Picnic was formed in 2012 as a digital communication and marketing company, in a collaborative and interdependent relationship with the Reclam agency. Their aim is to provide a breath of fresh air to Galicia’s digital communication landscape. Not only is the company open to new channels and trends, but it also seeks to improve them. Picnic accompanies clients in their day-to-day endeavors and strives to satisfy their needs and aspirations.

The clients

The Federation of Associations and Guilds of Jewelers, Silversmiths, and Watchmakers of Galicia is a non-profit business organization that brings together merchants, wholesalers, manufacturers, artisans, jewelry designers, silverware, and watchmaking. Its territorial scope covers the Autonomous Community of Galicia. It was founded in 1984, by representatives of the various associations that formed part of it back then.

The Professional College of Jewelry, Goldsmithing, Silversmithing, Watchmaking, and Gemology of Galicia, established in 2007 as an open-door entity, both for professionals and the wider public, is a public law corporation of a professional nature, endowed with its own legal status and total capacity to act for the fulfillment of its purposes and the exercise of its functions, created by Law 9/2006 of December 1, and protected by the Constitution, the Statute of Autonomy of Galicia, and the legislation of professional associations.

The central focus of the campaign: an online jewelry design contest for kids

The Galician Federation of Jewelers, Silversmiths, and Watchmakers, in collaboration with the Official Jewelry College of Galicia, convened the XII edition of the school design contest “Design a Piece of Jewelry for Your Mom,” aimed at pre-school and primary school students from Galicia aged up to 12, to celebrate Mother’s Day.

The project was first launched in 2010 and has proved hugely successful. Its aims are to promote artistic expression from an early age, awaken curiosity in children about the world of design, and bring a profession that has deep roots in Galician tradition closer to the public.

In addition, by encouraging this fun process of creation, which culminates in the manufacture of winning designs by professional jewelers, organizers are enabling young designers to see a practical application of their creativity, thus providing support to their training.

Organizers’ promotional strategy

By collaborating on the 12th edition of the project, the Galician Federation of Jewelers, Silversmiths, and Watchmakers looked to reach a large potential audience in the most welcoming way possible, generating a positive emotional connection with participants. This is amplified by the fact that the contest is linked to Mother’s Day, a date of great importance in the sector represented by the Federation and by COXGA, the Official Jewelry College of Galicia.

The very weight of its history gives this contest an important place in the calendar of possible activities for students from participating schools.

The online kids’ contest

The school design contest “Design a Piece of Jewelry for Your Mom” is part of the annual plan of actions of the Galician Federation of Jewelers, Silversmiths, and Watchmakers, aimed at highlighting the importance of purchasing products in establishments that provide a guarantee of service and product. The contest targets the autonomous community of Galicia in northern Spain.

After a two-year hiatus, the organizers decided to adapt to the changing times by turning their offline school-based contest into an online one.

To organize this digitalization of the contest in such a way as to guarantee reliability and professionalism, organizers collaborated with the Reclam agency which used the Easypromos Photo Contest app for the initial phase of the project.

Features of the app used for the children’s contest

The agency chose to use the Easypromos app for various reasons:

• a photo gallery of the designs created by participating children in four age categories (0 to 4, 5 to 7, 8 to 10, and 11 to 12).
• the possibility to collect votes for each design and display them from most to least voted until the moment of selection of the ten most voted designs in each category.
• the app facilitated the management of the whole process. It also made dealing with any incidents like errors or duplicated uploads straightforward.

Once the final selection of the ten most-voted designs in each of the four categories was completed, the contest jury selected ten more designs for each age group, so that the total number of finalists was 80. All of these had a chance to win one of the three prizes in each category, making a total of twelve, and the objective was to make the design into a finished piece of jewelry—the perfect Mother’s Day gift. The awards ceremony took place at a gala in Santiago de Compostela a few days after the end of the contest.

Promoting the contest

To promote the “Design a Piece of Jewelry for Your Mom” contest, COXGA used its social network profiles on Facebook and Instagram. In order to boost organic posts, the organizers ran ad campaigns. Special emphasis was placed on the aesthetics of the posts and ads, with striking graphics and clear, engaging texts generated by the Reclam agency.

After finalizing the children’s contest, COXGA published images of the winning pieces of jewelry and their social media profiles.

Results of the campaign

A total of 1,550 students participated in the contest, an impressive achievement considering the novelty of the online project and shorter participation period—barely one month—compared with previous editions of the contest. A grand total of 27,862 votes were cast.

During COXGA’s social media campaign, the contest page was viewed 3,893 times; the campaign reached 118,336 users with 497,032 impressions. 3,486 users shared the contest on WhatsApp and 1,272 on Facebook.  

In summary, the organizers’ main objective—changing the mode of participation to reach beyond schools and families—was achieved. Feedback from participants, both students, and parents, was highly positive, and that alone is a reason for satisfaction.

Testimonial

When organizing a contest for children, you can never take too many precautions. The procedure must be reliable, easy to understand, simple to execute, and offer every guarantee. Thanks to Easypromos, the development of the school design contest “Design a Piece of Jewelry for Your Mom,” organized by the Galician Federation of Jewelers, Silversmiths, and Watchmakers in collaboration with the Official Jewelry College of Galicia, was exemplary and a huge success in terms of participation.

– Paco Gallego –

Content & Community Manager of PicNic

Storydoing is not just a new trend: it is an evolution of one of the most effective resources used by brands in recent decades: storytelling. As a communication technique, storytelling tells a story with a specific purpose, which is usually to generate a reaction, a feeling, or a connection with the recipient. Storydoing is also a narrative resource through which a story is told, but this time the audience is no mere spectator: they are given the opportunity to participate in, and become an integral part of, the story. In fact, audience interaction is an essential part of storydoing.

Storydoing allows the audience to become an integral part of the narrative, not just a mere spectator.
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The idea is to encourage users to participate in the story so that they interact with it and live it in the first person, making the experience immersive so that the impact of the story on the participant is as powerful and effective as possible. 

The Client: Paradores de Turismo

Paradores de Turismo is a Spanish hotel chain that owns and runs almost one hundred hotels distributed throughout Spain, as well as a franchise in Portugal. The establishments are located in landmark buildings and noteworthy sites selected for their historical, artistic, or cultural interest.

Thirty of their hotels are classified as Assets of Cultural Interest, while another fifteen are located in historic sites that are Assets of Cultural Interest. Paradores, which has a valuable historical-artistic heritage, counts the conservation of the buildings it operates as one of its primary missions. The chain also stands for the promotion of sustainable high-quality tourism.

The pre-Easter campaign

As part of its 2022 pre-Easter campaign, Paradores invited its community to participate in an original campaign. Users were invited to take part in a game in which they had the chance to create an intriguing story. For 12 days, the community had to fulfill a mission: find 6 boxes hidden in a beautiful illustration of a fictitious hotel that Paradores shared in 12 consecutive posts on the brand’s Instagram profile.

After finding the boxes, participants had to enter the code correctly in order to win. The prize was 3 stays in a double room in one of the chain’s hotels. How did participants obtain the code? Simple: each box was a specific color, and each color corresponded to a number. 

Organizers created a landing page where users had to provide their details and enter the code correctly. In addition, participating users had to tag the person they hoped to share the prize with, and indicate which hotel they wanted to stay at, in one of the 12 Instagram posts.

Results of the storydoing project

Thanks to this well-planned storydoing promotion, Paradores achieved the following results during a key period for the tourism sector: 

• The capture of leads from participants.
• A significant increase in new followers for the @paradores account.
• A high rate of interactions with Stories, in terms of voting polls and participation links, as well as lots of views (reach).
• Interactions on the brand’s social networks increased by 215% compared to the previous time period. This included interactions by followers and non-followers.
• Organizers managed to reach more than 1,200,000 people with the various posts of this contest/game.
• They managed to achieve high levels of involvement from the public, who became protagonists in the story.
• Visits to the Paradores website increased.

Brand testimonial

We have lots of fun creating elaborate actions like this one. And it’s wonderful when we see how positive the results have been for us. That a brand can reach more than a million people in just a few days is a real achievement. That means we love what we do, people love sharing it, and we’re able to reach people in unconventional ways. For this reason, we’re always thinking about what the next action is going to be. And Easypromos always makes that easy for us.

– Paula López Villar –
Social Media Manager of Paradores

Founded in 1923, Casa del Libro is currently Spain’s leading bookstore chain. In 1992 it became part of Grupo Planeta, in 1996 it inaugurated its virtual bookstore, and in 1999 it entered a phase of expansion by opening stores in the main commercial areas of all the biggest Spanish cities. It currently has 53 bookstores throughout Spain.

Casa del Libro continues to evolve, reinforcing its rich literary tradition, and boasts more than a million titles in its catalog. Some of the company’s hallmarks include a wide range of content, high standards of employee training, constant attention paid to the latest technologies, breadth of offer, personalization of services, and being a space for reflection and coming together. 

Campaign to build loyalty among members

Casa del Libro organizes two campaigns exclusively for members each year. The main objectives of these campaigns are to build loyalty among current members and to attract new ones.

One of these campaigns is Member’s Week which aims to boost awareness of the exclusive benefits provided by belonging to Casa de Libro’s reading community. As well as providing discounts, this campaign includes promotional actions and exclusive events directed at the chain’s target audience and the literary sector. One of these actions involved the creation of a virtual escape room. We’ll be taking a look at that action in this case study.

How can an escape room be used to build member loyalty

For Casa del Libro, the virtual escape room was a fresh, dynamic action that brought the brand closer to its members. In addition to encouraging members to interact with the brand, the action resulted in more visits to the website and, therefore, greater diffusion of the books featured. 

The plot of the escape room was very original: participants had to track down their missing suitcase.

Participation dynamics of the Casa del Libro escape room

The escape room was designed to build loyalty among Casa del Libro members. The dynamic consisted of a series of questions that participants had to answer to discover the location of the suitcase. To answer each question, participants had to go to the webpage and search for the answer based on the clue provided to them.

For each correct answer, the participants received the next clue, and so on until all the questions had been answered correctly. In the end, contestants had to send in the final answer by email. The person who solved the whole puzzle the quickest won the prize.

Casa de Libro used an Easypromos Multi-Stage app to set up the online escape room.

Email communication and contact with prizewinners

Casa del Libro used its own email address to manage one-to-one contact with members. This email address was shared with participants who were invited to get in touch at the end of the challenge.

Casa del Libro received lots of emails, but these were easy to manage because using email made it easy for the organizers to see the exact order in which participants’ emails had arrived. Once Casa del Libro knew the names of the three fastest participants, they reached out to congratulate them, inform them what the prize would be, and confirm their addresses.

What were the prizes?

Participants who solved the challenge first won a travel guide and a €20 gift card for the online Casa del Libro store.

How was the virtual escape room promoted?

The action was communicated in a newsletter sent to all members with the subject title “Participate in our escape room! ??‍”.

The response was so fast and overwhelming that organizers didn’t need to use any other channels to promote the action. 

Results of the Casa del Libro escape room

The action attracted over 3,350 participants and generated 71 shares on social media. Since most entrants participated via email, the brand’s member database was shown to be active.

The action also provided a high degree of brand exposure since the dynamic was of long duration and included website navigation. The action turned out to be a fun challenge for participants. As proof of this, here’s a testimonial from somebody who took part:

“The Escape Room was great fun and really original… Congratulations to the Marketing Department for the idea. A great contest!”

Testimonial

Easypromos is an extremely useful tool in our social media strategy. It allows us to create highly varied and fun mechanics, adapting perfectly to each channel. Also, their customer support is second to none.

– Bárbara Montero Pérez – Casa del Libro Social Media Strategist

Estimado José Alfredo is a creative marketing agency based in Valencia, Spain. The agency believes that thinking beyond the usual is to mix marketing with creativity, bet on effective advertising, offer each brand a wholesome vision with a clear objective, to achieve the best possible results. 

The Client

Located in the Zaramaga neighborhood since the 4th of November 2003, boulevard de Vitoria-Gasteiz has established itself as a reference and meeting point for the citizens of Vitoria-Gasteiz, Spain. With more than 3,500 parking spots and 3 floors offering the best shopping, dining, and entertainment, The Boulevard is more than a shopping mall. It fosters cultural and local life and makes every visit a true experience.

A campaign to reactivate the online community: A Sales Season Instagram Giveaway

The shopping mall was looking for a simple action that would give it more visibility and invigorate its social media for the winter sales season. Therefore, the agency decided on an easy action to increase participation and wide promotion of the sales season and topped it off with an attractive prize consisting of €500 of spending credit in the shopping mall.

The agency had learned from previous experience that complex dynamics draw fewer participants and that their audience was somewhat tired of actions with complicated participation stages. Given that the winter sales are well-known, and that the shops’ sales are enough to attract visitors to the mall, the agency decided on an Instagram Giveaway with a single winner. 

Requirements of the sales’ giveaway

Participating in the giveaway was easy and the requirements were fairly common and familiar to Instagram users: 

• Comment on the giveaway post.
• Tag a friend.
• Follow the organizer’s account.

Users had to comment on which was their favorite shop in the mall and tag a friend to participate. With this action, the campaign not only got a wider reach but also grew its followers base. 

Promotion of the Instagram Giveaway

The giveaway was promoted in the following channels:

• Using Instagram Ads to get interactions.
• Posting the promotion on Instagram Stories

• Users registered in the mall’s database received an email with a link to the Instagram account.

• The campaign was posted on the social network and the mall’s website.

Results of the Instagram Giveaway

The promotion was active for 17 days and the audience proved to be much more active than usual, willing to comment, tag, and share the post on their social media.

The action got a total of 163.569 impressions, 750 likes, and 4.220 comments.

The organizers used the Easypromos Instagram Giveaway app to filter participants that complied with the participation requirements, draw the winners and substitutes, and contact them quickly and easily. 

The success of this campaign proves that quite often less is more and that a simple action can be more result-effective than a more elaborate one.

Testimonial

Our agency is made up of a team capable of developing landings with customized solutions. The Easypromos applications allow us to carry out simple or complex actions in an easy and efficient way without having to allocate too much staff to them. This platform offers a wide variety of options, adaptable to any moment and action that we need to develop. Furthermore, it is constantly updated and adapted to the digital needs and novelties. 

-Irene Aguilar-
Digital Specialist at Estimado Jose Alfredo | Creative Marketing

“CUTESOLAR: cultivating the taste of Europe in solar greenhouses” is a program organized by APROA, HORTIESPAÑA, and AREFLH, and co-financed by the European Union. The campaign aims to educate its audience about the benefits of consuming vegetables and fruit grown in European solar greenhouses. It also puts emphasis on the positive impact that solar greenhouses have on the environment, economy, and society.

The agency behind the CuteSolar Campaign: Sr. Potato

Sr. Potato is a Madrid-based digital marketing agency that specializes in international projects. Sr. Potato provides a professional service at the level of large marketing agencies with a touch of freshness typical for startups. With original ideas and results-oriented strategies, the agency converts its clients into storytellers. In 2020, Sr. Potato was chosen as the 7th top marketing agency in Spain. The CuteSolar campaign was co-developed with Building Ideas.

The CuteSolar campaign

CuteSolar is an international multichannel campaign, promoted solely on digital channels due to COVID-19. The main objectives of the campaign are to promote the advantages and benefits of consuming vegetables and fruit grown in European solar greenhouses, as well as debunk the myths and negative perceptions that exist around solar greenhouses. CuteSolar also aims to educate people about the positive impact that solar greenhouses have on the environment, economy, and European society. It also puts emphasis on the quality and traceability of the fresh products grown that feed more than 500 million Europeans every year. 

In just over two years, the campaign generated more than 20,000,000 impressions on social media. This impressive result came from more than 3,000 social media posts published in English, Spanish, and German. “We also organized and participated in conferences and industry events that allowed us to increase the public’s awareness of products grown in solar greenhouses”, says David de Silvia, the CEO at Sr. Potato. The agency looked to raise awareness among young people and children too, and this is when they put their bets on Easypromos.

A Multi-Game that reached young demographics

The Sr. Potato agency has been working with Easypromos for more than 11 years, therefore, they knew that the Easypromos solutions are very likely to help them once more. “We know that Easypromos offers great value for money solutions that allow us to launch effective campaigns with a little budget and short production times. The pre-configured applications make it easy to adapt them to our needs and embed them on our website”, explains David de Silva.

In order to attract the attention of the youngest target, the agency opted for a captivating Multi-Game dynamic. The promotion combined four interactive games: Memory, Match It, Puzzle, and Word Search. Each of the games was fully customized with CuteSolar’s images, logos, and colors. 

All participants that successfully completed the four games entered a random prize draw for a chance to win a personalized tablet. Additionally, the organizers also gave away official campaign mascots. 

More than 90% of all registered users completed the games. The Memory game turned out to be the most successful and captivating as it offered the perfect equilibrium between gameplay, challenge, and fun. The second most popular game was the Puzzle; it especially appealed to the younger generation as they got to interact with the colorful characters of the campaign. 

Dissemination of the CuteSolar campaign

The organizers launched the campaign on various digital channels, including social media, the website, and Google Ads. 

Various press releases and emails sent to users that participated in previous CuteSolar promotions also helped in disseminating the campaign. The organizers also reached out to the biggest schools and influencers.

The results of the CuteSolar Multi-Game

7,436 participants from 15 different countries registered in the CuteSolar Multi-Game. More than 200 users shared the promotion with their friends and the microsite generated more than 80,000 visits, expanding the project’s database by 20%.

Testimonial

Easypromos is a constantly growing platform that allows users to incorporate games, promotions, and contests into their marketing strategy and communications. It’s an easy to use and efficient tool that offers a wide range of different applications that allow you to connect with your audience.

-David de Silva-

CEO and Business Strategist at Sr. Potato

Four ambassadors supported the first edition of this project. They are women who act as spokespersons or are themselves examples of resilience and overcoming hardship. Lucía Mi Pediatra, Cristina Inés, “Mamá se va a la guerra”, Teresa Robles, “Pon un Down en tu vida” and Vanesa Pérez, founder of the blog “¿Y de verdad tienes tres?”. Thanks to their support and the Malasmadres’ community the event gathered 241 life stories and over 60,000 votes.

«Ellas cuentan»: the structure of the event

To launch the action, Malamadres Club activated a candidate registration system with the Easypromos Writing Contest app. This app allowed the participants to submit their stories and make them visible to the community using a “gallery” format.

Prior to their submission, participants had to choose one of three categories for their story:

• Women living with a disease.
• Being in charge of a dependent person.
• Having sons or daughters with special needs or suffering a disease.

The voting stage started immediately after the deadline for participants to submit their stories allowing only one vote per person. In just one week the initiative received over 63,000 votes. Finally, three finalists were selected from among the most voted stories. 

The three selected women received an economic grant to help them improve their quality of life. As well as that of their son or daughter through a workshop, therapy, or any other kind of help.

El cliente

The Malasadres Club (Bad Mothers Club) is an emotional community 3.0. Its members are mothers with little sleep, lots of joy, and willing to change the world. Or die trying. Initially, the club was born in 2014 to demystify motherhood and crack down on the “perfect mother” myth. It strives for a new social model for mothers who don’t want to give up their careers but don’t want to miss out on their children growing up. The community has over one million followers.

Projects like this one, made possible by Cinfa and Malasmadres aim to promote core values, raise awareness, and promote empathy among community members who share life experiences and the struggle against social stigma.

Cinfa is the Spanish pharmaceutical company with the highest presence in Spanish households and more than 50 years of history. As a socially responsible company, and acting within the Sustainable Development Goals framework, Cinfa carries out different initiatives to promote people’s health. Other initiatives include: “La voz del paciente – The patient’s voice”, “La mirada del paciente – The patient’s look/perspective”, and “Teaming”. All of them aim to focus on patients’ and other vulnerable groups’ day-to-day life.

Testimonial

The “Ellas cuentan” project has given voice to to over 240 women, who were able to tell their stories to anyone willing to read and support them with their vote. Despite only having 3 finalists, the system allowed anyone to read any and all the submitted stories easily.

-Maite Egoscozabal- El Club de las Malasmadres

Bannister Global is a marketing, communication, and PR agency specialized in shopping malls. Its highly experienced team of professionals provides shopping malls with the strategic capacity and execution of tactics and marketing actions necessary to achieve the goals and objectives set by top management.

The Client

Carmila España is a company that owns and manages a portfolio of more than 78 shopping malls in Spain. They work to connect shop owners and clients by promoting closer and more accessible shopping malls.

This success case is centered on two shopping malls owned by Carmila Spain: Carrefour Camas – Aljarafe and  Carrefour San Juan de Aznalfarache.

The campaign: two Spin the Wheel promotions to give away prizes on Valentine’s

Under the Valentine’s Day campaign umbrella, the agency organized two Spin the Wheel promotions to give away prizes in collaboration with Virgen del Rocío Jewelry shop and Masterly Cosmetics perfume shop. The objectives of the promotion were:

• Increase the shops’ visibility among potential customers in the malls (Carrefour Camas – Aljarafe and Carrefour San Juan de Aznalfarache).
• Present gift suggestions for Saint Valentine’s day. 
• Draw visitors to the shops to collect the prizes or redeem the discounts given away through the promotion.

These two shops were specifically chosen as their products fit with what couples give each other on Valentine’s Day.

The solution: Spin the Wheel app to give away prizes.

Thanks to Easypromos’ Spin the Wheel app, the agency was able to create a promotional campaign easily and in a short time. The result was an entertaining and attractive promotional campaign for the clients’ target audience. Moreover, the tool makes the participation process simple and intuitive, which positively impacts the participation in the campaign. Consequently, this dynamic fitted perfectly with the campaign’s objectives and the current situation

The idea was to replicate the traditional physical setup but avoid queues. It also aimed to avoid contact between users and a physical prize wheel. Therefore, with the Spin the Wheel solution, clients were able to participate without having to be at the shopping mall in person and use their own devices.

The campaigns’ advertising

To reach the malls’ target audiences, the campaign was communicated through several channels. On the one hand, it was published on each of the malls’ websites along with all of the Prize Wheel information and a link to participate.

On the other hand, they ran an advertising campaign on social networks and complemented it with a newsletter to the malls’ mailing list.

Additionally, a print banner in the shopping mall added visibility to the campaign. It also displayed a QR code for visitors to participate.

The campaigns’ results

Adding up both Spin the Wheel promotions, over 1,000people participated. Most of whom were incorporated as new contacts in malls’ databases. What’s more, 98% of users that won a prize visited the shops to redeem it. Finally, he campaign’s communication channels reached over 40,000 people from the areas around the shopping malls.

Do you want to set up your own Spin the Wheel promotion but don’t know where to start? Check out ready-made downloadable templates. We have more than 8 designs to choose from!

Testimonial

At Banninster Global we are able to develop custom-made solutions for complex and long-lasting campaigns. However, Easypromos’ solutions provide us with agility and quick response capacity when we seek to run several effective promotions with different clients. Easypromos’ applications allow us to connect with our clients’ target audiences in an entertaining manner. Moreover, they are so intuitive and easy to use that participation levels are always outstanding. In this particular case, the objectives were successfully reached. That is, a high amount of reached people, a very good participation level, and a sizable conversion of visits to the malls.

Cristina Fernández Freire
Account Manager, Bannister Global

Doppio Creative is a digital marketing agency based in Budapest, Hungary.  Founded in 2014, the agency offers a wide range of digital solutions to their mostly Hungarian clients. Doppio Creative provides services for small and medium-sized businesses. The agency also provides high-quality support to pharmaceutical and fast-moving customer goods companies.

The client

Annagora Aquapark is a family-friendly water park near Lake Balaton – a very popular summer destination for local and international tourists in Hungary. Annagora’s waterslides, pools, and wellness area attract Balatonfüred visitors. 

Objectives of the water park marketing campaign

Annagora Aquapark is a seasonal business that started the summer with a customer-driven promotion. The brand was looking to make the most out of the summer by boosting sales and attracting customers to the park. Apart from increasing the number of visitors, the organizers also looked to grow their mailing list for future marketing communications. 

Annagora Aquapark tasked Doppio Creative to launch an innovative and creative campaign. It was the third year in a row that the brands worked together to acquire new customers and newsletter subscribers.

The successful coupon campaign launched by Annagora Aquapark and Doppio Creative

Coupon campaigns work well for anyone looking to capture new customers. People that register in such promotions have an initial interest in the brand or product. Therefore, it is very likely that they will end up redeeming the coupon or code. The agency and their client analyzed different possibilities to come to an agreement that distributing coupons was the most adequate action for their objectives.

The campaign launched by Annagora Aquapark invited online users to subscribe to their newsletter. In return, all registered participants obtained a guaranteed coupon for a 20% discount on entrance fees. However, the organizing brand and agency wanted to ensure that the potential participants had a strong enough motivation to enter the promotion. “We combined the coupon campaign with a random giveaway among all the users that shared their contact information with Annagora Aquapark. Five random participants won family tickets to the water park. The double incentive successfully increased the number of newly acquired subscribers”, explained Péter Sipos, marketing consultant, and partner at Doppio Creative. 

The marketing agency created and uploaded 3000 unique codes to the Easypromos Coupon application. Each registered user obtained a unique single-use barcode coupon, redeemable at Annagora Aquapark. The water park cashiers were equipped with a scanner so that they could check the coupons’ validity. 

Note: The Easypromos platform allows you to display coupons as barcodes, QR codes, or alphanumeric codes.

Promotion dissemination and final results of the water park’s campaign

Annagora Aquapark and Doppio Creative are both Hungarian companies, and the water park’s target audience is the local community. For this reason, the campaign was launched in Hungarian, using the Easypromos language feature, which according to the agency behind the promotion “works very well.” Easypromos apps can be launched in more than 30 languages. The organizing brand can customize each button text and link. 

“We have a very loyal and engaged fanbase on our social media channels so we mostly promoted the campaign with sponsored posts on Facebook and Instagram”, said Peter Sipos. “We wanted to convert social media followers into subscribers, so this time we didn’t use email marketing to promote the campaign”. 

The successful coupon campaign was launched as a season-opening promotion looking to attract customers and boost brand awareness and brand recall of Annagora Aquapark. The promotion was active for six days, during which the water park grew their mailing list by 1237 new contacts. “It’s a significant step forward in growing our email database”, said Sipos. The voucher holders who didn’t redeem the coupons by the middle of July received a reminder convincing them to use the coupon and visit the water park. 

The summer campaign met the audience’s approval. The entrants were excited about the promotional coupons and the giveaway of five family tickets. The double incentive encouraged social media sharing and boosted engagement.

Testimonial

When we first looked to launch a coupon campaign we tried many different platforms. That’s how we found Easypromos. We’ve been using the Easypromos platform for three years now as it has all the features that we need. The ease of use of the coupon app and the fair pricing have made Easypromos our go-to platform. (…) The Easypromos app works like a charm.

 -Peter Sipos-

Marketing consultant and partner at Doppio Creative

The Agency

Since 1998, TARSA Public Relations has been offering its clients a variety of services that include: Communication and Public Relations, Reputation Management, Digital Marketing, Social Media, Event and Congress Management (in person, digital, and hybrid), Branding, and Staff Outsourcing. Thousands of companies have placed their trust on this agency, which has received multiple awards. TARSA has established itself as one of the biggest and most reliable agencies of the Valencia Autonomous Community and holds the SICTED, a quality assurance certification issued by the Spanish ministry of industry, energy, and tourism.

Confortauto Hankook Masters is the leading automobile workshop chain in Spain and Portugal with over 750 service centers. The company offers drivers a superior quality service on a daily basis, thanks to its highly qualified personnel and an internationally recognized work system.

Idea and objectives of the campaign

Confortauto has trusted TARSA with its communication and online reputation management. Thus, in the summer they turned to the agency to create a branding campaign linked to the EURO 2020.

The client was looking for a summer campaign in connection to the EURO 2020 to give online visibility to the Confortauto service centers network in Spain and Portugal. Therefore, TARSA looked into creating a promotional action through an Easypromos game that was fun and with a twist of competitiveness. “We wanted people to participate and have fun. In addition, we were looking for a platform to channel football fans’ support of their national teams. With this in mind, we offered attractive prizes to motivate participation.” Commented Vicente M. Ayala, Social Media Manager at TARSA.

The name chosen for the promotion was “Tournament of Specialists” to reinforce Confortauto’s brand image as their usual slogan is: “Confortauto: tires and mechanics specialists”. In doing so, they used the “specialists” term and added a competitive edge with the word “tournament” to name the promotion.

The objectives of the campaign were:

• Increase traffic in the service centers network and digital channels.
• Reinforce the brand by linking it to sports values, particularly football. 
• Build loyalty among repeat clients.
• Increase brand visibility and promote it among a new audience.
• Boost their Facebook and Instagram networks to motivate followers to participate and support their national team.

The idea was to generate engagement and brand awareness while offering fun and entertainment to their audience, and to do this around a prestigious competition like the EURO2020. To achieve this, an Easypromos promotion included the same amount of stages as the competition.

A Multi-Round Prediction combined with Tournament Bracket

The promotion was a Multi-Stage Prediction, open to users above 18 years of age with residence in Spain or Portugal.

“We went for Easypromos because it allowed us to carry the promotion on any device and to have a random and transparent prize draw. Additionally, thanks to this platform, we could run this promotion in two different languages, Spanish and Portuguese”, told us Vicente M. Ayala. As a result, players could participate and support their national team from both countries.

To that effect, all graphic material, texts, promotion screens, email communications, etc, were translated into both languages.

In the first stage of the competition, the prediction system was used. Users had to predict which 16 of the 24 teams would move forward to the second round. From there on, the promotion used the Tournament Bracket system. Therefore, allowing the opening of a new stage in the promotion for every stage in the competition: round of 16, quarterfinals, semifinals, and final.

Prizes and giveaways in the Specialists Tournament

The promotion ran for one month, from the 11th of June to the 11th of July 2021, same as the Eurocup. The objective was to predict or guess who would win the EURO 2020. To that end, users had to participate in each stage and predict which teams would qualify to the next round. For each correct prediction, users got one point to score for the general ranking.

To motivate participation, the organizer gave away prizes in each stage as well as final prizes for the top ranked players. Therefore, there was a double objective: to guess the teams that would move on to the next round, and to score as many points as possible for the ranking.

The promotion gave away a total of 295 prizes. The #1 ranked player won a 55in. Sony 4k Smart TV. Players ranked from the second to the 20th place entered a prize draw for the chance to win one of 4 Apple AirPods or 12 discount codes worth the equivalent of a one-year Netflix subscription. 

The organizer raffled the following prizes during the classification rounds of the EURO2020:

• Group phase: 35x 25€ digital gift cards for Decathlon, and 55x 15€ discount codes for Confortauto’s website. 
• Round of 16: 20x 20€ Amazon gift cards, and 35x 15€ discount codes for Confortauto’s website.
• Quartefinals: 20x 30€ Amazon gift cards, and 45x 15€ discount codes for Confortauto’s website.

Semifinals: 20 intelligent Energy Sistem speakers – Alexa, and 48 15€ discount codes for Confortauto’s website.

All the prize draws were carried out at the end of each stage, at random and transparently using the tool incorporated in the promotion.

Promotion of the EURO2020 prediction pool

“In TARSA, we like to bet on a multi-channel approach. For this reason, the online promotion was amplified through Confortauto’s social networks, and the internal email platform provided by Easypromos”, commented Vivente M. Ayala.

Every time a new participation stage opened or the ranking updated, all participants in the database received an email.

Confortauto’s own database was also used to invite all of its subscribers to participate in the tournament.

The campaign generated over 150 posts on Instagram, Facebook and Twitter; both organically and paid ads. The objective was to promote the tournament’s stages and to inform of the national teams’ matches. As well as to motivate users to support their national teams.

Results

The branding campaign data were very positive, These are the global figures:

• Sole participants: 1,015
• Participations: 1,938
• Visited websites promotion total: 13,460
• Promotion visits: 4,381
• Emails sent: 4,213
• Designs created: 170

As a result, Confortauto was positioned as tires and mechanics specialists. Consequently, this concept was present in every communication and design, thus reinforcing Confortauto’s brand image.

Testimonial

At TARSA, we are used to working with Easypromos, but we had never before faced a challenge like this one. Multi-stage promotions are more complete, more complex and provide more features and options to provide a better user experience. The fully customized promotion was created in under a month. To that end we created fully customized corporate landing for the game, with its own URL and in two languages. It was a great challenge for us. Despite having some doubts over which promotion to choose at the beginning, with the help of Easypromos we were able to carry out the promotion. In the end the campaign was successful and fully achieved its objectives.

La Trobe University is based in Melbourne, Australia with over 35,500 students across 5 campuses. La Trobe University’s mission is to improve access to higher education for disadvantaged communities. They do this through a range of programs and initiatives. La Trobe offers a wide range of undergraduate and postgraduate courses in areas of arts, social science, communications, business, education, IT, engineering, science, law, and health.

Renewing event lead generation

La Trobe’s Sales and Customer Experience team attended Victoria’s largest higher education exhibition, The VCE and Careers Expo from 29 April to 2 May. The expo has 16,000 attendees over four days. This annual event at Caulfield Racecourse offers La Trobe the opportunity to engage personally with thousands of Year 10-12 students, their parents, career practitioners, and those looking to return to study.

“In previous years, our activation has been a physical vending machine where students played a brain-training style game and won a prize dispensed depending on their score”, tells Elise Joosten, Marketing Advisor at La Trobe University.

In 2021 the university debuted a ­­new exhibition stand outside the main entrance of the venue. This new space provided additional opportunities for students to speak to recruitment consultants. With the new space and the circumstances taken into account, the university wanted to do something new to attract visitors.

A COVID-secure Quiz with Timer

“We wanted to distribute different prizes depending on the student’s score to generate buzz around the stand. The Quiz with Timer allowed total customizability to choose the scores and what prizes that would lead to”, explains Elise.

The recruitment team at La Trobe University created a timed quiz with the Easypromos platform. They used the Pop Quiz mode where users tried to get all the answers correct in the shortest time possible. They showed the students 10 out of the 21 questions in total. Also, the questions and the answers were shown randomly which meant that the quiz looked different for each contestant. To keep the students on their toes, they only had 15 seconds to answer each trivia question about the university.

The staff placed A-frame signs outside the stand asking participants to “Test their clever to win a prize” to promote the quiz. Students then scanned the QR code on the sign which directed them to enter their details and play the quiz.

Quiz participants could win hoodies, beanies, reusable bottles, notebooks, or jelly bean packets. Once the students received their score at the end of the quiz, they showed it to a La Trobe team member who gave them a prize according to the score. 

Leads from future students

For La Trobe University, the VCE and Career Expo is one of the largest lead generation events of the year. Therefore, the main goal of the quiz was to collect leads from potential students. And the game turned out to be a great success.

“Over the four days, we had 3560 registrants. We were thrilled with this result. It was over four times the number we have received at past events,” tells Elise.

The team found that the students loved the game. It generated a lot of buzz and interest around the La Trobe stand. In fact, in total, the students played the quiz for 3 days, 15 hours, 53 minutes, and 4 seconds. 

What made the online quiz especially useful was that multiple students could take the quiz at the same time. Since students played the game on their own phones, no one had to wait in line as they had to the previous years. Additionally, this also reduced common touchpoints as per COVID guidelines.

The new leads from the event will go onto La Trobe’s mailing list. They will now receive communications regarding upcoming Open Days and communications specific to them depending on their school year level.

The university also utilized the game at the next major expo, the Victorian Careers Show which ran for the first time on 14 and 15 May 2021. The event lead generation quiz worked with equal success.

Easy quiz set-up

La Trobe University found Easypromos through Google when searching for a new way to organize the lead generation at the career expo.

After the initial inquiries about the quiz, Elise saw that Easypromos caters to the university’s needs. She found the quiz app was easy to set up. The feature that especially came in handy was the fact that you can create the questions in an Excel spreadsheet and then add them to the quiz in Easypromos.

Another important reason to choose the platform was the support. “I would describe the service as first class. Nothing was too much for the support team. They were so quick to answer every question and always had the answers for us,” tells Elise.

The team is very keen to use Easypromos again in the future.

Testimonial

Easypromos allowed us to create a customized game activation for our event. The platform was very easy to use and the customer support is second to none. This game has been a game-changer for our event lead generation and we will definitely be using Easypromos again in the future.

– Elise Joosten –

Marketing Advisor, La Trobe University

La Agencia

Tango is a communication agency founded in 2009. Its mission is to provide unconventional communication services and to innovate in all areas of advertising communication. Its motto is “Transform today to perform tomorrow”. Change is the origin of everything: it’s a way for brands to differentiate themselves from others, to position themselves more successfully, and to endure.

The client

With a global presence in 18 countries, 31,000 employees, and over 110 stores in Spain and Portugal alone, C&A is one of the world’s leading fashion brands, and a pioneer in sustainability. This 180-year old company welcomes millions of visitors every day and offers high-quality, sustainable fashion for the whole family at affordable prices.

A drawing contest to transmit the brand’s values

“The superheroes who saved the planet” campaign focused on raising environmental awareness and instilling values of sustainability among children.

The campaign’s main objective was to raise awareness of C&A’s position as a fashion brand committed to the environment and sustainability.

The campaign’s secondary objective was to capture leads. Consequently, it was important for the brand to obtain the data of users to work with them and potentially turn them into customers. To achieve this, C&A asked participants to fill out an Entry Form.

Why C&A chose a drawing contest to transmit its brand values

C&A chose a drawing contest as the best way to convey the brand’s values. Thus, the title of the contest was “The superheroes who saved the planet”. C&A encouraged children to draw their sustainable superhero and say which of the hero’s superpowers would help save the world. Parents started by filling out the entry form (which the brand used to obtain leads). Afterwards, they simply uploaded the children’s drawings to the gallery. The campaign ran throughout June.

The organizers used the Easypromos Photo Contest App to create the campaign. This app enables you to upload photographed drawings and display them in a public gallery.

Finally, a judging panel of C&A employees selected 10 winners and 3 alternates. The winning superheroes went on to become the protagonists of C&A’s first sustainability story.

If you’d like to learn more about this type of promotion, here’s an article on how to organize an online drawing contest for kids.

The results of the C&A campaign

The promotion achieved excellent results and a high number of entries:

• Contest participants: 3,039 users.
• Number of times the contest was shared: 306.
• Visits to C&A’s social media profiles: 39 visits.

Testimonial

“Running this contest with Easypromos offered us an agile solution for our online campaign. It was a great success. Easypromos provided us with an easy-to-use tool which enabled us to give our customers an interactive experience focused on our brand values.“

“Running this contest with Easypromos offered us an agile solution for our online campaign. It was a great success. Easypromos provided us with an easy-to-use tool which enabled us to give our customers an interactive experience focused on our brand values.”

-Carla Cabrera Alterachs-

C&A’s Marketing Communications Specialist for Spain & Portugal

Royal Communication is a digital marketing agency, founded in 2007. They specialize in technology, communication, and marketing and they’re especially successful in the retail, automotive, food, education, and startup sectors. The agency serves clients in more than nine countries and has carried out campaigns in 14 languages.

The client: 40th anniversary of Alcampo

Founded in 1981, Alcampo is one of the leading brands in the food sector. It’s a responsible company and a keen promoter of good, healthy, local produce. Since its inception, it has pursued the same primary objective: to improve the quality of life, and the purchasing power, of its customers.

The company practices responsible trade and is continually working to evolve its range of goods, providing customers with access to healthy, high-quality, value-for-money produce. It does all this while implementing innovative savings solutions, including its own brands, self-discount spaces, and bulk buying.

Alcampo’s 40th anniversary: promotional dynamics and solutions required by the brand

In 2021, Alcampo celebrated its 40th anniversary. To thank customers for their loyalty the brand decided to offer them something a bit different: the chance to win prizes and have fun by playing multiple online games.

The primary objective of the contest was to boost engagement and loyalty. The secondary objective was to reinforce branding; the full customization of the games was going to help with this goal.

The brand opted for gamification, as the idea of playing different games for an unlimited time was something the company knew would generate plenty of engagement among its audience.

The Easypromos app used to create multiple online games

To work towards Alcampo’s needs, the agency Royal Comunicación decided to use the Easypromos Multi-Game app, which allows you to:

• Create an online contest to motivate users with multiple games and rounds.
• Customize games such as puzzles, word searches, memory games and other dynamics, all using the brand’s logo and corporate design.
• Promote engagement and competitiveness. Participants accumulate points in each round and appear in a public ranking. The participants with the highest score receive prizes or enter random prize draws.
• Build loyalty and boost brand awareness and engagement. You can launch daily or weekly challenges to keep the audience engaged with your brand.

The promotion worked in a very simple way and consisted of two types of incentives:

1. Just for registering, users were entered into a giveaway for the chance to win €40 gift cards.
2. Those that participated in the games had the chance to win bigger prizes. The participant with the highest score won a €250 gift card redeemable in Alcampo stores, while the second place holder won a €150 gift card.

In total, Alcampo’s 40th-anniversary promotion involved 14 games:

• Five Word Searches
• Two Puzzles
• Two Memory games
• Two Match It games,
• Two Hidden Object games
• One Minesweeper

All of them featured products sold by Alcampo. Let’s take a closer look at some of these games:

Alcampo’s dissemination campaign

To give greater visibility to the promotion, Alcampo ran a massive dissemination campaign on its social media and website, using all the resources at their disposal: posts on Instagram, Facebook, and Twitter; daily stories; a section of highlights on Instagram; a newsletter sent to their database, etc.

There were four distinct stages to the dissemination strategy:

• They began the campaign by creating expectations.

• They published the 40^th anniversary campaign.

• The brand then posted reminders of the promotion with the multiple online games.

• Finally, they thanked participants and announced the winners.

Alcampo’s 40th anniversary campaign in numbers

Almost 4,000 users registered in two weeks, in total playing more than 180,000 times. The campaign remained active for two weeks, and there was no noticeable drop in registrations or in the number of participants during this period. Thanks to the effective dissemination campaign, users’ interest stayed high throughout the promotion.

The brand received extremely positive feedback and was able to attract large numbers of participants.

Testimony

We decided to use Easypromos because it was the platform best suited to what we were looking for: it offered a wide variety of games and made promotion creation very simple. We also appreciated the ability to customize the games and include themes related to Alcampo to promote the brand image.

-María Orera Valenzuela-

Team Leader and Account Executive of Royal Comunicación

Brote AD is a digital agency of 25 professionals, specialized in digital marketing. The agency identifies the business needs of its clients and works with them to provide a comprehensive solution to enhance their brand or product.

The client

Sancor Seguros is an insurance company with over 70 years of experience. Founded in 1945 in Sunchales, Argentina, it has since expanded into Uruguay, Paraguay, and Brazil.

The objectives of the Sancor Seguros Copa America campaign

Sancor Seguros frequently looks for ways to boost customer engagement and brand awareness on their social media channels. This time, the company was looking to:

• Organize a fun social media marketing action
• Generate brand presence on social media and draw attention to Sancor Seguros’ sponsorship of the Argentinian soccer team
• Extend the reach of their Facebook and Instagram posts, and grow their following
• Expand their database

Timed Quiz that appealed to fans of the Argentinian soccer team during the Copa America

In order to meet the objectives, the brands launched a social media campaign during the Copa America. Participants were invited to participate in an online quiz and answer five questions about the Argentinian soccer team. Some of the questions were general (top scorer), while others asked specifically about the Copa America (number of titles, biggest win, most recent scorer, and number of goals scored in the tournament by the top scorer).

In order to generate greater engagement and rivalry, there was a 30 second time limit for each question. The participant found out straight away if their answer was right or wrong. Users who correctly answered all the questions entered a giveaway for a chance to win three official team shirts. The prize draw took place in the presence of a public notary. Sancor Seguros announced the winners of the three official shirts on their social media channels.

For the duration of the contest, the organizers changed the cover image of their Fan Page in order to give further visibility to their campaign. They also created Stories and added them to the Story Highlights on their profile, along with a direct link to the promotion. Sancor Seguros also added direct links to their social media channels so that participants could easily follow them.

Campaign promotion: how the organizers promoted the Copa America Timed Quiz

Sancor Seguros published numerous posts and stories on their Instagram and Facebook profiles. Emojis, stickers, questionnaires, surveys, and a swipe up to the app made the Stories interactive, and therefore more attractive. The organizers also opted for social media ads in order to generate more visibility and attract more participants. Newsletters were sent to customers of Sancor Seguros, as well as people who had participated in previous contests.

Results of the Timed Quiz promotion

The action got great results in terms of both, participation and reach.

• 35,147 users took part in the contest (an average of 1,400 daily participants).
• 1,077,559 users viewed posts about the contest.
• The campaign generated 34,608 interactions.
• The brand grew their Facebook and Instagram accounts by the total of 6,398 new followers.

The opinion shared by the organizers

Thanks to all the hard work that we and Sancor Seguros put into this campaign, we surpassed the objectives we’d set ourselves. We managed to make this one of the most popular social media marketing actions in the history of the brand. We chose to use the Timed Quiz due to its practicality and due to the fact that participants could immediately find out whether they’d answered correctly and, if not, what the correct answers were.

Andres Giuliani

Social Media Manager, Brote AD

S’NCE GROUP is a Switzerland-based soft-skilled networked company specialized in designing and implementing complex interactive digital applications. They create digital solutions based on a sharp, clean and essential approach, through which they add value to their clients’ business. The agency often launches digital contests for some of their international clients, as part of a bigger digital strategy.

The client

MIFROMA is a Swiss market leader in the selection and ripening of cheeses and one of the most advanced dairy companies in Europe. The company commits to offering high-quality and innovative products for the domestic and international markets.

Digital contest to boost sales, awareness, and online presence

MIFROMA turned to the S’NCE GROUP with a new marketing objective; the company wished to increase cheese sales in the United States. Additionally, MIFROMA was looking for a way to also enhance brand awareness, as well as increase organic traffic from Google and followers on Instagram. The cheese brand and their marketing agency opted for an Instant Win campaign as an action to capture and entertain users – new and existing clients. This kind of promotion is compliable with the US laws and regulations, as the sweepstakes is not linked to a purchase. Over the course of five months, MIFORMA gave away a total of 152 branded gadgets –  Swiss multi-tool knives, cheeseboards, and fondue and raclette boards – in daily giveaways with winning moments.

Instant Win promotions generate buzz and excitement around the brand. The organizer creates a winning moment that is unknown to the participants and the users register for their chance to win. The entrant that participates at the time of the winning moment is the winner. 

However, the organizers wanted to go a step further! They combined their Instant Win sweepstakes with an external photo contest on Instagram. The main goal of the social media photo contest was to boost social media visibility and engage followers on @mifromausa. In addition, the organizers collaborated with 11 American food influencers that promoted the contest and ran additional giveaways.

Instagram users shared pictures of their favorite MIFROMA cheeses with their followers. Each entry had to come with the campaign hashtag in the post description (#MifromaTasteContest).

Prizes involved in the product promotion campaign

The organizers knew that the better the prize, the more participants they would attract. For this reason, they opted for incentives appealing to cheese lovers; they raffled a total of 152 branded gadgets: Swiss multi-tool knives, cheeseboards, and fondue and raclette boards, while the winner of the Instagram contest won a Swiss taste experience worth up to $10,000!

The Instant Win campaign: dissemination and results

MIFROMA promoted their campaign through a variety of different tactics, mostly online. Google and Instagram ads, Instagram influencers, and also a homepage banner drove potential customers to the promotion. Additionally, the brand also opted for offline dissemination; the brand added stickers with a QR code linking to the contest landing page to their products. Therefore, each time a customer picked up a MIFROMA product they automatically became aware of the contest and prizes on offer. 

The promotional campaign turned out to be a successful activation for MIFROMA’s awareness within the American market. The contest attracted more than 12,700 unique participants and generated 300,000 page views. Most of the users participated in the promotion more than once in order to try and win the daily prizes.  

Additionally, the campaign generated positive feedback from the audience. Apart from gaining visibility, the brand also received collaboration inquiries. Because of the reach and impact of the campaign, the organizers are considering launching similar campaigns for other markets.

Testimonial

We knew that our promotional activity was quite complex, but Easypromos turned out to be an efficient ally! The platform was easy to use and the support team has always been available to support us. We enjoyed Easypromos and we are satisfied with the amazing results we obtained!

-Chiara Rienzi-

Project Manager at S’NCE Group

The brand

In 2013, DEGIRO launched its online brokerage services in the Netherlands. Since then, DEGIRO has expanded across 18 European countries enabling retail investors to benefit from a highly competitive commission structure. As a result, DEGIRO has quickly become one of the largest brokers in Europe. Since the summer of 2020, they are the proud sponsor of the Borussia Mönchengladbach football club. This soccer team does not only play in the national German league, but also in the Champions League.

The need for internal activities

As the proud main sponsor, DEGIRO was overjoyed to see Borussia Mönchengladbach play in the Champions League. Therefore, they decided it would be great to also take advantage of this new sponsorship for internal activities. “Even though we are almost 500 employees in DEGIRO, we still have a start-up culture so we work a lot on our employee engagement”, says Sasha Raber, Content & Internal Communications Specialist at DEGIRO.

“In a normal world where we work in the office, we’d usually have small internal prediction pools among colleagues in a very informal way. The typical one on a whiteboard. Now, with almost everyone working from home, we decided to organize it a bit more professionally and digitally so that we could all still join in on the fun”, says Sasha.

This is where the Easypromos platform came into the picture. Sasha found Easypromos online while looking for a platform that would allow them to create a predictions contest.

The goals of this specific setup were to address the sponsorship internally and to involve all employees no matter what office or department they’re from.

Looking to engage your employees further? Discover more ideas for boosting employee engagement or discover online team-building activities for any company.

A prediction contest as employee engagement quiz

DEGIRO’s internal communications department decided to run a Multi-Round Predictions contest for the employees.

In the first promotion they did, they decided to cover all matches of the group stage from Borussia Mönchengladbach’s group. This added up to twelve rounds. The stages were open the days before the matches.

Per stage, participants had to answer two questions for the two matches of that day:

For each correct answer, the participant got one point which meant they could get up to a total of six points per stage. The organizers emailed all participants the day before the match, reminding them to add their predictions and the day after the matches with the new ranking. Sometimes, they’d also email on matchday itself to generate even more attention. Next to the regular emails, they also made sure to mention the internal employee engagement quiz during Townhalls and meetings, etc.

Later on, they ran a second promotion as Borussia Mönchengladbach made it to the next round with only two stages about the team’s matches against Manchester City.

Prizes and winners of the prediction contest

There were several winners during the first promotion. At the end of all the rounds, there was a ranking of colleagues with the most points. From this list, one luckily had a higher score than all the rest. In second and third place, several employees had the same score. The absolute winner got an official Borussia Mönchengladbach jersey, with the company logo, of course. The second and third place winners received other Borussia Mönchengladbach products such as socks and key chains.

The results of the employee engagement quiz

In total, 237 employees participated in the first of the two promotions about the group stage, and 190 participated in the second promotion, from different departments and countries.

The company was very happy with the promotion, which is also why they decided to organize a second promotion. During the first promotion, as the group matches were played, they saw a small decrease in participants, but overall people were very keen on making their predictions and getting the best score. It is too early to say what the impact of this internal promotion was.

The first of the two promotions was the very first Multi-Round Predictions contest to be activated by a client just a few days after the promotion type was released on the Easypromos platform.

Testimonial

Starting up this promotion was very easy due to the extremely considerate and fast help of the Easypromos support team. Whenever I had a question, they’d answer within minutes and would always help me in every way possible. We really enjoyed using Easypromos for this kind of promotion and would use it again. Especially, because of the great service and support team.

– Sasha Raber –

Content & Internal Communications Specialist, DEGIRO