Keep on reading to learn how to set up a game + giveaway, how to link it to HubSpot, and make the most out of your online campaign. Are you ready to beat the competition?

Define the objective for the game + giveaway

Have you decided on a game? With Easypromos you can fully customize interactive online games with your corporate image: puzzles, wordsearch, matching games, hidden objects, etc. Additionally, Easypromos offers other gamified dynamics such as prize roulettes, quizzes, personality tests, etc.

Once you have decided on the game, and before launching it, you need to define a good strategy and set attainable goals. Firstly, ask yourself: what is your primary objective? This could be promoting a new product, increasing your social media followers, or increasing your website traffic. Secondly, set a well-defined objective and strategy to achieve your intended reach.

While organizing your campaign, think of how and where. That is to say, on which platforms and applications are you going to post your promotion? Are you using only social networks? Moreover, games can be posted as a dedicated website and use a link to promote it on any digital medium. You can also embed the game on your website or blog or even use a pop-up.

Customizing the game elements with Easypromos

One of the advantages of setting up a game + giveaway with Easypromos is the possibility of swiftly and easily customizing the promotional action. Use the elements of your corporate image to configure the game: your logo, colors, font, images, etc. You can also manage the gameplay level, that is, game difficulty, playing time, movements, and so on.

You can configure all the game parameters and upload your images or photos to customize the final game design with your brand identity This includes the game board, cards, background, instructions, prizes, coupons, etc.

Integrating the game + giveaway with HubSpot’s CRM

The only thing left to do to create the full game + giveaway is to integrate it with HubSpot. In the article How to Launch a Giveaway with HubSpot Integration, you will find a step-by-step guide on how to import the new contacts into your database using the HubSpot tool.

Game participation allows registering the players’ emails and turning them into leads to nurture your HubSpot database. When a new contact is included in the CRM, personalized value content can be sent according to the buyer persona so that the customer moves forward in the buyer cycle.

Keep in mind that one of the most important steps is to choose the registration form fields. What information do you wish to collect? What information is relevant to your business? During the registration process, you are mining essential information on the buyer persona and you can decide which information fields are important to you.

Activate your HubSpot integration before posting your promotion online and get all the information from day one!

How can I foster game competitiveness to capture more leads?

Competition among users to win the game starts the moment you create a game + giveaway. However, there are ways to further incentivize participation, offer attractive prizes and creative rankings:

• Scores and ranking. Post a giveaway with several prizes and set up the game so that points are awarded according to the participant’s activity. Post a real-time ranking to increase competitiveness. 
• Follow-up emails. Send emails to participants to inform them about their participation. Additionally, confirm their scores or send coupons and prizes; you can do it using Easypromos or HubSpot. 

• Incentivize sharing. The more people participate, the better. Hence, motivate participants to share the promotion and offer them rewards for every friend they invite. Finally, posting the game on several social networks is a good way to increase participation and shares.

Analyze and measure the campaign’s results

The most fun and relevant stage starts once the giveaway finishes: results analysis. Consequently, it’s important to not just leave these data to collect dust. To improve your strategy and understand why a campaign did or did not work, its results have to be measured and analyzed. Has the objective been reached?

Taking your objectives as a baseline, it is paramount to know which indicators you will use to measure the results. Easypromos and HubSpot offer a variety of options to analyze the collected data, or use the tools available to you, even the free ones!

Measure the results with HubSpot

HubSpot is a powerful tool and it will help you know whether you have reached your goals. The amount of contacts collected is a good success indicator. There are, however, other options within the system that generate a clearer data collection:

• Contact lists. You can create specific contact lists to categorize where contacts come from. This allows you to distinguish between contacts that come from a web registration form or from the game + giveaway. 
• HubSpot campaigns. The best way to have a general visualization of all of the information is to create a campaign within HubSpot. Access Marketing > Campaigns and start your analysis!

Easypromos and report management

Easypromos’ platform registers and measures participants’ activities and shows the data in reports and statistics. Some of the data you can collect includes: visitors per page, visit sources, conversion ratio, gameplay time, clicks, etc.

Instagram Insights

Instagram offers company profiles free access to visualization of interactions, comments, visits to the profile, new followers, clicks, and others. review Instagram’s metrics to check out the interactions during the giveaway.

These measurements will help you analyze ROI and optimize your future campaigns. A marketing campaign based on a customized game fosters user engagement and strengthens your brand’s awareness. Make the most of your next giveaway with Easypromos and HubSpot integration!

Here are some practical cases to guide and inspire you to create an Easypromos’ interactive experience in a museum. These actions will help enrich the visit with an online experience to complement the exhibitions.

Family experience in a museum with online interaction

Let’s say a family with children visits a museum. We all know kids can look at paintings for a little while, but they will need more than that. So, we could include a Q&A game (quiz) that takes place in every hall of the museum. What’s more, the parents wouldn’t have to download any app and everybody will be able to enjoy a fun experience connected to the museum’s exhibition. 

In the first hall, they will have to find an object depicted in one of the paintings. For the second one, answer a question about a painter or a painting. In the third, solve a puzzle depicting an important painting in the room. Upload a selfie recreating the scene of a painting in the next one, and so on until the end of the visit. This is a way to keep the little ones entertained and participating in the visit. Finally, by the end of the visit, and having completed all the activities, a “Museum expert visitor” certificate can be automatically sent by email, along with a discount voucher for the gift shop.

Interactive visit 

It is not necessary to be a kid to enjoy the museum’s interactive activities. Along the same line as before, every hall or piece may have a QR code (or any other visual cue) that indicates the existence of an associated interactive activity. Visitors use their phones and participate in the activity without the need for any download. Hence, the activity can consist of a challenge, uploading a photo, answering a question, playing a game, or simply getting additional information on the exhibition through multimedia content. Additionally, participation can be incentivized through instant win prizes, discounts for future visits, or free entrances.

Advantages of implementing interactive experiences

Visitors’ information

The museum can collect general and contact information of the visitors that participate in any of the proposed online activities. Thus, by proposing a participative action, the museum achieves two objectives. From the visitor’s perspective, an enriched visit. From the museum’s perspective, the possibility of getting to know its audience better in order to prepare and segment its campaigns according to visitors’ preferences, interests, and needs.

Make the visits more memorable

Interactive dynamics get the visitor more involved in the exhibition. Multimedia games, quizzes, challenges, rallies, or fun facts about the artists or exhibition are different ways to connect with the visitor and reinforce the exhibition’s message. Therefore, and depending on how the action is presented, the whole experience doesn’t need to be circumscribed to the museum’s visit itself. The experience can be extended in time. For instance, once the visit has concluded, and since the museum holds the visitor’s contact details, it can send the visitor a link to a game that promotes the museum and gives away free entrances for the next exhibition.

Limitless autonomy and flexibility

With Easypromos, the museum’s curators and communication department have total autonomy to create itineraries or digital routes associated with the exhibition. There is no dependence on the technical department to create these digital experiences. Easypromos allows for the creation of complex dynamics without the need for programming skills.

There is no limit to the number of dynamics that Museums can create for temporary or permanent exhibitions or itineraries. Which is to say, temporary and permanent exhibitions can be covered with a single license. Furthermore, Easypromos is not limited to the creation of digital itineraries, the license includes all the platform’s dynamics related to communication objectives as well as customer acquisition, loyalty, and engagement.

How to create a virtual itinerary in 4 steps:

1. Create an Easypromos account. Creating an account is free and does not require any kind of payment. Once the account is created, you can access Easypromos’ administration panel.
2. Log into the administration panel, locate and press the “Create new promotion” button and select the “Multi-Game” option. This is the kind of promotion that will allow you to create an itinerary with a single registration and several stages.
3. When editing the Multi-Game promotion, you can add as many dynamics as you want. The dynamics that you can choose from are:
   • Games: Memory, Hidden Objects, Match it, Puzzle, Slide & Match, Timed Quiz, Word Search.
   • Spin the Wheel
   • Quizzes: Knowlegde Quiz, Survey. 
   • Multimedia contests, photos, videos, texts. 
4. The last step is to activate it and make the virtual itinerary available to the visitors. Provide an easy-to-remember URL or a QR code to the visitor or print it on the exhibition’s leaflet. Additionally, you could display the URL or QR on the museum’s signs to remind the visitors to access the virtual itinerary.

Try this DEMO of a virtual itinerary at the technology museum. Take a look at how to present challenges for each hall and get some inspiration for your project.

The creation of multi-stage interactive experiences is part of Easypromos’ White Label plan. Signing up is a completely self-service process but our live chat team and tutorials and templates are available to help you out. For more information, do not hesitate to contact us. We will be happy to set up a conference call to give you more detailed information about the possibilities that Easypromos offers to enrich your visitors’ experience in your museum.

Key ideas to promote toys on social media

Before we focus in on the different social networks available, let’s set out some ground rules. Follow these guidelines wherever you promote toys on social media.

• “Friends trust friends“. Toy marketing relies on influencers and recommendations from other kids. Use a friendly, approachable style on social media, and encourage customers to share their experiences.
• Toys are made to be played with. Show them in action with videos, gifs, or photo carousels.
• Think demographics. YouTube is very popular with children, while parents spend more time on Facebook and Instagram. Tailor your posts to each audience, with age-appropriate content.
• Find your voice and style for each social network, too. Take a look at the examples in this post to see the contrast between YouTube, Instagram, Facebook, and Twitter posts.

Experience has taught us that giveaways are an especially powerful way to get customer feedback, showcase your products, and reach out to new followers. In the following sections, we’ll discuss how to give away toys on YouTube, Instagram, Facebook, and Twitter.

Create interactive content on YouTube

YouTube is an amazing channel for toy retailers. It’s completely focused on video, so you can demonstrate toys, create your own shows, and share behind-the-scenes insights.

Over time, YouTube users have developed their own unique video formats. People share videos of their shopping hauls, unbox new toys and games, film product reviews, and host livestreams. These videos are often highly interactive, as they respond to followers’ comments and questions.

A great idea is to organize an Entry Form Giveaway for your YouTube viewers. Here’s what you do: post a video, and invite users to participate in your YouTube giveaway. You just share the giveaway link in the video description and encourage subscribers to enter for their chance to win!

Follow your favorites on Instagram

Your audience on Instagram is a bit different than on YouTube. It’s an enormous and growing network, so you can reach out to both parents and children.

You have several options to run a toy giveaway on Instagram. Let’s start with a comments-based giveaway.

In this example, the brand asked parents to share their favorite book characters. Tying your promotions to annual events is a great way to increase reach, and in this case, the brand followed a World Book Day theme.

You’ll notice that the aesthetic of this example is quite different from YouTube videos. But next, we’ll take a look at an Instagram contest which is aimed at kids.

This contest was designed to collect user-generated content, rather than comments. Kids could join in on Instagram or Twitter when they posted a photo with the giveaway hashtag, and mentioned the organizing brand.

Mention + hashtag contests like this are extremely valuable. The tag and hashtag increase your brand’s visibility. And you can recycle user-generated content in your own posts and campaigns, as long as you have permission.

Use Instagram Stories to reach an even bigger audience. Learn how to promote a giveaway with Instagram Stories.

Connect with families on Facebook

Facebook is still the biggest social network around – and it’s a major hub for parents to share stories, advice, and support. Your content on Facebook should be accessible and family-focused.

Take this example from Fisher-Price, a leading toy brand. They started a conversation with parents by asking, “What’s your family’s favorite holiday tradition?”

They collected almost one thousand comments. This was a well-calculated question, because as well as starting a conversation, it produced a lot of valuable information about how parents organize and celebrate major holidays.

When you create a Facebook toy giveaway, try and think of a question which will produce informative customer feedback.

More and more brands use Facebook in combination with other social networks. Learn how to use the Multi-Network Giveaway app.

Boost your profile on Twitter

Last of all, let’s take a look at Twitter. You won’t find many kids in your audience on Twitter. But many consumers use Twitter for customer service. So your account should be up to date, and regularly monitored for any customer queries or problems.

Twitter is also a great place to run giveaways. Why? Because it offers more flexibility than any other network. You can pick a winner from among your followers, or base the contest on comments, retweets, or posts.

Giveaways for special events and holidays are always a success. Get creative ideas for a Children’s Day contest.

With a well-planned giveaway and the right prize, you can grow your engagement and audience on every social network. Start now – your first toy giveaway on social media is free.

Today we’re here to share some tips on how to make the most of your Easypromos giveaway with HubSpot integration and achieve all your marketing goals. Let’s go!

Set up your giveaway and connect it to HubSpot 

First, you need to integrate your online contest with HubSpot. Integrating  Easypromos with HubSpot is quick, easy, and intuitive. You don’t need to be a computer boffin and there’s no programming to worry about. The whole process can be done from the Easypromos dashboard. 

If you’re not sure where to start, check out our article that takes you through integrating your promotion with HubSpot. This post explores the potential of HubSpot CRM for managing contacts, getting the most out of your giveaways, and saving time and money with the application.

Once you’ve integrated your Easypromos contest with HubSpot, the next question is how to manage and monitor the new contacts in HubSpot. Are all participants entered into the CRM in the same way?

Keep track of your new contacts in HubSpot

During the period that the giveaway is active, it’s important to keep track of the contacts entering HubSpot. Getting leads is an important objective, but you also have to know how to manage them successfully within the app.

Many of the promotions you can create with Easypromos offer the chance to obtain the email addresses of participants. If you’ve integrated Easypromos with HubSpot successfully, the synchronization of contacts should be automatic and everyone who registers for the promotion will be entered into the HubSpot database. You’ll be able to control, manage, and segment your contacts according to the stage they’re at on their buyer’s journey.

From inside your HubSpot account go to the Contacts > Contacts tab to view all participants registered for the promotion. The most important piece of data to identify people is their email address. Therefore, it’s essential that you set this up as a mandatory field in the entry form. HubSpot will create a new contact for each email address registered.

Contact activity

To view the activity of a contact, click on their name and a new tab will open. Here you’ll see three different sections:

• Main properties of the contact. Users’ most important information is on the left side of the screen: name, surname, email, cell number, etc. You can customize these fields according to the needs of your company. You can add new ones such as city, contact type, a product of interest, contact origin, LinkedIn links, and so on.
• Activity. In the center of the screen, you can view the contact’s activity. This section is one of the most useful. It reveals all the actions that the user takes with your company. It’s like the History tab of an internet browser: everything is recorded, including how many times the user has opened an email, which products they’ve looked at on your website, their lifecycle stage, etc. It is also possible to add notes or tasks, manage calls and emails, and schedule meetings from here.
• Company, business, and tickets. The righthand side section provides other types of information, like whether the user works for a company. Here you can also work on customer service tickets. 

Customized properties

Customized properties enable you to classify your leads according to their level of interest in your brand. Click on the “Settings” symbol on the main navigation bar and select “Properties.”  Create a new property according to how you want to segment your contacts within the CRM. One widely-used method is to classify them according to the buyer persona or according to the types of products or services they are interested in.

These created fields can be displayed in contact forms, pop-up forms, and bots to directly segment your clients from the website.

Promote your contest with organic posts or ads

Where is your audience located? Ask yourself what platforms your audience is using: these will be the ones you should use to share your post. It’s important to ensure that your promotion reaches your target audience and that it inspires them to take part. There are several ways of announcing an active contest. The most common is to make a post on your social media profile and share it as a Story on Instagram and Facebook. 

The hashtags you add to the post are important because they help your promotion spread and reach new people. Don’t forget to include the giveaway link in your profile bio to make it easier for people to find the entry page.

Promote your contest using Facebook Ads

The more people take part, the greater the reach of your publication will be. How can you boost participation in your giveaway? As well as the free methods outlined above, you could also increase engagement by investing in Facebook Ads. There are two Facebook Ads options for online contests:

• Existing publication. The first step here would be to publish your post on social media, making sure it complies with Facebook’s guidelines on posting ads. Next, access Facebook Ads and simply select “Use Existing Post” from the dropdown menu.

Promote the giveaway. The second method would be to “Create New Ad”. You can still use the same design or image as the original post. The advantage of this method is that you’ll have two posts working at the same time: the original post and the paid ad.

Engage in effective email marketing with your contact base

Nurture sales opportunities with email marketing! Once you have your contacts you can create valuable tailored content to consolidate relationships with customers and make more sales. Use inbound methodology in your marketing strategy. The secret is to attract users to your website by providing them with support that’s tailored to their needs and selling them the solution to their problems.

Create a calendar to organize your email marketing strategy. Establish a way to attract your online audience and decide what you need to do to generate more conversions. When drawing up your newsletter, use each component effectively. An appealing subject text will make it more likely that the recipient will open the email. Take care with the design, include links with all the images and make sure the text is well written. And remember to make use of CTA (calls to action) to redirect to an offer. Use your company’s customized style. To create your first newsletter, go to Marketing > Mail.

Email marketing campaigns can help you connect with users who are interested in your brand. If you make your newsletter appealing enough, your contacts will look forward to getting it at the end of each month. They’ll be excited to see the updates, discounts, and valuable information on offer. Promote your contest with a newsletter!

Who doesn’t love the opportunity to enter a giveaway and win a prize? Contests are—without a doubt—a great way of reaching your online audience and growing your contact base. We hope these tips for integrating your giveaway with HubSpot have inspired you to improve your marketing strategies for your online contests.

There are two issues to consider for the integration of Easypromos into mobile apps:

How Easypromos looks in my app: 

Easypromos’ promotions are embedded and completely integrated into mobile apps, as if they were specifically programmed for them. They can appear on a specific menu, access them through a banner, or as part of the user’s natural browsing flow, e.g. popping up when the user makes a purchase in the app. 

Technically, integrating Easypromos to an app is similar to doing it in a webpage. To show Easypromos in a webpage you should copy a code fragment (widget) within the webpage’s html code. In the case of a mobile app, you should copy the promotion’s URL in a WebView. A WebView is a system that Android and iOS use to show webpage information in an app. 

Integration with the app’s user system:

Apps usually have their own system of registered users. To avoid making the user register again to participate in the promotions, we have created the Auto Login API. This allows the user to to participate in Easypromos’ promotions and games without the need to fill out additional registrations. 

The Auto Login API simplifies the user’s experience and reinforces the sense of unity between the app  and Easypromos’ promotions. Users do not feel they are participating in Easypromos. In contrast, they feel as participating in an action specifically created for the app.

You can check out all the information related to the Auto Login API in the following links:

• Auto login API: Main features
• Auto login API: Tutorial
• If you have any question about our Auto login API, please contact our integrations team.

What are the most common cases to integrate Easypromos into mobile apps?

Promotion in an app to create engagement

We want the users of our app to use it more often. There are many apps that are only used in specific moments, such as shops or supermarket apps. Typically, a user will only remember these apps when physically in the shop or when making a purchase. Integrating Easypromos in these apps will nudge the user to use them more often. Using games, contests or promotions will build a relation with the user that will go beyond the specific moment of the purchase or being at the shop. Having the user spend more time in your app will reinforce the link with your community, improve your branding and communicate sales and launches more naturally.

Let’s take a look at a specific example: A “games” menu is incorporated into a supermarket app. With the Easypromos’ multi-games option the system can be configured to launch a new game every week. You could limit the number of participations to one per day to incentivize the user to use the app daily, award a prize to the highest score or to users that have participated the most, or even give away a prize just for participating.

To reward buyers

In online shopping apps it is possible to integrate a promotional action right after the purchase. A very common example is to integrate a Spin the wheel game with discount codes for the next purchase once the user has finalized the purchase. A dynamic like this generates a positive emotion as the users feel rewarded and recurrence is motivated by handing out discounts for future purchases.

Another case is to use Easypromos to reward the user through shopping malls apps. In order to drive more people into the mall, a Validate Receipt dynamic can be incorporated into the mall’s app. After purchasing something, the user can go to the mall’s app to check if the purchase has a prize. The user only has to take a picture of the receipt and Easypromos will instantly validate it and give away a reward or allow participation in a giveaway, game or promotion.

To increase interactivity in my app

Easypromos’ apps can increase user interaction with apps with few functionalities or merely informative. A good example is a sports club that has an app with the season’s calendar, information on its facilities and its teams’ rankings. With Easypromos, the club could incorporate games or quizzes that would be active on game day or create actions to interact with the fans in their stadium or court, or during halftime. Thus, the benefit is twofold; on the one hand, the brand (the club in this case) strengthens its connection with the audience, and on the other; incentivizes its app’s downloads.

Customer loyalty apps are a similar case. Ordinarily, users only use them to redeem their purchase points. By integrating Eastromos’ features, we increase the opportunities for the customer to earn points by playing a game or answering a quiz in addition to increasing the app’s use time.

The main two main advantages of incorporating Easypromos in an app

Savings in coding costs

Developing functionalities for apps costs time and money. Customized coding requires specialists. Even when it comes to simple functionalities, the development process will involve at least a designer, a coder and a tester. By contrast, using Easypromos, the marketing team themselves will be able to integrate the new functionalities to the app without the need for a development team.

Flexibility

Integrating Easypromos to the app opens the door to all the available Easypromos’ products: games, quizzes, contests, etc. There is no limit to the amount of products that can be used. The marketing team controls what the app shows. Hence, campaigns can be planned without having to allow for development times and the implementation is immediate. The kind of campaign and the time to market will only be determined by the company’s marketing, sales or communication strategies.

Integrating Easypromos into an app is a relatively easy task. A technical team capable of managing API’s can integrate Easypromos and the Auto Login API in half a morning’s work.

Contact us to clarify any question you may have. Both our commercial and technical teams will be happy to assist and guide you through the integration process.

• Reels: all videos are saved in the Reels tab but they can also be saved in the feed.
• Stories: they’re visible for 24h but you can then add them to your profile as Highlights.
• Feed videos: upload videos directly to your feed. All videos are then grouped together in a separate tab on your profile.

How to organize a giveaway on Instagram videos

Uploading videos to Instagram makes it possible to generate closer relationships with followers and customers. Instagram Live videos shared on Stories work great when it comes to sharing content with the audience but they make it difficult to create meaningful conversations with the viewers. This is why uploading audiovisual content to the Instagram feed is an important aspect of generating engagement among your community.

As we’ve explained in the previous section, you can save all three different types of videos on your Instagram profile, however, only two out of the three formats allow you to retrieve comments necessary for running automated and random giveaways. And here’s how to do it.

1. Run comment giveaways on Instagram Reels

Giveaways on Instagram Reels are something we’ve all been waiting for! In July 2022, Instagram updated its API, making it possible to retrieve comments left on Reels. This means that you can now run automatic and transparent giveaways for your Reels viewers.

The participation requirements are exactly the same as for traditional Instagram giveaways. Ask users to comment on your post, tag friends, or follow your brand – however, you will have to manually check if the winner is also your follower.

Another important point aspect of running Reels giveaways is to make sure to make full use and take full advantage of all the options that Reels have. Add text to the video and use words like “win” and “giveaway” to grab more user attention and ensure you showcase the prizes that are up for grabs. Don’t forget to use the description section to clearly describe the giveaway dynamics, participation requirements, and participation dates. You can then use Stories to further promote the giveaway.

Are you planning to run a Reels giveaway for your followers? Make sure you check out our article about giveaways on Instagram Reels.

2. Organize a giveaway from comments left on your Live Video saved on your feed

Thinking to run a giveaway on your Live Video? Keep in mind that Instagram only allows comment-picking tools to import the comments left on Live Videos once the video has been published as a post, not the ones left during the live. Once the live videos are published on your feed, you don’t get to see any comments left by the viewers during the live, they’re simply gone.

Take for example this video of a healthy recipe. If the content creator wishes to organize a giveaway for those watching the video she must indicate that users must comment on the video once it’s published on the feed.

To sum up, during your Instagram Live you can’t:

• Do a giveaway during your live video
• Import comments left during your live video

But you can:

• Organize a giveaway for those that comment on your videos once it’s published on your feed
• Filter the users by the minimum number of mentioned friends
• Choose multiple winners and alternate winners

3. Organize a giveaway on a video uploaded directly to your Instagram feed

Sometimes you might want to upload an edited video in which you clearly specify the participation requirements, terms and conditions, participation dates, etc. This is why we recommend that you:

• Pre-record the giveaway announcement videos.
• Upload it to your Instagram feed.
• Create a description in which you explain the requirements and ask the question users must answer in order to participate in your giveaway.
• Explain participation dates and terms and conditions.
• Share the giveaway on Instagram Stories or create sponsored posts for maximum reach and visibility.

We recommend organizing giveaways on previously recorded and edited videos for the following reasons:

• You won’t lose any previous comments (left during the live video).
• You can better explain the participation requirements, and present the product, prize, and terms and conditions. 
• The participants can clearly see or hear the participation dates so they know if they can still enter the draw.

How to select a winner of your giveaway on Instagram videos?

Importing comments from your Instagram video with Easypromos is pretty straightforward. Access your Easypromos account and select the Instagram Giveaway app. As usual, it will ask you to connect your Facebook account to be able to access the Facebook-Instagram API in order to pull all the comments from your post. Once you authenticate the application, you will see a list of your publications with comments and among them, including videos and Reels.

All you have to do is select your video or videos and continue with the process of importing all the comments as if it was a traditional Instagram giveaway. The Instagram Giveaway app allows you to:

• Exclude users from your blacklist
• Exclude previous winners
• Indicate a minimum number of characters that each comment must have in order to participate
• Indicate a minimum number of mentioned users
• Exclude users who participated outside of participation dates

Why organize Instagram video giveaways?

Most of all, Instagram video giveaways allow you to identify and reward the most loyal followers and especially those that interact with your content. You can raffle free entries to events, courses, and webinars, give away prizes from your sponsors or even reward users with products related to your industry. 

By using the Easypromos Instagram Giveaway application you ensure that your giveaways are carried out with maximum transparency.

If you have any doubts or questions about running giveaways on Instagram videos, contact us via chat – we’re always happy to help!

The main purpose of launching a Tournament Bracket promotion is to attract users with multiple participation stages – following new rounds in sports events or choosing their favorites from among candidates that make it to the next round. 

The application allows you to publish an overall ranking page with all participants and their accumulated points. Have we mentioned that you can fully customize it with your corporate image?

Let’s now take a look at the Tournament Bracket app in more detail:

What marketing objectives can I accomplish with online tournaments?

Online knockout tournaments have three characteristics of games: rivalry, skill, and chance. These three allow brands to achieve a variety of marketing objectives:

• Increased engagement and repeat participation
• Brand awareness and visibility
• Increased customer trust and loyalty (incentives)
• Original content for your social media networks
• New contact details from social media users and website visitors converted into leads
• Visibility for specific events, products or services

How does the Tournament Bracket app work?

The Tournament Bracket application by Easypromos allows you to organize online tournaments with multiple rounds. There are two ways to organize your tournament, based on:

1. Real sports and cultural events. You can visually present teams, athletes, and candidates of important events and invite your audience to predict the winners. As you learn the official results, you can update them in the app and assign points to participants, based on their answers. They will be then displayed in the ranking. 
2. Online competitions, fully invented and organized by your brand. These competitions can be based on ANY topic. Ask users to choose their favorite products, books, series characters or food. Once the voting of each round is finalized you can assign points to the users that voted for the winning candidates. 

And now let’s take a look at some of the most important features of the Easypromos brackets app:

• The Tournament Bracket app is created with a default template. All you have to do is configure the first round of the tournament and adjust the participation dates. 
• You can add up to 64 candidates in each round and you can display them randomly or by manually matching up the rivals for each round. 
• It’s possible to activate multiple tournaments at the same time. It’s a great option for anyone looking to display more than 64 candidates or those launching different categories in your brackets competition. 
• A single registration for easy participation. Users register when they first access the promotion. The application then saves the user information and they don’t have to register again next time they want to participate in the competition. 
• Full customization of all texts and images. 
• Participants accumulate points for each round. They can also check their score and find out how many points they scored in each round. 
• Different rounds are visually presented on the welcome page that is adapted to all devices, including mobiles and tablets. 
• The application allows you to run random prize draws for all participants or reward those with the highest scores. 

Now that we know all the characteristics of the app, it’s time to see some examples!

Templates and examples of Brackets with multiple rounds

Now is the time to see some examples of online knockout tournaments. So… Are you planning to launch a tournament for a football league? Would you like to discover the favorite series of your audience? Or maybe you work for the tourism sector and you’re interested in showing the sights of your city and find out which one is the one that your followers like the most? You can even organize a competition between popular book titles and even dog breeds! Take a look at the following examples and download our pre-configured templates to launch your promotion. 

Knockout brackets for UEFA Women’s Champions League 2021

UEFA Women’s Champions League is a great example of an online tournament. The brackets competition has been divided into different rounds, based on matches happening on different days. As the teams progress through rounds, new participation stages are open. In this case, the organizer must closely follow the matches so that they’re able to correctly update the scores and open new stages. 

Do you like the above idea? Try our UEFA Women’s Champions League Brackets to discover the real user experience. You can then download our pre-configured template to launch your own tournament.

Monuments knockout tournament

In this example, you can see a tournament between some of the most famous monuments in the world. The main objective of this Bracket promotion is to discover the monument most liked by online users. At the end of the promotion, the 10 best participants will enter a random prize draw – they’ll be the users that voted for the candidates that made it to the next rounds. 

Do you want to try this promotion? Vote for your favorite monuments and learn how this fun competition can engage your audience. You can even download our pre-configured template for your promotion.

Tournament Bracket: novels

The final example is a great option for your brand if your audience is full of bookworms. In this tournament, there are two categories, best crime fiction, and best historical novel. Participants have the task of deciding which book is the best in each category. 

You can try the book tournament promotion and use our ready-made template for your own competition.

How to distribute prizes in online tournament bracket promotions?

If you use the Easypromos app for organizing your knockout tournament, you will be the one deciding how many prizes you want to distribute and in what way. Here are the most popular options for rewarding your promotion participants:

• Reward the best participants. You can reward the user with the highest number of points, or organize a random prize draw for the top 10 or 20 players. 
• Give prizes to the winner of each round. Just like in the previous point, you can reward the best participants, but this time of each round. 
• Run a random prize draw for all participants of a specific round.
• Organize a random prize draw for users that participated in all rounds. 

Direct prizes on participating – they can be different for each round. You can give away discount codes, invitations to events, free subscriptions, or product samples.

What’s the best way to create online tournaments?

Creating a knockout tournament in draft mode is completely free of charge. Just log in to your Easypromos account and choose the product you want to test. You can clearly see how the tournament rounds are configured. The application is available in White Label and Corporate plans. If you currently don’t have an active plan, you will be asked for a payment when and only if you decide to activate the promotion. 

And so far our introduction to the new Tournament Bracket application. Here is a short summary of why Easypromos is the best solution for your promotion:

• You will be able to fully configure and customize your tournament without programming, coding, or advanced IT experience.
• The tool is very intuitive and guides you through the entire process with buttons and additional information. 
• Your promotion will be published on a microsite – with a registration form, public ranking, and voting system. 
• Users can access the competition from any device and browser.
• The application has an integrated voting system with anti-fraud control. 
• At the end of the tournament, you will be able to reward participants based on their position in the ranking or by running a random prize draw.

So what do you think about our Brackets application? Do you have more questions or doubts? Contact our customer support team – they’re always ready to assist and inspire!

Your task is to explore a virtual minefield without setting off any of the bombs. Starting with a field of small squares, you have to clear away the blank squares and flag the mined squares for safety. But if you accidentally click on a mine, it’s game over.

So far, so fascinating. But why is Minesweeper suddenly making a comeback? And how can you build your own branded Minesweeper game?

Why classic games like Minesweeper are coming back

Nostalgia marketing is one of the breakout trends of 2020. Maybe it’s the influence of Baby Boomers, maybe it’s the Gen Z obsession with 90s fashion, or maybe it’s the pandemic… but many of us are looking backward to childhood styles, games, and hobbies.

Minesweeper is a part of that trend. It’s simple, retro, and quick to play. That also makes it perfect for playing on a mobile phone screen, which is how most of us access the internet these days.

And then there’s the marketing angle. In 2020, consumers are not interested in merely seeing or watching media. They want to interact. They want to be a part of the story. Mini-games like Minesweeper are the perfect solution.

Strangely enough, Minesweeper has long been used to educate and entertain consumers. Back in 1990, Minesweeper was part of the original suite of quick games for Windows computers. It was designed to teach people how to use a computer mouse with ease and precision while making it fun. In other words, it was an early example of gamification: using games and competitive dynamics to attract, inform, and motivate consumers.

These days, most people are used to clicking a mouse or tapping on a computer screen. But Minesweeper still has some powerful benefits to offer…

• Organic engagement. Offering fun content is a great way to engage your email subscribers, social media followers, and website visitors. Throw in a leaderboard and social share options, and you’ve got yourself a viral hit.
• Brand recall. The more time people spend with your brand, the better they’ll remember it. That’s why we recommend illustrating your branded game with your logo, brand livery and even product images.
• Lead generation. You can collect contact details from everyone who plays the game, ask them survey questions, and offer discounts or rewards. Hook the game up with your CRM for best results.

Find out more about other Easypromos apps to boost brand engagement and customer loyalty.

How to design your own Minesweeper

By this point you’re probably thinking, “Sounds great – but I don’t have the same marketing budget as Microsoft Windows in 1990”. Fortunately, creating your own branded games has become a lot easier and more affordable.

The Easypromos game apps give you a ready-made game that you can design and customize to suit you. You can edit the colors, logos and even the fonts used in the game – without having to write a single scrap of code.

In the Minesweeper app, you can even upload your own icons for the mines and flags in the game, change the color-coding of the tiles and add a custom background. (If you don’t want to lose the classic design, you can keep the default mine and flag icons but simply add your brand colors to the game.)

To help you get a head start, here’s a list of the design assets you’ll need:

• Your logo in png format (recommended size: 200 x 200 pixels)
• An icon to represent the mines (250 x 250 pixels)
• An icon to represent the flags (250 x 250 pixels)
• An image to display when players share the game on social media (1200 x 630 pixels)

And that’s it. That’s all you need to create a fully customized, branded Minesweeper game.

Extra customization options

So far, we’ve mainly focused on the design aspects of the game, and how to make it a branded experience for your followers and customers. But you can also change other aspects, such as the game’s difficulty level. Let’s take a look at those advanced customization options for Minesweeper.

Game difficulty

When you create a game in the Minesweeper app, it comes with default settings for game difficulty and size. But you can adjust these to match your goals and your audience. When you make changes, the app editor will tell you whether the game has a low, medium or high difficulty.

For example, if the game is aimed at younger players, you might make it easier. Or if you want to offer a prize for just a few of the best players, then you might make the game more difficult.

You can adjust the game difficulty level in two different ways:

• Size of the game board. Choose between a board with 36, 100 or 196 squares.
• Number of mines. Your game comes with a default minimum and maximum number of mines on the board, which you can alter. However, we recommend that at least 10% of the squares should be mined.

In the screenshot below, you can see two different ways of setting up the board – one easier and one harder.

Time limits

As well as changing the game difficulty, there are other ways to make your Minesweeper game more competitive:

• Limit the time players have to solve the game.
• Limit the number of times players can try the game.

A game with a shorter time limit is much harder to beat. However, if you allow players to play again, they’ll be encouraged to keep trying until they win. And they’ll spend plenty of time with your brand in the process.

Whenever a player finishes a game, they’ll see a screen that gives them a score and tells them whether they won, hit a mine, or ran out of time. You can also choose to show them a leaderboard with their ranking compared to other players but to do so you must first enable pre-participation registration. This is a great way to encourage repeat participation as the Login option allows you to give users multiple participations in the game.

Repeat participation

The more people return to the game, the better. There are several different ways you can set up repeat participation – depending on whether you want to focus on gameplay, or build a relationship with each player.

You can allow:

• One attempt at the game per player.
• Multiple attempts by each player, until they beat the game and continue to the registration form.
• Multiple attempts by each player, where they have to log in each time they play.

Sounds interesting? Learn more about repeat participation, data collection and logging in.

From the player’s perspective

Believe it or not, there are people out there who’ve never played Minesweeper. (How time flies, right?) That’s why the game app includes a few Help buttons to explain the game and how to play.

Players will also see a countdown letting them know how much time they have left to beat the game, and how many points they’ve racked up so far.

Plus, we’ve thrown in a consolation prize for players who don’t quite beat the game: you earn points for every exposed square. If a player empties the board without hitting a single mine, they also get a points bonus.

Try it yourself with our Day of the Dead Minesweeper game! Can you make it on to the leaderboard?

Getting started with Easypromos

The Easypromos app has everything you need to create your own branded Minesweeper game. As well as the game itself, you can set up a registration form to collect contact details and lead-qualifying info from players. You can easily edit or upload promotion terms and conditions and privacy policy. And you can download all that data, or integrate it with your CRM, to feedback to your marketing and sales teams.

It’s totally free to set up an account and start designing your own game. If you’d like to discuss your brand engagement campaign or get some extra tips, chat live with our support team.

The key is to show your ads to the right people. If you don’t reach the right people, you lose time and money — and who exactly are you talking to, anyway?

Currently, 500 million people use Instagram Stories each day. And 33% of the most viewed stories belong to brands, according to 99Firms.com.

But wait, there’s more. Did you know that 59% of Millennials and 70% of Gen Z see and identify with Instagram Stories?

There are three key benefits of using Instagram Story Ads:

• You reach your target audience with their favorite content at the right time.
• Higher targeting accuracy means you pay less per impression.
• Story Ads can be more effective than other ad formats, given the right strategy.

So what do you need to start publicizing your brand or giveaway with Story Ads?

When you’re announcing a giveaway — or any other Story — Instagram recommends one key method: promoting your Stories as ads.

It’s simple. Open the Story you want to promote, and you’ll see three points in the lower right hand corner. The final option in the menu is Promote, and after a few easy steps, voilà! Your giveaway is announced to the world.

But our advice is: DON’T DO THIS!

Instead, use Facebook Business Manager. Here’s why…

Facebook Business Manager and Instagram Story Ads

Facebook Business Manager is an essential tool for agencies, brands, and small-to-medium businesses that want to share content with specific audiences on Facebook and Instagram.

So how do you get it?

Again, it’s simple. Follow the steps, and you’ll be set up in no time.

Why use Facebook Business Manager?

Imagine that you want to run a campaign on Facebook and Instagram. You’ll have to do double the work, in two separate apps. It will be difficult to keep track of all your ads.

With Business Manager, you’ll be able to link your Facebook Page, Instagram profile and even your Whatsapp Business account. That means you’ll have everything in one place — including the option of making Story Ads on Facebook.

But there’s one more reason…

If you want to create an ad in the Facebook or Instagram app, your targeting options are very limited. Let’s take Stories as an example.

If you’re planning a giveaway, then you probably want to direct people to your profile. But when you select an audience, you can only target based on location, interests, age and sex. That’s all.

In contrast, let’s see what Facebook Business Manager offers us…

How to segment Story Ads: targeting options

Facebook Business Manager gives us three main audiences which we can design from the ground up. Here are some tips which are based on years of experience with giveaway ads:

Saved audiences

This option allows you to define an audience with some basic criteria. Choose the features that match the people you want to reach with your ads and Instagram giveaways.

• Locations: cities, regions or countries
• Demographics: age, gender, level of education, profession
• Interests: hobbies and interests
• Behaviors: for example, previous purchases or device use
• Connections: include people who have liked or interacted with your Facebook page

Custom audiences

This option allows you to create unique audiences, based on your own database of leads or customers.

• Customer list: reach people in your CRM or email lists. This is especially useful for remarketing campaigns.
• Website: once you’ve set up a Facebook pixel on your website (a small fragment of code that monitors visitors), you can create an audience of people who are already interested in your products and services.
• App activity: similar to the “website” option, this creates a list of people who interact with products and services in your app.

Lookalike audiences

Use this option to reach new people with similar interests to your customers. Facebook uses an algorithm to match interests, behaviors and more to find the audience which most closely matches your base.

You can use a range of data to describe the precise audience you want: website visitors, people who’ve interacted with your website in specific ways,or  your saved audience.

How to start segmenting a Story Ads campaign

Now you’ve decided to use Facebook Business Manager, the next step is to choose a marketing objective for your campaign.

Here are all the objectives available for an Instagram Ads campaign:

When you start creating an ad, you’ll need to adjust the Business Manager settings so that you are only posting on Story Ads.

Next, here are our tips for successfully segmenting your Story Ads. We know that we have three kinds of audience available – so why not combine them?

One of the options for your custom audience was “Facebook Page”, which focuses on people who follow you or interact with your posts.

In the Facebook Business Manager menu, you’ll need to go to the Audiences section and create an audience with these characteristics.

Don’t worry if it takes a little while to generate the audience. Once it’s ready, combine it with the third option: Lookalike Audiences. Using these two audiences together, we’ll create an audience with a much higher potential reach.

When you set up a lookalike audience, your ads will be shown to between 1 and 10% of the potential audience. The closer to 1% you go, the higher quality your audience will be.

That percentage will be important whenever you run campaigns focused on performance. But in this case, we want to reach as many people as possible with our Instagram giveaway Stories. So the ideal percentage would be between 4 and 5%.

Voilà! Now you have access to one of the most precisely targeted audiences available on Facebook Business Manager.

You can use the same concept of combining audiences in many different ways. For example, you could combine audiences based on interests and behaviors, or mix a lookalike audience with visitors to your website.

Check your Story Ads targeting for Instagram giveaways

Before spending your budget on testing audiences and interests, do you know which Facebook platform includes a free tool called Audience Insights?

Yep, you guessed it.

Audience Insights is a powerful tool for analyzing audiences, which you’ll find in the main menu of Facebook Business Manager.

This tool enables you to refine your audience and spot new interests or parameters that match your ideal audience.

For example, you could mock up an audience for your ad campaign before you spend a single dollar. Then you could check how many people the campaign would reach, and identify other audience characteristics that match your customer base.

Why does this matter?

When we talked about running ads in the Instagram app versus Facebook Business Manager, we showed that the first option was pretty limited. The Instagram app gives you very generic audiences, which means your ads will appear to too many people. You want to avoid a broad audience which might include low quality leads.

But with Facebook Business Manager, you can optimize your budget, campaign objectives and audience parameters to get the best results from your Instagram giveaways.

Discover more ideas to advertise your giveaway with Instagram Stories.

Want to run your own Instagram giveaway? Or maybe you have questions about Story Ads for Instagram Giveaways? Get in touch with our support team and we’ll help you out.

Brands must focus on catching the attention of potential followers. And once they have that attention, they must know how to maintain it. They can do it by offering engaging promotions, contests, and creative challenges that are rewarded. 

If you’re asking yourself how to organize such promotions, then the answer is very simple… with branded mini-games. One of these games is our new branded Hidden Objects game. Get your audience to find different objects hidden in a picture and watch the fun and rivalry unfold! Check out the real experience for yourself – play our branded Hidden Objects game DEMO!

Our team created a short video to show you how quick and easy it is to create your own branded Hidden Objects game. You can do it in less than five minutes!

How does the Hidden Objects app work?

The biggest challenge for you as the organizer is to design an attractive image. Image that will reflect your products, brand, or campaign, but it also has to attract the attention of the participants. The picture should be appealing, but it should also have a number of hidden items that the players will need to find before they run out of time. Upon completing the game the participant will be able to register and their name will display in the final ranking. 

Of course, the game itself is fun and entertaining, however, at Easypromos we always recommend linking your branded mini-games to a promotion. Offer your participants a prize draw, distribute vouchers between all the participants that completed the challenge,  or simply gift the users with discount codes. Just don’t forget the fact that a good incentive is the best motivation for online players!

Why create a Hidden Objects game?

According to the same study, online users – especially the young “Gen Z” audience – don’t mind seeing adverts on social media channels. However, they are interested in seeing not a traditional but personalized style of adverts, the ones that meet their expectations. Branded mini-games are a great tool to achieve excellent marketing results and satisfy the audience. They are very innovative and they can surprise. Here are the main marketing goals that you can accomplish with branded mini-games:

• Brand recognition – online users are now used to skipping ads and not paying much attention to them. Mini-games give you the possibility to catch the user’s attention for a longer time. Concurrently they allow you to expose the player to your logo, branding or products, which you can add to the game in the settings. 
• Increased engagement and brand affinity – instead of trying to directly sell to your audience, you should always try to focus on promoting the products in a fun and entertaining way. With the Hidden Objects game, you can hide your products on the creative picture, and then ask the participants to find them. 
• Lead capture – the users should fill in a registration form in order to see their final score or to be able to enter a prize draw. This is how you capture new leads! But ask only for the details that you need! You can also add a checkbox that the participants can tick to sign up for your newsletter or commercial emails.

What images will I need to create a branded Hidden Objects game?

To set up your own branded mini-game with Easypromos you will only need the following images:

• Your logo in the PNG format, with a recommended size of 200x200px. 
• The main image with hidden items, 800x800px.
• A viral image to share on social media channels (optional, 1200x630px).

The main image of the game will have to be edited and ready upon uploading it to the platform. It must include the objects that you will ask the audience to find. Once you upload the main image to the Easypromos Editor, you will be able to mark the location of the hidden items. This way the platform will detect where the user has to click in order to receive points. Even though you can hide as many objects as you want, we recommend choosing between three and six items. 

What are the special characteristics of the branded Hidden Objects game?

The Hidden Objects app by Easypromos allows you to upload your edited image with hidden items, and then mark the correct areas. So when the participant accurately locates the object and clicks on it, the platform assigns points and then puts a green circle around it. However, if the player marks a wrong spot, the platform will automatically put a red cross, to show the wrong choice.

As the organizing party of the game, you can configure a number of different settings:

• Set the maximum time to complete the game.
• Set the maximum number of attempts to finish the game. For example, if there are 5 hidden objects and 5 possible movements, then the player will not be able to complete the game in case of marking the wrong area. 
• Enable the legend explaining the number of hidden items and what they are. Without this option, the participant doesn’t know how many things are there to find. 
• Decide whether the users can play more than once.

You can also enable a final ranking page, showing the results of all the participants in descending order. The platform automatically assigns points on completing the game: 100 points for overcoming the challenge, and then extra points for the time remaining (10 points per second). Therefore, the organizer can choose whether they want to display the final results of all the players that complete the game. This option will allow you to reward the best player, or put the best 10 players into a prize draw. You can also randomly draw a price among all the players that completed the game. Another option is to award all successful participants with vouchers or discount codes.

Why use the Hidden Objects game by Easypromos?

It’s possible that creating a Hidden Objects game seemed to you like quite a challenge! But now you see that Easypromos allows you to set up the branded Hidden Objects game in no time, and more importantly with no programming skills. The application will only ask you to indicate the correct areas and do the rest of the job for you. Moreover, we have a wide range of tutorials that will take through the whole process. And in case of any extra questions or doubts, or Support Team is always ready to help through our Online Chat.

The branded Hidden Objects game makes it also easy to add and display Privacy Policy and Terms and Conditions. You can also configure the registration form fields, so the participants will leave the details that you need. And as with all applications by Easypromos, you can easily download all the data at any moment, or send it directly to your CRM, webhooks or Zapier. 

As if that wasn’t enough, you can draft your branded Hidden Objects game for free! The platform will not ask you for any payment unless you choose to activate the promotion. So create your Easypromos account and design your own mini-game! to Entertain your audience and accomplish your marketing objectives! 

If your answer is “yes” then you should seriously think about creating a branded Memory game! Wondering how it works? Participants flip two cards each time, looking for matching pairs, in the shortest possible time. And to accomplish your marketing objectives and expose your brand, the other side of the cards can be customized with your company logo and branding colors.

The best thing about our branded mini-games? You can launch them just in a few minutes! Check out the following video to find out how easy and quick it is to set up your own branded Memory game.

Why create an online Memory game?

The Memory game by Easypromos can help you improve the general brand awareness of your company. Why?

Because if you do it well, your audience will be willingly exposed to your logo, colors, products, and services. Once the aspect of brand exposure is mastered, it will help you better position your brand in the market. Your potential clients will be aware of your existence and the products and services that you offer, which can only mean one thing: you have a chance of converting them into paying customers!

Online interactive mini-games can be easily shared and promoted on social media channels. It’s an essential part of marketing strategy if you are trying to increase your brand recall online. However, apart from accomplishing your brand awareness goals, online mini-games deliver entertainment to your online followers, increasing their overall engagement as a result. 

But what if your objective is to obtain new leads? This is also possible, as the Easypromos Memory game comes with an integrated and fully customizable registration form. You can adapt it to your own needs, asking the participants only for the information that you seek. And to attract more users, offer an incentive – online audiences love free stuff! Product samples, discount codes and prize bundles grab the attention of social media users! You can give away prizes as a thank you for registering, you can draw a random winner among all the people that participated, or you can simply reward the player with the best score. It’s totally up to you!

Most importantly, as with all applications by Easypromos, you don’t need any programming skills to set up your own branded Memory game as your new marketing tool. 

What are the characteristics of the Memory game by Easypromos?

The Memory application comes with visual and audio effects that go off when turning cards, finding pairs, completing the game, or running out of time. Apart you can also:

• Upload between 2 and 8 images (depending on how difficult you want it to be) to set up the game, with a recommended size of 250x250px.
• Personalize the cards on both sides. Use your logo and colors to expose the brand as much as possible.
• Decide on the time cap (between 30 and 300 seconds).
• Establish a maximum number of moves to complete the game (between 10 and 50 moves).
• Enable and adapt the entry form so the users leave the details that you need for your databases.
• Allow users to start over and play multiple times.

Each person that completes your branded Memory game will be awarded points, depending on their final score. The platform automatically assigns 100 points (fixed) for every successful couple, and then adds bonus points for the remaining time (10 points per second). Upon finishing the game, participants see the following screen:

You can also decide to enable the ranking page so that the participants can see their scores compared to other players. By making this option visible to the public, you create extra rivalry, meaning there will be more engagement. Just bear in mind, that to enable the ranking page, you must use pre-participation registration.

You can use the ranking page to choose the finalists of your prize draws (for example, the top 20 players). You can also email discount codes to all the users that achieved the minimum number of points or completed the game.  

Once the game is completed, the participant sees the registration form (if you haven’t enabled the pre-participation registration), where they will leave the details that you wish to get.

Why use the branded Memory app by Easypromos

As always, you can create a draft of your branded Memory completely for free. Create your Easypromos account, and the platform will not ask for payment until the moment of activating the promotion. It means you can design and test your Memory game free of charge before sharing it with your audience!

The application makes it easy to add terms and conditions and a Privacy Policy. You get to personalize the registration form and download the database directly to your CRM, webhooks, Zapier or other tools.

In case of any doubts or questions, don’t hesitate to chat to us through our Online Chat! Our team of customer care specialists is waiting to help you.

Learn how to create a social media contest for your brand!

How does an Easypromos social media video contest work?

When you create an Easypromos video contest, a microsite with its unique URL is created. That means that you can share your video contest on any social media platform, website, forum, or newsletter.

The app comes with a registration form where users fill in their information and copy the link to their Vimeo or Youtube video. They can also upload their video directly to the application. Another way to participate can be directly from Instagram and Twitter, using a branded hashtag.

Around 70% of all promotion participants in promotions, access contests via their mobile devices. With Easypromos an optimal experience is guaranteed, as the app is mobile-friendly. Moderation is also available so that you’re in complete control of what’s being published in the competition gallery. Did we mention that you can also enable the voting system?

Interested in running a social media video contest? Try this Video Contest DEMO to test the real user experience.

Now that you know a little bit about the application itself, let’s take a look at different social media video contest ideas.

Idea 1: Retain and maintain interest from existing customers

It might be sometimes difficult to encourage random internet users to create a special video for your online video competition. That’s why organizing a contest for a group of people that like video shooting is a great idea. For example, if you’re looking for extreme content to promote an action camera, you’re quite likely to attract the attention of adrenaline junkies, as they love to record their daring activities. And of course, to motivate them further you should reward them with an amazing prize. This makes your customers feel special and a part of the community.

Like in this example where Quark Expeditions asked past passengers a voyage to Antarctica to submit a 30-60 second video. They could montage the clip using videos, photos, music, special effects, voice over and text to create a “truly artistic expression of amazing Antarctica”. The prize was 2 tickets to East Greenland: Northern Lights voyage.

Idea 2. Awaken interest from other target audience than usual

Do you want to connect with a new customer segment? Maybe you want to reach a younger target audience and renew your customer base. Video contests normally attract younger users so you’re in for a treat if you’re looking to attract new potential customers.

Here’s an example from a French bank; they asked the participants to submit videos telling why they wanted to win one of the attractive prizes: flight tickets, a language stay abroad, vouchers for stylist advice, and gift vouchers for Ikea. They even activated the voting system to attract more users and boost brand visibility.

Idea 3: Obtain quality user-generated content and increase engagement

Using athletes, radio hosts or other publicly known figures in your marketing strategy can be a good way to attract the attention of a specific target audience. If you co-work with popular celebrities or influencers, make sure they help you promote your social media video contest.

Jamaica Jazz and Blues Music Festival looked for new talents to perform in front of a live audience. They organized a contest for all interested musicians and shared it on social media channels to reach as many users as possible. Participants shared their contact details and a direct link to a YouTube video of their performance. The organizing brand collected high-quality user-generated content out of the contest as well as the engagement and viral reach.

Idea 4: Co-branded online video contest to create brand awareness

Co-branded marketing actions are a good way to take advantage of a collaborating company’s social media following and reputation. Pair up with other businesses who sell their products or services for the same type of events as you and create a co-branded social media video contest to attract new prospects and grow your community.

Diamonds Direct is an American jewelry company with an online shop and several physical stores that mainly sell engagement and wedding rings. They teamed up with Simon G. Jewelry and A Way to Go Travel agency.

The two brands hosted a honeymoon video contest where they asked soon-to-be-wed couples to submit videos of their engagements. The first prize was an all-inclusive honeymoon in the Excellence El Carmen in the Dominican Republic, the second prize was wedding bands, and the third prize a jewelry gift for the bride. The winners were selected by a public vote.

Idea 5: Ask your audience to Pick their favorite video with a voting contest

If you’re in possession of the video material for your campaign and you want your audience to vote for their favorite, you can use the Pick your Favorite app in gallery format. This lets you have full control over what is published in the gallery since you’re the one publishing it. The videos are published in the gallery as if it were a regular video contest and you enable voting to select the winners or the finalists.

This is what the Italian music contest ‘Talent Move 2017’ did with their video voting contests. Local talents, groups or soloists could sign up for a chance to record a performance of either a cover or one of their own songs in one of three shopping malls in Tuscany. A Pick you favorite contest was created for each mall and the 15 performances were published in the gallery of the contest and Facebook users could vote for their favorite. The jury took the votes into account before selecting the final winner.

Know your video audience

Video contests normally don’t attract thousands of participants, but the users that participate are loyal customers of your brand.

Be careful with too many limitations and rules for participation: Length, intro, content etc. Even though it’s easy to record and share a video, it doesn’t necessarily mean that everybody knows how to edit a video. Mak sure you keep your target audience in mind; set entry requirements adequate to the age of your target audience.

How to select the winner of your social media video contest?

When using the Easypromos platform to host your social media video contest, you have several different ways to select the winners of the competition. Enabling voting is a good way to increase the viral reach of the contest. Our anti-fraud control system will help you determine whether participants have committed fraud to get votes and you can easily exclude them from the control panel.

We recommend using voting to pick the finalists, and then, for example, you can run a random giveaway among the finalists. Another option is to have a jury that will select the final winner. This is entirely up to how you want to run your video competition, just make sure to explain the dynamics in the description of the contest and in the terms and conditions.

Do you have your idea ready to create your own social media video contest? If you don’t already have your Easypromos account, you can create it here. It’s free to create your account and to create promotions in draft mode, you will only be asked for payment when you want to activate your promotion.



1. Know the rules

Each social platform has its own set of rules on what it allows and what it does not. Can someone enter just by sharing, can you announce winners via a message on the platform, what items are not allowed to be used as prizes – and they are constantly changing. local laws of the selected country you are running a promotion in.

2. Know the Law

You also need to know the local laws of the country where you are running the promotion. What is the minimum age of entry allowed, must I register the activity with the authorities, are there any taxes to be paid on the value of the prizes. If you are aiming your promotion at residents of a certain country, just because it is on social media, does not mean it is exempt from compliance with the national laws.



3. Plan Ahead

Poorly planned promotions can bring a host of problems. With a little extra time and advice from us, you can get all aspects of the promotion right including having good Terms & Conditions and ensuring you can capture all the entry data.

4. Don’t skimp on your T&Cs…

Every promotion should a set of terms and conditions – it is a CAP Code requirement– even for simple Twitter campaign that only lasts a couple of hours. The protect you from malicious claims by consumers and will help to ensure that the campaign runs smoothly. Oh – and of course it is a legal requirement! Best option is to have a link in your post to www.promoterms.com where the full terms can easily be hosted.

5. Gather data properly

For your promotion to be compliant you must be able to prove that you have selected or chosen winners from all the relevant entry data. Ensure you have the correct software for this because otherwise some platforms only allow you to gather data from the last week, or just the last 150 entries.

6. Engage with your fans
Try to create compelling and imaginative promotions, so your audiences will engage and connect with your brand more deeply.‘Retweet to win…’ is not very exciting. Be aware of each platform and what they allow.

7. Be wary of public voting

It may seem a good idea to ask the public to vote for the winner of your competition, but these frequently go wrong as people cheat through the use of sophisticated bots, or they buy facebook ‘Likes’ (£50 will get you 1000+) And if you are actually judging entries, CAP Code 8.25 requires there to be at least one independent judge involved. Again, talk to PromoVeritas for help.

8. Use of Hashtags

Using a hashtag is essential for promotions run on Twitter or Instagram but make sure that yours is unique, otherwise you will be gathering data on the wrong people ! Consider possible mis-spellings as well.

9. Don’t forget your winners

It is a requirement of the CAP Code that you contact your winners within a reasonable amount of time and make your winners list available – even for social media promotions. So don’t forget to announce them or let your followers know where to find the list. www.PromoWinners.com is an easy way to ensure compliance with this rule.

10. Plan for the worst – Risk Analysis

It is essential to plan your promotion carefully but you should also plan for the worst. Run a full risk analysis, have pre-agreed standby processes and statements and anticipate problems.

For a more detailed version of the article and examples of badly run promotions please read our blog on PromoVeritas website.

EasyPromos recommend PromoVeritas. They can advise you on the best mechanic, the best prize structure as well as draft your Terms & Conditions, compile the entry data, assist with winner management and prize delivery. Everything that you need to keep you legal, compliant and safe. In addition, Easypromos clients can claim a 15% discount off first use of their core services.

• reaching your prospective audience
• getting attention during the event
• converting customers after the event, and/or bringing them back to your next event

It’s three strategies for each of the three stages. Let’s go!

First things first: you need to find an audience. And not just any audience – your audience.

So while you consider these event management tips below, remember that every event promotion should be targeted to your ideal customer. Use social media channels, content, and styles that will appeal to your highest-quality leads.

Give away tickets to build the hype

It might seem counter-intuitive, but this strategy applies equally to paid and non-paid events.

Why? Because a giveaway adds a note of excitement, risk, and luck to the mundane process of registering for tickets.

What’s more, you can tailor the giveaway to your specific event management goals. If you want to add new leads to your mailing list, then go with a landing page that will capture customer details. If you want to start a fuss online, then give away tickets with a comments contest on Facebook or Instagram.

Use word-of-mouth marketing to recruit more attendees

Never underestimate the power of word-of-mouth marketing. It’s especially crucial for B2B marketing event management, which rely so much on networking and industry recommendations.

Think of it this way: recruiting new attendees takes up more resources than creating repeat customers. If you can persuade a repeat customer to recruit new attendees for you, then it’s a double win.

But you’re probably wondering, How do I build up word-of-mouth marketing? How do you make sure that people are sharing the news about your event?

The key is to offer an incentive. One popular method is rewards for recruiters. Try these ideas:

• Offer a prize that your target audience will appreciate, and give them extra chances to win it for every friend they refer.
• Give a small discount on ticket fees to anyone who recruits 2 other attendees.
• Offer a prize to the person who manages to recruit most friends.

Try this demo landing page to collect attendees’ contact details and recruit their friends. Like the app? Use the demo as a template for your own event promotion!

Send email updates and content teasers

Your lead nurturing campaign should start before the doors even open on your event. And you want to gradually ratchet up the quality and frequency of communications as the event approaches.

Use an email marketing client, or an email platform that’s integrated with your event management app, to stay in touch with everyone on the guest list. (For example, if you used the Easypromos landing page app in step #1 to register attendees, then you can send them automatic emails from within the app.)

And what kind of content should you send? Think show guides, exclusive sneak previews of presentations, and bonus insider info. If you have a graphic designer, ask them to create social media badges, flairs for email signatures, and other graphics for your attendees to use around the event.

During the event

Set up a photocall or photobooth

Photobooths are already popular at B2C events, festivals, and in-store launch parties. But they’re also a crowd-pleaser for B2B events, where they provide a moment of fun and a chance to create social media content.

Set up a photocall area near the entrance to your event, or in an area where there’s not too much going on. Remember, people will need space to pose, take photos – and if it’s a crowded event, queue!

Reward attendees for posting on social media

Even offline events need a social media footprint. You should have already built up a presence on your chosen social media channels, especially if you ran a social media giveaway to boost ticket sales before the event.

Now it’s time to incentivize people to livestream, livetweet, and post all about their experience at your event.

One powerful method is a mention + hashtag contest. Use this app to collect every Twitter and Instagram post that uses your @brandname and #eventhashtag. Then you can share insider rewards and discounts with everyone who posted, or pick a few winners to receive bigger prizes.

Run a live giveaway on stage

Now for the big moment: your presentation on stage.

The old, lecture-hall style of speaking for hours just doesn’t work any more. It doesn’t help your audience learn, and let’s face it, it’s pretty boring. An interactive, dynamic presentation is going to work much better than just talking to your audience while they sit still.

So how do you get people involved? That’s where apps come in.

Kahoot has been popular with teachers and presenters for a while, because you can set up quizzes and puzzles for your audience to answer from their mobile phones. If you want to teach through the contest, then it’s a good choice.

But if you want something quicker and more agile; or you want to ask survey questions; or you want to give away merchandise from your event sponsors… Then there’s Easypromos Live. I’ll let the video do the talking.

After the event:

Your event is over. The audience has gone home, the extra chairs are packed away, and you’ve earned a rest.

But the next day, you need to come straight back into work, and start following up on your event.

That’s the final element that’s missing from some event management strategies. There is no point organizing an event if you don’t follow up with attendees, and squeeze every last drop of information and opportunity out of it. Here’s how.

Re-use your user generated content

Remember the photobooth and social media posts we talked about? Did you have a photographer or camera crew recording the event? Do you have any feedback from your guests?

That’s all valuable user-generated content. Repurpose it as content for your social media, email newsletters, business blog and brand website for weeks to come.

If you’re planning to repeat the event – for example, an annual conference – then you can also use UGC in next year’s publicity materials.

And what’s more, when you share content like this, it shows your audience that you genuinely valued their contributions. It’s a great way to encourage repeat customers.

Run a survey to help plan your next event

Your audience are now the experts on your event. They know better than anyone else what worked, what didn’t, and what they would do differently. So tap them for that information!

Follow up after the event – or even during – with a quick online survey. Make sure the design is adapted for mobile devices. If you really want to boost participation, then it’s also a good idea to offer a small incentive for people who complete the questionnaire – like a ticket discount for next year, or a prize draw.

Create a lead nurturing campaign for new subscribers

Finally, don’t forget to keep your email campaign going.

If time and resources allow, then it’s worth creating a dedicated lead nurturing campaign for subscribers from your event. Because they chose to sign up for that specific experience, you already know something about their interests – so share email content that will be especially relevant for them.

Do you have any more tips for event management and event promotion? Tell us in the comments, or join us on social media!