In this article, we’ll discuss:

1. What is Twitch?
2. Who uses Twitch?
3. Who are Twitch streamers, and how do they get paid?
4. How are brands using Twitch?
5. Why your brand should be on Twitch

1. What is Twitch?

Twitch is a live video streaming platform owned by Amazon. Anyone can create an account and share a live video of themselves chatting, painting, gaming, crafting, cooking, exercising… or anything else you can think of! 

You can also log into Twitch as a viewer. You can join the chat on live videos, subscribe to creators and channels you like, and even donate to support them.

Here’s what the Twitch homepage looks like the first time you visit. Notice that the platform prioritizes live video. While you can save videos on your channel for people to watch later, most of the action happens during live streaming sessions.

Twitch also organizes content by “categories” such as Minecraft, music or podcasts.

The platform is known for having a strong and active community. You don’t necessarily have to stage big events or invest in a fancy gaming set-up to build a following. “Just Chatting” is currently one of the most popular categories!

When you click through to a specific channel, you’ll see the streamer’s latest live video – as well as saved content, more details about them, and info about how to donate or subscribe.

2. Who uses Twitch?

Twitch stands out from other social networks because it has a very specific user base. 

• 73% of Twitch users are under 34 years old.
• 41% of them are aged 16-24, also known as Gen Z.
• 65% of users are men, but more women are joining all the time.
• The average user spends 1.5 hours a day on the platform. That’s over 500 hours a year!
• 70% of Twitch users donate to support their favorite creators.
• 64% of users have bought products recommended by Twitch streamers.
• Twitch is by far the most popular streaming site for gamers, taking up a whopping 73% of the market share.
• The platform has a strong global presence and hosts top gamers from both English- and Spanish-speaking countries.

Sources: Sprout Social, Powerspike, Twitch, StreamScheme

In other words: Twitch users are young, dedicated, and ready to spend. And marketers are starting to catch on.

While the platform has been dominated by the gaming industry in the past, Twitch is now a major platform for food advertising and beauty brands. An increasing number of brands are using Twitch to reach Gen Z and Millennial audiences.

3. Who are Twitch streamers, and how do they get paid?

Anyone can become a Twitch streamer… in theory. But there are a few things that every streamer needs:

• Video equipment and software. Twitch doesn’t offer its own video tools; it just gives you a channel to broadcast on. 
• Time. Most livestreams on Twitch tend to run for at least an hour. To grow your audience and earn money on Twitch, you need to clock up a certain number of hours each month.
• Something unique to offer. Whether it’s skills, knowledge, access to fascinating interview subjects or personality – every streamer has something that makes them stand out.
• An audience. Some Twitch features are only available to streamers who have a certain number of followers. 

Once you have a Twitch channel up and running, there are several different ways to get paid as a Twitch streamer.

Creators on Twitch can become affiliates or partners. This means that Twitch offers them extra features and ways to earn, while investing in their success.

• Affiliates have at least 50 followers and stream for at least 500 minutes each month. They can receive donations, recruit paid subscribers, promote games created by Twitch, and receive a share of the money when viewers purchase extra chat features.
• Partners have to fulfill more stringent requirements, such as averaging 75 viewers per stream and streaming at least 12 times a month. They get all the same benefits as affiliates – plus, they earn money from ads that are shown before their content.

Twitch is a really great platform for influencer marketing. Twitch streamers – and their audiences – are used to brand sponsorships. You can think of affiliates as micro-influencers and partners as macro-influencers

Next, let’s take a look at how brands are using Twitch and the different strategies in play.

4. How are brands using Twitch?

Twitch offers a lot of potential to marketers. It’s a fresh new platform that’s known for its high levels of engagement and strong community. It’s also highly interactive and reflexive: streamers can respond and adapt to viewers, moment by moment.

So we can expect to see some creative marketing on Twitch. Twitch users may not respond well to traditional campaigns such as pre-roll ads or heavy-handed product mentions. But they love unboxing videos, witty shout-outs, giveaways and gamified campaigns.

Here are just a few of the ways brands are using Twitch in 2021:

• Joining esports competitions, or sponsoring major players
• Livestreaming digital events
• Running masterclasses and group activities
• Screening interviews and panel discussions
• Sponsoring top streamers
• Streaming games or activities as charity fundraisers
• Unboxing new products
• Running giveaways for viewers

There’s a strong element of content marketing on Twitch. You’ll also notice that several of these ideas focus on the community – taking a class together, supporting causes together, or starting a conversation.

Many brands with Twitch channels have also used them to replace events and experiential marketing during the pandemic lockdowns of 2020-2021. Because Twitch streams take place live, they can pick up on some of the excitement of a one-off, live event.

To learn more about how brands can collaborate with streamers, check out this article on how to run a Twitch giveaway for a brand .

5. Why your brand should be on Twitch

Every new social network has a brief window where it’s scoring a huge audience, but the brands have yet to arrive. Brands with Twitch channels are still few and far between, so now is the time to join! Chances are, you’ll stand out in your industry for getting on the platform and releasing some new content.

Even when the first rush is over, Twitch still has huge potential for marketers. Because of its focus on live, interactive content, it’s a fantastic platform to build a truly engaged community. However, you will need to invest some serious time and social listening to make sure that your content hits the right spot.

In this blogpost, we’re focusing on how to set up an integration between Easypromos and the email service, Active Campaign. Here’s everything you need to know… plus a few extra tips and tricks.

What is Active Campaign?

Active Campaign is a popular email marketing service or EMS. You can use it to design, send, automate, and track marketing emails.

This EMS stands out because it also offers customer relationship management (CRM) tools and some bonus automation features, such as SMS marketing. They have a range of different services and price points for digital businesses, e-commerce, and B2B marketing. 

In other words, it may just be the comprehensive EMS you’ve been looking for. But no software can do everything. That’s where other, specialist marketing apps come in – like Easypromos.

In the next section, we explain how Easypromos and Active Campaign work together.

How to use Easypromos alongside Active Campaign

Let’s start with the obvious: Active Campaign helps you send emails.

But how do you get email subscribers in the first place? And how can you find out more about those subscribers? How do you keep them interested in your messages? How do you offer added value for subscribers?

This is where Easypromos can help with engagement and data collection.

For example, you could tempt people to sign up for your emails with a special offer or discount…

fill your emails with fun games and exclusive rewards…

and use surveys and quizzes to learn more about your subscriber base.

Once your integration is set up, then you’ll be able to transfer information seamlessly between your EMS and your Easypromos promotions. In the next section, I’ll explain exactly how to make that happen.

How to set up an Active Campaign integration with Easypromos

To get started, you’ll need a live Active Campaign account, and an Easypromos promotion that’s ready to go.

You’ll need to get credentials from your Active Campaign account to link with Easypromos. To do this, go to your “account settings” page in Active Campaign, then click the “developer” tab and create a new key.

Then head back over to your Easypromos promotion. Go to the “integrations” tab and pick Active Campaign from the list. You’ll be asked to enter the key which you just created.

Once the connection is made, you can start fine-tuning the details. For example, you can pick which email list your promotion participants will be added to. You can also pick and choose which types of data you want to share.

Click the link to read an even more detailed integration tutorial.

Ready to get started? Want to grow your email list… or simply bring it to life? Chat live with our support team for ideas, help, and advice.

There are 3 key moments for email marketing when you run an online giveaway.

• First, you have to announce the giveaway.
• Next, you should keep up the pace during the contest, with reminders, welcome messages, and winners’ announcements.
• Finally, you need to give people a reason to stay in touch.

Plan your emails to promote your giveaway

Before we dive in, let’s have a quick reminder of what makes a good email. If you really want to make an impact on consumers, then you should plan every campaign message well in advance. Here are the essential points:

• Platform. You can use your standard mailing services, such as Mailchimp or Intercom. Or you can speed things up with an email service that’s integrated with your contest. With Easypromos, you can send automatic, personalized emails to everyone who registers for the contest.
• Type. Think about your audience and the kind of content they expect from you. Will they spot your contest in a regular newsletter, or do you want to send a special mailshot?
• Subject line for your giveaway email. Give your readers a reason to click. Make the contest sound exciting and urgent. It can’t hurt to advertise the prize, as well!
• Tone. Just like your email type, make sure that you use the right tone to reach your audience. Let them know that you’re excited about the giveaway – but don’t stray too far from your normal brand voice.
• Design. Make sure your email is on-brand and attractive with the right colors, layout, and images. Use videos, gifs, or animations to take it to the next level! Don’t forget to add alt-text and descriptions for accessibility.
• Call to Action. Finally, the most important point. Share a direct link to your promotion, and explain exactly how people can take part.

Announce the giveaway with email marketing for further reach and visibility

The first email in your campaign should be the giveaway announcement. It’s sad but true that we sometimes see exciting, creative giveaways – with zero participants. Why? Because nobody told customers the competition was open!

You can easily announce a giveaway with email marketing. Your email contacts are already interested in your brand and want to stay in touch. So an online giveaway is a perfect way to reward their interest and highlight specific products.

Thank participants for entering your giveaway and serve up some email reminders

Announcing your contest is only the beginning. You should be with participants every step of the way, sharing updates and reminders via email.

Why is this step so important? There are several good reasons!

• Transparency. Consumers want to know that their chosen brands are open and honest. A well-administered giveaway is a fantastic opportunity to show that you can be trusted. Share updates about how the winners will be selected, and make sure you announce the decision.
• Thanks. When they join your giveaway, people are sharing their time, attention, and personal data with you. That deserves some thanks! You can send a simple email, welcoming people to the giveaway – or you can offer a more tangible reward, as in this example.

• Reminders. Most giveaways have a closing date, and a limited timeframe to claim prizes. If you’ve asked people to collect votes or refer friends to win a prize, then they might need a nudge, too. Send carefully-timed emails to give your contest a sense of urgency, and keep the excitement at a fever pitch.

• The final prize draw. Most importantly of all, you need to share the results of the giveaway! This is a key moment, so your announcement should be as dynamic as possible.

Use Show Mode to create instant, viral video with thrilling sound effects. Announce your contest winners with a dramatic drum roll and a burst of confetti!

Follow up the giveaway with email marketing to build a relationship

Here’s a secret: your giveaway is never really over.

When you run an online contest, you open the door to a new relationship with your customers. Some of them will be new sales leads; others will already be fans of your brand, who now trust and appreciate you more than ever.

That’s why it’s so important to follow up with email marketing and remarketing. You can’t afford to let those leads go cold.

At a minimum, you should close out the giveaway with an email to everyone who took part. Say thank you, declare the winners, and tease your next competition.

But you can go further. Offer a small gift or discount code as a consolation prize to those who didn’t win. Suggest some next steps with your brand, like joining a reward scheme or visiting you in-store. And if you added people to your regular mailing list, then they should be welcomed with targeted onboarding emails.

Use the integrated Easypromos platform to send personalized, automated emails to everyone who joins your contests. Sign up and run a giveaway with email marketing – the easy way.

Why integrate online contests with your Microsoft Dynamics CRM?

Microsoft Dynamics is a CRM system that adapts to your requirements, offering you scalable data models and allocation tools whose purpose is to cover the needs of both your business and your users. It’s a system that enables you to access the data and information you need, whether you’re online or offline, adapting to different languages and time zones so that you can compete all over the world. But Dynamics offers even more than that:

• Foster your customers’ loyalty. By combining information from internal and external sources you’ll be able to get to know your customers better, to understand their preferences and behavior. This translates into superior customer care, as the detailed information you have on your customers will enable you to provide them with service that is tailor-made to their requirements. This, in turn, will help ensure that your customers remain loyal to your brand.
• All your resources in a single place. Dynamics provides all the information you could need in one place and it is accessible at all times. You decide if you want to access a complete or segmented visualization of the data.
• Optimized sales processes and increased productivity. Enjoy the advantages of having all the smart applications you could need, working together effectively in the cloud.
• Access information in real time. You decide when, where, and from which device you wish to access the data.
• Extra assistance when managing your marketing strategies. By unifying sales and marketing you can get the most out of the leads as you obtain them.
• Microsoft Dynamics integration with Easypromos via Zapier. This tool will enable you to collect all the data collected from your contests and send it securely and automatically to your CRM Dynamics. You’ll be able to work from within your system with all the leads you’ve obtained, getting more value from your leads by targeting them with future promotions and encouraging them to advance through the sales funnel.

With all these advantages, why not take the opportunity to link your leads obtained through Easypromos contests and sweepstakes with your Microsoft Dynamics CRM? If you’re looking to maximize the results of your online promotions and provide your users with more effective administration, connect your CRM with Easypromos. You can do it from your White Label promotions.

How to feed your Microsoft Dynamics CRM with leads from your promotions via Zapier

To feed your CRM with data from your promotion leads, the first thing you need to do is create your contest with one of our apps on your White Label plan. Carefully define which fields you want participants to complete when they fill in the registration form, because this is the data you’ll be capturing from your lead. Remember that the number of fields in a form depends on the type of contest and prize being offered, as well as on the type of participant you are targeting. If your objective is to build loyalty among existing customers you can ask for more personal information, such as gender or telephone number; if your contest is open to your entire community and you’re looking to capture new leads, then just a name and email address are enough to establish first contact; if you’re interested in finding out participants’ opinions on a product for example, you can create a registration form with closed-ended fields.

The second step is to connect your promotion to your CRM. To do this, go to the Integrations section of the main menu of the promotion. You’ll see that integration with Microsoft Dynamics via Zapier is one of the preconfigured connections. Follow all the steps until you arrive at the Zapier sign-up screen.

Once you’ve connected your online contest with Microsoft Dynamics via Zapier you’ll be able to set up the fields you want to link to, say where you want the data to be stored, and much more.

Are you ready to connect your online contests with Microsoft Dynamics? Find out more about the possibilities we offer with Zapier and learn how to integrate your promotion.

How well do you know your clients? Do you know who your target audience is? Have you carried out the exercise of identifying the three or four buyer persona who represent all your customer types? OK, so let’s identify your most unqualified leads: those who are in your database but who are unlikely to become customers of your brand.

You should draw a distinction between the different types of leads. Here are some examples:

• Leads who advance at a slower-than-expected pace through the sales funnel.
• Leads who you should really rule out because they are not interested in your product. They are distorting your data and generating more work than is necessary.
• You should be patient with cold leads. They will put your inbound strategy to the test. A lot of time may pass between the moment they become sure of their need and the moment they decide on a specific brand or product. This also depends a great deal on the sector. Some products require more market research to be carried out by the consumer, so bear that in mind.
• It’s also useful to know if your new leads are already customers of your competitors and if they approached you out of curiosity or with a real intention to use your services instead. Either way, they are top-quality leads for your business; just be aware that the nurturing period will be longer, owing to the costs of changing.

How to decide whether your leads are right for your brand.

To identify false leads – the ones you must free yourself from to focus on those who are really worth the effort – you should speak to the contacts in your database; establish a plan to obtain information from your current leads to help you classify them. It’s possible that you already have some of this data thanks to your lead generating actions, but you may not have all of it.

Here is an example of the information you could collect from your leads to help you classify them and identify false leads:

Demographics

1. Name.
2. Place of residence.
3. Age.
4. Family status.

Social data

1. What do you do in your free time?
2. What are your hobbies?
3. Level of engagement with the brand.

Labor data

1. Employed or unemployed.
2. Employment sector.
3. Position in company.
4. Level of job satisfaction.

Digital profile

1. Social networks maintained.
2. Level of connection.
3. Most-used social networks.
4. Promotions participated in.

Shopping habits

1. Purchase online?
2. Purchase of competitors’ products.

Your #Database keeps growing but your #sales are stagnant? Commit to your top-quality #Leads
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When it comes to identifying high-quality leads, and discarding false ones, the key is to establish the crucial information that will enable you to identify them immediately. There is no generic formula for this. Instead, you must carry out an analysis within your project of the information that is most crucial for your strategy.

Business B2B

If your company offers accounting services to other businesses, you could rule out all leads who classify themselves as students since they have probably accessed your content for purely academic purposes.

Business B2C

If your company is a small chain of five fruit shops in a single city then you could discard all leads who live outside the city and its surroundings.

As you can see, each case is different. But whatever your situation, you need to decide what type of information to collect and then include the appropriate fields in your registration forms, landing pages, sweepstakes and contests. In this way, you can focus your strategy on your high-quality leads.

So, what should I do with my false leads?

If you’ve begun your process of identifying false leads and have already found hundreds, don’t despair! In many cases, these leads can be nurtured over time before being reactivated and converted into real leads.

Returning to the first example, many accounting students will eventually end up joining or establishing accounting firms and may then need your company’s services. Similarly, in Example 2, your chain of fruit shops may decide to expand into new locations, at which point you’ll be able to use your previously discarded leads.

And that’s about it! But before we go, we’d like to stress the fact that by discarding your false leads –and focusing on your high-quality leads – you’ll ensure that your strategy is appropriate to the audience you’re aiming to reach. You’ll improve your Inbound Marketing strategy and obtain more sales through the sales funnel.

Start capturing new leads now via an online promotion!

1. Attracting traffic: making yourself known and driving traffic with social media, blogs, SEO positioning, etc.
2. Conversion: give visitors a reason to engage with your brand or products. This is where guides, downloads, eBooks, contests, etc. will be your allies in achieving lead generation.
3. Marketing Automation: score your leads and identify where they are in the sales funnel. Then it’s time to convert them into customers, with targeted lead nurturing for each buyer profile.
4. Loyalization: establish a relationship with your customers to keep them faithful to your brand.
5. Synchronization: Potential customers should have a smooth ride through the buyer’s journey. No lead gets left behind!

So how do online contests support your strategy?

Contests can be very useful, especially during the phases of attraction and conversion. They represent a dynamic and fun way to promote your brand. And with the right prize as motivation, customers will leave their contact information in the registration form. So you’ll have new leads to nurture.
 

#Contests can help you to implement your #leadnurturing strategies, targeted at specific segments or lead profiles.
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Integrate contest data with your CRM

Of course, it’s pointless to collect this information unless you use it correctly. In order to get the most out of your online promotions, you need to combine it with sales data and customer histories.

When you design your social media contests, make sure you use an app which is fully integrated with CRM tools such as Salesforce or Zapier. That makes it easier to record participants’ details alongside any sales data you have about them. If you can add social login to your contest, even better. You can keep a record of social networks, usernames, and comments made by individual leads.

Get integrated data with Instagram contests

Let’s take an example to illustrate all this. Contests on Instagram have long been a popular way to win followers and get attention. But marketers have been stuck on the same problem. How do you convert Instagram likes into real leads?

There are two options here. You can collect a little information, or a lot. With a standard Instagram comments contest, you can collect usernames and comments. In exchange for a simple giveaway, you can integrate this information with your CRM.

But you can aim higher, too. The new Instagram photo contest app is designed to collect contact details, social login, and customized questions for your brand. Create your own registration form to fill up your CRM with information that’s tailored to your brand. For example, a fashion company could ask users to share dress sizes or color preferences, in order to target their sales campaigns.

If you’re ready to upgrade your marketing strategy, then you can start designing contests for free here. If you’d like to learn more about the new Instagram app, or CRM integrations available, contact our team.

In order to launch a promotion aligned with your Inbound Marketing strategy you must clearly establish your target audience and the stage of the sales funnel in which you’re going to work. Put simply, the contest you launch should be designed with those two factors in mind.

Reward participants by giving them the best of you: reward them with your products or services.

An incentive is always the biggest motivation for participants to join any kind of online promotion. Therefore, if you’re looking to reach a wide audience, then incentivizing participation is a must.

But what prize is good enough for your customers? The prize should always be appealing and attractive to your target audience. It must be something they want or need, and it should definitely be linked to their preferences and likes. Why does your social media community follow you? Probably because they’re interested in your brand and product. And giving away prizes such as product samples, best sellers or discount codes is a fantastic product promotion tactic.

Are you prepared to fill your database with contacts that aren’t interested in your brand or what you offer? This will only make your newsletter statistics worse and discourage you. To avoid that make offer prizes that are attractive to YOUR target audience. Don’t give away gift cards to popular shops or cash prizes if you’re looking to promote your brand.

Let’s explore some of the prizes that are most suitable for an Inbound Marketing strategy. If what you hope to achieve is to encourage users to fall in love with your brand, then you should give them the best of you – reward them with your products or services.

Increase product awareness

Looking to boost product awareness? No problem! Promote your product by simply offering your audience a chance to win it. Make sure to share the promotion with your newsletter subscribers and most importantly social media followers to get a chance to convert them into qualified leads.

But if your objective is also to boost social media engagement make sure to launch a comment-based giveaway to reach new potential customers. Snuz is a baby product manufacturer that regularly runs Instagram Giveaways to energize their followers and reinforce brand and product awareness.

What do you achieve by giving away one of your products? Apart from increased product and brand awareness you also get to boost social media engagement, which leads to faster growing audience and reinforced social media presence. Put simply, more people get to see you and your products.

By offering such a prize you ensure that the participants are genuinely interested in your product because why would anyone want a baby crib if they don’t have a baby?

Work on customer loyalty by giving away gift boxes or hampers

This case is similar to the previous one, except the monetary value of the prize is normally greater. Once again, those who participate in this type of sweepstakes or contest will be those who fit the target audience profile, as they will be interested in the products or services offered by your brand. There will still be some doubt as to whether participants really are potential clients. But over time, if your Inbound strategies are successful, this will become evident.

Complementary products.

Another way to create better emotional connections with your customers is by showing them that you care. One way to do it is by rewarding your promotion participants with products that complement those provided by your brand. If your brand sells art material, such as brushes and paints, for example, you could give away sketchbooks to provide greater value to your products. Here’s an example from Tombow, doing exactly the same thing.

However, in this instance, it might not be so clear that participants are genuinely interested in your brand. This is a great way to improve brand recall and attract new potential customers to your brand.

Not all your participants will be ready to buy. You’ll have to continue to nurture them using strategies that encourage them to advance through the sales funnel. However, some may be ready to make a purchase and some may already be customers.

#Prizes such as discounts and gift cards are aimed at mature leads. #contests
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Give away discount and vouchers to boost sales

Promotional discounts, coupons, and gift cards are the best prizes if you’re looking to boost sales. They attract not only those interested in the brand’s products or services but also those who might be convinced to make a purchase after receiving a discount. Here’s an example of a coupon campaign launched by an aqua park. The brand expanded their mailing list, and in return, they offered 20% discount vouchers on entry fees.

The leads that you obtain via contests with promotional codes or vouchers are more mature and further along the buying process. They are potential customers or already existing customers ready to commit to a repeat purchase. Your relationship with these profiles will be different and the communications should be focused on encouraging an informed purchase.

Tap into customer’s loyalty with premium prizes

Offering a more exclusive or higher rate product, for example, packages with Premium versions, extended product guarantees, etc is a fantastic tactic to tap into customer’s loyalty. The most popular premium prizes are… getaways, trips and holidays!

The above promotion organized by Roadhouse Diner is a great example of how to build better customer relationships through attractive prizes. One lucky winner who shared their contact details with the brand won a 2-night stay, along with tickets to museums, restaurant vouchers etc.

As you can see, the prize is an aspect of your promotion that must be chosen with great care. Find out more about Inbound strategy or in case of any questions contact our Support Team!

Create a promotion that attracts a high level of participation

Promotions which manage to attract a lot of users have a greater potential for virality. More participants mean more possibilities for users to share, invite and viralize.

But how can you create a promotion which will attract the greatest possible number of users? Below we give you the main ingredients that you should include when designing your online campaigns:

Design a simple promotion which can be participated in quickly

We’ll never get tired of saying it: simple works. The promotions that work the best are the ones that allow the user to participate quickly and easily.

Example: Present a simple registration form that the user can complete rapidly. By simply participating, the user enters into a final sweepstake. You can add extra emotion by applying the Instant Win mechanism, so that participants can discover right away if they have been lucky or not.

If you want to make it more fun you can top off the promotion with creating a quiz, so that users have to guess the correct answer to a question. Make it easier to answer by asking a single question that can be answered via a simple click. This ensures that users don’t have to waste time typing.

Offer an attractive prize

We know how important the final incentive is in attracting users to a promotion, so think of a prize that will be appealing and valuable to your community or target audience. If the prize on offer is attractive, people will be more likely both to participate and to share the contest with their friends, hence viralizing the contest.

Example: if your brand is specialized in the sale of baking and cooking products, offer one of the products in your online store as a prize.

Organize mechanics for promotions that foment virality

Apply mechanics for contests which enable you to award those users who viralize the promotion most. How? We explain the 2 mechanisms that can help you achieve this:

Recruiters system

Organize a promotion and apply the recruiters system. This will enable you to choose the winner based on the number of new users that each participant manages to bring to the promotion. In the study we made to find out how users share promotions, we discovered that when the contest awards users who manage to convert their friends in participants using the recruiting system, the rate of sharing rises to 99.31%.

Example: Heat Design Facebook Page organized a promotion with a simple mechanism: users had to invite and recruit their friends to the contest to increase their chances to win:

Organize a multiple choice test

Another mechanism for incentivizing viralization is a multiple-choice test. This enables you to display personalized results messages to users depending on their answers, with the option of sharing and viralizing the result obtained. The possibility of showing the user a personalized message, which in some way transmits his or her tastes and personality, is key to making the questionnaire become viral. This is because, according to this study published by the KissMetrics blog, the most-shared type of posts in Facebook are those that communicate something about the person who shares them, while at the same time permitting the users to strengthen a link with their friends and contacts.

Example: It’s holiday time and in your travel agency you want to help your customers to discover their ideal destination, based on their personality and preferences. To do this, present them with a series of multiple-test questions, and you will be able to show them, on the final page, their ideal trip based on their profile and tastes. Users will have fun taking part, while at the same time obtaining personalized information to help them organize their next holidays. This will encourage them to share the result with their friends and contacts so that they also have the opportunity to find out their ideal destination and gain access to useful information.

Pay attention to the content: texts and images

One of the most important parts of the promotion is the message that it transmits to your followers by way of campaign images and texts, which can be personalized to fit the type of action you have planned.

With the aim of encouraging your followers and objective audience to participate, and above all, to share the promotion with their friends, we suggest you keep the following points in mind:

Work carefully on the design

Little design and personalization details make all the difference and will ensure that your promotion is unique. To achieve this, don’t forget the following factors when personalizing and designing your campaigns:

• Use original and creative images, which provide the promotion with its own personality, as well as allowing the user to see what the promotion consists of.
• Personalize the colors of the promotion, adapting them to those of your own brand and to the images that you will use to present content.

Personalize the content to be shared

To ensure that users who share the promotion manage to attract new users, it is important to also work on the message and image that will be shared when they share the promo or invite friends to take part. To do this, customize a different viral message for each situation and objective: recruit, obtain votes, share the personalized result of the test, etc.

Write the viral content in the user’s voice

When a user completes the sign up to a promotion, he or she becomes a campaign participant. This means that if we want to encourage them to share the promotion with friends, it is more effective to write viral texts in the first person. This viral message will be shared to the participant’s timeline so it will appear to their friends as if the participant had written it personally, as in this example:

Explain to them why they should share

Don’t forget to explain to users why they should share. If one of your objectives is to encourage users to viralize the campaign, you should explain to them the motive for doing so; this will depend on each campaign.

Example: In the case of applying the recruiting system, don’t forget to communicate to your users the number of friends that they should recruit in order to be eligible for the prize or be considered to have a valid entry in the contest. A good space to do this is the final page of the promotion, where the share buttons are highly visible, and where you will be able to take advantage of the final text and image to remind them what their challenge is.

Find out how to personalize the viral content of your campaign.

Encourage users to share at any time

The context or moment of participation at which the user finds him or herself, influences what he or she will wish to share at that point; as administrator, you can personalize these messages according to each page of the promotion. Here are some examples:

• The final Thank You page is the page that the user accesses immediately after participating. If the participation was a good one, he or she will want to show it to friends and will be more likely to share and viralize the promotion. With this objective in mind, the share buttons are highly visible on this page. You will also be able accompany the share button with a text that invites and encourages the user to carry out the action you want them to, as in this example:

• When organizing a voting contest, the participants list page will also enable you to communicate with friends of the participant, who are voting for their favorite photo, by showing them a message encouraging them to viralize:

  

 Some tips:

• Title: Think of a short title which also includes a call to action and the prize to be won. It’s also a good idea to indicate the type of promotion in the title (sweepstake, photo contest, quiz, etc.).
• Description: Describe clearly what the promotion entails and what users should do to participate. It includes the key promotion dates and also mentions the prize on offer.
• Viral image: Upload a viral image. This will be shown when users share the promotion.

Boost communication with participants

Study the design and content of the promotion in detail; think of a mechanism that will hook users; offer an attractive prize that will be seen as valuable to your community. These are undoubtedly the main factors that will help you attract users to your promotion.

However, once we have got users to participate, it is also important to create and maintain a fluid channel of communication with them. In this way you can, for example, thank them for their participation, offer them exclusive content (coupons in PDF format or discounts), inform them of the next steps in the promotion, etc.

Also, maintaining communication via email with users while the promotion is active can be an opportunity to motivate participants by informing them of their progress and achievements, and about the challenges they have overcome so far in the contest. This communication will help to keep them interested. Here are some ideas on how to motivate your participants via email:

• In the case of a recruiting contest, congratulate the user by email for every friend they manage to recruit. If they haven’t completed the set task yet, your email will encourage them to keep viralizing.
• If you organize a multiple-choice questionnaire, send the user’s personalized message to them by email so that he or she can keep it.
• If you organize a voting contest, remind participants that they have not yet obtained the minimum number of votes necessary, or congratulate those who have achieved their objective.

Users appreciate these types of communications, and you are also humanizing your brand.

Discover how to keep in contact with participants via the Easypromos Emails Platform.

Study the diffusion and communication strategy of the campaign

As well as designing a promotion that will attract users, it is important to plan a communication and diffusion strategy that will also help you obtain this objective.

To this end, when designing your communication strategy you should ask yourselves questions such as: What is the audience that you aim to attract with this promotion? Via which channels will you promote the campaign? Facebook? Twitter? Instagram? Do you have a database with participants of past promotions who might be interested in your new promotion? Do you have a budget to invest in promotional actions such as Facebook Ads?

You should now study how to communicate and promote your campaign according to your objectives and the resources at your disposal.

Discover the useful tips for promoting online campaigns and learn how to attract participants and accomplish your marketing objectives.