico asked its audience to share their back to school tips to make the whole experience better and participants who submitted the best tips won a tablet.

Back to School promotions to distribute prizes and reward customers

Instant Win promotions are ideal to reward customers and distribute coupons and prizes. Easypromos offers applications with dynamics ranging from digital prize wheels and scratch & win promotions to Digital Stamp cards and coupon distribution.

Back-to-School Spin the Wheel

Add a fun and interactive element to your website with a digital Spin the Wheel promotion. Visitors can spin the wheel for a chance to win discounts, free shipping, or small gifts. Customize the wheel to include your branding and set the probabilities for each prize. This is a great way to increase conversions and keep visitors on your site longer or to reward customers after they make a purchase.

Try our Back to School Spin the Wheel DEMO with purchase receipt validation requirement. The perfect way to reward paying customers!

Back to School Scratch & Win

A digital scratch card is a simple yet effective way to boost engagement. Create a Scratch & Win game where participants scratch off to reveal prizes like discounts, gift cards, or school supplies. This type of promotion is a great way to increase time spent on your website, encourage repeat visits, or reward customers after a purchase.

Back to School Quizzes

Nothing screams school like a quiz does! Quiz promotions are not only ideal to challenge and engage your audience, but can they also provide you valuable insights about your audience. Use online digital quizzes to educate and segment your audience and to promote your product or brand in the form of a timed quiz, personality test, survey, or product recommender. With Easypromos you can create them all!

Back-to-School Timed Quiz

Everyone loves a good quiz, especially when it’s fun and informative! Create a back-to-school Timed Quiz to engage your audience and collect valuable data. Just pick a topic and number of questions and the Easypromos AI tool will create your quiz in no time. It ‘s that easy! Run a final prize draw among participants or offer discount coupons at the end of the quiz to drive sales.

Product Recommender: Find Your Perfect Back-to-School Gear

Help your customers find exactly what they need with a Product Recommender Quiz. Create an interactive quiz that guides users through a series of questions about their back-to-school preferences, such as their style, budget, or specific needs. At the end of the quiz, participants receive personalized product recommendations from your catalog, along with a special discount or offer on their selected items. This not only enhances the shopping experience by tailoring it to individual preferences but also increases the likelihood of conversion as customers feel more confident in their purchases. Plus, it’s a fun and engaging way to introduce your audience to new products they might not have considered.

Back to School Games

The end of Summer holidays doesn’t mean that fun and games are over! Gamification has become an established trend in digital marketing and your Back to School marketing campaign shouldn’t be an exception. The Easypromos game applications allow you to create branded games fully customized with your brand or products to engage and entertain your audience while gathering user data and boosting brand awareness.

Back to School Memory Game

Create a Memory game customized to promote your brand as part of your Back to School campaign. Simply invite your audience to find matching pairs of your products and then fill in a registration form for a chance to win a prize or a discount code. Incentivized promotions attract more participants, and by sharing them on your social media channels you get to convert social media followers into qualified leads.

Back to School Puzzle

Not convinced by the Memory game? How about a Back to School puzzle? Ask your followers to unscramble the image of your product and then raffle Back to School prizes like in the previous example.

Back to School Slide & Match

This Slide & Match game is a customizable version of a popular mobile app. Brands can upload images and icons of their choice and ask users to match icons of their products or logos. By engaging your audience with such a fun dynamic, you stay top of mind with customers and you also get to generate positive brand perceptions.

In conclusion, back-to-school season is the perfect time to get creative with your digital marketing campaigns. Using Easypromos, you can easily set up and manage a variety of interactive promotions that engage your audience, boost your brand, and drive sales. Whether it’s through giveaways, quizzes, contests, or instant wins, there’s a promotion on this list that will help you stand out from the competition. So, don’t miss out—start planning your back-to-school promotions today and watch your customer engagement soar!

If you have any questions about how to use Easypromos to launch your Back-to-School campaign, don’t hesitate to contact us via live chat. We will be happy to help!

Easter Marketing Ideas: Gamified actions

Nothing screams Easter as an egg hunt and Easypromos has just the right apps to take this fun activity to the digital realm. Create a digital egg hunt and challenge your audience to find the hidden eggs in the image. Use the Easypromos customization capabilities to feature your brand’s image or products and make sure you stay top of mind among your target audience. If you are looking for something more dynamic but equally entertaining, our Tap Tap game is the option for you. But don’t just take our word for it. Try the Easter Hidden Objects demo and the Tap Tap Easter demo and see for yourself.

Learn how to create an online Easter egg hunt with no need for programming skills.

Easter marketing ideas to collect UGC

Easter provides a wealth of opportunities for gathering UCG in all kinds of formats. Organize a contest asking users to create their Easter Eggs and reward the most original creations with a prize. And the best part? Participants can create their eggs physically and send a photo, make a drawing of their eggs, or even create them digitally with the Easypromos Scenes application.

Try our Decorate your Easter egg demo to get a feel of whet the user-experience is like.

Or how about a recipe contest, given that there are so many traditional Easter recipes out there? Whether you decide for a photo or video contest, the Voting Contest app will do the trick. Want to make your contest go viral? Enable the public voting to choose the winners or finalists and ask participants to share the promotion to get votes.

Easter marketing ideas to promote tourism

In some places, Easter is a big cultural celebration that provides a great opportunity to launch a photo or video contest if you are looking to promote a tourist destination. Or how about a digital coupon book to promote local businesses and attract visitors and boost sales? The Easypromos DIgital Coupon Book application allows you to create a coupon director for several businesses and manage them all as a single promotion. On the one hand, it gives potential customers the opportunity to choose the coupons they are more interested in. On the other hand, it provides the organizers valuable information about customers’ preferences and coupon redemption statistics.

Easter marketing ideas for social media

If what you are looking for is to generate engagement and connect with your audience, social media marketing is the way to go. The most straightforward marketing action in social media are giveaways. The first step is to decide which is the best social network to run your giveaway depending on your brand’s demographics: Instagram, Facebook, or X.

Then set the participation requirements. Depending on the social network, you can ask participants to comment the post, mention your brand, use you campaign hashtag, or repost your giveaway post.

If you want to learn more about how to run a giveaway on social media, head on to this article about Easter giveaway ideas.

We hope you find this article helpful to get you started on your Easter marketing campaign. If you need further information or have any doubts, don’t hesitate to contact us via live-chat. We will be happy to help.

Create user segments from the registration form

As you know, users need to register the first time they access the Advent Calendar, and you can add as many fields as you need in the registration form. Based on the information provided by the user, you can create groups; this is what we call segments. You can create user groups based on age, interests, region, or anything else relevant to create a personalized experience. Segments are used to internally classify your users. It’s like labeling them to identify them as part of a group.

Display different windows to different user segments

Once users have been segmented, a different window can be displayed for each group. For instance, if there’s a segment based on age, the ‘Under 30’ group will see a game, whereas the ‘Over 30’ group will see a prize wheel on a given day. In the Easypromos dashboard, two stages will be visible for that day, one for each segment. There’s no restriction on the number of stages or segments.

Distribute different prizes to different segments

If a specific window offers direct prizes, such as a discount, you can provide a different discount based on the segment to which the user belongs. Picture a shopping mall that has created segments based on interests: ‘Fashion,’ ‘Technology,’ and ‘Beauty.’ The organizer can reward members of the ‘Fashion’ segment with a discount for clothing stores, whereas users in the ‘Technology’ segment get a discount for electronics stores, and those in the ‘Beauty’ segment receive a discount applicable to beauty-related establishments within the shopping mall.

Integrate the digital Advent Calendar with your user-registration system

The digital Advent Calendar can be integrated with any user-registration system. For instance, if your website or app has a registered user area, you can display the Calendar there, allowing users to participate without re-entering any registration details. Thanks to Easypromos’ Autologin API, the system automatically identifies the participant, providing a seamless user experience. Moreover, if your website or app has segmented users—for example, Premium and Free users—you can use Easypromos’ segments to offer different experiences to each segment.

Use hidden QR codes to open windows of your digital Advent Calendar

If you wish to draw foot traffic to your physical point of sale, you can include windows in your calendar that can only be opened by scanning a QR code placed somewhere in your store. It could be on a poster visible to all visitors or hidden somewhere to give it a touch of excitement or exclusivity. In the latter case, we recommend including clues in the Calendar window to add more excitement. For example: “If you want to open today’s window, search for the QR code near the Christmas decor shelf at Store X.”

Feature a public ranking in the calendar

If your calendar includes games, you can publish a ranking showing daily and overall scores. Easypromos allows combining games and check-in windows that provide points to help participants climb the ranking. You can distribute prizes based on the ranking positions and carry out prize draws based on scores. For instance, raffling a medium-value gift among those who have scored between 1000 and 2000 points and an exclusive prize among those with more than 2000 points.

Take advantage of the Easypromos AI tool

We are aware of how demanding it is to create a daily dynamic for 24 days in a row. That’s why we recommend using the Timed Quiz, and Word Shuffle games, as both feature an AI-powered question-creation tool that exponentially increases productivity. Based on a chosen topic, the system generates the games’ questions and answers, so you only have to review and select the ones you like.

Make double use of the UGC

As part of the digital Advent Calendar, you can include a window that requires users to upload a photograph, video, or text to participate. For instance, on December 10th, you can ask users to upload a photo of their Christmas tree. The next day, or a few days later, you can carry out a voting contest among all the uploaded photos. Hence, on the first day, the window is used for uploading content, and on the second day, to manage the voting process. The system allows voting for all the uploaded content or solely for the content previously selected by the organizer.

Use compound filters to send highly personalized emails

The Easypromos email platform allows you to create complex filters and apply them to generate highly personalized emails. For instance, you can set it to select users who opened all the windows during the first week but did not do so over the weekend. This way, you can send them an email along the lines of: “We understand that weekends are for unwinding. So we’re giving you a few extra days to open the Saturday and Sunday windows. We’re counting on you.”

Distribute prizes depending on which windows were opened

Use the same filtering system of the email platform to give prizes based on the user’s actions throughout the Advent Calendar duration. A common scenario is to reward users who have opened all the windows with a special gift, essentially rewarding the most loyal users. Additionally, prizes can be given based on a minimum number of windows opened; for example, conducting a draw among those who have opened more than ten windows. The system is entirely flexible, allowing combinations that best align with the objectives you aim to achieve.

With these ten advanced ideas for your digital Advent Calendar, you’re now well-equipped to capture your audience’s attention and engage them creatively and effectively this Christmas season. If you have any questions or need guidance to implement these ideas, our sales team at Easypromos is here to help. Feel free to reach out and we’ll be happy to set up a personalized demo tailored to the specific needs of your campaign. Together, we’ll make sure your Advent Calendar is successful.

Black Friday giveaway step 1: Define your goals

Every successful marketing campaign starts with clear objectives, and your Black Friday giveaway is no exception. Start by determining what you aim to achieve through the Black Friday giveaway. Are you looking to increase website traffic, expand your email list, or generate leads? Depending on the objective, you will have to choose the right dynamic and platform to run your Black Friday giveaway. Luckily, Easypromos offers the right giveaway app for whichever marketing objective you wish to achieve.

Black Friday giveaway step 2: Identify your target audience

Defining your goals goes hand in hand with understanding your target audience, as it is crucial for tailoring your giveaway to resonate with their preferences and needs. Who is your buyer persona? Do you want to target active users of a specific social network, existing customers, subscribers of your newsletter, or visitors to your website? This combination of goals and target audience will define the platform and mechanics of your Black Friday giveaway. So let’s delve a little deeper into these two aspects before we move on to other important aspects of your giveaway.

Objective: Engagement and brand awareness

If you’re looking for a Black Friday giveaway to engage your audience and boost brand awareness, Social Media giveaways are the way to go. The second half of the equation is deciding which social network to hold your Black Friday giveaway on. And that choice depends on who your target audience, or buyer persona, is. With this in mind, you can choose to hold your Black Friday on Facebook, Instagram, or X.

Black Friday Facebook giveaway

Facebook is, as of today, the largest social network in terms of active users and therefore, a channel that you just cannot ignore. Its characteristics also make it an ideal platform to start a conversation with your audience and to bring them closer to your brand sing the Facebook Giveaway app. Ask them to comment on your giveaway post by answering a question or giving some feedback on your product or brand.

Take a look at the Black Friday giveaway that Kodiak Strap launched on Facebook. The brand asked participants to follow the brand and write in the comments which prize they would like to win as participation requirements. A clever way of both advertising their products and getting a little feedback on their followers’ preferences.

Instagram Black Friday giveaway

If your audience is more of an Instagram crowd, use the Easypromos Instagram giveaway app and choose the dynamic that best suits your needs. Define the participation requirements by asking participants to comment on your post or reel and/or tag a certain number of friends. Finally, it’s always a good idea to invest in promoting your giveaway post to give it a wider reach, and therefore, a higher level of participation.

In the example above, antique shop Bella French launched a Black Friday Instagram giveaway and asked users to participate by commenting what was their favorite antique and tagging 3 of their friends. Asking participants to tag X number of friends can help your giveaway go viral and bring in more entries to your giveaway.

Being a single-day campaign, the Instagram Stories format fits perfectly due to its ephemeral nature. The Instagram Stories giveaway offers two participation dynamics: users reply to your brand’s Story to participate or post their own Story mentioning your brand.

Multi-Network Black Friday giveaway

If your audience spans through Instagram AND Facebook, you can run a single giveaway using the Multi-Network Giveaway app form Easypromos. It will allow you to manage and gather participants from both networks in a single giveaway.

And that’s exactly what M6toll did to celebrate Black Friday with their audience. The organizers posted two identical posts on Facebook and Instagram with the same participation requirements. Using the Easypromos Multi-Network giveaway app, the organizers could then import participants from both networks into a single giveaway, Easy!

X Black Friday Giveaway

The social network previously known as Twitter has a loyal audience of its own, and if this is precisely the target audience you’re aiming for, an X Black Friday Giveaway is the way to go. The Twitter Giveaway app allows you to run a giveaway among users to Retweet your post, reply to your Tweet, or mention your brand and campaign hashtag on one of their tweets.

Social Media giveaways are the best option to interact with your audience and grow your follower base to the point of acquiring that critical mass that will enable you to move on to more elaborate and complex dynamics. The downside? Social media giveaways do not allow you to gather user data and therefore, an option to generate leads.

Generate leads with an Entry Form Giveaway

If what you’re looking for is to generate leads, grow your newsletter subscribers list, or even gather segmentation feedback, the Entry Form Giveaway app will do the trick. The app features a fully customizable registration form that will allow you to include as many information fields as you need to collect the information you are after. What’s more, you can embed the giveaway on your website for easy access and/or share the access link on Facebook and X. Instagram, on the other hand, does not allow sharing links on your feed post, however, you can promote the giveaway in a post and include the access link in your BIO’s linktree, or share it on Stories.

Have a look at the example above. The American car restoration products retailer Eastwood launched a Black Friday giveaway and featured it on its website to make it easily visible and accessible to the site’s visitors and clients. This, plus the fact that the organizers offered attractive, high-value prizes made the giveaway a resounding success. This takes us to our next key point to make your giveaway a successful one…

Choose an Irresistible Prize

We are going to finish this article with a short paragraph on prizes. As evident as it may seem, it is still worth mentioning that the prize you offer should align with your audience’s interests and have a high perceived value. It could be a popular product from your inventory, a limited edition item, or even a bundle of your best-selling products. Whichever the kind of prize you decide to offer, its allure will incentivize participation and attract potential customers.

We hope you find these Black Friday giveaway tips and examples useful. If you have additional questions, feel free to contact our customer support team via live chat. We will be happy to help!

Black Friday marketing strategies that stand out from the competition and help a brand achieve its marketing objectives are easier to implement than one might think. Especially if you have the right tools at hand to take your promotion from conception to execution. Read on to learn more about the importance of Black Friday digital marketing campaigns and why this particular day should have a prominent place in your marketing calendar.

Why Black Friday marketing is so important

To better understand the importance of Black Friday Marketing, let’s take a look at some of the latest Black Friday sales figures available:

To better understand the importance of Black Friday Marketing, let’s take a look at some of the latest Black Friday sales figures available:

• Salesforce Inc. reported U.S. Black Friday online retail sales reached $17.2 billion in 2022, up 10.2% compared with 2021.
• U.S. online retail consumers spent a record $9.2 billion on Black Friday 2022, up 2.3% year over year, according to Adobe Analytics.
• Black Friday mobile shoppers accounted for 48% of online sales compared with 44% in 2021.
• In-store traffic increased 2.9% on Black Friday compared with 2021.
• Sales at Point of Sale grew 27% from the previous year.

These staggering figures should be enough for any digital marketing professional worth their name to give Black Friday the marketing prominence it deserves. Nonetheless, these figures also provide a picture of how competitive the playing field has become, making it more important than ever to plan, execute, and manage your digital Black Friday marketing campaign with a powerful, reliable, and easy-to-use platform that offers several promotion dynamics and all the necessary features to achieve your marketing objectives. From social media giveaways to more elaborate multi-stage promotions, Easypromos has all you need to make the most of this shopping extravaganza day.

Black Friday Marketing, Objectives and Solutions

Brand awareness and Social Media Engagement. Solution: Social Media Giveaways

Black Friday provides an opportunity for brands to engage with their audience on social media platforms, start conversations, and expand their follower base. Social media giveaways are the go-to solution to achieve this objective. Offer your community the possibility of winning a prize simply by following your account, commenting on your posts, or mentioning your brand. Choose the right social network depending on your audience demographics: Instagram Giveaway, Facebook Giveaway, or X Giveaway (we know, it’s not easy to not say Twitter for us either) and offer an appealing prize to encourage users to participate.

Data collection and lead generation. Solution: Customizable registry forms

Black Friday campaigns can yield valuable data about consumer behavior, preferences, and purchasing patterns. Brands can use this data to refine their marketing strategies and make informed decisions for future events. And here’s the good news, every single microsite-style promotion set up with Easypromos offers a fully customizable registration form that you can use to collect the user information that you are interested in gathering. Whether it be a simple Entry Form Giveaway, a gamified promotion, a Multi-Stage promotion, or any other option in the Easypromos catalog.

Drive Traffic and increase conversion. Solution: Digital Coupons with Expiry Dates, Urgency and FOMO

In the realm of time-sensitive promotions, digital coupons with expiration dates reign supreme. Distribute limited-time digital coupons with the Promo code app to incentivize immediate purchases. The looming expiry date creates a sense of urgency and fear of missing out (FOMO), motivating customers to take advantage of the discounts. This tactic not only drives Black Friday sales but also encourages repeat visits to your store within the specified timeframe. It is up to you to decide how to distribute these digital coupons. Options include all the Instant Prize Apps: Spin the Wheel, Scratch & Win, Instant Win promotions, and more.

If your aim is to reach a wider audience by offering a variety of coupons and discounts, or to promote several shops at once the Digital Coupon app will do the trick. This app allows you to create a coupon booklet to display a variety of coupons at once and allowing the users to choose the ones that are the most appealing to them.

Learn how to increase foot traffic and sales at your brick-and-mortar shops with redeemable prizes.

Increase Average Transaction Value. Solution: Distribute Coupon Codes and Validate Receipts promotions

Black Friday’s sense of urgency and limited-time offers encourage immediate purchasing behavior. Generate immediate revenue and capitalize on the consumer mindset of making quick decisions by offering exclusive deals or rewards for purchases above a certain amount. With the Validate Receipts app, you can reward customers who spend a minimum amount, whether it be on a single purchase or several accumulated purchases. The app uses OCR technology that allows for automatic validation of users’ receipts and it can be configured to make sure the receipts include any given requirement. Eg., purchase amount, name of the shop, specific codes, dates, etc.

Discover how Easypromos can help you Boost Your E-commerce Sales.

We hope you find this insight useful for your next Black Friday marketing campaign and whichever strategies you choose, ensure that they align with your brand’s identity and resonate with your target audience. By weaving together these innovative promotions, you can craft a Black Friday marketing strategy that not only drives sales but also enhances customer engagement and loyalty in the long run. And if you need further assistance, don’t hesitate to contact our support team via live chat.

The summertime brings a peak of user engagement online and consumers are more willing to spend and share their holiday photos, videos, and experiences. However, this alone does not guarantee the success of any given campaign. So, if you’re looking for summer promotion ideas, you’ve come to the right place. Not only because we are bringing some creative ideas and resources, but also because we will go over what a successful digital marketing campaign entails.

The key to summer marketing: choose the right dynamic for your objectives

We might be stating the obvious here, but it’s worthwhile mentioning it anyway. The first step to launching your marketing campaign is to set its objectives. Ask yourself what it is that you want to achieve. Are you looking for social media engagement to build brand awareness? Or maybe you aim to promote your product, reward existing customers, and build customer loyalty. The list of objectives goes on, but once you’ve decided what they are, the next decision you make is crucial. Namely, choosing a dynamic that ensures achieving them.

So, let’s go over our summer promotion ideas to help you achieve your digital summer marketing objectives.

Instant Win Promotions to promote sales and customer loyalty

Instant win promotions add an element of surprise and excitement to your summer marketing strategy. Offer customers the chance to win prizes instantly by visiting your website or making a purchase. Easypromos offers you several possibilities to make your summer marketing ideas a reality. Create a Spin the Wheel or a digital Scratch & Win promotion to offer discounts or prizes for customers who make a purchase. What’s more, you can customize every single element of the promotion with your brand imagery, colors, and font to strengthen brand awareness as well as the odds and frequency of the prize or reward distribution among participants.

Summer Marketing: Gamified Promotions

If you want to stay on top of your marketing game and make the most of the current digital marketing trends, gamification is the name of the game. Games do a fantastic job of captivating your audience and creating a sense of fun and adventure. Create interactive branded games or quizzes that align with your brand and summer themes. Incorporate points, levels, and rewards to incentivize participation and foster a competitive spirit. It’s up to you how to reward participants but luckily for you, Easypromos offers a variety of prize distribution options: reward the users that score the highest points, carry out a random prize draw among the top-ranked players, or even among all participants.

It is also worth mentioning that the way you set up the participation flow will have a big impact on participation. When setting up your promotion, you can choose from three different configurations:

• Participants register first and play the game after. It’s a good option if you’re aiming for Zero-Party Data gathering, but it may discourage some participants from moving on to the game itself.
• Participants play first and register after the game. This option will help bring down the participation barrier mentioned before as users go to the game right off the bat. You can make the most of this option by displaying a message informing participants that they can have a chance to win a prize if they register. 
• Anonymous mode. This mode does not require any registration, it’s a good option if your aim is solely to engage and entertain your audience and you’re not interested in gathering user data. 

Summer Marketing Ideas: Photo and Video Contests

As we previously said, no season motivates users to produce and share content as summer does. After all, who doesn’t like to boast about their amazing vacations and adventures? This fact alone provides your brand with several too-good-to-miss opportunities: promoting your brand and products, engaging your online audience, and collecting authentic, high-quality user-generated content.

The Easypromos Voting Contest app checks all the boxes of what a contest like this should include: 

• Public galleries to display the participating entries
• Voting system with anti-fraud control
• Share button for participants to share with their network and get votes
• Multi-Stage voting capabilities. E.g., a first open round to select the finalists followed by a closed jury selection round to choose the winners.

Organize a Photo Contest asking participants to include your product in their picture. It will provide you with the best advertising you could wish for. If Instagram is the channel where the bulk of your community is, a Mention + Hashtag contest is the solution you’re looking for. Simply ask users to include a mention of your brand and your campaign’s hashtag and you will be able to collect and share all participating entries.

Last but not least, you don’t need to stick to only one media format in your contest. You can create a Multimedia contest in which users can participate by submitting photos, videos, or texts.

Giveaways as part of your summer marketing campaign

Summer is a season of giving and sharing, so why not treat your audience to exciting giveaways? However, not all giveaways are created equal. Hence, it is essential to pick the giveaway dynamic that best suits your summer marketing goal. If your aim is collecting user data to nurture your email marketing database or gathering useful segmentation information, an Entry Form Giveaway is the way to go, and the best part? It’s Easy as pie!

The Easypromos Entry Form Giveaway app provides you with all you need to make it happen. The registration form is fully customizable to include all the information you wish to collect, you can even add a quiz to test or educate participants on your brand or product and make participation more engaging too! Your giveaway will have its own dedicated URL for you to share on social media. Additionally, you can also embed it on your website, blog, or newsletter for easy access.

Social Media Giveaways

Are you more interested in generating online buzz and engagement? Then a social media giveaway is the way to go. Choose the right channel depending on the characteristics of your audience and product. You can choose between Instagram, Instagram Stories, Facebook, and Twitter giveaway. Want to reach a wider audience? The Multi-Network Giveaway allows you to run a single giveaway on Instagram and Facebook.

We all know that protecting your brand reputation is a must and your giveaways should always project a sense of fairness and transparency. But worry not! We will make it Easy for you to do it with our notary-certified random winner picker and its certificate of validity. You can also exclude black-listed users or previous winners from your giveaways. And finally, there’s no reason why fairness and transparency should have a boring look, use the Show Mode to create a customized video to announce the winners with a bang!

Need some more inspiration? Check out these summer campaign ideas!

A final word on summer marketing ideas

We are going to wrap up this post with some key issues that will help your promotion be a success. They might seem a bit obvious but bear with us, it’s well worth keeping them in mind

• Choose a prize that is both relevant and attractive to your audience and in line with your brand’s values and image.
• Make sure that participation requirements are clearly stated, including start and finish dates and Terms & Conditions in accordance with your local legality.
• Once you have created your promotion, share it! Use your social media profiles, newsletters, website, etc. 
• Pick the right platform to create and manage your promotions. Your ideas are valuable and take work, make sure they pay off by choosing Easypromos! 

You can set up your Easypromos account to create and test your promotion for free without providing billing information. You will only be required to pay when you activate your promotion. If you need more information or would like to delve deeper into our platform, you can also live chat with us or request a personalized demo. 

Allow yourself to embrace the power of these dynamic digital promotions and get ready to elevate your summer marketing to new heights. It’s time to create unforgettable experiences and build meaningful connections with your audience. Let the summer fun begin!

The most popular World Book Day promotion idea: run book giveaways on your social media

Social media giveaways are a fantastic tool to create a lot of visibility and engagement in a short time span. That’s why they are perfect for specific events, like World Book Day, book fairs, or publication dates.

Take this example of an Instagram giveaway, to celebrate a new edition of a bestseller. Users interested in this Instagram World Book Day giveaway were asked to mention their friends in the comments.

You can run giveaways that are limited to a single social network or unite your followers with a Multi-Network Giveaway. This kind of giveaway allows you to raffle one prize among followers from different social media networks. In this case, a kids’ publisher celebrated Book Week with campaigns on Facebook and Instagram.

And it’s often a good idea to team up with a sponsor. If you’re trying to reach a highly specific audience, then you could also look for representatives or popular social media profiles.

That’s right – we’re talking about influencers. But not necessarily the stereotypical, over-the-top influencers you’re imagining! Think about the accounts that you love to follow. If they have a reasonably-sized audience, consider offering them a couple of free copies to read and give away.

Here’s an example of an author teaming up with a brand. They had a very similar target market – so the giveaway was a win-win for everyone.

Visit our blog post dedicated to book giveaways on social media for more tips, examples, and inspiration!

Convert social media followers into qualified leads with a World Book Day Giveaway

Are you trying to maximize lead generation? World Book Day is a great opportunity to nourish your database with new contact details. All you have to do is launch a World Book Day Entry Form Giveaway and share the link with your social media followers (but you can also choose to embed it on your website or blog to collect contact details from website visitors).

Users participate by filling out a registration form and… that’s it!

Create a World Book Day competition with branded mini-games

Gamification is the best type of interactive content you can share on your social media channels. It boosts engagement, increases brand awareness, and brings you new leads for your database. Let’s also not forget the entertainment that it provides for your audience.

Here’s an example of a branded Match It game you can organize for World Book Day so that your audience can be engaged and entertained.

All games by Easypromos are fully customizable, therefore you can edit all the texts and design, and also adjust settings.

In the above example, users match famous books with their respective authors. This sort of game can be created by any bookstore, library, or publisher.

To attract more players, it is a good idea to incentivize participation. Users will be more motivated to join your promotion and concurrently share with you their contact details.

Try our World Book Day demo to see how you can use the Match It app for your own promotion. And if you like it, you can then use our tools to create your own branded game.

Ask your audience to choose their favorite book

Are there many bookworms among your audience? Invite them to participate in an online book knockout tournament. You can either use our ready-made Brackets promotion for World Book Day or edit it to introduce the books your followers love most.

Users participate by voting for their favorite titles – and obtain points if their favorite candidate makes it to the next round. Online Brackets are a fun way to generate increased engagement as users come back on numerous occasions to vote in newly opened rounds.

Speak to your most creative followers with a writing contest

A Writing Contest includes the same form for contact details as a basic giveaway. But there’s more: you can ask users to share written comments, or even upload files.

There are so many possibilities here. We’ve collected just a few of our favorite ideas:

• favorite quotes for World Book Day
• quick reviews of your latest book
• flash fiction contests
• favorite books, and why people love them

For really short messages, you could stick with a Hashtag Contest on social media. When people share posts on Twitter or Instagram and use your chosen @username and #hashtag, the app will collect their messages. So you can see all the entries – and select a winner easily.

Whether you choose the writing app or the hashtag app, you can choose to display all the entries in a public gallery. Everyone will be able to vote and share their favorites. Our experience shows that this can double engagement with your World Book Day promotions!

Want to know more? Give this Writing Contest DEMO a try to see the user experience for yourself and how easy it is to participate with a story or a vote.

Challenge your readers to a quiz

A Knowledge Quiz is a popular, fun way to entertain your followers and meet new leads. Here are some of the most creative ideas we’ve seen:

• trivia about the book or author
• a quiz about World Book Day
• trivia about previous books in a series, to prepare for the latest installment
• a “book finder” multiple-choice quiz which recommends books based on people’s interests

If you’re interested in learning more about your readers, you could also run a Survey.

Discount codes – just for the day

One of the most popular British traditions for World Book Day book fairs. Every child gets a £1 book voucher to spend on any book they choose – including £1 books, published especially for World Book Day.

Coupons and discount codes are an eternally popular way to boost sales. And because you can limit them to a specific timeframe, or a certain number of people, you don’t need to worry about giving away too much for free.

What is the best prize for a World Book Day promotion?

OK, it’s a pretty obvious question for World Book Day promotions. And yes, the most obvious prize is… a book. But there are alternatives!

First of all, there are lots of different ways to share a book. Instead of mailing out hard copies, you could give away discount codes or access to audiobooks and ebooks.

If many people in your audience are writers themselves, then you could share writing materials, like these luxurious notebooks.

Think about sharing related merchandise, or exclusive content. Try to choose a prize which is designed for your audience. So, for example, if you are marketing recipe books, you could give away cookware or luxury ingredients.

Just like writing, the only limit is your imagination. Set up your account now to run your World Book Day promotion and start designing promotions for free. And in case of any questions don’t hesitate to Chat to our Support Team.

As the weather starts to warm up and summer approaches both brands and customers start to get ready for the summer campaign. For customers, it is the time to start planning their summer holidays and to decide not only on their destination but also all the service providers and necessary products to make their yearly summer escapade a memorable one. As for businesses, it is the time of the year to come up with attractive and alluring campaigns to convince potential customers that their brand is the way to go.

In this day and age, it is no secret that almost all customer research, planning, and holiday-related purchasing takes place online. Hence, it’s only logical that your summer marketing campaign takes place online too. Hence, online vacation giveaway promotions might well be the best and most effective option.

Why running Vacation giveaway promotions is a good idea

Vacation giveaways are an excellent way to grab the attention of potential customers. People love the idea of taking a vacation. Therefore, the chance to win a free trip or a prize related to their holiday can be incredibly enticing. Not to mention that they can also help businesses build brand awareness and customer loyalty, as they prove that brands care about their customers and want to provide them with an enjoyable experience. This can help to build trust and loyalty among existing customers. Additionally, it can attract new customers who may be looking for a brand that prioritizes customer satisfaction.

Another benefit of running vacation giveaway promotions is that they can provide valuable insights into customer behavior and preferences. By collecting data on who is entering the giveaway and which aspects of the prize are most popular, brands can gain a better understanding of their target audience and tailor their marketing efforts accordingly. For example, if they notice that a large percentage of entrants are interested in beach vacations, they could create content and promotions that specifically target this audience. This type of targeted marketing can be highly effective and can help businesses to maximize their return on investment.

Now that we have established why Vacation Giveaway promotions are a good idea, let’s move on to the next, and crucial, issue to bear in mind. And that is, running a successful digital vacation giveaway requires careful planning and execution. So let’s dive into how to do just that!

Choose a prize that is relevant to your target audience

The vacation destination should be something that your ideal customer would be excited about. For example, if your target audience is young families, a trip to a family-friendly theme park or beach resort may be a good choice. In the example below, the online family community 510 Families, organized an Instagram giveaway.The prize consisted of a pack of four general admission tickets for a family to spend a day in a theme park. A prize right down their audience’s alley!

Vacation giveaway promotions should be easy to enter

The entry process should be simple. Thus, participants should be able to enter quickly and easily, without having to go through too many steps or providing too much personal information. In the following example, the Australian resort chain Dreamtime Resorts launched a series of Entry Form giveaways consisting of three-night stays at several of their beach resorts.

The organizers used Easyromos customizable entry forms to create a straightforward registration form which also provided the organizers with the user data they were interested in.

Promote your vacation giveaway promotions across all your digital channels

To achieve the widest possible reach and maximize participation, promote your giveaway across all relevant digital channels, including social media, email, and the company website. Take a look at this example of giveaways that the tourism board of the Caribbean island of Anguilla has launched to promote the island as a tourist destination.

The organizers shared a link to the giveaway’s microsite on all their social media channels as well on the official website of the island’s Board of tourism. By clicking on the link, users were automatically redirected to the giveaway’s registration form.

Set clear guidelines and rules for your vacation giveaway promotions

The guidelines for the giveaway should be clearly outlined. This includes stating who is eligible to enter, how the winner will be chosen, and when the winner will be announced. All this can be easily achieved with properly defined Terms & Conditions. As much as this might seem the least appealing part of the promotion, it is in fact one of the most important considerations to bear in mind. It will make sure your giveaway is 100% legal and will help you protect your brand’s hard-earned name and reputation. 

Need a little help using our Terms & Conditions tool? Here’s a tutorial we’ve put together to make it Easy for you.

Announce the winners and follow up with participants

After the giveaway is over, make sure the winners are notified in due time and form. Your initial post announcing the giveaway should include: the date when the winners will be selected, how they will be selected, and how they would be notified. Stick to them! Your brand’s reputation might depend on it. It is also always a good idea to select alternate winners in case any of the winners do not claim the prize or are disqualified. Furthermore, it might be smart to follow up with participants to thank them for their participation and provide additional information about your company and its products or services.

Choose the right platform to run your Vacation Giveaway promotions

No matter the giveaway, using the right platform to design, set up, and manage your giveaway will make or break your promotion, not to mention your brand’s image. Also, prizes as attractive as vacation packages will surely draw in a lot of attention and participants. This issue alone calls for using a solid and reliable platform that can handle large volumes of entries and the possibility of automatically managing and importing the user data that you, as an organizer, are after. 

Last but not least, the method to choose the winners has to be 100% transparent, fair, and reliable. The last thing you want is an angry or distrusting audience questioning your brand’s integrity. Easypromos features a random winner-picking tool and provides you with a certificate of validity that you can share with your audience to show the legality and transparency of your giveaway. Creating an account, and drafting and testing your promotion is free and requires no billing information, you will only have to pay if you activate your promotion. Not to mention a whole lot of ready-made templates that will help you get your promotion ready in minutes, Easy!

We hop you find this information useful to start creating your vacation giveaway promotions, and if you have any questions or want more information, contact our customer support team via live chat. We will be happy to help!

The good news is that you don’t need to foot the $6 million per minute bill to get on the Super Bowl marketing bandwagon and promote your brand during Super Bowl weekend. On the 10th of February, several thousand lucky (and wealthy) football fans will attend the live game. But many many millions more will get together with family and friends at home barbecues, restaurants, and sports bars to watch the game. And pretty much every single one of them will be carrying and using, a smartphone. And this is exactly what comes to play in your favor.

Let’s take a look at how you can use Easypromos to promote your brand, engage your audience, gather qualified leads, grow your follower base, and generally help you achieve your marketing goals.

Super Bowl Promotion Giveaways

Let’s start with a figure and let it sink in for a minute: 78% of super bowl watchers engage on social media while watching the game. And they do it not to kill time but as an integral part of the experience and the build up to it. Take a look at this giveaway that Bud Light launched on its facebook page. The brand asked their followers to comment on their post for the chance of winning free tickets to the suer bowl.

There is no super bowl without a super bowl party, and nothing beats Instagram Stories when it comes to people sharing their good times. What’s more, Easypromos offers the only tool in the market capable of running fully automated and reliable Instagram Story Giveaway.

Ask your followers to post a story sharing how they are enjoying the super bowl party with a mention of your brand as a participation requisite. Or post a Story in your brand’s profile and ask your followers to reply to it to participate. Whichever participation dynamic you choose, the Easypromos app will automatically gather the participants and carry out a random prize draw, along with a certificate of validity.

Super bowl gamified promotion

Make the most of the excitement of the Super Bowl with a gamified promotion. The ultimate dynamic for this type of sports finale is a predictions pool, allowing the entire audience to forecast the winning team. With the same questionnaire, you can also ask who will be the star player or how many points will be scored. Hold a raffle among all participants and/or give a direct prize to those who guess the correct result. The Easypromos predictions pool allows you to recalculate points after the event, so you’ll have the winners quickly and securely.

Make the most of the excitement and build up to the big game with a gamified promotion. Pick a game app from our catalog and customize it with your brand image or products. Need some ideas? How about a Match-it game where players need to match players to their teams or positions? Or a memory game with images related to the sport, or even a word shuffle with players’ names, teams, or any other football term? Whichever game you choose, you can reward players with the top scores in the ranking or carry out a final prize draw from among the top X players or even all the participants, the choice is yours.

The Easypromos game apps are easy to configure and they can be set up to your data collection needs and objectives. Not only can the registration form be customized to include the information fields that you need, but you can also decide if the players need to register before or after players. And if you are simply looking to entertain your audience, set it up so that no restoration is needed.

Are you looking for promotion ideas for your sports bar or restaurant? Take a look at how to use digital promotions to promote your sports bar.

Super Bowl Promotion Ideas: Photo Contest

Sports fans are usually keen to show the world how they support their team, so a photo contest will be right down their alley. Ask your audience to take a picture wearing their Game-Day colors. Or a picture of their Super Bowl party setting, snack table, or bar. Photo contests are a great way to get your audience involved and have the added benefit of providing you with user-generated content. Don’t forget to use your social media accounts to share and disseminate your promotion.

Super Bowl promotions based on direct prizes

Instant prize promotions are a great way to build customer loyalty. Organize a Super Bowl flash sale on your e-commerce on game day and offer discount codes or instant prizes to customers who visit your shop or website. There are several apps that you can use to set up an Instant Win promotion. How about a Spin the Wheel promotion at the checkout? Or a Scratch&Win digital card?

Our Instant Win promotions are fully customizable with your brand logo or products, but that’s not all. You can also manage how and when coupons, discounts, and prizes are distributed. I.e. by probability or at a predetermined moment in time (day and hour). Moreover, you can also determine the validity period of coupons or discounts, that way you could set them to be valid only during the Super Bowl weekend.

We hope these ideas help you set up and launch your Super Bowl promotion. If you have any questions or want to learn more about our apps, contact us via live chat. We will be happy to help!

Chances are you’re not a die-hard football fan but that shouldn’t stop you from launching World Cup predictions for your brand because you need basic information about the different phases of the tournament. Remember that not all countries qualify for the World Cup, so it’s possible that your home team won’t be participating on the big stage.

Focus on the group stage

The very first challenge for any team is to make it through the group stage of the World Cup, in which all four teams of each group play against each other. The most appealing dynamic can be to choose a country to support and follow its progress in the tournament.

• The first option is to organize a general betting pool and ask participants to guess the outcome of every game in the group stage. In this case, you could set up a ranking system to award points for each successful prediction to then give a prize to the user with the highest score. 
• Another option is to organize a betting pool around your country’s team and keep track of every of every. In this case, you could include several questions, such as the number of goals that the team will score for every game and which players will score them.

Don’t forget to include the Terms & Conditions in your promotion and to include the participation dates and conditions for the tournament’s stages.

Discover several World Cup promotion ideas that you can organize to boost your brand during the football championship.

Prepare a prize and launch your Women’s World Cup predictions

Online users are always keen to participate in online giveaways or contests. However, they don’t participate just for the sake of participating, it’s the prize that motivates them to join online promotions. So even if your followers are big football fans, make sure you offer an incentive that appeals to them. In this article In this article you will find some ideas on what are the best prizes for a football betting pool. 

With all this in mind you can organize a group phrase betting pool. Even if you are a fan of your national football team, there’s no way of telling if it will advance to the next round, so we recommend you to activate only this phase. Take a look at this example that the online store Electrocosto organized for the 2022 World Cup. All microsite-type promotions are optimized for participation and sharing via mobile devices since the majority of users will access your promotion from their smartphones. Share the betting pool on social media, through newsletters, social ads, or feature it on a banner or widget on your e-commerce platform. This way you will increase visibility and get more participants to follow your competition.

Mind the marketing objectives of your Women’s World Cup predictions promotion

Organizing a promotion for the Women’s World Cup serves several purposes. For starters, women’s football has gained a lot of visibility and recognition in recent years. What’s more the 2023 World Cup will be the largest women’s sporting event in history, with an expected audience of around 2 billion viewers. FIFA estimates that one and a half million people will follow the tournament’s 64 matches, which will serve as the perfect platform to generate interest among more girls and women towards this sport. In fact, over 1 million tickets have already been sold for spectators to attend the tournament taking place in Australia and New Zealand.

Therefore, focusing your promotions around an event that will capture the attention of many people for a month is a good strategy to increase brand recognition and visibility. It’s also a way to enhance engagement and affinity with your target audience. However, if your main goal is to capture leads, you must carefully design the betting pool’s registration form to request the personal data that you want to gather. If you want your promotion to go viral, work on the referral system, create viral texts, and use an email platform.

Keep an eye on the results of the Women’s World Cup matches

You should update the scores after each match to recalculate the participant’s scores. Use the email platform to inform the participants that you have updated the scores and share the URL of the World Cup Betting Pool microsite or ranking so they can see their current position. Similarly, after the groups stage, you can confirm who is leading the ranking and decide whether to continue the game with the round of 16 or, if your country is no longer in the World Cup, conclude the contest and announce the winner.

How to choose the winner. If you’re only running a single betting pool, you can award the prize to the participant with the highest score (the one who has correctly answered the most questions in the pool), who will be ranked number 1 on the leaderboard. Alternatively, you can conduct a random draw among all participants or among those who have achieved a certain number of points. Let’s say you have 10 participants who have correctly predicted the results and are tied on points, but you only have one prize. How do you deal with this? You can conduct a random draw among them.

What’s important here is to have the prizes and the winner selection method determined before the start of the World Cup betting pool. This point should be clearly stated in the terms and conditions and announced when promoting the contest. This way, you manage your audience’s expectations effectively!

Extend your World Cup predictions promotion with a final stage tournament

Once the group stage is completed, you can extend the game if your national team has moved onto the elimination stages or if your audience remains engaged with the championship, even if their team is no longer competing. Introduce a tournament bracket starting from the round of 16, where participants can vote for the teams they believe will move forward in each round.

This dynamic allows you to contact the participants periodically to communicate the results of each phase and encourage them to vote for the next round. In total, they will have four opportunities to vote, once for each round, predicting the teams they believe will move on.

It is also important to consider the prizes you are giving away. For example, in addition to giving a prize to the participant who correctly predicts the winner of the World Cup. Additionally, you can also provide prizes for those who correctly predict each phase. This way, you distribute incentives for participation. If you only have one prize per phase (or the final) and multiple winners, the random selection tool provided by Easypromos is the perfect solution. You can segment and select as finalists only those participants who have correctly predicted the results of each phase and conduct a random draw among them to determine the winner.

If you like this promotion idea for the World Cup but have doubts about how to implement it for your brand, feel free to contact our support chat. We will be happy to help.

This is an important thing to keep in mind for your marketing plan as it opens up a series of scenarios where you can run digital promotions, contests, and games. Because of how widespread this celebration has become, it is important to choose the right action for the right audience and offer the right prize. Thus, a case of Irish beer might not be the most appropriate prize for a family-oriented promotion. Or a make-up set might not seem alluring enough for the blokes at the pub!

Imagery and outfits play a major role in this festivity and contests are a powerful way to increase brand visibility and collect user-generated content. Online communities love a bit of a challenge and there’s even more fun if the competition is themed, so St. Paddy’s Day is a perfect occasion to organize one.

So grab on to your green stovepipe hat and let’s get down to these St. Patrick’s Day contests and games ideas!

St. Patrick’s Day Photo Contest

Organize a St. Patrick’s Photo Contest and ask your online community to share pictures of their costumes, favorite traditions or they can show how your product can be used on this fun holiday! If you want to expose your brand further, use our PhotoFun app where you can upload personalized stickers and frames. They can be customized with your corporate image, or shamrocks, Celtic crosses, and leprechauns to add more into the holiday vibe! Then you can display all submitted pictures in an online public gallery, enable the voting system to attract more attention, and encourage social media sharing to collect more votes.

St. Patrick’s Day Voting Contest to engage your community and collect UGC

Take advantage of the festive mood and add a little more fun with a Voting Contest for your brand’s audience. Ask your followers to share their celebration in a photo or video. You could ask them to show off their costumes, come up with their own mini-parade, do an in-character performance, or even have a go at stepdance! Whichever the choice, participants can upload their submission directly from their mobile… and the party!

The contest and participating photos or videos can be shared on social networks or embedded on your website to promote it and increase its reach. Not to mention that it will provide you with valuable UGC.

St. Patrick’s Day contest on Instagram

However, if your goal is to increase social media presence you can organize St Patrick’s Day contest fully on Instagram. With our Mention + Hashtag app, you can collect all the content that mentioned your brand and used your campaign hashtag.

User-generated content builds customer loyalty as it’s more trustworthy than content generated by your brand. This is why UGC is great to share on your social media channels!

Do you want it a bit more easy in the mix? Publish a post in your Instagram brand profile and ask your audience to comment on it to enter the prize draw. Your brand can celebrate the festive day by giving away a prize among the followers that comment on the post and mention a friend. Check out these St Patrick’s giveaway ideas to learn more about it.

Launch an Instagram Story Sweeptsakes

Instagram Stories 24-hour format fits just perfectly for holidays like St. Patricks Day, when celebrations take place for a single day. With Easypromos you can now organize fully automated and reliable Instagram Story Giveaway. Ask your followers to post a story of their St. Patricks Day celebration on their profiles mentioning your brand as a requirement to participate in your giveaway. This dynamic will help you give you reach a wider audience on Instagram and boost brand awareness!

St. Patrick’s Drawing Contest

If your target audience is on the younger side or more family-oriented, a drawing contest is a good idea to involve the youngest at home since Leprechauns, rainbows, shamrocks, and gold pots lend themselves perfectly for a drawing contest. This action can be easily organized with the Voting Contest app. Children create a St. Patrick’s themed drawing on paper. Parents then take a photo of the drawing and upload it to the contest microsite to participate. Don’t forget prizes to incentivize participation! You can decide how to choose the winners, either by popular vote, jury pick, or a combination of both. And of course, the participating drawings can be displayed in the contest gallery.

Reward and entertain your audience and collect Zero-Party data.

Treat your audience with a chance of winning something with a fun and exciting dynamic while you collect Zero-Party data with an instant win promotion. Could there be a better day than St Patrick’s day to try luck? Ask your audience to spin the prize wheel for the chance to win a prize or discount. Try our St. Patrick’s Day Spin the Wheel demo to get a feel of the user experience and its customization possibilities.

Additionally, every promotion created with Easypromos has its own URL so you can easily share it on your social media networks like Instagram, Twitter, Facebook, Tik Tok, by email, or through a link on your website.

Still not sure about which promotion is the best for you? Contact our customer service team via live-chat, we will be happy to help you!

If you are looking for ways to celebrate Father’s Day at work, you have come to the right place. It might just be the perfect opportunity to share a nice and fun time with your team. 

As a company, you make the most of this holiday and reap the benefits of conventional team building (motivating, appreciating, and rewarding employees, improving communication, etc) using digital dynamics. Let’s take a look at several ways to celebrate Father’s Day at work.

Discover all the Father’s Day promotion ideas at our website. Try the interactive demos to learn the user experience.

Raffle merchandising and presents among employees

Organizing a raffle to give away gifts might be a good way to appreciate employees and improve overall satisfaction. Merchandising products are usually thought for clients and suppliers. However, it is also important to consider the internal audiences, so organizing giveaways for employees to celebrate Father’s Day at work might just be a good human resources strategy. 

There are two available options to carry out a fun and exciting giveaway:

• Entry Form Giveaway: Employes fill out a registration form provided by the company to enter a final prize draw.
• Instant Win: Employees register and instantly find out if they have won a prize.

Organize games to foster competitiveness

There are many ways of fostering competitiveness among workmates. However, it has to be positive and respectful. A good way to achieve this is using game-based interactive dynamics. For instance, a puzzle game with a ranking that shows who has been the fastest to solve it. You may even give a prize to the top-ranked players. 

Give away discount or promotional codes for exclusive offers

Discounts and exclusive offers are yet another way to foster employee loyalty. Many companies now have compensation and reward programs aimed at boosting employee motivation. Thus, rewarding employees with access to exclusive sales might well be the way to go.

Here’s an idea: Distribute coupons among employees to celebrate Father’s Day at work. There are two options for his:

• Distribute discount codes to be redeemed when making a purchase. 
• Set up an app to redeem these codes for discounts, VIP tickets, products, experiences… you can then replicate this for Women’s Day, Employee Appreciation Day…

Organize Trivia Quizzes

Did you know that in most companies employees are not fully aware of how other departments operate? Take Jane, for example, who works in sales. And Henry, who is in production. Do you think Jane knows the whole production team and their tasks? Likely not. 

So here’s our idea: Come up with a trivia quiz for each department and challenge employees to play. This will be a fun way for everybody to learn about their workmates and improve teamwork. The department that scores the highest could get a prize for Father’s Day. 

Or you could also do a trivia quiz about famous fathers as an entertaining dynamic.

Organize a virtual Escape Room to foster teamwork

Organize a virtual escape room to boost teamwork. Use Father’s Day to present your employees with a challenge, set up teams, and let’s see who’s able to solve it!

Here’s an example of a murder mystery virtual Escape Room so you can see what the user experience is like.

Need more inspiration? Take a look at these Father’s Day contest ideas.

We hope you find these ideas to celebrate Father’s Day at work useful. If you have any questions or have an idea and need some help to put it into practice, contact our customer support team via live chat. We will be happy to help!

Marketing ideas for Christmas and interactive promotions

Interactive marketing is a set of practices that aim to foster interaction between users and brands or companies. It is made up of several marketing techniques such as games, surveys, and personality tests. It strives to increase user engagement and create a dialogue to gather high-quality information (contact details, tastes and preferences, interests, expectations…). The brand provides the user a unique, entertaining, and added value experience while achieving trust and brand awareness.

We can also define it as the brands’ capability to approach their clients and fans in the digital world to obtain their feedback to undertake future actions. Hence, bringing brands and users closer together to better the purchasing experience and increase turnaround.

Let’s see now how we can apply interactive marketing to the Christmas campaign using Easypromos’ applications.

Interactive Christmas marketing campaign

In this day and age, there are plenty of techniques that encourage users to interact with brands and companies. However, the most effective ones are games or quiz apps: trivia quizzes, personality tests, surveys, etc. 

Creating interactive Christmas campaigns can be an easy task if you know how to do it. You just have to keep in mind a couple of issues before configuring the campaign:

• Who is the campaign aimed at. It is fundamental to define the buyer persona and adapt its elements to that audience.
• Define the objectives do you want to achieve with your interactive marketing campaign and choose the most appropriate dynamic to achieve them, e.g:
  • Get to know your customers → satisfaction survey.
  • Interact with customers through multiple distribution channels → puzzle.
  • Boost brand awareness → memory game.
  • Segment and group users → personality test.
  • Diversify your brand’s contents → multimedia contest.
  • Attract new clients. → spin the wheel.
  • Increase customer loyalty → validate purchase receipts.
  • Gather social networks followers’ contact details → entry form giveaway.
  • Increase sales figures → distribute coupons.

Christmas marketing ideas: incentivize participation and reward users

Every promotion has to have an incentive, albeit not necessarily a prize or discount. A prize that is in line with your customers’ preferences is the secret to a successful Christmas interactive marketing campaign. For instance, an incentive could be to solve a puzzle and get a Happy Holidays message, the possibility of downloading a Christmas card or completing a challenging game like a word search. However, if you wish to highlight your new season product, you can organize a giveaway; if the aim is to increase sales, you can distribute coupons or discounts.

Once you’ve decided on the kind of dynamic and reward for your Interactive Christmas promotion, the next step is to disseminate it through digital channels. I.e., your brand’s website, online shop, email, SMS, Social Media, Blog, Mobile App, etc.

Once you have decided which channels to use, personalize the content and message to each channel’s format for optimal reception. Keep in mind each social network’s image format to create an optimal experience. Or create a clear and attractive email where users can participate in a single click.

What to do with the information you collect?

With Easypromos’ applications you can gather the information of registered users. Simply, go to the users or statistics section of your promotion and retrieve the information of the leads in an excel or csv format. Furthermore, you can connect your Christmas promotion with other marketing tools like Mailchimp or a CRM using the integration tools that Easypromos offers.

Christmas marketing ideas and resources

The digital world has grown so rapidly and globally that having an online presence is a must for any business or brand. Hence, digital marketing has influenced the way companies interact with their audiences on dates like Christmas. Let’s have a look at some Christmas marketing ideas and examples.

Digital Advent calendar

The idea behind a digital Advent Calendar is to recreate the excitement of a traditional countdown. In this case, the interactivity relies on users having to access every day to open a window and discover what’s inside; a message, a prize, a discount. Which translates to a high level of user engagement. Furthermore, to participate users only have to register once, thus facilitating further visits. Try this Advent Calendar demo to get a feel for the user experience and download the ready made template to make your own on not time!

Entry Form Giveaway

Capturing new leads is a commonly sought objective by most brands since nurturing their database with new contacts is essential to a company’s marketing. In periods of such high consumption as Christmas, when consumers are highly motivated to shop, entry form giveaways are ideal to interact with them. Offer a prize that appeals to your target audience and get lots of registrations!

Take a look at the example above. The The Viena Insurance Group launched an entry form giveaway as part of their Christmas campaign and shared it on their Facebook and Instagram accounts. Participating was as as easy as filling out the registration form and the lucky winner won a Philip’s smart TV.

Do you like the idea of a giveaway to celebrate Christmas? Then try our Entry Form Giveaway DEMO and download the template to create your own.

Multimedia contest

Interact with your followers and collect user generated content with a multimedia contest. Participants can upload either photos, videos or PDF documents. Consequently, a multimedia contest will help you increase brand awareness and cover the needs of the most demanding contests: multiple categories, album creation, jury stages, etc.

Branded Christmas Games

Online games are 100% interactive as they always promote user interaction. Hence, using online games is ideal for a company’s interactive marketing.

Since there are many kinds of games, it is fundamental to lay out the objectives and choose the game that better fits them. For instance, combination games are ideal to potentiate branding and brand awareness on top of generating leads and capturing your target audience.

Take a look at this promotion that the Sutton Hotel chain launched to help its audience get into the festive spirit with a Reveal & Win game that the brand shared on social media. To participate, users simply had to click on the link and try to find three matching images to win discounts, desserts, or bottles of wine. The brand set up the promotion so users played first and registered second. Thus, making registration necessary only to claim the prize if the player won, or to enter a final prize draw for a 2-night stay in one of the chain’s hotels.

Spin the wheel

Want to give away several prizes among your customers to celebrate Christmas? We suggest you use a Spin the wheel game. This will allow you to give away prizes fairly and effortlessly. What’s more, you will provide an interactive and unique experience that will make your customers feel rewarded and increase their loyalty.

Christmas General Timed Quiz

Here’s another of our Christmas marketing ideas to educate and test your customers. Challenge and engage your audience with a Christmas Timed quiz. Foster competitiveness while gathering data on the users that interact the most with your brand.

Christmas Personality Quiz

Interactive marketing is based on customers’ interests and preferences. Therefore, what better way to get to know them than a personality quiz? The customers get a recommendation based on their answers and you get valuable information to categorize users for further communications.

Christmas Coupons

Take advantage of Christmas to boost your sales and increase foot traffic to your shop. How? With the Distribute Coupon Codes app. Collect your audience information by offering coupons, promotional codes, discounts, gifts or prizes.

Learn more about the possibilities of Distribute Coupons actions to increase foot traffic and sales at your brick-and-mortar shops.

What do you think of these Christmas interactive marketing ideas? We hope this article has helped you get some inspiration and some resources for your campaign. If you have any doubt or question, you can contact us via live chat. We will be happy to help!

Organize a Diwali giveaway on Instagram

Social networks have become an integral part of today’s marketing strategies. Customers rely on them more than ever and have become the main channel to interact with brands. Diwali themed Instagram giveaways are a great way to increase your brand’s engagement and reach.

Ask your followers to comment on your Diwali giveaway posts to participate and enter the prize draft. Once the participation period is over, you can use our automatic and secure system to pick a winner randomly.

Run a Diwali giveaway in more than one social network

If you want your promotion to reach beyond Instagram, you can do so with a Multi-network giveaway. Say your audience is spread out among Instagram, Facebook, and Twitter, as could be the case with a supermarket or a large department store. With this tool you don’t need to run three different promotions, you can integrate and manage all participations, read and select comments, and pick winners from a single control panel. The Multi-network giveaway is the most complete social media giveaway tool in the market.

At Easypromos we have Facebook and Instagram ready-to-use Diwali giveaway templates to get you going in no time.

If you’re looking to generate new leads and gather user information, an Entry form giveaway may be the way to go for you. This is one of the most popular and versatile tools as it allows for a great deal of options and customization. Participants need to register in order to participate, and with our customizable registry form, you get to decide which information the user needs to include to participate. Download this information to your CRM, use it to generate leads, or add subscribers to your mailing list. You can then create a microsite to host your promotion and share it on social media or embed it on your website. 

Whether it’s through social media or entry form, our giveaway apps will pick the winners and alternates in a random, secure, and transparent way. Additionally, you will get a certificate of validity that you can then share with the users to establish trust in your brand.

Create Diwali based contests

Diwali is a festival where decorations play a big role. People decorate their homes and workplaces with diyas and rangolis. Why not enable your audience to share their Diwali decorations and have the chance to win a prize? A Photo contest will provide you with user generated content while boosting brand awareness and engagement. Participants’ photos can be displayed in a public gallery for everybody to see and vote. You can then decide to choose the winners by public vote, by a jury selection or randomly with the giveaway tool.

If you want to connect your brand image to user generated content, a Scenes contest will do the trick. Upload scenarios with your product, logo, or brand and users will use them in their pictures to create a unique brand experience.

Want to go beyond photos? A Multimedia contest will add videos and pdf documents to the mix! This solution is ideal when participants have different backgrounds and skills, or to bring a community together. A city council or a local chamber of commerce can use this tool to organize a contest where shop owners or neighbors in a street showcase their Diwali decorations with photos and videos. Participants can easily upload their contributions to the contest microsite through their mobile devices. The content can then be shared on any social network to achieve the maximum possible number of participants. Picking the winners will always be transparent and trustworthy with our secure voting system.

Scratch & Win promotion for Diwali: how to distribute codes

Codes and coupons are especially handy when looking for increasing sales or converting potential customers into paying clients. Popular events always generate the urge for various purchases and tapping into that trend is a great idea for any brand that wants to generate revenue. Here’s a great example of a Scratch & Win promotion that Dalal Street Investment Journal launched to celebrate the Diwali festival.

Dalal Street Investment Journal is a popular financial Indian magazine that looked to collect contact details from its readers, as well as increase sales of all the products on offer. The brand created a banner that was embedded on the home page so that each visitor had a chance to participate in the promotion and win one of many discount codes on offer. Interested users registered via a registration form and scratched a virtual scratch card to discover if they were one of the lucky winners.

Add some fun to the mix with some Diwali games

Spice up the Diwali celebratory mood with a game and give your customers some excitement and the chance to win a prize, discount, coupon, etc. Not only will you treat them to some fun, gaming apps will also improve customer retention and loyalty. Choose from a variety of games and customize them with your logo or branding colors. Use a Diwali decoration scene and use it to play Hidden object and challenge users to find your brand image or product hidden in the picture. Why not try all-time favorite Spin the Wheel? You can customize it to include prizes, discounts, coupons, etc. Users register to play which will provide you with their contact details.

Try this Spin the Wheel DEMO which we have specifically created for Diwali.

Whether you choose to run a giveaway, organize a contest, or set up a game; the possibilities are numerous and varied, and festivities and celebrations are the perfect opportunity to engage with your audience. Let us give you a hand to implement your ideas or clarify any doubt you may have. We are here to help through our live chat.

Let’s take a look! 

Gamified promotion: Catch the falling objects

In this game of skill, participants score points by catching as many fall-related elements as possible. However, they must be very careful to only pick the elements that add points and avoid the ones that take point away. You can customize the game with corporate elements to promote your brand’s recall. Additionally, you will obtain the contact information of the participants, who will need to fill out a registration form to play or enter for a prize.

Entertain your audience with an Autumn Memory game

As you already know, interactive games and promotions can attract many users who browse the internet or social media. You just need to offer an attractive incentive for them to accept the challenge. Additionally, if the game is an all-time classic like memory, participation is guaranteed.

Memory games are an interactive way to showcase a brand’s best-selling products or recent launches. The example below shows an example of how to use a memory game to promote a product collection and enhance visibility on social media.

Fall-themed Photo Contest to gather UGC

For many people, autumn is the best time of year to enjoy the outdoors. The landscapes are flooded with beautiful shades of red, yellow, and orange, and the weather is ideal—not too cold and not too hot.

Take advantage of these factors to organize a photo contest of your locality and surroundings, and reward participants with an original experience like a hot air balloon ride. You will showcase the hidden gems of your town or city while also generating user-generated content that will be very useful for promoting your region on social media.

Don’t forget that the Easypromos Photo Contest app, features a gallery where you can group all the images for users to share, vote, browse, etc.

Fall promotion ideas: Get to know your audience with a survey

Usually, during this time of year, companies in clothing, accessories, beauty products, and school supplies see an increase in sales. Consumers want to update their wardrobes or catch up after the summer. For this reason, it is an ideal period to promote new products and raise awareness of your brand. And what better way to do this than with an autumn promotion?

In the example above, the natural cosmetics brand “La Malva Flor” organized a small survey on beauty and sleep habits to learn a bit more about their customers. Among all the participants, they raffled off 5 product bundles.

If you’re interested in knowing the opinions of your customers and users, but at the same time want to recommend a product or activity based on their responses, use our Product Recommender app.

Fall promotion ideas: Distribute Coupons to boost sales or visits

The following idea comes from a case study from Vall de Núria, a ski resort in the Catalan Pyrenees that is very popular during the winter and also during the summer holidays. The social media team decided to organize a 2-for-1 discount promotion to encourage visitor turnout during spring, when the number of visitors decreases. This is where we can take this idea and apply it to autumn. Why not give away discount coupons to boost sales or visits?

In the case of Vall de Núria, they used the coupon distribution app to offer a free ticket with each ticket purchase. However, you can also distribute coupons to users who sign up for your newsletter, visitors on your website, or users who download your app. It’s up tp you how to do it!

Fall promotion ideas: Entry Form Giveaway

Your autumn campaign is a great opportunity to gather contacts of potential customers in preparation for Black Friday and Christmas, when users are on the lookout for the best deals. Consider autumn promotions as an opportunity to expand your mailing list so you can reach more contacts for upcoming campaigns. We recommend using giveaways with registration to capture leads.

Entry Form Giveaway to nurture your emailing database

Take a look at this example of an autumn Entry Form Giveaway. To be eligible for a prize, users only need to complete a form with their contact information and… that’s it! They are now participating in the giveaway. The brand collects contact data that can be directly linked from the promotion to its database, or it can be downloaded in Excel or .csv format.

Try this Fall Entry Form Giveaway DEMO to get a feel for the real user experience.

Fall Entry Form Giveaway to drive traffic to a website

For a brand, it is important ti enhance it business or website so that users visit it and spend time with on it. That’s why embedding a giveaway on your website could be the solution you’re looking for.

Here’s an example from Clara magazine, that organized a giveaway to attract quality traffic to their website. The way to participate was very simple: to be eligible for one of the 3 bags they were raffling off from a well-known Italian brand’s new autumn collection, users participated by stating which item on the Clara website they liked the most and why, which required them to browse the website for information.

Fall promotion ideas: Social Media Giveaways

Social media giveaways are very effective promotional activities that are accessible to all budgets. If what you want for your brand this autumn is to foster engagement with your online community, use this resource to achieve it. Use the Easypromos giveaway applications to carry them out.

Autumn Instagram Giveaways to foster engagement

Autumn is the ideal time to generate interactions and feedback. Giveaways are the perfect tool to achieve this, so… why not organize an Instagram Giveaway? Users leave a comment or mention a friend to participate. Will achieve engagement, organically viralize the giveaway, and encourage voluntary and conscious participation from users.

Engage your online community with a Facebook Giveaway

Brands usually have a large community on Facebook, and it’s a good idea to engage it with giveaways and promotional activities so that users interact with the profile. Therefore, a great idea is to hold an Autumn Facebook Giveaway. Here’s an example for inspiration: users had to comment explaining what they like most about autumn to enter the giveaway.

Are you ready to run your fall promotion? Make sure you contact us in case of questions or doubts – we’re always happy to help!