You’ll see many articles on how to do social media surveys, but none of them explain the importance of rewarding respondents to encourage engagement. As a matter of fact, with Easypromos you can make Instagram polls and reward participants with direct prizes or a raffle.

The 3 most effective types of Instagram surveys

1. Quick polls in Stories

Quick surveys in Stories are a fun and effective tool to increase engagement on Instagram. This format, which you can create using the ‘Poll’ or ‘Questions’ tags when setting up a story, allows you to get certain information from your followers and interact directly with them. In fact, this is one of the most interesting Instagram surveys out there, especially if you want to get fast attention for your brand.

However, its scope has limits. This type of dynamic does not allow obtaining contact details of users or offering prizes. All the activity happens within the social network, so you will not be able to convert followers into your own contacts that you can contact by newsletter.

2. Conducting Instagram Surveys to Capture Valuable Data

Easypromos offers you different solutions to make Instagram surveys with a registration form. The strategy consists of conducting the survey on a microsite but allowing users to access it through links in Stories or directly from the links in the Instagram bio.

From now on, learning how to do an Instagram poll to capture leads and offer prizes will no longer be a mystery. We share with you 4 types of 100% customizable surveys that you can do on Instagram so that you can get the most out of these data collection dynamics:

Conventional survey

Ask your customers or target audience for their opinion through a survey app. Set up the quiz with multiple question types for users to rate your brand or products. In this way, you will know their consumption habits and preferences. You can also customize the registration form according to the data you are interested in obtaining and distribute prizes in an automated way among the participants.

Pick your favorite

When we talk about different Instagram surveys, this is one particularly interesting. It presents several alternatives on the same screen around a theme and asks the user to choose only one: their favorite. In this way, with just one click on their part, you can discover their tastes about your products or any other question. Customize all the Pick your favorite screens to reinforce your brand image and activate the registration form to get the data of your target audience. And of course: encourage participation by giving a prize among all those who participate.

Like or Not

Present images for participants to indicate whether they like or dislike them by simply swiping them right or left. Use the Like or Not dynamic to showcase your products and discover the most desired ones, or to present options and learn about the most valued ones. Besides, a ranking will be shown where each participant will be able to compare their preferences with those of the rest of the users. In addition, with this action you will be able to obtain customer data through the registration form.

Face Off

To make things even more interesting, entertain users with a vote in which candidates compete two by two. The participant will have to choose between the options and, after each choice, will see how a new option appears to face the chosen one. The dynamic continues until the player selects the last winner: the best of the best! Face Off is perfect for entertaining the audience and boosting your brand’s awareness, as well as capturing new quality leads.

All Easypromos surveys have an exclusive and innovative system for distributing prizes. You can assign a coupon or prize directly to each participant upon registration or award prizes through a random draw among all respondents.

3. Instagram surveys through Stories messages

The last idea on how to make surveys on Instagram is going to surprise you. Did you know that with Easypromos you can hold giveaways among users who comment on a story? Take advantage of this feature to launch a poll on the social network. How? Ask one or more questions in your stories and have users respond through messages. This way, you can collect information from your audience and reward participants with a random contest among those who have left a comment.

In this case, you can manage the awards ceremony with Instagram Story Giveaway. It allows you to group messages in an automated way to make the giveaway and, in addition, you can filter the messages by the use of a certain hashtag.

Now that you’ve seen some examples of how to make different Instagram surveys, do you have any doubts or questions? You can schedule a video call with one of our agents to receive personalized advice.

Easypromos: Your Partner in Achieving Marketing Goals

Easypromos isn’t just a platform; it’s a one-stop solution tailored to help businesses—from small local shops to global brands—achieve their objectives. Let’s explore how Easypromos can work for you:

1. Capture New Leads

Capturing attention and turning it into actionable leads is one of the biggest challenges businesses face. Easypromos helps you stand out with engaging, interactive campaigns that convert curiosity into customer data.

For example, you can leverage a holiday like Mother’s Day to host an interactive game tied to your brand. Promote it through your newsletter and social media channels, and entice participants with attractive rewards. One idea could be offering a discount coupon as a guaranteed prize just for joining, along with a special gift to raffle among all participants at the end of the campaign.

Moreover, Easypromos offers customization tools to tailor campaigns to match your audience’s profile. Running an online store? Try a Spin-to-Win wheel on your landing page, where visitors instantly unlock discounts for their next purchase. Have a physical location? Launch a campaign where customers answer trivia questions related to your brand to earn promotional coupons they can redeem in-store.

Audiences today are flooded with paid, one-way ads that often go unnoticed. With Easypromos, you can break through the noise by engaging your audience with fun, interactive dynamics and enticing incentives like gifts or discounts. These strategies not only help you stand out in a sea of ads but also create an emotional connection that sets your brand apart.

2. Build Customer Loyalty

Your most valuable customers are the ones you already have—but keeping them engaged is no easy feat. Easypromos strengthens these relationships with tools specifically designed to reward loyalty and deepen connections.

With Easypromos, you can reward your customers in a variety of ways:

• Receipt validation with OCR and AI: Allow customers to upload a photo of their purchase receipt to participate in exclusive promotions. It’s an effective way to reward those who already trust your business and encourage repeat purchases.
• Dynamic QR codes for in-store incentives: Offer exclusive discounts at your shop. Visitors scan a dynamic QR code, which can only be used once, and a new one is generated after each scan. This strategy ensures that only customers who visit your store can access the discounts.
• Virtual coins: Use the virtual coins feature to reward customers every time they engage with your brand, be it a purchase, contest participation, social media interactions, or referrals. These coins can be redeemed for prizes, discounts, or special offers, fostering a long-term relationship built on continuous incentives.

These are versatile tools that can work as stand-alone applications or integrated into loyalty programs, member-only areas, or CRM systems, allowing you to offer personalized experiences that keep your customers coming back.

Loyalty isn’t just about keeping your customers satisfied. It’s about turning them into brand ambassadors. Easypromos gives you the tools to create unique, memorable experiences that deepen their connection to your business.

3. Boost Sales

Every business wants to drive revenue. Easypromos provides creative ways to convert visits into sales and to nudge customers to shop more, and more often. Here’s how to do it:

• Distribute Coupons That Drive Real Sales With Easypromos, you can distribute coupons that are redeemable both in-store and online. The platform provides a comprehensive system to track who got the coupon, and how and when they redeemed it, ensuring complete traceability for every campaign.
• Create a Sense of Urgency Urgency is one of the most effective strategies to boost demand. Easypromos enables you to create time-sensitive coupons, such as “This coupon is valid for the next 3 hours only.” This approach is perfect for driving sales during off-peak hours or slower days.
• Increase Average Purchase Value Want customers to spend more? With Easypromos, you can reward those who reach a minimum purchase amount. For example, if a customer spends €50, you can offer a “Scratch and Win” promotion where they can earn instant prizes or discounts, nudging customers to add more products to their carts.
• Turn Visitors to Your E-commerce Into Paying Customers Running an online store? Easypromos has tailored solutions for e-commerce. For instance, display a prize wheel when a visitor spends more than five seconds browsing a specific category on your site. Prizes could include exclusive discounts or free shipping. Add a condition that the reward must be redeemed the same day to turn curiosity into immediate action.
• Leverage the Year’s Most Consumer-Driven Season with an Advent Calendar The holiday season is the perfect time to strengthen customer relationships while boosting sales. Easypromos Advent Calendars allow you to run daily promotions throughout December—offering everything from exclusive discounts to giveaways and instant prizes. These campaigns keep your brand top-of-mind and your customers engaged throughout the month.

4. Collect Valuable Data

Easypromos allows you to collect and analyze valuable insights on your customers, helping you better understand and segment your audience. We gather two types of data:

• Zero-Party Data This is information customers willingly and directly share with you. It’s gathered through explicit questions in registration forms or interactive question-and-answer dynamics within Easypromos. This data is highly accurate as it reflects customers’ personal preferences, interests, and characteristics.
• First-Party Data This data is collected based on users’ interactions with games, contests, and promotions. It includes metrics such as participation time, selected responses, and engagement patterns within the promotion. These insights are instrumental in understanding your audience’s behavior and tailoring your strategies accordingly.

Data Security

When discussing data, security and privacy are non-negotiable—and they are integral to Easypromos’ value proposition. As a platform committed to safeguarding information, we operate under the highest international standards, as evidenced by our ISO 27001 certification (information security management) and ISO 27018 certification (cloud data protection). These certifications are more than a commitment, they’re a guarantee that all data managed on our platform is rigorously protected.

In compliance with GDPR, Easypromos acts as a data processor. This means we only use collected data to ensure the operation and functionality of the promotions. As a promotion organizer, you will always be in full ownership of the collected customer data.

At Easypromos, data security and privacy are not just a feature, they are core values.

Seamless Data Integration for Your Ecosystem

To help you make the most of the data collected, Easypromos enables automatic integration with your CRM or any other analytics tool. Our platform offers:

• Native integrations with popular CRMs.
• Connections via Zapier for quick, hassle-free integration.
• Advanced options using API and Webhooks, allowing real-time synchronization with external systems.

With Easypromos, collecting valuable data is not only simple but also secure, transparent, and fully adaptable to your business needs. This data empowers you to create more effective, personalized, and results-driven campaigns.

5. Boost Your Visibility on Social Media

Easypromos provides the tools you need to run giveaways on Facebook, Instagram, and Twitter quickly, efficiently, and securely.

It’s not just about creating engaging campaigns; it’s about doing it while strictly adhering to the policies of each social network. This commitment is a cornerstone of Easypromos because we understand that the success of your promotions depends heavily on playing by the rules.

We work exclusively with each platform’s official API, ensuring that all campaigns comply with the technical and legal requirements. Unlike some competitors who rely on unauthorized methods like scraping, our approach guarantees that your promotions align with social media policies, avoiding risks such as campaign suspension or, worse, account closure.

This method not only protects your campaigns but also safeguards your brand’s reputation. With Easypromos, you can rest assured that every action is designed to follow the rules and ensure your campaign, not only succeeds but also enhances your image as a trustworthy and professional brand.

In addition to ensuring compliance with regulations, Easypromos is committed to offering more sophisticated dynamics beyond simple Instagram comment giveaways. For example, we offer giveaways based on mentions in Instagram Stories, a dynamic format where we’ve automated the monitoring and collection of mentions. We also have an optimized management system for influencer giveaways, allowing brands to leverage the power of influencers to amplify their message and connect with targeted audiences.

We are aware of the constant evolution and ever-changing regulations in the social media landscape. That’s why at Easypromos, we stay ahead of the curve, adapting to the latest updates. This commitment not only ensures that our social media giveaway apps comply with current regulations but also enables us to provide you with tools that take advantage of new opportunities to benefit your brand.

With Easypromos, you’re not only boosting your social media visibility, but doing so with the confidence that your campaigns are in line with best practices and the latest regulations, ensuring your promotions are effective, innovative, and completely secure.

Conclusion

Easypromos isn’t just the “Swiss Army knife” of digital promotions. It is the gateway to stand out in a competitive market. Whether you’re looking to capture leads, reward loyalty, drive sales, or gather actionable data, the time to discover all that Easypromos can do for your business is now!

Ready to get started? Sign up for free and explore our platform. Build and test campaigns with no upfront cost, you only pay when you’re ready to launch.

Or, schedule a personalized demo, and let us show you how Easypromos can take your promotional strategies to the next level. Let’s make your next campaign unforgettable.

In this article, we’ll delve into how to monetize the coupon book and why businesses will find it worthwhile to be included in it.

How to Monetize the Digital Coupon Book

The concept is simple: as the organizer, you charge businesses to include their offers and discounts in the coupon book. In return, they receive clear, measurable benefits that enhance their visibility, attract new customers, and improve their lead-generation strategy.

Benefits for Participating Businesses

Participating in the Easypromos Digital Coupon Book offers businesses several advantages that justify their investment:

1. Increased Visibility Through Promotion. As the organizer, you’ll promote the coupon book through digital channels (social media, email campaigns, etc.) and print (posters, flyers, and local collaborations). This ensures steady traffic to the coupon book—and therefore, to participating shops.
2. High-Quality Lead Generation. Every time a customer downloads a coupon, the business gathers essential contact information such as name, email, phone number, and any additional details collected in the registration form. This data allows businesses to build segmented customer databases for future marketing campaigns, such as newsletters or direct mail.
3. Increased Foot Traffic. Coupons act as an incentive for customers to visit both physical and online stores. Easypromos’ prize redemption system lets businesses track who downloaded a coupon and when and where it was redeemed.
4. Creating Urgency. By setting time-sensitive offers, such as “Get 20% off for the next 2 hours,” businesses can create a sense of urgency that drives customers to take action quickly.
5. Flexible Branding Opportunities. Shops can customize their offers, add eye-catching visuals, and include messages to reinforce their brand identity. This helps them stand out within the coupon book and stay top-of-mind among potential customers.

Monetization Ideas for Geographic Areas

The Digital Coupon Book works exceptionally well when tailored to specific geographic areas. Here are some practical examples:

• Tourist Areas: Include local restaurants, souvenir shops, recreational activities, and hotels. Promote the coupon book on platforms aimed at travelers.
• Local Neighborhoods: Create a coupon book featuring local businesses like bakeries, hair salons, and boutique stores. Use social media to target nearby residents—ideal for merchant associations.
• Entire Cities: Organize a themed coupon book with offers from cultural events, transport services, and prominent retailers. This works particularly well for city councils.

Tips to Encourage Businesses to Participate

1. Share Successful Case Studies. Present real-world examples of how the coupon book has benefited other businesses. Concrete data builds trust and credibility.
2. Offer Tiered Packages. Provide options like a basic package for standard inclusion or a premium package with featured promotions and enhanced visibility.
3. Highlight ROI (Return on Investment). Calculate the potential leads, visits, and sales a business can generate by participating, and convey these projections clearly.

Conclusion

Monetizing a digital coupon book is an efficient way to generate revenue while helping businesses attract more customers and grow. Easypromos provides all the tools you need to create, manage, and promote successful coupon books.

Ready to take the next step? Discover how Easypromos can help you launch your digital coupon book and start generating income today.

1. Boosts User Engagement with Interactive Experiences

One of the biggest advantages of interactive campaigns is the ability to significantly increase user engagement. Traditional advertising is often passive, with consumers merely receiving a message. In contrast, interactive marketing invites consumers to actively participate, whether through quizzes, contests, polls, or games. This increased participation not only holds the audience’s attention longer but also creates a more memorable brand experience. Engaged consumers are more likely to form a connection with the brand, leading to higher retention rates.

Here is an Advent Calendar DEMO increasing engagement by making customers play every day during the Christmas season.

Why Engagement Matters:

High engagement rates result in improved brand recall, higher conversion rates, and more opportunities to gather customer insights. When users interact with your content, they are more likely to share it with their networks, expanding your reach.

2. Enhances Customer Loyalty and Retention with your Interactive Campaigns

Interactive campaigns can be created with our tool to create personalized Digital Stamp Cards that resonate with individual customers. By offering rewards, exclusive content, or promotional messaging based on user interactions, brands can promote a sense of exclusivity and value. These experiences make customers feel valued and connected to the brand, which is crucial for building long-term loyalty.

Get inspired with this Loyalty Card Example

Building Loyalty through Interaction:

By continuously offering engaging, rewarding experiences, you can increase customer retention. Loyal customers are more likely to return for future purchases, participate in brand advocacy, and share positive experiences with their peers. With Easypromos you have this easy! There is no need to program anything with our tool.

3. Provides Valuable Data for Better Decision-Making

One of the key benefits of interactive campaigns is the ability to collect valuable data about customer preferences and behaviors. Whether through quizzes, surveys, or feedback forms, interactive campaigns provide brands with direct insight into what their customers want, how they behave, and what drives their purchasing decisions. This data can be used to refine future campaigns, improve product offerings, and enhance customer experiences.

Data-Driven Marketing:

Data from interactive campaigns enables more targeted and personalized marketing efforts. By understanding customer preferences, brands can create highly relevant content that resonates with their audience, leading to higher conversion rates.

4. Increases Brand Visibility and Reach

When users participate in interactive campaigns, they are often motivated to share their experiences on social media, further expanding the campaign’s reach. This organic sharing helps increase brand visibility and introduces the brand to new potential customers. Interactive content is also more likely to go viral, creating buzz and driving traffic to your website or social media channels. Each promo you do with Easypromos can be shared on any social media and embedded on any website.

The Power of Virality:

The shareable nature of interactive content allows brands to gain exposure beyond their existing customer base, attracting new leads and increasing overall reach. Whether it’s through a social media challenge, a viral contest, or user-generated content, interactive campaigns can amplify your brand’s visibility.

5. Encourages Innovation and Creative Storytelling

Interactive campaigns allow brands to step outside of traditional marketing boundaries and get creative. Interactive marketing provides endless opportunities for brands to engage their audience in new and exciting ways. This level of creativity not only captures attention but also differentiates your brand in the market.

For example, here you can see how Movistar- the telecommunications provider, positioned their brand by doing a prize draw and gifting a smartphone.

Stand Out with Creative Content:

Creative interactive campaigns with prizes help brands connect with their audience on an emotional level, making the brand experience more memorable.

Incorporating interactive campaigns into your marketing strategy is essential for building a successful brand in today’s digital age. These campaigns promote greater user engagement, drive customer loyalty, provide valuable data, increase visibility, and encourage creativity. Whether you’re looking to enhance your customer relationships, improve your data-driven marketing efforts, or expand your reach, interactive marketing offers the tools and opportunities needed to achieve long-term success.

By leveraging interactive elements in your marketing campaigns, businesses ensure that their brand stays ahead of the competition. If you’re ready to elevate your marketing strategy, it’s time to embrace the power of interactive campaigns with Easypromo’s easy-to-use tool.

Ready to get started with interactive marketing? Explore our tool to create your interactive campaigns and unlock the full potential of your marketing strategy. If you want to learn more examples about interactive market Download our Ebook

We hope you find this article useful to understand why interactive campaigns are key to brand success. If you have any questions or doubts, feel free to contact our support team, we will be happy to help!

Let’s dive into top effective Christmas advertising ideas that can help you stand out and drive more sales:

Create an interactive advent calendar

An online Advent calendar is a fantastic way to keep customers engaged throughout December. Each day can reveal a special offer, discount, or fun content related to your products or services. Create an engaging digital advent calendar that reveals daily surprises, keeping your audience coming back throughout the holiday season.

Check out this Advent Calendar DEMO and see how you can adapt it to your brand.

Run a Holiday Giveaway 

Organize a festive giveaway to generate buzz around your brand. This can be an excellent way to increase social media engagement and collect valuable customer data. Set up a festive giveaway and personalize it to increase brand awareness and collect leads during the holiday shopping period. 

Take a look at this Christmas Giveaway example and envision how it can be set to fit your brand’s style. 

Try this Giveaway with data collection DEMO to find out more about what you can do with our tool!

Develop a Christmas-themed puzzle game

Another Christmas advertising idea to promote your products is to launch a personalized puzzle. Spread it through social networks, newsletters, and ads to reach your target audience, and customers will be delighted that you invite them to play. Additionally, you can distribute discount coupons or hold a final draw among all players to further encourage participation. A super original way to advertise! This can be a great way to increase time spent on your website and boost brand recall to entertain and engage your audience while promoting your products. 

Check this Christmas Puzzle DEMO to inspire yourself to brand yours!

Launch a memory game with your products

A holiday-themed memory game featuring your products can be both fun and promotional, helping customers familiarize themselves with your offerings. Develop a holiday memory game featuring your products, helping customers become more familiar with your offerings.

Check this Christmas Memory Game DEMO

Implement a prize wheel promotion

A virtual prize wheel can add an element of excitement to your Christmas sales, encouraging customers to make a purchase for a chance to win additional prizes. Implement an exciting prize wheel promotion to add an element of chance and excitement to your Christmas sales.

Click here to try the latest Christmas Prize Wheel

Improve your Christmas sales online with Easypromos

Using the Easypromos platform, you can create interactive and engaging Christmas advertising ideas to help you stand out in the crowded holiday market. These promotions increase engagement and drive traffic to your website, boost brand awareness, and ultimately contribute to higher Christmas sales online.

Remember, the key to successful Christmas sale advertising ideas is to create a festive, engaging experience for your customers while showcasing your products or services. With Easypromos, you have the tools to bring these ideas to life and make this holiday season your most successful yet.

Interactive promotions are a key tactic for capturing the attention of your audience and social media lead generation. But how can you leverage them effectively? Better yet, which is the best platform for creating, launching, and managing these campaigns? We’ll cover all this and more, diving into the importance of interactivity, the role of social media in lead generation, and what you should be looking for as a go-to platform for running lead-generation promotions.

Learn how the town of Leavenworth has been running successful lead generation campaigns using interactive promotions in this case study.

Why Interactive Promotions Matter for Social Media Lead Generation

Interactive promotions are a far cry from traditional ads or static content. These campaigns encourage your audience to engage with your brand in a dynamic way, offering an experience rather than just a message, they draw people in by offering entertainment, rewards, or the thrill of competition. As users interact with the promotion, they’re more likely to remember your brand, which increases brand awareness and customer engagement.

Having said this, why are interactive promotions so effective for social media lead generation? Here are a few reasons:

• Engagement is Key. Interactive content demands participation, which means your audience is more likely to engage with it. This heightened level of involvement not only makes your promotion more memorable but also gives you a perfect opportunity to collect contact information, such as names and emails.
• Data Collection Made Fun. People are much more willing to provide personal data when they feel like they’re getting something in return. Whether it’s entering a contest for a prize or completing a quiz for personalized results, users are more inclined to share their information in exchange for a rewarding experience.
• Social Sharing Multiplies Results. Interactive promotions are inherently shareable. When someone takes part in an engaging quiz or exciting contest, they often share the experience with friends, broadening your campaign’s reach exponentially.
• Personalized Experience. Interactive content, like quizzes or personalized surveys, allows brands to create a custom experience for each user. Personalization is crucial because it builds a deeper connection with the participant, making them feel valued rather than just a faceless lead in a database.
• Increased Retention. When users actively participate in your campaign, they’re more likely to remember your brand and return for future interactions. This retention is important because the more touchpoints you have with a lead, the more likely they are to convert into a paying customer.

Take a look at the example above. The Eastwood Company is a supplier of car restoration products that organizes interactive digital promotions on a regular basis. The organizers share their lead generation digital promotions on all their social media accounts and share the link to the promotion, making it easy for users to participate.

Sharing Interactive Promotions in Social Media

Social media platforms are built for interaction, which makes them the ideal place for sharing interactive promotions. Platforms like Facebook, Instagram, and TikTok thrive on user participation and sharing, creating the perfect environment for these types of campaigns. These are some of the reasons why interactive promotions for lead generation should be shared on social media:

• Massive Reach. With billions of active users across platforms, social media offers access to a massive audience. Whether you’re targeting Baby Boomers on Facebook, Millennials on Instagram, or Gen Z on TikTok, social media allows you to reach a highly diverse audience.
• Targeting Capabilities. One of the key advantages of using social media for lead generation is the ability to precisely target your audience. Platforms like Facebook and Instagram offer advanced targeting features based on demographics, interests, behaviors, and even past interactions with your brand.
• Instant Engagement. Social media operates in real-time, allowing you to instantly engage with your audience. Users can participate in your interactive promotions the moment you post them, and the social sharing capabilities can amplify your campaign’s reach within minutes.
• Built-In Virality. Interactive content is highly shareable, and social media is designed to spread content virally. When a user engages with your promotion, it often appears in their followers’ feeds, encouraging others to participate as well.

The example above comes from the Spanish plasters brand “Tiritas”. Since the product is aimed at children, the brand launched a digital Memory Game based on the video game character “Bluey”. Players with the highest scores entered a final prize draw for the chance of winning a costume for Carnival. The brand uses its social media accounts to share their promotions and to provide the access links to users.

Choosing the Right Platform to Launch a Social Media Lead Generation Campaign

Once you have decided what type of interactive promotion best suits your audience and objectives, you will be faced with a crucial decision that will make or break your social media lead generation campaign: choosing the right platform. The platform you select directly impacts how well your promotion performs, how easily you collect leads, and how efficiently you can manage the campaign.

With this in mind, theses are some of the key issues you have to pay attention to when choosing a platform:

• Customization possibilities. Your platform should offer flexible design and branding options to ensure your promotions align with your brand’s identity.
• Data-collection capabilities. The platform should provide robust options for capturing leads, offering customizable forms to gather the information you need while remaining compliant with privacy laws like GDPR.
• Ease of use. Your platform should streamline the process of setting up, launching, and managing campaigns without requiring advanced technical skills. This way, your team can focus on strategy and engagement, not wrestling with complex software.
• Integration capabilities. Make sure that the platform you choose allows for a seamless integration with your CRM tools. After all, that is the whole point of your social media lead generation campaign.

Wrapping it up

Social media lead generation through interactive promotions is an incredibly effective strategy for capturing high-quality leads, and Easypromos offers a powerful, user-friendly solution to make it happen. By combining the reach and engagement potential of social media with the interactive nature of quizzes, contests, and games, you can create memorable experiences that not only capture leads but also drive deeper brand engagement.

We hope you found this article useful to help you create your social media lead generation campaign. If you have any question about Easypromos or our platform, contact us via live-chat. We will be happy to help!

• Get direct feedback. Surveys allow you to quickly learn about your audience’s opinions and preferences. This can be useful for evaluating products, services, or ideas.
• Increase engagement. Surveys encourage active participation, which enhances content visibility and strengthens the relationship with followers.
• Identify trends. They can help you uncover emerging interests or behaviors within your audience, making it easier to adjust your strategy.
• Create relevant content. With the collected data, you can create content that is more valuable and engaging for your audience.
• Foster loyalty. By involving the audience in decisions or asking for their opinions, followers feel more valued and connected to the brand or creator.
• Collect your target’s contact information. If you wish, you can ask users for their contact details in exchange for a prize, discount, or entry after completing the survey.

In summary, brand awareness surveys are an effective and cost-efficient way to connect with your audience, increase visibility, and tailor strategies based on your followers’ real interests. Now, if you’re unsure how to create your survey or how to share it on social media, let’s take a look at some survey examples!

How can I create a social media survey?

With Easypromos tools, you can create a survey from a pre-configured template, without any programming knowledge. You can customize it to your needs and get a fully responsive microsite that you can easily share on social media or embed on your website.

You can also add as many questions as needed, define the best design to present them, and customize the colors, typography, buttons, images, and more for the survey. All while previewing your survey in real-time to see how participants will view it.

Try this example of a literary survey to experience it from the user’s perspective.

As you can see in the following survey examples, the questions vary depending on the objective, but they are generally structured to gather specific information about respondents’ opinions, experiences, or behaviors. They can also be used to understand consumption habits, satisfaction after using a product or service, and more.

How to create a survey on social media?

Although on Instagram you can create a survey directly through stories with a sticker or on Facebook through a post, we recommend using the survey app as it offers many more options, both in terms of design and data collection, as well as statistics.

Set up your survey with Easypromos and get a link to share it on stories, in the feed, or in the BIO link.

For more information on how to create a poll on Facebook, check out the link.

How to create a survey on multiple social media platforms at once?

Once you have set up the survey, think about the audience you want to reach. This will give you many clues to decide on your media plan, meaning the platforms or places where you will share your campaign to attract participants.

For example, you should share your survey on social media if you’re targeting a broader audience, or on your website if you want to convert anonymous visitors into leads.

What is clear is that you can share the survey across different channels thanks to the link or QR code generated for sharing.

How to attract participants to a survey?

The best way to attract participants to your survey is by offering an incentive in exchange for participation. With the tool, you can run a giveway among all respondents, or offer a direct prize every time a user completes all the questions, such as a discount.

Survey examples shared in social media

Survey example to determine the best day and time to publish a podcast

Through a small survey, the creators of the health and fitness podcast *Let’s Talk* ask users for the best day and time to publish it. This way, they ensure a larger audience for their episodes.

Survey on the use of the Galician language

Through a survey, the Galician Language Portal of the Xunta de Galicia gathered valuable information on the use of Galician. They asked about the most commonly used phrases or specific terms to describe objects. To encourage participation, they held a raffle offering two product bundles among the respondents.

In the survey, they used different types of questions: open-ended questions, sortable responses, selectable answers, and more.

Customer satisfaction survey example for a hotel chain

To find out which hotel was most preferred by their customers, the Tres Reyes hotel chain conducted a small survey on Valentine’s Day. They raffled off a stay among all participants.

B2B satisfaction survey

Quimivita, a company specializing in food and cosmetic ingredients, laboratory materials, and industrial technologies, conducted a customer satisfaction survey. Through this survey, they identified areas for improvement in their services and products. This type of survey can be an essential tool for enhancing the business relationship between a supplier and its clients.

In this case, the survey included different types of questions, and to encourage participation, they raffled off electronic gadgets among the respondents.

Cosmetic product survey

This survey by Banbu, a natural cosmetics brand, had two main objectives: to understand the relationship between users and the cosmetic products they use, and to educate their customers on concepts related to cosmetics and health. To encourage participation, they offered a direct reward to each respondent: a discount, a prize, or a free sample.

Discover other promotions with Easypromos

Now that you’ve seen some survey examples, let us explain that Easypromos offers a wide range of interactive actions, fully customizable with your brand. Visit Easypromos website and discover everything you can do with our platform.

Do you want to run a promotional campaign but don’t know where to start? Contact us through the chat or schedule a video call with our sales team.

Enter the Halloween Quiz – the secret weapon you didn’t know your Halloween campaign needed. These fun, clickable experiences aren’t just for fun; they’re a dynamic way to engage your audience, build brand awareness, and drive conversions. So, if you’re looking for the perfect tool to launch your own Halloween Quiz, you came to the right place.

In this article, we’ll delve into the benefits of using a Halloween Quiz and explore how Easypromos’ quiz applications can take your marketing efforts to the next level. Ready to get started? Let’s jump into the spooky fun!

Halloween Quiz to Add Fun and Engagement to Your Campaign

Let’s face it—people love taking quizzes. Whether it’s discovering what kind of Halloween candy matches their personality or testing their knowledge on classic horror movies, quizzes are fun. And when people enjoy something, they’re more likely to stick around and share it with others.

Interactive quizzes provide a delightful escape from everyday scrolling. They break the monotony of endless posts and ads by offering an engaging experience that encourages active participation. Plus, the Halloween season is the perfect time to leverage this enthusiasm. It’s a time when people are in the mood to play along with themed content, and a Halloween quiz fits perfectly into that festive vibe.

An interactive quiz is a fun, shareable experience that keeps users engaged and wanting more. Try this Halloween Quiz DEMO and see it for yourself!

Customized Halloween Quiz to Boost Brand Awareness

One of the standout advantages of quizzes is their ability to offer personalized results. In a Halloween quiz, participants might find out what classic monster they are, which horror movie matches their personality, or how their Halloween preferences stack up against others. This personalization creates a deeper connection with your brand, as users feel that they’ve had a unique experience tailored just for them.

But here’s where things get even better: quizzes allow you to subtly incorporate your brand into the experience. Imagine a quiz that tells users which of your products they should use based on their quiz results or recommends the perfect Halloween look from your product line. With customization, the quiz can reflect your brand’s voice, colors, and themes, making it a seamless extension of your marketing campaign.

With Easypromos, customizing your quizzes to match your brand is easy. From colors and fonts to personalized results, you have full control over the look and feel of the quiz. Plus, you can integrate your brand’s personality into the quiz questions and outcomes, making the experience feel more cohesive and authentic.

Quizzes allow for a highly personalized experience, and with the right customization, they can become a powerful tool for building brand awareness during your Halloween campaign.

Collect Valuable Customer Data with a Halloween Quiz

A Halloween Quiz is as fun for users as it is valuable for marketers. Why? Because it offers a great way to collect valuable customer data in a non-intrusive way. Think about it: when participants take a quiz, they’re willingly providing information about themselves. Whether it’s their favorite Halloween movie, their age group, or purchasing habits, the responses they give can provide you with rich insights into their preferences and behaviors.

Here’s an example of a Halloween quiz promotion from Simply. The brand wanted to know if its audience would be able to survive a zombie apocalypse! The brand asked some simple questions and collected new contact details for their database.

Easypromos makes it simple to collect and manage this data with their quiz applications. You can require participants to provide their email addresses to see their quiz results or enter a giveaway at the end of the quiz. You’ll also have access to detailed analytics that show how people are interacting with your quiz, which questions are most popular, and more. All of this data is a goldmine for tailoring future marketing campaigns and crafting personalized offers.

Interactive quizzes allow you to gather valuable customer data in an engaging way. Learn more about Quiz lead generation ideas and strategies.

Encourage Social Sharing of Your Halloween Quiz

One of the reasons quizzes are so powerful for Halloween campaigns is that they’re inherently shareable. Once someone takes a quiz and gets their result, they’re often eager to share it with friends, especially if the quiz is entertaining or their result is particularly amusing.

The next example is from a brand associated with Halloween, as Snazaroo is a producer of skin-friendly face and body paint. The organizers wanted to convert social media followers, so they shared a direct link to their Halloween quiz on social media. Interested followers answered questions about Halloween and magic-themed movies for a chance to win some paint right in time for Halloween.

With Easypromos, you can easily add social sharing buttons, encouraging participants to share their results on Facebook, Twitter, Instagram, and more. You can even offer additional incentives, like a discount coupon or entry into a giveaway, to those who share their quiz results. This further motivates participants to spread the word, increasing the reach of your campaign.

Trackable Results and Real-Time Analytics

One of the biggest advantages of using a professional quiz application like Easypromos is the ability to track and analyze the performance of your quiz. You can see how many people took the quiz, where they dropped off, and which questions or results were most popular. These insights are crucial for understanding the effectiveness of your campaign and making adjustments as needed.

Easypromos also provides real-time analytics, allowing you to monitor the success of your quiz as your Halloween campaign progresses. This means you can tweak your quiz on the fly, optimizing it for better engagement and performance.

Did you know? Easypromos features an AI tool to help you create your quiz or game in no time!

Why Easypromos for Your Halloween Quiz?

By now, you’re probably excited about the idea of adding an interactive quiz to your Halloween campaign. But why choose Easypromos?

• Customization: Tailor your all the quiz elements to match your brand’s colors, fonts, styles, and images. The Easypromos editor features a real-time preview tool.
• Lead generation: Collect valuable customer data with built-in, customizable registration forms.
• Incentives: Offer discount codes, giveaways, or prizes to motivate participation.
• Easy social sharing: Boost virality with built-in sharing options.
• Analytics: Access real-time data to track and optimize your quiz.

Whether you’re a small business looking to increase your reach or a large company planning a major Halloween push, Easypromos has all the tools you need to create a spooky, fun, and engaging Halloween quiz that will leave a lasting impression on your audience.

Need more information or would like to more know about our quiz applications? Contact our support team via live-chat. We will be happy to help!

Back-to-school season isn’t just for kids—it’s a golden opportunity for marketers too! With students, parents, and teachers all on the lookout for the best deals and latest trends, this is the time to captivate your audience with exciting back to school marketing ideas. And the best part? You can create them all using one single tool: Easypromos.

Back to School Marketing Ideas

Whether you’re aiming to increase brand awareness, boost your social media presence, or drive sales, there’s a promotion here for you. So, let’s dive into back to school marketing ideas that will make your strategy the star student of the season!

Back to School Giveaways

Giveaways are a staple in marketing due to their effectiveness and simplicity. However, choosing the right dynamic for your giveaway will determine its faith. Are you looking to generate leads and collect user data or is brand awareness the goal you’re after? The answer to that question will determine if your go-to solution is an Entry Form Giveaway or a Social Media Giveaway.

Back-to-School Entry Form Giveaway

Boost your lead generation with a Back-to-School Entry Form Giveaway. Use the Easypromos customizable entry form to collect the user data you’re interested in. Participants can submit their details for a chance to win a bundle of school supplies, a gift card, or a full back-to-school shopping spree. This straightforward approach allows you to capture valuable customer information that you can use for future marketing efforts. It’s an effective way to engage your audience while building your email list and creating anticipation for the upcoming school year.

In the example above, a shopping mall gave away a laptop among all registered participants. The organizers complemented the promotion with an Instant Win dynamic that gave away €5 and €10 discount vouchers to participants immediately after filling out the form.

Social Media Giveaway

Boost your social media presence with a simple yet effective Social Media Giveaway. Ask participants to comment on the post with their favorite back-to-school item or why they’re excited for the new school year. This type of giveaway not only increases your follower count but also drives engagement as participants interact with your brand.

The majority of school kids simply want to be cool, and the first days of being back at school are about showing off the new fashionable apparel. With that in mind, the Benaiah Clothing organized a comment giveaway for their followers. To double the reach they asked the entrants to tag a friend in the comment section.

Back to School Contests

If you are looking for a promotion that challenges your audience and takes interaction a step further, a back to school contest to collect user-generated content is the way to go. Contests created with Easypromos allow your to gather user data, enable public voting, and more! Check out theses ideas and pick the one that best suits your brand and objectives.

Instagram Hashtag Contest

Create a hashtag challenge encouraging students to share photos or videos showing their school spirit. Participants post on Instagram using the campaign hashtag you’ve created and mention your brand. With the Easypromos Instagram Contest with Hashtag app, you can import participants with both private and public profiles while gathering user data and UGC. Additionally, all photos or videos will be displayed in the contest gallery, and you can enable voting to make your Instagram contest go viral.

Try this Instagram Hashtag Contest DEMO for the whole user experience.

Back to School Photofun Contest

Encourage your audience to share their first-day-of-school creations with a Photofun Contest. Participants upload and edit and decorate their photos with frames and stickers, and the public can vote on their favorites. Not only does this boost engagement, but it also provides you with valuable UGC. Reward the top entries with gift cards or free products.

Back to School Writing Contest

Ask your audience to share their Back to School thrills or summer memories is through a Writing Contest using the Voting Contest app. Ask them to describe the best day of the summer, an ideal holiday, or whatever else inspires you! All the entries will be collected together and published in a dedicated competition gallery. Then users can read, share, comment, and vote for their favorite texts.

In the example above, the E-book reading platform Nubico asked its audience to share their back to school tips to make the whole experience better and participants who submitted the best tips won a tablet.

Back to School promotions to distribute prizes and reward customers

Instant Win promotions are ideal to reward customers and distribute coupons and prizes. Easypromos offers applications with dynamics ranging from digital prize wheels and scratch & win promotions to Digital Stamp cards and coupon distribution.

Back-to-School Spin the Wheel

Add a fun and interactive element to your website with a digital Spin the Wheel promotion. Visitors can spin the wheel for a chance to win discounts, free shipping, or small gifts. Customize the wheel to include your branding and set the probabilities for each prize. This is a great way to increase conversions and keep visitors on your site longer or to reward customers after they make a purchase.

Try our Back to School Spin the Wheel DEMO with purchase receipt validation requirement. The perfect way to reward paying customers!

Back to School Scratch & Win

A digital scratch card is a simple yet effective way to boost engagement. Create a Scratch & Win game where participants scratch off to reveal prizes like discounts, gift cards, or school supplies. This type of promotion is a great way to increase time spent on your website, encourage repeat visits, or reward customers after a purchase.

Back to School Quizzes

Nothing screams school like a quiz does! Quiz promotions are not only ideal to challenge and engage your audience, but can they also provide you valuable insights about your audience. Use online digital quizzes to educate and segment your audience and to promote your product or brand in the form of a timed quiz, personality test, survey, or product recommender. With Easypromos you can create them all!

Back-to-School Timed Quiz

Everyone loves a good quiz, especially when it’s fun and informative! Create a back-to-school Timed Quiz to engage your audience and collect valuable data. Just pick a topic and number of questions and the Easypromos AI tool will create your quiz in no time. It ‘s that easy! Run a final prize draw among participants or offer discount coupons at the end of the quiz to drive sales.

Product Recommender: Find Your Perfect Back-to-School Gear

Help your customers find exactly what they need with a Product Recommender Quiz. Create an interactive quiz that guides users through a series of questions about their back-to-school preferences, such as their style, budget, or specific needs. At the end of the quiz, participants receive personalized product recommendations from your catalog, along with a special discount or offer on their selected items. This not only enhances the shopping experience by tailoring it to individual preferences but also increases the likelihood of conversion as customers feel more confident in their purchases. Plus, it’s a fun and engaging way to introduce your audience to new products they might not have considered.

Back to School Games

The end of Summer holidays doesn’t mean that fun and games are over! Gamification has become an established trend in digital marketing and your Back to School marketing campaign shouldn’t be an exception. The Easypromos game applications allow you to create branded games fully customized with your brand or products to engage and entertain your audience while gathering user data and boosting brand awareness.

Back to School Memory Game

Create a Memory game customized to promote your brand as part of your Back to School campaign. Simply invite your audience to find matching pairs of your products and then fill in a registration form for a chance to win a prize or a discount code. Incentivized promotions attract more participants, and by sharing them on your social media channels you get to convert social media followers into qualified leads.

Back to School Puzzle

Not convinced by the Memory game? How about a Back to School puzzle? Ask your followers to unscramble the image of your product and then raffle Back to School prizes like in the previous example.

Back to School Slide & Match

This Slide & Match game is a customizable version of a popular mobile app. Brands can upload images and icons of their choice and ask users to match icons of their products or logos. By engaging your audience with such a fun dynamic, you stay top of mind with customers and you also get to generate positive brand perceptions.

In conclusion, back-to-school season is the perfect time to get creative with your digital marketing campaigns. Using Easypromos, you can easily set up and manage a variety of interactive promotions that engage your audience, boost your brand, and drive sales. Whether it’s through giveaways, quizzes, contests, or instant wins, there’s a promotion on this list that will help you stand out from the competition. So, don’t miss out—start planning your back-to-school promotions today and watch your customer engagement soar!

If you have any questions about how to use Easypromos to launch your Back-to-School campaign, don’t hesitate to contact us via live chat. We will be happy to help!

Marketing in the digital age is all about engagement. It’s not enough to just present your audience with information; you need to interact with them, make them feel involved, and ultimately guide them towards a desired action. Enter the multiple choice test, a simple yet powerful tool that can elevate your marketing promotions to a whole new level.

You might be wondering, “Multiple-choice tests? Aren’t those just for school exams?” Well, think again! In the world of interactive marketing, a multiple-choice test can serve as an engaging and versatile promotional tool, offering a unique way to connect with your audience, gather valuable data, and drive conversions. Let’s dive into why and how you should be using these tests in your marketing strategy.

Why a Multiple Choice Test Works

Interactive and Engaging

The beauty of multiple-choice tests lies in their ability to engage users in an active way. Unlike static content, such as blog posts or infographics, a quiz or test demands participation. When someone takes a multiple-choice test, they’re not just passively consuming information—they’re actively involved in the experience. This interaction helps to create a deeper connection with your brand, making it more memorable.

Easy to Create and Share

Creating a multiple-choice test is relatively easy and, if you are using Easypromos, doesn’t require programming skills. Once created, these tests are also incredibly shareable. Social media platforms, email newsletters, and even your website can serve as perfect outlets for promoting your quiz, allowing you to reach a wider audience with minimal effort.

Data Collection Goldmine

One of the biggest advantages of using multiple-choice tests in marketing is the data collection potential. Every answer a participant gives can provide insight into their preferences, behaviors, and needs. This data is invaluable for crafting more personalized and targeted marketing campaigns down the line. By analyzing the responses, you can segment your audience more effectively and deliver tailored content that resonates with them on a deeper level.

Boost Lead Generation

Multiple-choice tests are not just fun and games; they can be serious tools for lead generation. By asking participants to fill out a registration form before they see their results, you can easily capture new leads. This approach is particularly effective because it feels more like an exchange of value—the participant gets to enjoy the quiz and learn something about themselves, and you get valuable user data for future marketing efforts.

Choosing the Right Multiple Choice Test Maker

These are all valid and desirable marketing objectives. However, there is a crucial decision to be made. Which multiple choice test maker from among those in the market should you choose? Here are some key issues that you should look for to be able to achieve your objectives:

• Ease of use. One of the most important factors is the tool’s usability. You want a platform that offers a user-friendly interface and does not require programming skills.
• Customizable registration forms. As this is where data collection takes place, being able yo decide which information fields to include in the Quiz registration form is paramount. Make sure you can include text fields, drop down menus, and check boxes at the very least.
• Customization options. Your multiple choice test should reflect your brand’s identity, from the design and layout to the tone of the questions. Look for a tool that allows for extensive customization: color schemes, fonts, logos, buttons, background images, etc. This ensures that your quiz not only engages users but also reinforces your brand image.
• Integration capabilities. The ability to integrate with your existing marketing stack is another key consideration. Whether you’re using CRM software, email marketing platforms, or social media tools, your multiple-choice test platform should easily connect with these systems. This integration is vital for automating data collection, lead nurturing, and follow-up actions.
• Analytics and reporting. Data is the backbone of any successful marketing campaign. Choose a tool that offers robust analytics and reporting features that provide insights into user preferences and behaviors. This will help you refine your strategies and improve future campaigns.
• Mobile responsiveness. Make sure that your multiple-choice tests look and function seamlessly across all screen sizes, providing a smooth and engaging user experience.

Among the many options available, Easypromos ticks all these boxes and more! Create engaging, data-driven campaigns that resonate with your audience and drive meaningful results.

Examples of Multiple Choice Tests

Now that we’ve covered the “why,” let’s dive into some real-world examples of how to use them effectively in marketing. Your multiple choice test can be presented if different formats and each serves a different marketing objective—whether it’s to gather data, drive sales, enhance engagement, or build brand awareness. By choosing the right format and aligning it with your specific goals, you can create powerful marketing campaigns that resonate with your audience and achieve meaningful results.

Personality Quiz

A personality quiz is a highly effective type of multiple-choice test that can be easily customized to align with your brand. For instance, a home decor brand might develop a quiz called, “What’s Your Christmas Decor Style?” This quiz would prompt users to answer questions about their color preferences, design aesthetics, and the overall vibe they want for their holiday decorations. At the end of the quiz, participants would receive a tailored recommendation for their ideal Christmas decor style, along with a link to shop for suggested items. This approach not only captivates users but also promotes direct sales.

Try this Christmas Personality Quiz DEMO for the full user experience!

Knowledge Quizzes and Trivia

A Knowledge Quiz can be a great way to educate your audience while subtly promoting your products or services. For instance, a wine cellar might develop a quiz titled, “Are you a wine expert?” Participants would answer questions about various types of wines, grape varieties, and wine regions. At the end of the quiz, the results could suggest wine selections or special tasting events related to the wines featured, leveraging the user’s increased interest in wine.

Product Recommender

A product recommender quiz is designed to help users find the perfect product that meets their needs. For example, a gift shop could offer a quiz titled, “What’s the Best Gift for Dad on Father’s Day?” The quiz would ask questions about your dad’s hobbies, interests, and preferences, such as whether he enjoys cooking, technology, or outdoor activities. Based on the responses, the quiz would recommend the ideal gift options tailored to your dad’s unique personality, with direct links to the product pages for easy purchasing.

Survey Quiz

A Survey is a strategic way to better understand your audience and tailor content to their specific interests. For example, a bookstore might create a survey titled, “What’s Your Favorite Literary Genre?” The survey would ask participants about their reading preferences, favorite authors, and preferred book formats. Based on their responses, the bookstore could segment the audience into different groups, such as those who love mystery novels, fantasy enthusiasts, or fans of historical fiction. This segmentation allows the bookstore to send highly targeted follow-up content, such as personalized book recommendations or exclusive offers, ensuring that each reader receives content that resonates with their literary tastes.

How to Create an Effective Multiple Choice Test

Ready to jump on the multiple-choice test bandwagon? Here are some tips to ensure your test is both engaging and effective:

• Know Your Audience. What are their interests, pain points, and motivations? The more you know about your audience, the more relevant and appealing your test will be.
• Craft Compelling Questions. Your questions should be clear, concise, and interesting. Avoid making them too easy or too difficult—striking the right balance is key to keeping users engaged. Also, be sure to keep the tone conversational and aligned with your brand voice.
• Incorporate Visuals. Adding images or videos to your test can make it more visually appealing and enhance the user experience. For example, if you’re creating a product match quiz, include images of the products in the answer options.
• Provide Value. Your quiz should offer something valuable in return for the participant’s time. This could be personalized recommendations, a fun result that they can share with friends, or even better, a discount code at the end of the quiz. The more value you provide, the more likely participants are to complete the test and share it with others.
• Optimize for Mobile. Many users will take your test on their smartphones, so it’s important to ensure that the experience is seamless across all devices. Make sure your quiz is mobile-friendly, with easy-to-tap answer options and fast loading times.

Use Cases: Where and When to Deploy Your Multiple Choice Test

Multiple-choice tests can be used at various stages of the customer journey, from awareness to conversion. Here are some scenarios where they shine:

Top of Funnel (Awareness)

At the top of the funnel, you can use quizzes to attract new audiences. For example, a financial planning firm might create a quiz like, “How Prepared Are You for Retirement?” to engage users who are just beginning to think about their financial future. This type of quiz helps introduce your brand and start the conversation with potential customers.

Middle of Funnel (Consideration)

In the consideration phase, multiple-choice tests can help prospects narrow down their choices and find the right product. For example, a home appliance company could offer a quiz titled, “Which Coffee Maker Fits Your Morning Routine?” This quiz would ask about brewing preferences, kitchen space, and budget, then guide users to the coffee maker that aligns best with their needs. By offering tailored suggestions, the quiz simplifies the decision-making process, making it easier for customers to choose the perfect appliance for their home.

Bottom of Funnel (Conversion)

Finally, at the bottom of the funnel, you can use quizzes to nudge prospects towards a purchase. For example, a furniture retailer might create a quiz titled, “Which Sofa Style Matches Your Living Room?” The quiz could ask about the user’s space dimensions, color preferences, and design tastes, then link the results directly to product pages featuring recommended sofas. By offering tailored suggestions, the quiz helps customers find the perfect fit for their home, making it easier to drive conversions and close the sale.

Conclusion

In the world of interactive marketing, multiple-choice tests are an incredibly effective tool for engaging your audience, collecting valuable data, and driving conversions. While there are many tools available to create and manage these campaigns, Easypromos provides you with all the necessary features necessary to make your campaign a resounding success.

If you have any question regarding our platform or applications, don’t hesitate to contact us via live chat. We will be happy to help!

Finding and choosing the best giveaway tool in today’s fast-paced digital world, where everyone is fighting for a slice of potential customers’ attention, is no easy feat. Giveaways don’t just grab your audience’s attention; they create buzz around your brand. By creating excitement, giveaways help you stand out from the crowd, boost your social media presence, and build deeper connections with your audience. Sounds like a treat, right? Well, all that is true if, and only if, your giveaway is created and managed right. If you’re looking to up your marketing game, it’s high time you learn how to create and manage your giveaway with the best tool available in the market. So keep on reading, the best is yet to come!

We can group giveaways in two broad groups:

• Social Media Giveaways for Brand Awareness: Social media giveaways are ideal for getting your brand noticed. By encouraging participants to like, share, and comment on your posts, you create a ripple effect that spreads your brand’s message far and wide. This not only boosts your visibility but also helps you gain more followers and potential customers.
• Entry Form Giveaways for Data Collection: Entry form giveaways are your go-to for gathering valuable user data. By asking participants to fill out a registration form, you can collect important information like email addresses, preferences, and interests. This data is gold for future marketing campaigns, helping you tailor your messages and offers to better suit your audience’s needs.

Try this Christmas Giveaway DEMO to get a feel of the user experience and design customization possibilities.

How to choose the best giveaway tool

When you’re ready to dive into the world of giveaway apps, you’ll want to make sure you’re using the right one to manage your promotions. The perfect giveaway tool should make your life easier and check all the right boxes. Here’s what you should be looking for:

• Ease of Use: The last thing you need is a tool that’s a pain to use. You want something that’s easy to navigate so you can quickly set up and manage your giveaways without any headaches.
• Security: Protecting your participants’ data is crucial. You need a tool that keeps their information safe and secure, following all the latest data protection regulations.
• Reliability: You need a tool that won’t crash or glitch when things get busy. Your giveaway should run smoothly from start to finish, without any technical hiccups.
• Official Social Media API’s: If your planning to run a giveaway on social media, choosing a tool that uses the network’s official API to collect participating entries is not only convenient, it will also save you some major headaches and even the possibility of your account being suspended.
• Transparency and Randomness: It’s essential to have a random draw app that proves to participants that the draw is random and fair. This builds trust and ensures everyone feels the giveaway is legitimate.
• Winner Communication: Announcing and communicating with winners is a key part of any giveaway. You need a tool that makes it easy to notify winners and handle the prize claim process.

The pitfalls of not using the right tool

Choosing the wrong tool for your giveaways can lead to a host of problems. You might end up dealing with complicated setups, security breaches, and technical glitches that frustrate both you and your participants. If your tool doesn’t comply with social media guidelines, you risk getting your account suspended or your giveaway taken down. Moreover, without a verified, transparent, and random draw system, participants might question the fairness of your giveaway, damaging your brand’s reputation. And let’s not forget the headache of manually managing winner communication and prize claims – it’s a recipe for chaos and confusion.

The best giveaway tool in the market

Now that you know what to look for and the potential pitfalls to avoid, let’s talk about why Easypromos is the best giveaway tool int eh market:

Easy to use

The Easypromos promotion editor requires zero programming skills, you’ll find it a breeze to set up and manage your giveaways. From picking the type of giveaway to customizing the look and feel to match your brand, the editor is easy to use and intuitive. Plus, you can use one of many pre-built templates and customization options, making it super simple to create a giveaway that’s uniquely yours.

Top-notch security

At Easypromos, we take security seriously. Our platform is fully compliant with data protection regulations like the GDPR and CCPA, so you can rest easy knowing that your participants’ data is safe and sound. This level of security helps build trust with your audience, which is crucial for any successful marketing campaign.

Rock-solid reliability

When you’re running a giveaway, the last thing you want is for your platform to crash under the weight of too many entries. With Easypromos, you won’t have to worry about that. Our system is built to handle large volumes of traffic and entries without breaking a sweat. This means you can focus on making your giveaway a success without stressing over technical issues.

Social media integration

Easypromos really shines when it comes to social media integration, making it super easy to connect your giveaway with your social media accounts, so you can reach your audience where they’re most active. Features like social media sharing buttons and seamless integration with social media API’s help you get your giveaway in front of more people and encourage participants to share the love with their networks.

Certificate of validity for random draws

One of our standout features at Easypromos is the Certificate of Validity for random draws. This certificate provides proof that the winner selection process is transparent and fair, which is crucial for building trust with your participants. The certificate details the draw process and confirms that it was conducted without any bias or manipulation. With this feature, you can easily reassure your audience that your giveaway is legitimate and the selection process is above board.

Customizable registration forms

Easypromos offers customizable registration forms, which are perfect for gathering the data you need. Whether you’re looking for email addresses, demographic info, or specific preferences, you can tailor the entry form to collect exactly what you’re looking for. This feature not only makes it easy to gather data but also ensures you’re getting the most relevant information for your marketing needs.

Announce winners with a customized video

Announce the winners of your giveaway in style using “Show Mode”. This feature allows you to create a customized video with your brand colors and imagery which you can then share in social media in vertical or horizontal format.

“Claim Your Prize” feature

With Easypromos, it is easy to announce and communicate with winners through the “Claim Your Prize” feature. Once the winners are selected, the system allows you to contact the winners directly. This not only streamlines the process for you but also ensures that winners are notified quickly and efficiently. It’s a win-win for everyone involved!

Seamless integration with other Easypromos dynamics

All Easypromos apps in the catalog can seamlessly integrate a giveaway at the end to reward registered users. Whether running a quiz, survey, or photo contest, you can easily add a final giveaway to engage participants, increase participation rates, and reward users. This approach not only enhances user experience but also maximizes the overall impact of your promotion.

Flexibility, scalability and live chat customer support

If you ever run into any issues or need a bit of help, our customer support team is ready to assist you via live chat. Whether you’re setting up your giveaway or have questions about compliance, we are available to provide support and guidance so you can confidently use the platform and get the most out of your promotions.

No matter the size of your business or the complexity of your giveaway, the Easypromos platform has the flexibility and scalability to meet your needs, from simple sweepstakes to interactive contests and quizzes. This versatility makes the Easypromos the best giveaway tool it a great choice for your brand.

Infographic: 14 Reasons to Run Giveaways with Easypromos

We hope you fin this information useful and that it has brought some light upon what to look for when choosing the best giveaway tool. If you would like to receive more information, you can contact our customer support team via live chat. We will be happy to help!

We are often asked how to create exclusive giveaways for subscribers and ways to encourage participants to sign up for a newsletter to participate in promotions. This feature achieves both objectives.

How to create an exclusive giveaway for subscribers

If you enable the Mailchimp list restriction and link the desired subscriber list, every user who wants to register for the giveaway or promotion must be a subscriber to participate. If they are not, you can customize the information window with a link to the subscription form. This way, users interested in the offer but not on the list can subscribe there and then.

Experience what is like to participate in an exclusive promotion for subscribers of your Mailchimp list and sign up for our newsletter!

Other ways to encourage subscription to your newsletter

If you manage your email marketing campaigns with another provider, there are still ways to create restricted giveaways. For example:

• Upload a list with all the emails of your newsletter current subscribers to the promotion. Use the “Set of codes” feature, and when a user wants to register for the giveaway, the platform will verify that they are on the uploaded email list. Only those email addresses are allowed to register, and those not listed and rejected can sign up for the newsletter and participate in the following month’s giveaway.
• Connect to the Easypromos API to enroll users who register from your campaign manager in a monthly giveaway. Check out the Easypromos webhooks and integration tools.
• An easier way is to announce a giveaway among all subscribers on a specific day, encouraging them to sign up for the newsletter before that date. On that day, you can download all the subscribers and randomly select a winner with our Pick-a-winner app.

There are many ways to encourage subscriptions to your newsletter and to retain those who already receive them. If you are unsure which strategy is best for your brand or product, contact our customer service team, we will be happy to help!

Using single-use codes

In this type of Purchase to Win promotion, customers receive a single-use code after the purchase, which they use to access the promotion.

• If the purchase takes place at a brick-and-mortar point of sale, it is advisable to give the code printed on a card with a QR code that links to the promotion and the single-use code.
• For online purchases, it is best to include the code in the thank you email or purchase confirmation email.

Advantages of single-use codes

• It is a reliable method to ensure that only paying customers participate in the promotion.
• It is easy to communicate as users are used to managing codes to access exclusive promotions.
• Many tools facilitate the generation of single-use codes: ChatGPT, Excel, etc.
• Allows the mass management of codes. The Easypromos Redeem Codes application can manage promotions involving millions of codes.

Disadvantages of single-use codes

• For physical stores, it is necessary to distribute a set of codes to each establishment.
• If the code is distributed in print format, the cards containing the code and QR access to the promotion must be designed and printed.
• If the code is distributed digitally, the feature to generate single-use codes in the purchase process has to be enabled, which requires involving the IT team.

Common case uses

• Single-use code validation is ideal for retail promotions where millions of codes are distributed. For example, codes printed under a yogurt lid or inside a soda cap.
• Code validation is recommendable whenever there it is possible to place a code inside a product’s packaging.
• Code validation works well when combined with the “virtual coins” feature. As customers validate the codes they receive, they accumulate virtual coins that can be exchanged for prizes.

Automatic purchase receipt validation with OCR

The customer must upload an image of the purchase receipt. The system scans it and determines the validity of the receipt in real-time. The entire process takes just a few seconds.

• Using OCR technology, the system can read any textual information on the receipt. The validation rules are applied based on what the system reads.
• The rules for determining whether a ticket is valid are configured by the promotion administrator. The rules can take into account the total amount of the receipt, the date, and any text string that appears printed on the ticket.
• Promotional actions with automatic ticket validation are typically applied to receipts over a specific total amount. For example: Upload a ticket from our store over €20 and participate in a Scratch and Win dynamic.
• The concept of a “purchase receipt” is quite broad. The system can validate a classic purchase receipt and other documents, such as a movie ticket or a race bib number. For example, if a user participated in a Marathon, they can upload their bib number to win direct prizes.

Advantages of the OCR validation

• The main advantage of the Validate Receipts app is its full automation capability. Once the validation process is configured, no extra intervention is needed and the daily operation works in “automatic pilot” mode.
• Ease of use: the buyer is completely autonomous when participating in the promotion and does not have to interact with the store staff. Usually, they scan the QR code found in the store to participate; first, they register, then upload their receipt, and if valid, they can participate in the promotional dynamic.
• Management of accumulated receipts by amount. Design dynamics to reward customers if they reach a total sum. For example, rewarding customers who exceed $1,000 in purchases. This amount can be reached with a single receipt of $1,000 or 10 receipts of €100.
• The Easypromos OCR technology includes duplicate management. The system detects if the same file has been uploaded more than once and if a user tries to upload a different photo of the same ticket. Additionally, to prevent duplicates, you can define a validation rule on the receipt numbering, asking the user to enter the receipt number, and the system will verify that it appears on the ticket and has not been used before.
• Data analysis: the system stores the textual information of all receipts. This information can be retrieved for later analysis.

Disadvantages of OCR validation

• Although validation rules can be very sophisticated, it is challenging to establish a set of rules that cover many different receipt formats. Therefore, a disadvantage of OCR is that it can only be used in situations with few ticket formats.
• It is impossible to set validation rules that control the amount of a particular product. You can only verify the presence of that product but not how many units are purchased. For example: You can decide that a ticket is valid if the text on the receipt includes product XYZ, but you cannot establish a rule that controls how much of the total corresponds to product XYZ. The only amount you can control is the total ticket amount (including taxes).

Common case uses

• OCR ticket validation is optimal when working with a single receipt format. For example, promotions for a gas station chain, a supermarket chain, a coffee shop chain, or a fast food chain. Since only one format is available, you can be very specific when creating the validation rules.
• Another situation where OCR validation is very suitable is when you control the POS system because you can add specific phrases or hashtags for the ongoing promotion. You can then include these phrases as a requirement in the receipt validation rules. Additionally, you can also add a QR code to access the promotion so that the ticket includes all the necessary information to participate.
• If you wish to distribute direct prizes without prior manual validation, for example, in a fast food chain, customers get a spin of a prize wheel for every ticket over $20 with the wheel offering prizes like free drinks and fries. OCR validation is the only system that allows the promotion to operate autonomously, on a large scale, with minimal monitoring, and in ‘auto-pilot’ mode.

Receipt validation with pre-moderation

The customer uploads an image of the purchase receipt, and the participation is paused until the receipt is reviewed and validated by someone from the organization.

• Once the receipt has been validated, the customer receives an email with a link inviting them to continue participating.
• If the ticket is invalid, the customer receives an email indicating why the ticket is not valid.
• This validation flow supports the same dynamics as OCR validation. However, it is not executed in real time.
• The promotion organizer will have a section in the Easypromos back office where they can visualize all the receipts received and can easily validate or reject them.
• The pre-moderation system is designed to be outsourced, allowing an external team to focus solely on receipt validation.
• During manual ticket validation, the moderator can assign more participation chances based on what the ticket shows. For example, in the case of a digital stamp card, the moderator could give stamps based on the total amount of the receipt.

Advantages of receipt pre-moderation

• Pre-moderation makes it possible to reward purchases in scenarios with many different receipt formats. For example, when a product is sold in many supermarkets and each store has its ticket own format.
• As with pre-moderation, every ticket goes through a person’s review, you can create promotions with complex rules. For example, rewarding customers who have bought X units of a specific product or spent more than X amount on your brand’s products.

Disadvantages or receipt pre-moderation

• The user experience is not as smooth as with OCR validation because the user’s participation is paused until their ticket has been reviewed. The validation time depends on the number of receipts in the moderation queue and how many people are available to review receipts.
• More resources (people and time) are needed to speed up the validation cycle as much as possible. In national promotions where hundreds of thousands of tickets are generated, it is important to correctly size the team of moderators to ensure receipts are validated as quickly as possible, or customers may lose interest in the promotion.

Common case uses

• The most common scenario involves consumer brand promotions in stores and supermarkets. Since it is impossible to create a common set of rules for all the receipt formats where their products appear, manual pre-moderation is usually implemented.
• Another situation where manual pre-moderation is used is to reward customers based on the number of units of a specific product purchased. For example, a cola brand wants to reward everyone who has bought a can of soda and a bag of chips. This type of dynamic is only possible with manual ticket validation.

Receipt validation after the final prize draw

The customer uploads an image of the purchase receipt and participates in a final draw. After randomly selecting the winner and the alternates, the promotion organizers review the winner’s receipts to ensure they are valid. If any receipt does not meet the participation conditions, the winner is replaced by the first alternate, and so on until a winner with a valid receipt is found.

• This type of promotion can only be carried out with promotions with a final prize draw and it is not recommendable for direct prize dynamics.
• It is the digital version of the old-days dynamics where product labels had to be mailed in, and a prize draw was carried out among all participants.
• The key to this type of promotion is that, even if it is massive and thousands or hundreds of thousands of tickets are received, the organizer only has to validate the winner’s and/or alternates’ receipts. Purchase receipts uploaded by the rest of participants can be disregarded.

Advantages of receipt validation after the final prize draw

• It is the simplest validation system available. The configuration is minimal.
• Seamless participation flow. The customer uploads the receipt and their participation is immediately validated.
• It has low incident management because there are no rejected purchase receipts, keeping complaints to almost zero.

Disadvantages or receipt validation with pre-moderation

• It is a type of validation that only works with a final prize draw.
• It is paramount to make it clear in the terms and conditions that if the winner submits a receipt that does not meet the promotion conditions, they will be automatically disqualified.

Common use cases

• A common case is that of an association of business owners that wants to hold a Christmas raffle among all customers who have purchased in any of the participating stores. Since these are different shops with different receipt formats, OCR is not an option, so the receipt validation after the final prize draw is the optimal solution.
• It is also used by consumer brands that want to reward their customers and do not want to use pre-moderation.

Purchase validation through a dynamic QR code

In this scenario, the customer scans a QR code provided by the shop assistant during the purchase process. This dynamic is closely linked to promotions such as a digital Stamp Card where the customer receives a stamp for each purchase, consumption, or service. Picture a coffee shop with a digital stamp card to reinforce customer loyalty and recurrence. After ordering a coffee and a croissant, the staff who attended the customer will show them a QR code. As the customer scans it, the card is automatically stamped.

• The Easypromos platform manages both static and dynamic QR codes. In the case of ‘Purchase to Win’ promotions, we recommend using dynamic QRs to ensure that the same QR cannot be reused.
• Easypromos features an integrated dynamic QR code generator within the platform’s tools. Store staff only need a mobile phone or tablet to show the QR code to the customer.

Advantages of receipt validation through dynamic QR code

• The purchase validation process with a dynamic QR transfers the experience of getting a stamp from the establishment to the digital world. There is no physical card, no need to download any app or store anything in the phone’s wallet.
• The customer does not have to worry about managing the card. By scanning the dynamic QR, they directly access the digital stamp card. This way, the customer does not need to remember where they saved it or if they have previously registered. The system recognizes if it is their first time participating and, in that case, offers a new card. If they participated before, it retrieves the card with the accumulated stamps.
• No additional software is required to scan the QR; it is done directly from the phone’s native camera application.
• Since it is a dynamic QR, there is no possibility of fraud. Once scanned, the QR cannot be reused and will show ‘Invalid QR’ if scanned again.
• If a customer takes a photo of the QR or saves the associated URL on their phone, nothing will happen, as the QR becomes invalid after the first use.
• Store staff can assign more than one stamp in a single QR scan. For example, if you choose to give a stamp for every $10 spent and the customer spends $30, three stamps will be awarded directly when scanning the codes.

Disadvantages of receipt validation through dynamic QR codes

• The main drawback is that scanning a dynamic QR is not a fully automated process; there must always be intervention from the store staff to show the QR to the customer.
• Store staff need a mobile phone or tablet to access the Easypromos vendor portal, where the dynamic QR generator is located.
• It is important to train the staff on how to use the Easypromos vendor portal. The training, however, is very simple as the portal has a ‘generate code’, but it is still necessary.

Common use cases

• The most straightforward case would be a physical store that wants to reward its customers’ purchases and does not want to implement code or OCR receipt validation. After paying for their purchase, the store staff will show the customer the dynamic QR and encourage them to participate in the promotion; for example, a Scratch and Win for all purchases over $15.
• The scenario where dynamic QR validation makes the most sense is when implementing digital stamp cards for local businesses: coffee shops, beauty centers, and sports clubs with court rentals (soccer, paddle tennis, tennis, etc.).
• Another ideal situation is in promotions where direct prizes are distributed, but there are many formats of purchase receipts, and pre-moderation cannot be applied. For example, promotions in a shopping center where all purchases over €30 are rewarded.

Purchase validation with integration with the sales system

In this case, the promotion organizer has an IT application to attribute purchases to their customers. The paradigm example is an e-commerce application but also applies to loyalty portals that digitally collect sales made in physical stores.

Easypromos has a comprehensive catalog of APIs to integrate with any sales system and reward buyers with direct prizes and dynamics available only to those who have made a purchase. For example, for every purchase over $10 from e-commerce, customers get a chance to spin a prize wheel.

Advantages of integrating purchase validation with sales system

• The user experience is very natural. The user perceives participation in the promotion as something fully integrated into the e-commerce.
• It does not require the voluntary participation of the customer; the promotion appears as another step in the purchase process. For example: after buying a plane ticket, the system allows the user to participate in a Scratch and Win where they can win direct discounts for their next purchase.
• It is possible to automatically segment customers and offer different dynamics and prizes based on the segmentation. For example, Gold customers have access to different promotions than Silver customers.
• The promotion organizer has total control over when and at what point in the purchase flow the promotion will appear.
• Integration with the sales system is total: Easypromos integrates with the registered user system, shows up in a widget if the application is web-based, or in a webview if the application is mobile-based.
• Everything that happens within the promotion in Easypromos can be exported via REST API or Webhook. Picture a promotion within a loyalty portal. Users who have spent more than $100 in the last month can participate in a prize wheel. The wheel distributes virtual coins. The customer spins the wheel and gets 1,000 virtual coins, and these virtual coins update their coin balance in real time on the brand’s loyalty portal.
• Any Easypromos dynamic can be integrated with an external sales system, not only direct prize dynamics but also games, quiz dynamics, giveaways, digital stamp cards, and multi-stage promotions.

Disadvantages of the integration with the sales system

• The main drawback is that, unlike the other methods, this requires the intervention of the promotion organizer’s technical department.
• Conceptually, the integration is very simple, it can be summarized in a few calls to the Easypromos API, but the promotion organizer will have to carry out some degree of development on their e-commerce, mobile application, or loyalty portal to make those calls.
• Since development is necessary, this type of integration takes more implementation time than the other alternatives presented in this article.

Common case uses

• The most frequent scenario to consider integration with the sales system is when you wish to reward the customer within the purchase flow. For example, in an e-commerce, once the purchase has been paid for, a screen may come up saying “Participate in our Scratch and Win”.
• Given the technical nature of this option, it might seem that it only applies to online purchases, but you can also reward purchases made in physical stores. This is common in loyalty portals where customers accumulate points for all purchases made in the brand’s physical stores. The portal registers all purchases, so it’s just a matter of deciding when to show the Easypromos promotion. For example, a call to action can be activated when the customer has exceeded $500 in purchases. More sophisticated actions can also be implemented, such as giving stamps based on the type of product purchased and rewarding upon completing the stamp card to stimulate the sale of a specific range of products.

Conclusions

Easypromos offers a broad, robust, and flexible set of tools to verify purchases in “Purchase to Win” promotions, adapting to different needs and scenarios.

If you want to learn more about them or see how these solutions can be integrated into your business, contact our sales team. We will be happy to set up a personalized demo or provide you with more information regarding our tools.

Coins to Give Value to Participant Actions

In promotions where users can participate more than once, offering coins as a reward is an appealing option. Everyone understands coins as a currency that can be exchanged for products. And so, give them an intrinsic value.

Try the following Validate Codes DEMO. When users register and verify their code, they earn coins, which they can accumulate in their wallets. Users can check their coin balance at any time and access the rewards list to check the cost of each prize.

When a user has enough coins for the desired prize, they can redeem it. When a prize is redeemed, the system can send an automatic email to confirm the transaction and provide instructions to claim the prize. Additionally, the promotion organizer can receive a notification each time someone redeems coins for a prize and access statistics on prize stock to manage or replenish it if necessary.

Turning Purchases into Points

If what you want is to turn customers’ purchases into points that can be accumulated and included in your loyalty program, the “virtual coins” feature will also serve this purpose. Take a look at the following demo of purchase ticket validation. For each ticket uploaded, the user earns 25 points. These can be accumulated within the same promotion or linked, via API, to your customer loyalty program to be added to points from other actions.

Play Games to Earn Points

Games are a good dynamic to interact with your audience. Typically, participants are rewarded for being at the top of the players’ ranking. However, there are other ways to reward players, such as giving out coins for each challenge completed.

Games imply an emotional reward and provide added value to a brand’s customer rewards system. What’s more, brands can create their “own” currency, be it points, stars, kudos, etc.

View Content to Earn Points

Yet another action you can reward with coins is viewing or reading brand content. You can deliver text, images, or video within your promotion and require users to view it to complete the challenge. If you use the “requirement” function, users must watch the entire video to complete the action and earn coins.

You can also link to content to read or embed a video and a quiz that users must answer to earn coins. In this case, you can give coins to participants who answer the questions or only to those who get a certain number of correct answers.

You can try this action, and others, by participating in this loyalty portal demo.

Reward participants who follow you on social media

You can also reward users who decide to follow you on social media. Even if it is not possible to verify it automatically, you can include a button to redirect them to your social media profile for them to follow you. Participants who visit the profile from that button will count as followers and will be awarded points. In the following example, each of the brand’s social media profiles links are displayed. For each social network followed, users earn 5 points.

Earning Coins for Daily Recurrence

Do you want to present daily content and ensure your users view it? Present each content in a stage and ask users to check-in. The key to having users visit the website regularly is to reward them for it. Besides interesting content, offer them the incentive of earning points, and you’ll see how they get used to visiting the site daily.

You can present it in various forms: videos with trivia questions, content in image or text format with a link to a website, timed quizzes, etc. In the end, coins, points, or stars are a way to reward your audience and achieve engagement in long-term promotions. Such promotions can work as your brand’s loyalty program, as they allow you to present multiple actions to interact with your audience, a unique registration per user, and a profile where they can check their points and the prizes they can redeem them for.

Have you considered rewarding participants in your promotions with virtual coins? Try it now with the Easypromos White Label or Corporate Plan. This feature allows you to:

• Name your coin and upload its image.
• Assign prizes that are coins in many microsite-type dynamics: quizzes, UGC, check-in, ticket validation, etc.
• Decide how many coins are earned in each action.
• Determine how many coins are needed to redeem each gift.

When to run a contest on social media

Because of their very nature, social media platforms provide the perfect platform for your brand if you are looking to:

• Enhance brand visibility and create a buzz around your brand.
• Expand your social media presence and grow your follower base organically.
• Increase engagement and create meaningful exchanges between your brand and your audience.
• Promote your products and turn followers into brand ambassadors.

Let’s take a look at the kind of social media contest that you can launch to achieve these objectives.

Social media contest: Giveaways

A giveaway is the most popular kind of social media contest, and if done correctly and with the right tools, one of the easiest to create and manage too. In case you were wondering, by “the right tools” we mean a platform that uses the official API of the social network where you’re running the giveaway.

Running a giveaway on social media is straightforward and effective. It is also a good first step to grow your brand’s social media presence and reach before moving into more complex contests. It should also go without saying that the prize you offer should be both attractive and relevant to your target audience. The most logical option is to give away one of your products as it would naturally appeal to your audience and is a great way to promote your brand.

The next step is to decide the participation dynamics and requirements. Asking participants to comment on the giveaway post is simple and engaging. You can also ask them to tag someone in their comment to help your giveaway go viral but don’t overdo it. A short answer and one tag is enough. Finally, you should choose the social network to run your giveaway on. With Easypromos, you can organize giveaways on Instagram, Facebook, and X.

All the Easypromos giveaway apps provide random winner selection, winners and alternate management, and a certificate of validity to ensure fairness and transparency.

Social media contest to gather UGC and generate leads

As much as a social media contest is great for brand awareness and exposure, you might be looking into taking your social media contest a step further to collect user data and user-generated content. If this is your case, you will need a more comprehensive solution. Enter the “Mention + Hashtag” and the “Hashtag + Entry form” contests by Easypromos, which allow you to collect UGC and contact details respectively.

Collect UGC with a Mention + Hashtag social media contest

The Mention + Hashtag contest offers the dual benefit of collecting high-quality UGC that can be imported to the contest gallery and the option of enabling public voting for the audience to vote for their favorite, giving your social media contest greater reach and higher levels of engagement. Participants upload their participating content to their Instagram profiles with your campaign hashtag, and photos and videos from the feed will be automatically imported to the contest app.

In the example above, the ABB professional basketball team Girona Basket launched a Mention + Hashtag photo contest among its followers. Participants had to upload a photo of themselves in the teams fan zone and mention the team’s sponsor for the chance to win a prize.

Gather Participants data and UGC with a Hashtag + Entry form social media contest

If your objective is to gather user data, use the Hashtag + Entry Form application to organize an exclusive Instagram photo contest to enhance brand visibility on social media. Invite users to publish a photo on their profile with your campaign hashtag. Users enter the competition by filling in a registration form with their contact details, choosing which of their Instagram photos to use, and accepting the terms and conditions and content permissions.

Participating images will be displayed in a public photo gallery with a unique URL. Share the contest microsite with your audience and personalize it with your branding colors and logo. As an organizer, you can Ppre-moderate competition entries to control which images appear in the gallery.

Stand-alone contest shared on social media

Another option is to organize a stand-alone contest and share the link to access it on your social media accounts. The advantage of this modality is that you will not be restricted to gathering only the data allowed by each social network, as the contest itself will not be held directly on the social network but on its own microsite.

Entry Form Giveaway

The Entry Form Giveaway application allows you to run a giveaway with a fully customizable registration form that you can set up to include the user information that you’re interested in. After setting up your giveaway, simply create a post for your social media profiles and include the access link.

In this example, the car restoration supplies company Eastwood organized a Black Friday Giveaway and shared it on its socials with a link that directed participants to the giveaway’s registration for the chance to win over $10,000 in prizes.

Voting Contest shared on social media

This is the ideal solution to gather UGC and collect user data. Invite your audience to participate by uploading their own photos, videos, or texts and set up a public online voting process. The Voting Contest application features an anti-fraud system to guarantee reliable and fair voting. It’s perfect for engaging your followers and collecting user-generated content. It also allows you to display several options for the audience to choose their favorite videos, stories, designs, or projects.

Diving Special is company specializing in scuba diving trips. The company organized a photo contest directed at their female members. Participants had to submit a photo and the winners were chosen by popular vote. Users who sent their picture could then share the link to the gallery to get more votes, which gave the contest greater reach.

We hope you find this article useful when deciding which is he best option to launch your social media contest. If you have any additional questions, don’t hesitate to contact us via live-chat or request a personalized demos from our sales team. We will. be happy to help!